Anna-Kristina Schröder-Klasen
Verified Expert in Design
Designer
Palma de Mallorca, Spain
Toptal member since July 8, 2020
Anna is an art director and UX/UI designer with over 12 years of experience working on national and international projects. Her career started at BBDO Group Germany, where she provided creative services to her first of several Procter & Gamble brands. Anna has been freelancing since 2015 and loving it. As a quick study and strong team player, she enjoys working on new challenges and projects with inspiring and talented people.
Portfolio
Work Experience
UX/UI Designer and Art Director
Freelance
- Created the architecture and UI design for a responsive web app for a health clinic portal for pregnant women and created a clinician portal for nurses and midwives to manage patient care.
- Collaborated with leadership and development teams on the design aspects of numerous projects. Created concepts and designs for clients using Sketch, InVision, Photoshop, Illustrator, and InDesign.
- Developed an app's architecture and UI design that gives users valuable quotes on mindset-related topics.
- Designed the UX and UI for a cooperative childcare application on the web and mobile platforms.
- Created the UX and UI of a landing page, the logo, and the brand design for a furniture shop.
- Designed the UX/UI for a mobile and web app to maintain solar and wind energy parks.
- Crafted the logo and brand design for a food blog, a fashion store, and a publishing house's logo and style guide.
- Served as the lead product designer for a tennis tournament booking app designed for native iOS and Android platforms.
UI/UX Designer
Body Good Studio LLC
- Designed wireframes for the website of a healthcare startup that provides weight loss prescription medication and virtual consultations for women who want and need to lose weight.
- Reworked the logo according to user research and created a new, improved version.
- Created the responsive UI design for the entire website.
- Designed a prototype in Figma for beta testing and a seamless handoff to development.
- Prepared and led a product shooting for various medications.
UI Designer
Lisa Yao
- Designed the UI for a blog that provides information about menopause.
- Created the logo and picked fonts and colors for the blog.
- Built wireframes for the project based on the client's briefing.
Web Designer
Frame Technology, Inc.
- Spent some time understanding the complexity of the product structure and its many features revolving around Natural Language Processing (NLP).
- Created a visual concept for the graphic content of the website.
- Used conceptual thinking to find a graphic visualization for each product feature explaining the product benefit.
- Built the graphics with Figma, Adobe Illustrator, and Photoshop in combination to make them multilayered.
- Worked on revamping the look and feel of the web design on a specific part of the website.
- Developed marketing materials to help push sales, like presentations and white papers.
- Articulated directly with the client on defining the right visualizations for the individual graphics.
UX/UI Designer and Art Direction
farmerJoe
- Redesigned the responsive website's architecture and UI design, promoting features of the app and web app for farmers and enterprises alike.
- Worked on numerous UX/UI designs for new features in the existing app.
- Created concepts and digital assets for the B2B and B2C social channels.
- Created marketing materials for on and offline usage.
- Developed the brand guidelines and brand look further.
UX/UI Designer
Oula
- Created architecture and wireframes for a responsive web app for a health clinic's portal for pregnant women.
- Created a UI design and style guide for this health portal.
- Developed architecture and wireframes for a corresponding clinicians' portal that nurses and midwives use to manage patient care more consistently and efficiently.
UX/UI Designer
PINCHme
- Conducted a UX audit to evaluate the usability issues.
- Built wireframes to demonstrate new flows for specific parts of the customer portal that needed immediate rework.
- Created user flows in Overflow and presented them to the client.
- Worked as the lead UX/UI designer on the responsive web design and the style guide.
- Took inventory of the interface and used the findings to build a consistent design system.
- Constructed a responsive style guide for the leadership team and the engineers to work with.
UI/UX Designer
Playsports.world
- Designed a native Android and iOS booking app for sports courts of any kind. The app includes a landing page as a short introduction to the functionality.
- Collaborated with the client as I designed the entire UX.
- Created user flows for the many different features of the app.
- Led the UI design process, using Sketch and InVision for collaboration.
- Designed a prototype in InVision and collaborated with the team using Adobe FreeHand.
- Created a logo and style guide for online and offline communications and a brand style guide for the look and feel of the app and the brand in general.
- Designed a set of icons for the different types of sports, using Illustrator.
- Designed a responsive patient portal for a pregnancy clinic, starting with wireframes for the UX and ending with a visual design for mobile, tablet, and desktop.
