Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
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Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.

3 Best Practices for Successful SaaS Design

Poor SaaS design can cause customers to get frustrated and flee. Follow these best practices to create a seamless software experience that users will love.

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Ahsan Jalil

Ahsan Jalil

Ahsan is a lead product and UX designer who creates user-centered solutions for SaaS, enterprise software, web, and mobile applications. He has worked with companies of all sizes, from startups to enterprise multinationals like Cisco, GSK, and Western Union.

Design High-converting Websites With These Webflow Best Practices

Webflow can cut website design time in half—enabling designers to devote more attention to driving traffic and boosting conversions.

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Pavle Lucic

Pavle Lucic

Pavle is a designer specializing in UI/UX design for websites and mobile apps. His clients include large international companies such as Societe Generale and TomTom, as well as successful startups in fintech, healthcare, travel, and other industries.

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Design Dilemma: Balancing Aesthetics and Functionality

Ideally, aesthetics and functionality would merge seamlessly in digital design, but that isn’t always the case. Here, we discuss when to prioritize one or the other for the optimal user experience.

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Merehan Elamrosy

Merehan Elamrosy

Merehan is a product designer who crafts functional and visually appealing user interfaces for education, management, health, transportation, SaaS, and e-commerce companies. She has led design workshops for multiple EU-funded projects and has given design thinking lectures at leading European universities.

How to Avoid 5 Types of Cognitive Bias in User Research

Cognitive biases can skew user research, leading to design changes that don’t address your customers’ real needs. Build digital products that users will love by mitigating these common biases.

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Rima Khachatryan

Rima Khachatryan

Rima is a product designer with expertise in UI/UX design, graphic design, digital marketing, and user research. She has worked across various industries to create user-focused and aesthetically pleasing digital products, and spent six years at the global software development company Volo.

How Chatbot Features Can Elevate the E-commerce Search Experience

Applying chatbot features to e-commerce search can increase user satisfaction while tackling the pervasive and costly problem of search abandonment. These chatbot UX best practices will help your customers find what they’re looking for.

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Khatia Gagnidze

Khatia Gagnidze

Khatia is a product designer and researcher who has designed innovative solutions for banking, fintech, and e-commerce products. Her clients include Bank of Georgia, the payment processing software company HitPay, and Mymarket, the largest e-commerce platform in Georgia.

Mastering Mobile Typography: Font Usage Tips and Best Practices

Don’t let inconsistent typefaces or subpar spacing impede accessibility or hurt your brand. These mobile typography guidelines will help enhance user experience and increase engagement.

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Charles Matthew Atos

Charles Matthew Atos

Charles is a UI/UX designer and brand strategist with extensive experience in mobile-first design. He has worked with multinational companies such as Netflix and TikTok, and has also served as a creative director, supervising teams on high-level design projects, including redesigning websites and mobile apps.

How Thinking Like a Designer Can Help Solve Complex Business Problems

Unclear expectations, stakeholder disagreements, and conflicting interests can lead to inferior products and unhappy customers. Apply design thinking concepts to your next project to boost alignment and success.

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Fanni Csincsak

Fanni Csincsak

Fanni is a lead product designer who works with finance, e-commerce, and software companies. With a master’s degree in cognitive neuroscience and a PhD in human-computer interaction, Fanni understands how design thinking can help solve problems within a range of industries. She has collaborated with clients such as Canua and AltaML.

Toptal Design Expert

Paula Barcante

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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Most-read Articles

Miklos Philips

The 10 UX Deliverables Top Designers Use

By Miklos Philips
11 minute readContinue Reading
Stelian Subotin

Dashboard Design: Considerations and Best Practices

By Stelian Subotin
9 minute readContinue Reading

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