Marketing Spotlight: Building Brands With Product-led Storytelling
Discover how bold product innovation and product-led storytelling can transform brands and enhance customer experiences on this episode of the Executive Guidance podcast.
Discover how bold product innovation and product-led storytelling can transform brands and enhance customer experiences on this episode of the Executive Guidance podcast.
Speakers
This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.
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Kyle Miller is a product and brand marketing executive with more than a decade of experience working at leading companies like Yahoo and Tinder. He specializes in product strategy, product management, creative development, and brand building.
Kyle Miller’s career journey reflects an unconventional path from marketing to product management, marked by experiences at Tinder and Yahoo. He began at a startup, transitioned to marketing at Tinder, where he led award-winning initiatives like Swipe Night, and then shifted to a product role where he focused on user engagement and shared experiences. This diverse background gives him unique insights into product-driven storytelling and customer connection. Now, as VP of Product for Yahoo Mail, Kyle is leveraging his broad skillset to enhance email for busy users, especially parents, by designing features that support personal productivity. Tune into the latest episode of the Executive Guidance Podcast to hear his story.
Topics explored include:
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Using product experiences as a storytelling tool for brands
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Balancing brand perception with genuine user needs
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Strategies for engaging both Gen Z and millennial audiences
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Responding to shifting user expectations with empathy
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Understanding the impact of product-led storytelling on customer loyalty
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Identifying and building connections with core audiences in competitive markets
About the host
Jeff is dedicated to helping clients of all sizes build transformational growth strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.
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