Creative Director
Dorland Advertising Agency
- Served as the lead designer for the main marketing activities of all Dorland clients.
- Co-developed creative advertising concepts, including web platforms and online campaigns for existing clients and pitches for new clients.
- Led the overall creative direction, production, and execution, of campaign shootings and design and execution of social media campaigns for global Procter & Gamble clients (Mexx Fragrances and Bruno Banani).
- Designed the packing and landing page for Überwood's innovative hair care product.
Art Director
Grey Global Group
- Co-developed online and offline concepts for national and international clients, such as Procter & Gamble and various German beer brands.
- Led a team of designers and copywriters; crafted designs for digital advertisements, such as banners and interactive YouTube videos; and directed on-set material shootings for global Procter & Gamble brands, Mexx Fragrances and Bruno Banani.
- Directed the creation of pitch campaigns to win new clients. Designed websites, print ads, and videos for multiple clients.
- Led the design of an eCommerce store for Irish Pure, a dog food brand from Ireland.
Art Director
BBDO Group Germany
- Co-developed creative communication concepts and provided art direction for websites and print materials for Procter & Gamble brands, Braun and Gillette.
- Led and oversaw the production and execution of print and other materials for shooting campaigns and TVC advertising for Braun and Gillette.
- Developed animation content for educational videos for Braun, a beauty brand.
- Collaborated with strategic planners and consultants to develop creative concepts and layouts for clients using Photoshop, Illustrator, and InDesign.
Education
Master's Degree in Art Direction
Miami AD School - Hamburg, Germany
Bachelor's Degree in Communications Design
The Hamburg Technical Art School (HTK) - Hamburg, Germany
Certifications
Interaction Design for Usability
The Interaction Design Foundation
Mobile User Experience Design
The Interaction Design Foundation
Skills
Tools
Adobe InDesign, Adobe Photoshop, Sketch, InVision App, Adobe Creative Suite, Microsoft PowerPoint, Adobe Experience Design (XD), Adobe Illustrator, Google Slides, Lucidchart, InVision, Zeplin, Slack, Jira, After Effects CC
Industry Expertise
Fashion & Beauty, Exercise & Fitness, Health & Wellness, Psychology & Mental Health, Healthcare
Platforms
Adobe Suite, Figma
Other
Graphic Design, Logo Design, Visual Design, Brand Design, Mobile Design, Web App Design, Package Design, Print Design, UX Design, Beauty Products, Packaging, Mobile UI, Brand Books, Pitch Decks, Pitch Presentations, Art Direction, Branding, Creative Direction, UI Design, Mobile UI Design, Mobile App Design, Web Design, Mobile UX Design, Prototyping, Print Marketing Design, Cosmetics, Print, Brand Guidelines, Digital Advertising, Web-ready Graphics, SaaS, Presentation Design, Illustration, Icon Design, Mobile First, Mobile-first Design, Product Design, Web App UI, Web App UX, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Iconography, UI Branding, iOS App Design, Android App Design, User Flows, Mobile Apps, Wireframing, UX Prototyping, UI Prototyping, Brochure Design, Agriculture, Digital Design, Business Technology, Dashboard Design, Creative Thinking, Design, Layout, Overflow, Landing Pages, UI Style Guides, Sports & Athletics, Booking Apps, Responsive Design, Workout, Empowerment, Women, Women's Health, Self-improvement, Visual Identity, Food Delivery Services, Delivery, App UI, Mobile UX, Style Guides, Appointment Booking, App UX, Graphics, Intuitive UX Design, Target Markets (Parents), Children's Illustration, Dashboard Development, Energy, Testing & Maintenance, Patient Portals, UX Wireflows, Design Systems, Business to Business (B2B), B2C, Web Applications, Customer Portals, Rewards Programs, Interaction Design (IxD), MVP Design, Natural Language Processing (NLP), Blog Design, WordPress Themes, Blogs, Mobile Web, Generative Pre-trained Transformers (GPT), UX Wireframes, Layout Design
Experience
- Brand Design - 12 years
- Visual Design - 12 years
- Sketch - 5 years
- Mobile-first Design - 5 years
- Mobile App Design - 5 years
- UI Design - 5 years
- UX Design - 5 years
- Product Design - 5 years
Tools
- Sketch
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