Publication
How to Conduct User Research as a Team of One
https://www.toptal.com/designers/ux-research/how-to-conduct-user-research
Anna is currently unavailable
Anna Vasyukova
Verified Expert in Design
Product Designer
Los Angeles, CA, United States
Toptal member since December 14, 2017
Bio
With over 15 years of experience, Anna helps B2B and B2C companies identify problems, design effective solutions, and deliver products that drive measurable impact. She specializes in complex systems, research-driven strategy, and establishing scalable design practices that enable teams to ship faster with quality. Anna has designed for eCommerce, SaaS, event tech, logistics, IoT, and digital health, from on-demand design editors and marketplace platforms to event management systems.
Experience
- UI Design - 9 years
- Mobile App Design - 9 years
- UX Design - 7 years
- User Flows - 7 years
- Prototyping - 6 years
- UX Research - 6 years
- Product Design - 5 years
- Design Leadership - 5 years
Portfolio
Eventgeek
User ResearchUser Experience (UX)Event Management PlatformsUI DesignWireframing
EYE CARE PLUS
HealthcareMedical ApplicationsAndroid App Design
Express Curate
Android
EventGeek iOS APP
Event Management PlatformsiOS UX DesignUser-centered Design (UCD)User Research
FR8
Fleet Management PlatformsUX DesignUI DesignBrandingFreightShipping
Work Experience
Senior Product Designer
2023 - 2025
Jiffy.com
- Doubled Jiffy Transfers revenue in six months through strategic product launches, UX optimization, and friction reduction.
- Designed Smart Size Recommendations to resolve sizing confusion for new and returning users, reducing drop-off by 62% and increasing new-user conversion by 45%.
- Built an AI-powered image enhancement workflow that improved user confidence in print quality after upload, decreasing churn by 30%.
- Led 0-to-1 design of a full-featured design tool from discovery to production in 5 months, enabling crafters to create custom designs in one platform and unlocking new revenue streams.
- Built a foundational design system and standardized research practices, including usability testing protocols, analytics frameworks, and discovery workflows that improved consistency and collaboration across the design team.
Technologies: Product Discovery, User Interviews, User Research, Usability Testing, A/B Testing, Product Strategy, Rapid Prototyping, Prototyping, Ideation, User-centered Design (UCD), Stakeholder Engagement, Interaction Design (IxD), Communication, Design Systems, Systems Design, Design Guidelines, Conversion Rate Optimization (CRO), Growth-driven Design (GDD), Information Architecture (IA), User Interface (UI), Mixpanel, Hotjar, Userlytics, Figma, FigJam, Miro, Dovetail, Storytelling, Mobile UX
Lead Product Designer
2017 - 2022
Circa
- Led design for event management platform, driving 290% revenue growth, 330% engagement increase, and 85% user satisfaction.
- Designed event calendars, ROI dashboards, event request forms, and shareable briefs that secured enterprise adoption from Salesforce, Okta, IBM, Elsevier, and Honda.
- Delivered Event Request solution for Farmers Insurance that cut organizational costs by 80% across 48,000+ agents and 21,000 employees, establishing them as a key enterprise partner.
- Established Circa's UX process from scratch, integrating user research, validation loops, and metrics tracking to align design with business goals and enable faster, more confident product decisions.
- Drove ideas from concept to production through the product development lifecycle, including problem definition, feature ideation, deep user research, wireframing, prototype validation, hi-fidelity mockups, usability testing, and UX metrics setup.
- Built a foundational design system and introduced collaborative design practices, improving design-to-development handoff and maintaining UI consistency as the platform scaled.
Technologies: Usability Testing, User Flows, UX Analysis, SaaS Design, Zeplin, Amplitude, FullStory, Maze, UXPin, InVision, Sketch, Figma, User Interviews, Research, Mobile App Design, iOS, Data Visualization, Product Design, Personas, Design Leadership, Product Strategy, User Research, User Interface (UI), Remote Usability Testing, Ideation, Prototyping, Design Systems, Communication
Senior UI/UX Designer
2015 - 2017
FR8 Revolution
- Developed wireframes, interface mockups, and page prototypes.
- Defined navigation, user workflows, and layouts focusing on usability.
- Developed and maintained an evolving set of design patterns and style guidelines.
- Built the wireframes for the mobile application for Android and iOS.
- Designed the interface for the mobile application for Android and iOS.
- Created UI and guidelines documentation for web and mobile applications.
- Worked in the scrum team, collaborating closely with the product owner, engineers, and QAs.
Technologies: User Flows, SaaS Design, InVision, Sketch, UXPin, Mobile UX, Mobile UI, Mobile App Design, iOS, Product Design
Senior UI/UX Designer
2014 - 2015
Sourcio
- Designed an all-in-one eye test and training mobile app.
- Created the UI/UX for content creation WordPress plugin and Chrome extension.
- Developed wireframes, interface mockups, and page prototypes.
- Created and maintained user workflows and navigation.
- Built the wireframes for the mobile Android application.
- Designed the UI for the website and mobile applications.
- Created the UI Patterns and painted numerous graphic elements for the app.
- Collaborated closely with the cross-functional team.
Technologies: InVision, Mobile App Design, Product Design
Other Experience
Education
2006 - 2012
Master's Degree in Business Administration
Yerevan State University - Yerevan, Armenia
2005 - 2009
Bachelor's Degree in Social Work
Yerevan State University - Yerevan, Armenia
Certifications
MARCH 2024 - PRESENT
Product Strategy for Designers
Maven
SEPTEMBER 2021 - PRESENT
Certificate in User Experience Design
Nielsen Norman Group
SEPTEMBER 2020 - PRESENT
Professional Diploma in UX Design
UX Design Institute
Skills
Tools
Sketch, InVision, FullStory, UXPin, Maze, Zeplin, FigJam, Miro, Hotjar
Platforms
iOS, Android, Figma, Mixpanel, Dovetail, Userlytics
Industry Expertise
Healthcare, Transportation & Shipping, Shipping
Other
UI Design, UX Design, User Flows, Wireframing, Prototyping, UX Research, Mobile App Design, Mobile UX, Mobile Design, Product Design, Design Leadership, Usability Testing, UX Analysis, SaaS Design, Data Visualization, Personas, User Research, Event Management Platforms, Medical Applications, Android App Design, Fleet Management Platforms, Branding, Accessibility, Web Platforms, Accessible Design, iOS UX Design, User-centered Design (UCD), iOS App Design, Amplitude, Mobile UX Design, User Workflows, Project Discovery, Ideation, Data Analytics, User Interviews, Research, Mobile UI, Empathy, Interviews, User Experience (UX), ROI, Freight, Product Discovery, A/B Testing, Product Strategy, Rapid Prototyping, Stakeholder Engagement, Interaction Design (IxD), Communication, Design Systems, Systems Design, Design Guidelines, Conversion Rate Optimization (CRO), Growth-driven Design (GDD), Information Architecture (IA), User Interface (UI), Storytelling, Remote Usability Testing, Product Requirements Documentation (PRD)
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