Amy is available for hire
Hire AmyAmy Flak
Verified Expert in Design
Designer
Location
Vancouver, BC, Canada
Toptal Member Since
September 27, 2022
Amy is an experienced digital designer based in Vancouver. She has seven years of background working as an artist and designer in the creative industry across various sectors, including fitness, health and wellness, air care, design, and education. Amy's specialties are branding, digital mobile and web design, and motion graphics.
Portfolio
Work Experience
Digital Advertising and Marketing Designer
2022 - PRESENT
VIOME LIFE SCIENCES, INC.
- Built a brand identity guide for motion, including speed, transitions, movement directions, tone, and other assets for a wellness biotech company.
- Designed the video and static ads design for Meta and Instagram using After Effects, Premiere Pro, and Figma.
- Reviewed the back-end data on ad performance from the Ad Manager and created and designed the ad iterations based on the feedback.
Technologies: Visual Design, Marketing Design, Branding, Advertising Design, Social Media Design, Facebook Ads, Instagram Ads, Advertising
Digital Designer
2020 - 2022
vitruvi
- Implemented the new identity and branding, including new video and static ads design for Meta, TikTok, Snapchat, and Pinterest, mainly using After Effects and Premiere Pro. I also created 200+ email and site elements with Figma and Photoshop.
- Created storyboards, owned the video space, influenced the tone, and selected all the sounds while developing the cadence of our ads and online videos. The edits were driven by eCommerce and specially designed for social, Amazon, and the web.
- Designed the whole Amazon storefront new branding twice and all subsequent product pages, which required UX thinking to achieve a nice and easy eCommerce flow within the constraints of Amazon.
Technologies: Adobe CC, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Adobe InDesign, Figma, Basecamp, Google, Google Drive, Spark, DaVinci Resolve, Digital Design, Video Editing, Portrait Illustration, Drawing, Illustrator CC, InDesign CC, Motion Graphics, Digital Brand Identity, Photoshop CC, Videos, Web Video, UI Design, Animation, Visual Design, Instagram Ads, Facebook Ads, Social Media Design
Brand Designer
2018 - 2021
LeanSquad
- Created a brand identity guide, including colors and typography, 200+ illustrated icons, tone, and other assets.
- Designed branded clothing and swag that sold out in a couple of days.
- Edited several video ads for Meta to advertise different campaigns and promotions.
- Increased the company's social media following, attracted new clients, and maintained customer loyalty across multiple platforms, witnessing a ten times increase in Instagram following.
Technologies: Photoshop CC, Adobe Illustrator, After Effects CC, Premiere Pro CC, Adobe InDesign, Google, Google Calendar, Google Docs, Canon, Photography, Digital Design, Video Editing, Drawing, Illustrator CC, InDesign CC, Motion Graphics, Digital Brand Identity, Adobe After Effects, Adobe Photoshop, Adobe CC, Videos, Web Video, UI Design, Animation, Visual Design, Instagram Ads, Facebook Ads, Social Media Design
Graphic Designer
2018 - 2020
TallGrass Natural Health
- Collaborated with the design and marketing team to produce branded material, including print work, mobile, and web designs.
- Completed over 550 design projects for the company.
- Designed digital PPC ads and other online ads with motion graphics.
- Created trade marketing designs and digital assets for our in-house brand, Botanica, and distributed brands, including MegaFood, Host Defense, Naturtint, ANNEMARIE BÖRLIND, and Manuka Health.
- Designed numerous trade marketing print and digital materials, such as product catalogs, in-store displays, websites, sell sheets, sandwich boards, coupons, posters, and tear pads.
Technologies: Acrobat Pro CC, Adobe, Adobe CC, Adobe InDesign, Adobe Photoshop, InDesign CC, Photoshop CC, After Effects CC, Trello, Slack, Microsoft, Digital Design, Video Editing, Drawing, Illustrator CC, Motion Graphics, Digital Brand Identity, Adobe After Effects, Adobe Illustrator, Videos, Animation, Visual Design, Instagram Ads, Facebook Ads, Social Media Design
Freelance Graphic Designer
2018 - 2019
The Beacon Collective
- Collaborated with a team and Adobe InDesign to design two political activist training books totaling 900 pages.
- Worked on four PowerPoint presentations for the CWA Association. These included hand-drawn illustrations, photoshopped collages, gifs, and creative motion elements.
- Did a number of portrait illustrations with Adobe Illustrator.
- Cooperated with the art director to brainstorm ideas for rebranding various businesses. Then I designed and implemented branding for a variety of projects.
Technologies: Adobe CC, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Slack, Gmail, Google, Zoom, Drawing, Pencil Drawing, Creativity, Creative Design, Creative Briefs, Brand Design, Branding, Illustration, Videos
Education
2006 - 2009
Bachelor's Degree in Psychology
University of Western Ontario - London, Canada
Certifications
FEBRUARY 2020 - PRESENT
UX Design Course
BrainStation
DECEMBER 2016 - PRESENT
Graphic Design Certificate of Achievement
Southern Alberta Institute of Technology
Experience
Tools
Collaboration That Works
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