B2B Marketing: Keys to Innovation and Growth in B2B SaaS
Uncover strategies for thriving in the B2B SaaS world and fostering lasting customer connections on this episode of the Executive Guidance podcast.
Uncover strategies for thriving in the B2B SaaS world and fostering lasting customer connections on this episode of the Executive Guidance podcast.
Speakers
This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.
Previously At
Andrew Racine is an experienced marketing leader based in California. He is the VP of Demand Generation and Growth at Writer, and has previously held positions at leading companies like Fivetran, HubSpot, MongoDB, and Turbonomic.
Andrew Racine has extensive experience as a marketing leader, with pivotal roles at companies like HubSpot, MongoDB, and Fivetran. Starting as an SDR at HubSpot, Andrew grew through customer success roles, gaining deep insights into inbound marketing and customer engagement. At MongoDB, he championed community-building and open-source innovation, and at Fivetran, he fostered critical partnerships that bridged SaaS platforms with data warehouses. Now at Writer, Andrew blends technical empathy with storytelling to connect with customers, using demand creation and branding strategies to drive growth.
Tune in to this episode of the podcast to explore Andrew’s insights.
Topics explored include:
-
Building authentic, non-monetized communities in B2B SaaS
-
Bridging technical complexity and customer needs with empathy
-
Strategies for impactful partnerships in competitive markets
-
The shift from demand generation to demand creation
-
The importance of long-term brand investments in scaling startups
-
Using customer-driven insights for effective storytelling and marketing
About the host
Jeff is dedicated to helping clients of all sizes build transformational growth strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.
PREVIOUSLY AT