Toptal Design Blog

We make split-second decisions about whether to trust people; the same is true about trusting digital products. Companies can develop product trust and loyalty online by using design to signal that a website or app is safe and secure.

Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to young adults in an authentic way.

Microsoft Clarity enables you to analyze how users interact with your website. What are Clarity’s unique features, and how can they improve your website’s user experience?

What does the motion design industry encompass, how does motion design impact business, and what problems are motion designers uniquely equipped to solve?

A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?

Well-designed settings panels allow users to tailor apps to their needs and help companies lower customer-support costs. What techniques ensure effortless settings UX?

At the enterprise level, user mistakes can imperil thousands of employees, customers, and shareholders. With so much at stake, usability isn’t a luxury; it’s mandatory.

When delivered well, constructive design feedback improves the design process and boosts team culture. Four professional designers discuss how to handle design feedback and collaborate productively.