Aline Ioavasso
Verified Expert in Design
Designer
São Paulo - State of São Paulo, Brazil
Toptal member since October 31, 2024
Aline is a senior brand and UI designer with 15+ years of experience crafting thoughtful brand identities and intuitive UIs across various platforms. She specializes in brand design, UI/UX, typography, and digital media and is deeply interested in AI-driven innovations. Aline has also collaborated with diverse teams, creating cohesive and memorable brand experiences. She designed a meditation app's brand identity and UX, creating a calming interface that excelled in the wellness market.
Portfolio
Bevel Plexus: International Payments Platform
Boske: Website for a Pet Bed Concept
Iwasu: Visual Branding for an Engineering Company
Experience
- Adobe Photoshop - 15 years
- Design - 15 years
- Adobe Illustrator - 9 years
- Adobe InDesign - 6 years
- Figma - 6 years
- App UI - 5 years
- Graphic Design - 5 years
- UI Design - 4 years
Tools
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
Work Experience
Senior Designer
Freelance Clients
- Maintained a freelance practice to expand my portfolio and continuously improve my design skills.
- Achieved repeat business from 65% of the many clients I've collaborated with—from small businesses to multinational corporations—to provide creative solutions in UI/UX design, editorial design, branding, and photography.
- Managed projects end-to-end, overseeing client communication, creative direction, and meeting coordination. Ensured successful outcomes across more than five industries, contributing to client retention.
- Fostered client relationships that lasted over 3 years by delivering high-quality results and maintaining clear, reliable communication.
Senior Brand Designer
Toptal, LLC
- Increased brand awareness by designing digital and print materials, including social media content, HubSpot newsletters, packaging, event collateral, and landing pages.
- Contributed to developing the brand's visual language and guidelines, used across 10+ departments, enhancing brand consistency across channels.
- Trained the creative team on Figma, improving project turnaround time by 10% and enhancing file organization for better workflow efficiency.
- Promoted to Senior Brand Designer for dedication, creativity, and consistent delivery beyond expectations. Recognized with an internal award for best performance among a team of 50+ creatives.
Senior Designer
King's Crest Global
- Designed user-centric UIs for websites and apps, enhancing usability and improving overall user experiences across multiple digital platforms.
- Collaborated closely with developers to ensure smooth design-to-development handoff for 10+ projects, actively participating in QA.
- Increased client inquiries by creating diverse brand identities, including KCG's visual identity, ensuring consistency across all touchpoints and aligning with business goals to strengthen market positioning.
- Spearheaded the rebranding and development of digital marketing strategies for clients, contributing to improved client visibility and differentiation in competitive markets.
- Directed a team of four junior designers, ensuring the delivery of cohesive branding and UI solutions that elevated clients' digital presence.
- Helped clients increase online engagement and brand recognition.
Education
Postgraduate in Art and Design
FAAP - São Paulo, Brazil
Bachelor's Degree in Photography
Serviço Nacional de Aprendizagem Comercial (SENAC) - São Paulo, Brazil
Associate’s Degree in Web Design
Universidade Paulista - São Paulo, Brazil
Skills
Tools
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Google Slides, Adobe Lightroom, Adobe Animate, Adobe Experience Design (XD), Sketch, Spline, Adobe Flash, Asana, Trello
Platforms
Figma
Languages
HTML, CSS
Other
Design, UI Design, App UI, Branding, Graphic Design, Marketing Design, Brand Guidelines, Product Design, User Interface (UI), Visual Design, Photography, Web Design, UX Design, Web App UI, Logo Design, Visual Identity, Brand Logos, Design Systems, User Experience (UX), Midjourney, Product Management, Curation, Video Editing, Motion & Animation Design
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