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Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

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Design a Better Homepage with the StoryBrand Framework

by Anak Garcia

Adhering to the StoryBrand framework to create a homepage with a compelling narrative that focuses on the customer’s needs is one of the best ways to build trust with website visitors.

7 minute readContinue Reading
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Give Them Incentive – How to Leverage a Loyalty Program Design Framework

by Astha Agarwal

In 2019, India’s largest airline went bankrupt, and its frequent flyers switched to a new platform. We examine the loyalty program design for InterMiles, a rewards platform focused on lifestyles.

6 minute readContinue Reading
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The Mind's Eye – A Look at Data Visualization Psychology

by Tetiana Donska

Data visualization is an excellent way to tell a story about data. But are there best practices? When designing with data, there is much to be gained from exploring data visualization psychology.

8 minute readContinue Reading
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Lines of Communication – A Typeface History (with Infographic)

by Cameron Chapman

Typeface evolution has been slower than other areas of design but looking back over the past 500+ years shows staggering advancements, from the invention of the printing press to variable web fonts.

8 minute readContinue Reading
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The Past Is Still Present – An Overview of Timeless Design

by Damir Kotorić

Will there ever be a digital equivalent to the ageless wonders of industrial design? We share examples of timeless design and detail how designers can ensure digital relevancy for decades to come.

8 minute readContinue Reading
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How to Perfect and Leverage Remote UX Workshops

by Carlos Rosemberg

Conducting a remote UX workshop can be extremely challenging. To avoid disaster, it’s important that facilitators follow best practices, observe proven techniques and prepare thoroughly.

9 minute readContinue Reading
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How to Make the Remote Work Transition with Ease

by Cameron Chapman

A sudden transition to remote work can be challenging. Adopting an iterative approach, maintaining strong communities, and setting up a home office that’s built for productivity are keys to success.

7 minute readContinue Reading
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COVID-19: The Ultimate Design Thinking Use Case

by Miklos Philips

We are living in extraordinary times as COVID-19 continues to cause crises across the world. Could designers make use of design thinking to solve urgent problems and come up with innovative solutions?

10 minute readContinue Reading

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