Anna-Kristina Schröder-Klasen

Designer in Berlin, Germany

Member since July 8, 2020

Anna is an art director and UX/UI designer with over 12 years of experience working on national and international projects. Her career started at BBDO Group Germany, where she provided creative services to her first of several Procter & Gamble brands. Anna has been freelancing since 2015 and loving it. As a quick study and strong team player, she enjoys working on new challenges and projects with inspiring and talented people.

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Portfolio

Digital Design

farmerJoe Responsive Web Design and Branding
- Figma
- UI Design
- UX Design
- Graphic Design
- Business to Business (B2B)
- B2C
- Web Applications
- Responsive Web Design (RWD)
- Brand Design
- Mobile Design
- Branding
- Mobile-first Design
- Mobile App Design
- Visual Design
- Mobile UI
- Mobile UI Design
- Agriculture
- Iconography
- Mobile First
Oula Health Patient Portal
- Women's Health
- Patient Portals
- UI Design
- Mobile Design
- Responsive Web Design (RWD)
- Sketch
- User Flows
- Wireframing
- UX Wireflows
- Women
- Health & Wellness
- Mobile UI
- Mobile UI Design
- Web App Design
- Mobile First
PINCHme UX/UI Rework
- Sketch
- Zeplin
- Adobe Illustrator
- UI Style Guides
- UI Design
- Responsive Web Design (RWD)
- Mobile-first Design
- UX Design
- InVision App
- Wireframing
- Web Design
- Prototyping
- Mobile Design
- Mobile UX Design
- Design Systems
- Mobile UI Design
- Mobile UI
- Web App Design
- Mobile First
PlaySports Booking App and Landing Page
- Iconography
- Landing Pages
- UI Style Guides
- Sports & Athletics
- Booking Apps
- Responsive Design
- Workout
- Sketch
- User Interface (UI)
- UI Branding
- InVision
- Prototyping
- iOS App Design
- Android App Design
- Mobile UI
- Product Design
- Mobile App Design
- UX Design
- Mobile-first Design
- Wireframing
- Web Design
- Mobile Design
- Mobile UX Design
- UI Design
- Mobile UI Design
- Logo Design
- App UI
Yes She Can App
- Psychology & Mental Health
- Empowerment
- Women
- Women's Health
- Self-improvement
- Mobile UI Design
- Adobe Experience Design (XD)
- Illustration
- UI Design
- Mobile App Design
- UX Design
- Visual Design
- Mobile Design
- Mobile UX Design
- Health & Wellness
- Mobile UI
- App UI
- iOS App Design
Ice Cream Delivery App
- Adobe Illustrator
- Logo Design
- Prototyping
- UI Design
- User Flows
- Visual Identity
- Food Delivery Services
- Delivery
- Mobile App Design
- UX Design
- Visual Design
- Mobile Design
- Mobile UX Design
- Mobile UI Design
- Mobile UI
- iOS App Design
- App UI
Kitatausch Project: A Childcare Swap App for Web and Mobile
- UI Design
- Logo Design
- App UX
- Brand Design
- Graphics
- Intuitive UX Design
- Target Markets (Parents)
- Children's Illustration
- Mobile App Design
- UX Design
- Web Design
- Mobile Design
- Mobile UX Design
- Mobile UI
- Mobile UI Design
- iOS App Design
- App UI
Logo and Brand Design
- Graphic Design
- Logo Design
- Icon Design
- Brand Design
- Style Guides
- Branding
- Visual Design
Mobile UX/UI Design for a Sports Betting App

