Toptal Design Blog

Adhering to the StoryBrand framework to create a homepage with a compelling narrative that focuses on the customer’s needs is one of the best ways to build trust with website visitors.

In 2019, India’s largest airline went bankrupt, and its frequent flyers switched to a new platform. We examine the loyalty program design for InterMiles, a rewards platform focused on lifestyles.

Data visualization is an excellent way to tell a story about data. But are there best practices? When designing with data, there is much to be gained from exploring data visualization psychology.

Typeface evolution has been slower than other areas of design but looking back over the past 500+ years shows staggering advancements, from the invention of the printing press to variable web fonts.

Will there ever be a digital equivalent to the ageless wonders of industrial design? We share examples of timeless design and detail how designers can ensure digital relevancy for decades to come.

Conducting a remote UX workshop can be extremely challenging. To avoid disaster, it’s important that facilitators follow best practices, observe proven techniques and prepare thoroughly.

A sudden transition to remote work can be challenging. Adopting an iterative approach, maintaining strong communities, and setting up a home office that’s built for productivity are keys to success.

We are living in extraordinary times as COVID-19 continues to cause crises across the world. Could designers make use of design thinking to solve urgent problems and come up with innovative solutions?