Angela Edwards

Designer in Auckland, New Zealand

Member since August 27, 2017

Angela is a product design lead with over 12 years of experience building bold digital solutions. She's designed mobile and responsive solutions and led in-house and offshore design teams for the UK and global companies such as Lloyds Banking Group, British Airways, Ocado, Thompson Reuters, and emerging startups. With an MSc in UXD, Angela has a wealth of knowledge, enabling her to turn complex design challenges into elegant solutions.

UX UI UI Design Product Design UX Strategy UX Design Web Design Mockups User Interface (UI)User Flows Prototyping SaaS Wireframing High-fidelity Prototypes User Experience (UX)Show more

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Portfolio

Digital Design

Lloyds Bank Commercial Banking Online Platform
- Web UX
- Web App UX
- Axure RP Pro
- User Testing
- Dashboards
- Prototyping
- Banking & Finance
- Customer Journeys
- User Journey Maps
- Remote User Testing
- Web Accessibility
- Moderation
Lloyds CRM System
- User Interviews
- Usability Testing
- UX Review
- Axure RP Pro
- Sketch
- Photoshop CC
- Proto.io
- Personas
- Task Flows
- Journey Mapping
- Interviews
- Heuristic Evaluation
- Prototyping
- Wireframing
- Visual Design
- User Testing
- Banking & Finance
- Customer Relationship Management (CRM)
- Microsoft Dynamics CRM
- Microsoft
The Method Consulting
- Web UX
- Accessibility
- Accessible Design
- Auditing
- Content
- UI Design
Wingtag Automated Data Analysis Tool
- UX Design
- Dashboard Design
- Dashboards
- Data
- UI Design
British Airways
- Axure RP Pro
- Adobe CC
- Wireframing
- User Testing
- Aviation Projects
- eCommerce
- Responsive
- UI Design
BetStars | Request a Bet
- Prototyping
- Visual Design
- Wireframing
- Online Games
- Gambling
- eCommerce
- Natural Language Understanding (NLU)
- Search
Macmillan Education
- E-learning
- Axure RP Pro
- UX Research
- Prototyping
- Wireframing
- Visual Design
- Design Patterns
- Personas
- User Stories
- Apps
- Education Management Systems
Reel Escapes
- Prototyping
- Personas
- UI Design
- eCommerce
- Travel & Leisure
- Payment Gateways
BetStars Conversational Commerce
- UX Research
- Competitor Analysis & Profiling
- Wireframing
- Prototyping
- UI Design
- Task Flows
- Gambling
- eCommerce
- Conversational Interfaces
- Apps

