Brand

Showing 1-9 of 25 results
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Millennial Branding for a Boomer Product: A Branding Case Study

by Beatriz Garcia de Prado

Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to young adults in an authentic way.

7 minute readContinue Reading
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Think Business – How to Increase Your Designer Value

by Damola Taiwo

The principles that govern design are foreign to many business leaders but it takes more than shiny deliverables to span the knowledge gap. Designers must translate design value into business value.

< 5 minute readContinue Reading
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Remote Brand Strategy Workshops: The Ultimate Step-by-step Guide

by Charlie Osborne

Brand strategy workshops align stakeholders and set the tone for the work that follows. Better still, they produce brands that go beyond aesthetic appeal to achieve business goals.

8 minute readContinue Reading
DesignIcon ChevronUX Design

Brands Still Matter – Brandless Boom to Bust

by Micah Bowers

The future of branding was no brand at all, and Brandless represented the best the movement had to offer. Until it didn’t. What happened? We share takeaways that no designer or business should ignore.

6 minute readContinue Reading
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Designed, Sealed, Delivered – The Power of Logo Package Express

by Micah Bowers

We test the limits of Logo Package Express, a tool that claims to name, save, and organize every file needed for a logo package in under two minutes.

< 5 minute readContinue Reading
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Maximalist Design and the Problem with Minimalism

by Danae Botha

We live in an era that exalts minimalist design above all other forms of creative expression, especially maximalism. But what is the cost of our obsession with graphic simplicity?

7 minute readContinue Reading
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Branding Is Dead, CX Design Is King

by Micah Bowers

CX design encompasses EVERY interaction that a customer has with a business. By adopting a CX mindset, brand designers will learn to meaningfully engage customers at multiple touchpoints. 🔊

6 minute readContinue Reading
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Pinterest for Designers – An Overview

by Cameron Chapman

When it comes to social media for designers, the first site that comes to mind is Instagram. But designers shouldn’t overlook the second-most-popular image-based social network: Pinterest.

8 minute readContinue Reading
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The Art of Virtue Signaling: Why so Many Brands Get It Wrong

by Micah Bowers

Many brands overshoot the subtleties of virtue signaling. They preach, posture, and alienate the people they’re trying to impress. We explore how companies can bang their virtue drums better.

7 minute readContinue Reading

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