Toptal Design Blog

Learn about information architecture—how designers and product managers build an IA using design principles as well as IA tools and best practices.

Net Promoter Score is a consumer insight method to track customer loyalty, but it falls short in many ways. Applying various user research methods gives a more complete picture of the user experience.

Discover why conversational UIs and voice apps are surging in popularity and learn how to design voice user interfaces (VUIs) for both mobile and smart home speakers.

Here are a few exercises that can help get your creative juices flowing, whether you’re trying to get started on a new project or find yourself stuck in a creative rut.

Some products prove irresistible because they combine psychological design techniques that create an ultimate UX hook: anticipatory, persuasive, and emotional design.

The inaugural issue of Toptal Design World News. Every month, we bring you riveting design news and inspiring content focused on design.

Discover a practical approach to designing results-oriented presentations and learn the importance of crafting a compelling narrative.

Prototype design is a powerful process detailing how designers do everything required to test, iterate, and develop prototypes, beginning with user flows and ending in functional wireframes.

eCommerce sales are expected to more than double by 2021. eCommerce retailers and designers who pay close attention to user experience and follow eCommerce UX design principles can capitalize on this growth.

Redesigning a website is about more than making cosmetic changes; it’s about identifying the real issues that the business is facing and solving them with design.

Flinto is a simple and easy to use tool for creating interactive prototypes. This tutorial teaches you how to quickly create mobile dashboard microinteractions in order to improve your prototype.

New design tools are emerging at an incredible rate, but the future promises a vast array of astonishing tools that will forever change the way designers think and work.

For designers, working in enterprise is a challenge because of all the different stakeholders and moving parts. This guide reviews the collaborative design process for working better in that environment.

Mobile usability isn’t just about scaling a website or app to fit various devices. It’s about understanding how people use mobile devices and that the mobile experience is as unique as the user.

The explosive growth of eCommerce has created a need for online stores to adapt to mobile experiences. This post outlines the many aspects that make a successful mobile eCommerce experience.

Conducting UX analysis as part of an iterative process provides valuable, actionable insights into enhancing and optimizing a product’s user experience.

Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.

Product innovation happens at the intersection of desirability, business viability, and technological feasibility. Design thinking—with a proven ROI—integrates all three and delivers business value.

While there can be considerable overlap between user interface (UI) design and user experience (UX) design, they are distinct fields with different skills required for each role.

New fintech apps are changing how we see our investment goals and interact with financial institutions. This article reviews best practices for building trust without sacrificing fun or usability.

Microinteractions are single interactive moments in a product that enhance the workflow and make a product more enjoyable. This article highlights key parts of microinteractions and patterns.