Brand

Showing 1-9 of 20 results
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The Origins of Bad Logo Redesigns

by Micah Bowers

A logo redesign without controversy is like a workout with no sweat. It's possible, but is it impactful? We scrutinize high-drama logo updates and ask why they caught fire in the public arena.

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Personalized UX and the Power of Design and Emotion

by Chris Constandse

Personalization is all about communicating a message aimed directly at the individual user. Emotional design focuses on the overall emotional impact of design choices, including those that involve personalization. Combining the personal and the emotional is where the real magic happens.

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Design’s Driving Forces – A Website Redesign Case Study

by Goran Ramljak

When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.

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Logo History 101 – A Walkthrough of Lasting Impressions

by Micah Bowers

Join us on a journey through the annals of design history, and test your knowledge of famous logos along the way.

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What is Branding? Everything is Branding.

by Micah Bowers

From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?

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Influence with Design – A Guide to Color and Emotions

by Cameron Chapman

The right color palette encourages people to behave in ways designers want them to, while the wrong palette can turn visitors away before they take any action at all.

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A Day in the Freelance Life – Getting to Know Toptal Designers

by Micah Bowers

Are remote-working and freelancing viable options for designers? We interview Toptal designers to discover how they’re forging freelance careers with meaningful work for high-impact global companies.

9 minute readContinue Reading
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Cause and Effect – Exploring Color Psychology

by Cameron Chapman

The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.

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The Role of Color in UX

by Cameron Chapman

A well-thought-out color palette can elevate a design from “good” to “great” while a mediocre palette can detract from a user’s experience and even interfere with their ability to use a site or app.

9 minute readContinue Reading

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