Employment

UX/UI Designer and Art Director
2015 - PRESENT
Freelance
- Created the architecture and UI design for a responsive web app for a health clinic portal for pregnant women and created a clinician portal for nurses and midwives to manage patient care.
- Collaborated with leadership and development teams on the design aspects of numerous projects. Created concepts and designs for clients using Sketch, InVision, Photoshop, Illustrator, and InDesign.
- Developed an app's architecture and UI design that gives users valuable quotes on mindset-related topics.
- Designed the UX and UI for a cooperative childcare application on the web and mobile platforms.
- Created the UX and UI of a landing page, the logo, and the brand design for a furniture shop.
- Designed the UX/UI for a mobile and web app to maintain solar and wind energy parks.
- Crafted the logo and brand design for a food blog, a fashion store, and a publishing house's logo and style guide.
- Served as the lead product designer for a tennis tournament booking app designed for native iOS and Android platforms.
Technologies: Mobile Design, Web Design, Visual Design, Mobile-first Design, Overflow, Lucidchart, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Sketch, InVision, Logo Design, Web App Design, Figma, SaaS, Presentation Design, Branding, UI Branding, Google Slides
UI Designer for a Menopause-related Blog
2023 - 2023
Lisa Yao
- Designed the UI for a blog that provides information about menopause.
- Created the logo and picked fonts and colors for the blog.
- Built wireframes for the project based on the client's briefing.
Technologies: UI Design, Mobile UI Design, Blog Design, UX Design, WordPress Themes, Web Design, Blogs
Web Designer for Website and Graphic Content Redesign
2022 - 2022
Frame Technology, Inc.
- Spent some time understanding the complexity of the product structure and its many features revolving around Natural Language Processing (NLP).
- Created a visual concept for the graphic content of the website.
- Used conceptual thinking to find a graphic visualization for each product feature explaining the product benefit.
- Built the graphics with Figma, Adobe Illustrator, and Photoshop in combination to make them multilayered.
- Worked on revamping the look and feel of the web design on a specific part of the website.
- Developed marketing materials to help push sales, like presentations and white papers.
- Articulated directly with the client on defining the right visualizations for the individual graphics.
Technologies: Web Design, Graphic Design, Web-ready Graphics, Figma, Responsive Web Design (RWD), Visual Design, Interaction Design (IxD), Adobe Illustrator, Iconography, SaaS, Natural Language Processing (NLP)
UX/UI Designer and Art Direction
2021 - 2022
farmerJoe
- Redesigned the responsive website's architecture and UI design, promoting features of the app and web app for farmers and enterprises alike.
- Worked on numerous UX/UI designs for new features in the existing app.
- Created concepts and digital assets for the B2B and B2C social channels.
- Created marketing materials for on and offline usage.
- Developed the brand guidelines and brand look further.
Technologies: Figma, Adobe Photoshop, Adobe Creative Suite, Adobe Illustrator, Jira, Brand Design, Web Design, Agriculture, Iconography, SaaS, Dashboard Design
UX/UI Designer
2021 - 2021
Oula
- Created architecture and wireframes for a responsive web app for a health clinic's portal for pregnant women.
- Created a UI design and style guide for this health portal.
- Developed architecture and wireframes for a corresponding clinicians' portal that nurses and midwives use to manage patient care more consistently and efficiently.
Technologies: Product Design, Mobile Web, User Experience (UX), Graphics, Responsive Web Design (RWD), User Interface (UI), Web App Design, Web App UX, Web App UI
UX/UI Designer
2020 - 2021
PINCHme
- Conducted a UX audit to evaluate the usability issues.
- Built wireframes to demonstrate new flows for specific parts of the customer portal that needed immediate rework.
- Created user flows in Overflow and presented them to the client.
- Worked as the lead UX/UI designer on the responsive web design and the style guide.
- Took inventory of the interface and used the findings to build a consistent design system.
- Constructed a responsive style guide for the leadership team and the engineers to work with.
Technologies: Mobile Design, Web Design, Wireframing, Zeplin, Adobe Illustrator, Slack, InVision App, Sketch, Web App Design, Customer Portals, Rewards Programs
UI/UX Designer
2018 - 2020
Playsports.world
- Designed a native Android and iOS booking app for sports courts of any kind. The app includes a landing page as a short introduction to the functionality.
- Collaborated with the client as I designed the entire UX.
- Created user flows for the many different features of the app.
- Led the UI design process, using Sketch and InVision for collaboration.
- Designed a prototype in InVision and collaborated with the team using Adobe FreeHand.
- Created a logo and style guide for online and offline communications and a brand style guide for the look and feel of the app and the brand in general.
- Designed a set of icons for the different types of sports, using Illustrator.
- Designed a responsive patient portal for a pregnancy clinic, starting with wireframes for the UX and ending with a visual design for mobile, tablet, and desktop.
Technologies: Mobile Design, Web Design, Wireframing, Product Design, Lucidchart, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Sketch, InVision
Creative Director
2013 - 2015
Dorland Advertising Agency
- Served as the lead designer for the main marketing activities of all Dorland clients.
- Co-developed creative advertising concepts, including web platforms and online campaigns for existing clients and pitches for new clients.
- Led the overall creative direction, production, and execution, of campaign shootings and design and execution of social media campaigns for global Procter & Gamble clients (Mexx Fragrances and Bruno Banani).
- Designed the packing and landing page for Überwood's innovative hair care product.
Technologies: Web Design, InVision, Sketch, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Art Director
2011 - 2013
Grey Global Group
- Co-developed online and offline concepts for national and international clients, such as Procter & Gamble and various German beer brands.
- Led a team of designers and copywriters; crafted designs for digital advertisements, such as banners and interactive YouTube videos; and directed on-set material shootings for global Procter & Gamble brands, Mexx Fragrances and Bruno Banani.
- Directed the creation of pitch campaigns to win new clients. Designed websites, print ads, and videos for multiple clients.
- Led the design of an eCommerce store for Irish Pure, a dog food brand from Ireland.
Technologies: Visual Design, Adobe Creative Suite
Art Director
2007 - 2011
BBDO Group Germany
- Co-developed creative communication concepts and provided art direction for websites and print materials for Procter & Gamble brands, Braun and Gillette.
- Led and oversaw the production and execution of print and other materials for shooting campaigns and TVC advertising for Braun and Gillette.
- Developed animation content for educational videos for Braun, a beauty brand.
- Collaborated with strategic planners and consultants to develop creative concepts and layouts for clients using Photoshop, Illustrator, and InDesign.
Technologies: Visual Design, Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Education

Master's Degree in Art Direction
2004 - 2006
Miami AD School - Hamburg, Germany
Bachelor's Degree in Communications Design
2001 - 2004
The Hamburg Technical Art School (HTK) - Hamburg, Germany

Certifications

Interaction Design for Usability
MARCH 2020 - PRESENT
The Interaction Design Foundation
Mobile User Experience Design
NOVEMBER 2019 - PRESENT
The Interaction Design Foundation

Experience

Visual Design12 years
Brand Design12 years
UX Design5 years
Mobile App Design5 years
Sketch5 years
Product Design5 years
UI Design5 years
Mobile-first Design5 years

Tools

Sketch

Location

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Designer in Berlin, Germany

Portfolio

Employment

UX/UI Designer and Art Director

UI Designer for a Menopause-related Blog

Web Designer for Website and Graphic Content Redesign

UX/UI Designer and Art Direction

UX/UI Designer