Brand

Showing 1-9 of 29 results
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You Be You: Creating Content for the Gen Z Design Aesthetic

By Jorge Gonzalez Miksi

Today’s young adults have enormous buying power, but they’re choosy shoppers with particular tastes. Understanding what drives their purchasing decisions can help you design content that resonates with Gen Z.

10 minute readContinue Reading
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For Your Health: 5 Tips and Strategies for Wellness Branding

By Pilar Rios Niño

The health and wellness industry is booming, creating opportunity—and a competitive market. Wellness businesses can apply these branding best practices to stand out and connect with customers.

10 minute readContinue Reading
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Rebrand Case Study: More Than Just a New Logo

By Rehan Saiyed

When a simple logo refresh turned into a full-scale rebrand process, Toptal designer Rehan Saiyed took inspiration from ancient concepts of the number three—and a colorful parrot.

10 minute readContinue Reading
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Millennial Branding for a Boomer Product: A Branding Case Study

By Beatriz Garcia de Prado

Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to young adults in an authentic way.

7 minute readContinue Reading
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Think Business: How to Increase Your Designer Value

By Damola Taiwo

The principles that govern design are foreign to many business leaders but it takes more than shiny deliverables to span the knowledge gap. Designers must translate design value into business value.

< 5 minute readContinue Reading
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Remote Brand Strategy Workshops: The Ultimate Step-by-step Guide

By Charlie Osborne

Brand strategy workshops align stakeholders and set the tone for the work that follows. Better still, they produce brands that go beyond aesthetic appeal to achieve business goals.

8 minute readContinue Reading
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Brands Still Matter: Brandless Boom to Bust

By Micah Bowers

The future of branding was no brand at all, and Brandless represented the best the movement had to offer. Until it didn’t. What happened? We share takeaways that no designer or business should ignore.

6 minute readContinue Reading
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Designed, Sealed, Delivered – The Power of Logo Package Express

By Micah Bowers

We test the limits of Logo Package Express, a tool that claims to name, save, and organize every file needed for a logo package in under two minutes.

< 5 minute readContinue Reading
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Maximalist Design and the Problem with Minimalism

By Danae Botha

We live in an era that exalts minimalist design above all other forms of creative expression, especially maximalism. But what is the cost of our obsession with graphic simplicity?

7 minute readContinue Reading

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