Brand

We test the limits of Logo Package Express, a tool that claims to name, save, and organize every file needed for a logo package in under two minutes.

We live in an era that exalts minimalist design above all other forms of creative expression, especially maximalism. But what is the cost of our obsession with graphic simplicity?

CX design encompasses EVERY interaction that a customer has with a business. By adopting a CX mindset, brand designers will learn to meaningfully engage customers at multiple touchpoints.

When it comes to social media for designers, the first site that comes to mind is Instagram. But designers shouldn’t overlook the second-most-popular image-based social network: Pinterest.

Many brands overshoot the subtleties of virtue signaling. They preach, posture, and alienate the people they’re trying to impress. We explore how companies can bang their virtue drums better.

Rebranding requires a lot of strategy. Some companies have done it well, others have flopped. Learn what works and what doesn’t in this list of lessons gathered from those who have rebranded.

A logo redesign without controversy is like a workout with no sweat. It's possible, but is it impactful? We scrutinize high-drama logo updates and ask why they caught fire in the public arena.

Personalization is all about communicating a message aimed directly at the individual user. Emotional design focuses on the overall emotional impact of design choices, including those that involve personalization. Combining the personal and the emotional is where the real magic happens.

When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.