Brand

Showing 1-9 of 26 results
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Designed, Sealed, Delivered – The Power of Logo Package Express

by Micah Bowers

We test the limits of Logo Package Express, a tool that claims to name, save, and organize every file needed for a logo package in under two minutes.

< 5 minute readContinue Reading
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Maximalist Design and the Problem with Minimalism

by Danae Botha

We live in an era that exalts minimalist design above all other forms of creative expression, especially maximalism. But what is the cost of our obsession with graphic simplicity?

7 minute readContinue Reading
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Branding Is Dead, CX Design Is King

by Micah Bowers

CX design encompasses EVERY interaction that a customer has with a business. By adopting a CX mindset, brand designers will learn to meaningfully engage customers at multiple touchpoints.

6 minute readContinue Reading
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Pinterest for Designers – An Overview

by Cameron Chapman

When it comes to social media for designers, the first site that comes to mind is Instagram. But designers shouldn’t overlook the second-most-popular image-based social network: Pinterest.

8 minute readContinue Reading
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The Art of Virtue Signaling: Why so Many Brands Get It Wrong

by Micah Bowers

Many brands overshoot the subtleties of virtue signaling. They preach, posture, and alienate the people they’re trying to impress. We explore how companies can bang their virtue drums better.

7 minute readContinue Reading
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The Dos and Don'ts of a Rebranding Strategy

by Jordan DeVos

Rebranding requires a lot of strategy. Some companies have done it well, others have flopped. Learn what works and what doesn’t in this list of lessons gathered from those who have rebranded.

10 minute readContinue Reading
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The Origins of Bad Logo Redesigns

by Micah Bowers

A logo redesign without controversy is like a workout with no sweat. It's possible, but is it impactful? We scrutinize high-drama logo updates and ask why they caught fire in the public arena.

9 minute readContinue Reading
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Personalized UX and the Power of Design and Emotion

by Chris Constandse

Personalization is all about communicating a message aimed directly at the individual user. Emotional design focuses on the overall emotional impact of design choices, including those that involve personalization. Combining the personal and the emotional is where the real magic happens.

8 minute readContinue Reading
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Design’s Driving Forces – A Website Redesign Case Study

by Goran Ramljak

When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.

9 minute readContinue Reading

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