Alex da Silva Cortes
Verified Expert in Design
Designer
Hamburg, Germany
Toptal member since June 30, 2022
Alex is an experienced designer specializing in design thinking and UI/UX design. For more than 10 years, he has partnered with clients and startups of all sizes and market segments in Brazil, UK, and Germany. Alex's expertise lies in mobile apps, SaaS platforms, dashboards, landing pages, websites, and brand design.
Portfolio
Scaelife | App for Long-stay Institutions for the Elderly
Insurance Payment Solution for Dentists | SaaS Web App
Locumtree | Web and App Solution for Pharmacies and Pharmacists
Work Experience
Product Designer (UX/UI)
Condo Group
- Organized and collaborated with the product team, including project managers and developers.
- Understood business needs and ensured that projects met business objectives.
- Conducted research with users to understand their needs and create user-friendly designs.
- Worked closely with the product team to iterate product designs.
- Created personas, journey maps, user flows, and site maps.
- Developed sketches, wireframes, and prototypes to guide the evolution of the startup's products.
- Guided the creation of the product's visual language and style guides, creating a basis for a future design system.
- Led and participated in design critiques, encouraging a culture of constructive feedback.
- Conducted usability tests on the product to lead decision-making on the improvements or additions required.
Product Designer
Exactaworks
- Designed one of the great fintech apps in Brazil called Ame Digital, which ranked number three among the most famous digital wallets in Brazil.
- Created and guided all service design, UX, and UI steps for the company's first product, a SaaS platform for the GDPR.
- Implemented the UX culture in the company, designing the area OKRs; roles, goals, and requirements; squads and chapters; and the UX career track.
UX Strategy
Factual Pesquisas
- Implemented the UX culture in the company and revamped all user experiences and interfaces of survey tablets and web systems.
- Built a brand identity guide, including colors, typography, and the company's new website.
- Created an app for public services, the company's first digital product for a city hall that is a client of the company.
- Started the design thinking dynamics and increased the range of the projects.
UI and UX Designer
Invillia
- Worked closely with product, engineering, growth, marketing, and sales to ship numerous projects across financial clients and many digital products on desktop, mobile web, iOS, and Android, as well as marketing and internal needs.
- Organized, planned, and executed user research and usability testing for projects.
- Led the design and marketing team to win the first Great Place to Work award that brought more visibility to the company and new clients.
Visual Designer
Inpacto Propaganda
- Designed materials for social media and supported the marketing team in sales materials.
- Created several email marketing and landing pages for seasonal campaigns for retail companies.
- Designed brands for small and medium-sized companies, including brand manuals and stationery.
Education
Postgraduate in Game Design
Faculdade Metropolitana - Sao Paulo, Brazil
Postgraduate in User Experience Specialist
Universidade Anhembi Morumbi - Sao Paulo, Brazil
Bachelor's Degree in Advertising and Marketing
Universidade Paulista - Sao Paulo, Brazil
Certifications
Design Thinking
IDEO
Product Design
USP - Universidade de Sao Paulo
Product Manager
Product School
Visual Hierachy and Spacing in UI Design
UI Lab
Concepts of Responsiveness and UX Design
Digital Innovation One
Skills
Tools
Miro, Adobe CC, Adobe, Adobe Experience Design (XD), Trello, Photoshop CC, Illustrator CC, Google Slides, Adobe Creative Suite, Jira, Slack, MURAL, InVision, Zeplin
Platforms
Web, Figma, Mobile, Messenger Bots
Industry Expertise
Healthcare, Pharmaceuticals
Other
UX Design, UI Design, Product Design, Design Sprints, User Interface (UI), User Experience (UX), Mobile UX Design, Web App UI, User Flows, Web App UX, Visual Design, Branding, Web App Design, Mobile UI Design, Landing Page Design, Graphic Design, User Experience Design, Wireframing, Software as a Service (SaaS), Print Design, UX Strategy, UX Architecture, Design Thinking, Dashboard Design, B2B, PowerPoint Design, Iconography, Data Visualization, Typography, Web Design, Early-stage Startups, SaaS Design, Web UX, Web UI, Web UX Design, MVP Design, Design Leadership, Notion, Game Design, Storytelling, Gamification, UX Research, Product Management, Dashboards, Mobile App UI, System Design, Token Design, Blueprint, Web UI Design, Prototyping, Mobile App Design, Redesign, Web Marketing, SMS Marketing, SMS Bots, Web Dashboards, UX Wireframes, Mobile Wallet, Money Transfers, Fintech, Bank Transactions, Finance, Pets, Veterinary Medicine, Mobile UI, Animal Care, SMS, SMS Gateways, Complex Web Systems, Bots, B2C, Pharmacy, Health IT, Job Portals, Maps, Smart City Technology, General Data Protection Regulation (GDPR), Websites, Responsive UI, Cross-platform UX, Personal Care, Home, B2B2C, Business Law, Agile, Lean UX, Scrum Master, Agile Sprints, Apps, Desktop Web Design, Job Search Sites, Smart Cities, UI Maps, Navigation, Law, Illustration, Interface Design, Responsive Web Design (RWD), Financial Design, Financial UX, Agile UX, Interactive Prototypes, Business to Business to Consumer (B2B2C), User Experience Strategy, Real Estate UI, Insurance Web Design, Healthcare Software
Experience
- Mobile App UI - 8 years
- Design Sprints - 8 years
- User Interface (UI) - 8 years
- User Experience (UX) - 8 years
- UI Design - 8 years
- UX Design - 8 years
- Product Design - 6 years
- Figma - 4 years
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