Brand

A logo redesign without controversy is like a workout with no sweat. It's possible, but is it impactful? We scrutinize high-drama logo updates and ask why they caught fire in the public arena.

Personalization is all about communicating a message aimed directly at the individual user. Emotional design focuses on the overall emotional impact of design choices, including those that involve personalization. Combining the personal and the emotional is where the real magic happens.

When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.

Join us on a journey through the annals of design history, and test your knowledge of famous logos along the way.

From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?

The right color palette encourages people to behave in ways designers want them to, while the wrong palette can turn visitors away before they take any action at all.

Are remote-working and freelancing viable options for designers? We interview Toptal designers to discover how they’re forging freelance careers with meaningful work for high-impact global companies.

The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.

A well-thought-out color palette can elevate a design from “good” to “great” while a mediocre palette can detract from a user’s experience and even interfere with their ability to use a site or app.