Brand Posts

The right color palette encourages people to behave in ways designers want them to, while the wrong palette can turn visitors away before they take any action at all.

Are remote-working and freelancing viable options for designers? We interview Toptal designers to discover how they’re forging freelance careers with meaningful work for high-impact global companies.

World’s worst logo? It’s a distinction no company wants to claim but a problem every logo designer would love to solve. We swing for the fences with a logo refresh for a global dancercise brand.

The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.

A well-thought-out color palette can elevate a design from “good” to “great” while a mediocre palette can detract from a user’s experience and even interfere with their ability to use a site or app.

A consistent UI leads to a better UX. But with so many moving parts in modern user interfaces, how can UI designers be sure they’re staying true to a digital product’s look and feel?

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

Hand lettering is an art form in revival and a powerful branding tool. See inspiring examples from the world’s best letterers and learn a step-by-step approach to start your own lettering practice.

Discover a practical approach to designing results-oriented presentations and learn the importance of crafting a compelling narrative.

Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.

A brand is a promise. This article outlines how illustrations are being used to express brand value and how businesses are investing substantial time and resources into extensive brand illustration systems.

In this tutorial, we will give a simple breakdown of the steps that you need to create an animated explainer video like the slick masterpieces built by Slack.

Check out a collection of brand animation inspirations created by different designers from around the world. Toptal Designer Jason Gonzalez curated a selection of designs that each finds a way to energize its respective brand.

Some of the designs are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

Check out a collection of landing page design inspirations created by different designers from around the world. Toptal Technical Blog Editor Kent Mundle curated a selection of designs that each finds creative ways to convert visitors into leads.

Some of the designs are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

We often hear that an image is worth a thousand words. Well, this applies very much to icons, which replace long sentences and words to optimize visual space, usability, and aesthetic.

In this article, Toptal Designer Tidjane Tall shows us how to create 10 custom icons in less than 10 seconds each (we promise). Knowing how to design your own icons can go a long way, so learn how to craft a set of simple and effective icons to upgrade your skillset.

A brand story is a powerful tool, but trial-and-error is required to use it well. If persistent, you’ll develop a unique voice, and your work will be infused with unexpected strands of meaning and purpose that thrill clients and the people they’re trying to reach.

In this article, Toptal Designer Micah Bowers walks us through one of his own branding projects to show us how to develop an effective brand story. Most of us might know a good story when we see one, but how do we write an engaging one ourselves?