Anna is an art director and UX/UI designer with over 12 years of experience working on national and international projects. Her career started at BBDO Group Germany, where she provided creative services to her first of several Procter & Gamble brands. Anna has been freelancing since 2015 and loving it. As a quick study and strong team player, she enjoys working on new challenges and projects with inspiring and talented people.
Served as the lead designer for the main marketing activities of all Dorland clients.
Co-developed creative advertising concepts, including web platforms and online campaigns for existing clients and pitches for new clients.
Led the overall creative direction, production, and execution, of campaign shootings and design and execution of social media campaigns for global Procter & Gamble clients (Mexx Fragrances and Bruno Banani).
Designed the packing and landing page for Überwood's innovative hair care product.
Co-developed online and offline concepts for national and international clients, such as Procter & Gamble and various German beer brands.
Led a team of designers and copywriters; crafted designs for digital advertisements, such as banners and interactive YouTube videos; and directed on-set material shootings for global Procter & Gamble brands, Mexx Fragrances and Bruno Banani.
Directed the creation of pitch campaigns to win new clients. Designed websites, print ads, and videos for multiple clients.
Led the design of an eCommerce store for Irish Pure, a dog food brand from Ireland.
Technologies: Visual Design, Adobe Creative Suite
2007 - 2011
BBDO Group Germany
Co-developed creative communication concepts and provided art direction for websites and print materials for Procter & Gamble brands, Braun and Gillette.
Led and oversaw the production and execution of print and other materials for shooting campaigns and TVC advertising for Braun and Gillette.
Developed animation content for educational videos for Braun, a beauty brand.
Collaborated with strategic planners and consultants to develop creative concepts and layouts for clients using Photoshop, Illustrator, and InDesign.