Employment

Senior Product Designer
2021 - PRESENT
Myer
- Designed payment functionality for the current checkout flow for additional methods to meet customer demand.
- Redesigned the checkout experience for improved performance and improved customer satisfaction.
- Introduced the same-day click and collect purchase option as well as alternate delivery methods to meet customer demand.
- Provided accessibility support and instruction to improve accessibility standards across Myer digital.
Technologies: Figma, Axure RP Pro, Miro, Adobe CC, Slack
Product Designer | Accessibility Consultant (Toptal Contracts)
2020 - PRESENT
Toptal Clients
- Undertook an accessibility compliance project for RLI insurance (USA), developed a strategy for conducting accessibility audits across their digital product suite as well as embedded accessibility processes within Agile.
- Redesigned an app for educating the underbanked on the everyday managing of their finances and improving their credit.
- Did ad hoc design for a healthcare data company's platform including a COVID-19 calculator and a health report for within a hospital setting.
Technologies: Accessibility, Accessible Design, Financial UX, Banking & Finance, Sketch, Figma, Axure, JAWS, NVDA
Lead UX Consultant (Contract)
2017 - 2019
Lloyds Banking Group
- Led the redesign on CBO, Lloyds commercial banking platform which services over 18,000 commercial banking clients.
- Conducted accessibility audits across the platform, highlighting issues identified, and providing recommended remediation for those.
- Researched and identified usability issues across the platform and redesigned these journeys to address those issues and improve upon the overall platform experience.
- Improved NPS scores and lowered the number of complaints and support center volume through improved user experience.
- Managed the workload of the HCD team within the lab (UX designers, UI designers, and a copywriter).
- Led the UX strategy of the commercial banking platform.
- Conducted UX research which included facilitating workshops, interviewing clients, journey mapping, task. models, and heuristic analysis of current journeys.
Technologies: Slack, InVision, Zeplin, Adobe Photoshop, Axure RP Pro, Sketch
Lead UX Designer (Contract)
2016 - 2017
Lloyds Banking Group
- Redesigned a CRM application internally used by relationship managers to manage their clients (appointments, tasks, inquiries, deals, communication, and documentation) within the commercial banking team.
- Adapted the original "off-the-shelf" product to the needs of the business but had been failing to be adopted due to a poor user experience; was tasked to redesign the application as a responsive MVP which would be rolled out in place of the existing system on completion.
- Conducted user research, user interviews, user observation, competitor research, and a UX audit of the current solution.
- Prototyped in Axure and user-tested every few weeks with actual users in a formally facilitated user testing environment.
Technologies: Zeplin, Sketch, OmniGraffle, InVision, Adobe Photoshop, Axure
UX Designer (Contract)
2015 - 2016
British Airways
- Created a responsive redesign for British Airways of their current BA.com website to work across all platforms.
- Worked within an agile methodology, the role involved redesigning all current BA.com components and functional flows to work in a consistent manner across all salient viewport sizes.
- Conducted guerrilla style user testing along with formally facilitated usability testing.
- Focused on ensuring that the redesign complied to WCAG 2.0's standards of accessibility.
Technologies: Adobe Photoshop, Marvel, Proto.io, Axure
Senior UX/UI Designer
2014 - 2015
Macmillan Education
- Designed the UX of a new education platform and CMS.
- Took into consideration the requirements of many different stakeholders and referenced other related work that was developed concurrently.
- Received feedback from usability testing, and workshops and applied it to high-fidelity wireframes and working prototypes.
- Designed the user interface once UX work was completed and created a style guide to hand over for future build.
Technologies: Adobe Photoshop, Adobe Illustrator, OmniGraffle, Axure
Lead Digital Designer (Contract)
2013 - 2014
Hogarth Worldwide
- Led a small team of in-house designers, contractors, and oversaw offshore output.
- Originally brought in as a senior digital designer to role out the rebrand of one of Hogarth’s major gambling clients across all communities and to oversee the work of all new and existing designers to ensure their designs were complying. After 6 months was offered the lead role.
- Acted as a creative lead on major client projects, from concept through to completion. These have included globally renowned clients releasing new advertising campaigns to fully fledged site redesigns.
- Was often involved in kick-off discussions with new clients in a largely client-facing role.
Technologies: Axure, OmniGraffle, Adobe CC
Interaction Designer
2012 - 2013
Thomson Reuters
- Interpreted client briefs which involved designing and building engaging digital advertising solutions in response. Building these campaigns across multiple platforms (desktop, mobile, and tablet).
- Worked on campaigns included many blue-chip clients such as BP, Shell, Barclays, Airbus, Paramount, and many other global brands.
- Was actively involved in collaboration between key members of sales, creative, and ad operations team.
- Worked on a minor UI and UX design for Reuters UK and international sites.
Technologies: CSS, HTML, Flash, Adobe CC
UI Designer
2012 - 2012
Ocado
- Wireframed new shop designs with Ocado’s CMS system and its restrictions in mind.
- Crafted a UI design for new "shop-in-shop" sites to stand within Ocado’s existing interface.
- Communicated ideas for a desired site functionality with the developer team and worked with them to achieve these.
- Created and developed Ocado’s new look design for a more striking design and engaging customer experience.
- Set up and directed photoshoots for specific products within the shop designs to obtain the images envisaged for each design.
Technologies: OmniGraffle, HTML, Adobe CC

Education

Master's Degree in User Experience Design
2015 - 2017
Kingston University London - Kingston, London, UK
Bachelor of Arts Degree in Graphic Design
2001 - 2004
Otago University - Dunedin, New Zealand

Certifications

Oxford Fintech Programme
MAY 2018 - PRESENT
University of Oxford: Said Business School

Experience

UX12 years
Product Design10 years
Prototyping8 years
Mobile UX7 years
User Research6 years
Sketch5 years
Banking & Finance4 years
Figma3 years

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Designer in Auckland, New Zealand

Portfolio

Employment

Senior Product Designer

Product Designer | Accessibility Consultant (Toptal Contracts)

Lead UX Consultant (Contract)

Lead UX Designer (Contract)

UX Designer (Contract)

Senior UX/UI Designer

Lead Digital Designer (Contract)

Interaction Designer

UI Designer

Education

Certifications

Experience

Tools

Location