The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.
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How can designers draw people into your product’s virtual, digital, or physical world? Take UX to a new level with these expert perspectives on immersive experience design.
Dwayne is a designer with expertise across mediums including AR/VR, touch walls, public activations, and projection mapping. He has worked with top brands, including Nike, Bank of America, and Citigroup.
UX writing should strike the right tone and be empathetic and persuasive. Create a frictionless user experience with these three best practices.
Kate is a digital product designer and UI/UX consultant who specializes in user-centered design, UX writing, and user research. She has partnered with companies such as Hertz, Jaguar Land Rover, and the dating app Thursday.
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Poor SaaS design can cause customers to get frustrated and flee. Follow these best practices to create a seamless software experience that users will love.
Ahsan is a lead product and UX designer who creates user-centered solutions for SaaS, enterprise software, web, and mobile applications. He has worked with companies of all sizes, from startups to enterprise multinationals like Cisco, GSK, and Western Union.
Webflow can cut website design time in half—enabling designers to devote more attention to driving traffic and boosting conversions.
Pavle is a designer specializing in UI/UX design for websites and mobile apps. His clients include large international companies such as Societe Generale and TomTom, as well as successful startups in fintech, healthcare, travel, and other industries.
Ideally, aesthetics and functionality would merge seamlessly in digital design, but that isn’t always the case. Here, we discuss when to prioritize one or the other for the optimal user experience.
Merehan is a product designer who crafts functional and visually appealing user interfaces for education, management, health, transportation, SaaS, and e-commerce companies. She has led design workshops for multiple EU-funded projects and has given design thinking lectures at leading European universities.
Cognitive biases can skew user research, leading to design changes that don’t address your customers’ real needs. Build digital products that users will love by mitigating these common biases.
Rima is a product designer with expertise in UI/UX design, graphic design, digital marketing, and user research. She has worked across various industries to create user-focused and aesthetically pleasing digital products, and spent six years at the global software development company Volo.
Applying chatbot features to e-commerce search can increase user satisfaction while tackling the pervasive and costly problem of search abandonment. These chatbot UX best practices will help your customers find what they’re looking for.
Khatia is a product designer and researcher who has designed innovative solutions for banking, fintech, and e-commerce products. Her clients include Bank of Georgia, the payment processing software company HitPay, and Mymarket, the largest e-commerce platform in Georgia.
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