André Braz Finageiv
Verified Expert in Design
Designer
São Paulo - State of São Paulo, Brazil
Toptal member since March 25, 2019
André has worked with several Fortune 500 companies as a digital product designer and strategist with over 15 years of experience. He recently worked at Toptal as a growth product designer, where he created new products and services to engage users. He expertly conducted research to generate visually appealing solutions that meet the executive team's KPIs. Before joining Toptal, André worked as a design director at Accenture-Fjord, where he oversaw a team of over 30 designers.
Portfolio
Natura eCommerce
Ben
Foodine
Work Experience
Co-founder | Designer
Fit4Box
- Designed the whole brand, marketing, and user experience of Fit4Box.
- Created a design system that allows us to make new promotional campaigns and social media assets much faster.
- Researched our niche extensively to ensure we are selling the right product to the right audience.
CRO Designer
Ccheck PTY LTD
- Audited the purchase journey, identifying over 100 areas of improvement and providing suggestions on how to fix all of them.
- Implemented suggestions from the audit in Figma, creating a design library and optimizing visual template screens for the client.
- Streamlined the purchase journey, with a focus on getting clients to the cart/checkout faster so they convert more.
Senior Product Designer
Toptal Client
- Established the visual and strategic foundations for all freelancer-facing pages.
- Created and A/B tested several components to match SEO requirements making page relevance skyrocket.
- Researched and developed a strategy using design thinking methods and frameworks.
- Crafted aesthetically pleasing and engaging products that increased the company's awareness and engagement.
- Mastered design software such as Sketch, Figma, and Adobe Creative Suite and created high-quality designs.
- Worked effectively with cross-functional teams, including developers, product managers, and other stakeholders.
- Used Agile methodologies and was able to work in a fast-paced, iterative environment.
Design Director
Fjord | Accenture Song
- Designed the future dealership CRM experience for Volkswagen.
- Created a new experience for Claro (Telecom) in Colombia. My team reviewed all products and services and suggested new ones based on the customer journey.
- Developed the new eCommerce business for Natura (the biggest cosmetics brand in Brazil) focused on SEO and high conversion.
- Redefined the experience of Santander's loyalty credit card from the ground up. Started with user research and finished with a full journey containing all new products and services.
- Bridged the gap between small farmers and Bayer/Monsanto to ensure they had the best customer relationship.
- Did DesignOps for a team of over 30 designers. Mentored, coached, and led them to great results based on client KPIs.
- Worked with a global team in Accenture-Fjord and traveled around the Americas to help other agencies win pitches and finalize projects.
Design Director
PorQueNão
- Designed from the ground up a new experience for a loyalty app platform for both native Android and iOS designs.
- Worked on developing the mobile solution for a global paint and chemicals brand, which helped people find out the best colors for their homes.
- Created an app to help people understand the best type of paint for their environment.
- Used design thinking strategies to create and launch 10+ successful user-oriented products.
Digital Creative Director
TBWA
- Developed the launch campaign for several new Nissan vehicles.
- Helped create the online presence for the Outback restaurant chain in Brazil.
- Managed several art directors and copywriters to land impactful campaigns for the Brazilian market.
Education
Bachelor's Degree in Graphic Design
University of Brasilia - Brasília, Brazil
Skills
Tools
Sketch, Adobe Illustrator, Adobe Photoshop, Zeplin, InVision, Marvel App, Principle, Miro, FigJam, Jira, Adobe Experience Design (XD), Tableau, Adobe After Effects, Framer Prototyping
Platforms
Web, Mobile, iOS, Android, Figma, Shopify, WordPress, Adobe Suite, Webflow
Industry Expertise
Marketing, Retail & Wholesale, Healthcare, Banking & Finance, Food & Beverage, Food
Other
UX Design, UI Design, Strategic Design, Ideation Workshops, UX Workshops, Workshop Facilitation, Stakeholder Interviews, Stakeholder Mapping, Visual Design, Discovery, Personas, Responsive UI, eCommerce, Design Systems, App Design, UX Strategy, User Interface (UI), Wireframing, Web Design, Android App Design, iOS UI Design, User Research, Product Design, Service Design, Design Thinking, Consulting, Relationship Building, Product Development, Presentations, Design Principles, Branding, Strategy, Strategic Planning & Execution, Art Direction, UX Research, Design Strategy, Customer Experience, Market Research, Product Discovery, Design Sprints, Complex Problem Solving, Concepting, Landing Page Design, Websites, Website Redesign, User Engagement, B2C, Design Guidelines, User Experience (UX), Squarespace, Style Guides, UI Style Guides, UX Wireframes, Layout Design, Responsive Layout, Responsive Web Design (RWD), Minimalism, User Testing, Usability Testing, User Journeys, Web App Design, Mobile UI, Mobile UI Design, Mobile UX Design, Component Libraries, UI Components, Web UI, User Retention, Web UX, Customer Journeys, User Flows, B2B, Art, Web App UI, Web App UX, Design Research, User Interviews, User Personas, Mobile App Design, Product Roadmaps, Design Thinking Facilitation, Graphic Design, User Experience Design, User Stories, Heuristics, Usability Heuristics, Feature Prioritization, Mobile Prototypes, Startups, MVP Design, Interaction Design (IxD), Interactive UI, Responsive Web Apps, eCommerce UX, A/B Testing, Stakeholder Management, UX Audits, Social Networks, Dating Apps, Qualitative Research, Communication, Conversion Rate Optimization (CRO), Information Architecture (IA), Fintech, Lean Startups, Workshops, Research, Design Workshops, Website Audits, Audits, UI Audits, Checkout, Heuristic Analysis, User Validation, Product Strategy, Journey Mapping, Web UX Design, Financial Services, Brand Guidelines, Design Production, Agile, Loyalty Programs, Low-fidelity Prototypes, High-fidelity Prototypes, Loyalty Applications, Scenarios, B2B2C, Product Ownership, User-centered Design (UCD), Usability, Story Mapping, Accessibility, Complex Application User Interfaces (UI), System Design, Surveys, Conversion Rate, Design Documentation, Logo Design, Cross-functional Collaboration, Presentation Design, Pitch Decks, Atomic Design, Discovery Workshops, User Behavior, Mockups, Mobile Design, Dashboards, Dashboard Design, Data Visualization, App UX, Prototyping, Business Consulting, Corporate Culture, Team Building, Client Relations, Business Design, Innovation Strategy, Audience Targeting, Design Leadership, Consumer Behavior, SaaS, SaaS Design, Software as a Service (SaaS), Interactive Prototypes, Rapid Prototyping, Search Engine Optimization (SEO), Analytics, UX Writing, Marketing Design, Research Reports, Information Visualization, WordPress Design, Quantitative Research, Storyboarding, Lead Generation, Social Media, Marketplaces, Design Direction, Cosmetics, Multi-channel, Illustration, eCommerce Design, Design Management, Home Decor, Interface Design, Creative Direction, Game Design, Mobile Game Design, Pixel Art, Storytelling, Ideation, Brainstorming, Hybrid Apps, Office 365, App UI, User Requirements, DesignOps, Digital Product Design, Kids, Tables, Animation, Technical Writing, Marketing Collateral Development, Management, Brand Logos, Brand Design, Copywriting
Experience
- UX Design - 20 years
- Web Design - 20 years
- UI Design - 20 years
- Branding - 15 years
- Strategic Planning & Execution - 10 years
- Product Development - 10 years
- Service Design - 10 years
- Product Design - 10 years
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