
Arthur Shahinyan
Verified Expert in Design
Designer
Amsterdam, Netherlands
Toptal member since June 23, 2022
Arthur, a senior product designer, boasts over eight years of crafting captivating designs for numerous domains—from eCommerce to SaaS platforms. His architectural acumen bolsters problem-solving skills, delivering user-centric designs for giants like Amazon, Mercedes-Benz, Babbel, and Fortune 500 logistic leader C.H. Robinson. Rooted in empathy, Arthur strives to decipher user needs, funnel them into intuitive designs, and seamlessly collaborate with development teams.
Portfolio
Work Experience
UX Designer
Amazon
- Improved the user conversion of diverse Amazon products.
- Collaborated closely with cross-functional teams to deliver high results for Amazon users.
- Drove projects from A to Z, from brainstorming to final delivery.
Growth Designer
Get Inflow Ltd.
- Conducted a discovery workshop with stakeholders to identify the key aspects of the onboarding funnel gaps and understand potential improvements.
- Designed the key pages in the onboarding funnel to showcase users' results.
- Executed in-depth competitor analysis with all the direct and indirect competitors by noting and mapping the strengths and weaknesses we could use in our product.
Lead Product Designer
EPAM Systems
- Led the creation of Daimler's global marketing and advertising technology platform at Mercedes-Benz. Orchestrated cross-functional collaboration, workshops, and CJMs, delivering a project with a 9.1 NPS user satisfaction.
- Partnered with a Fortune 500 logistics titan for almost two years, catalyzing a 15% surge in team productivity. Integrated AI logic in B2B products, driving substantial product enhancements and cost reductions.
- Nurtured internal project teams, delivering influential UX presentations and offering mentorship across the global employee landscape.
Growth Product Designer
Babbel
- Boosted conversion rates by 5% for travel-motivated users through personalized SaaS onboarding, employing continuous discovery research and advanced personalization design techniques for both web and mobile platforms.
- Increased sales by 4% within just one month for a B2C SaaS language learning product by implementing social proof elements in the onboarding process.
- Led continuous discovery, conducting 30+ user interviews, identifying key pain points and needs, and guiding improvements that drove sales growth.
Senior UX Designer
C.H. Robinson
- Spearheaded the B2B mobile app redesign, unifying carrier and driver apps for a 30% usability boost.
- Engineered Booking Agreement, reducing load bounces by 45% and streamlining carrier booking.
- Crafted comprehensive testing protocols, research plans, and design briefs, collaborating seamlessly with cross-functional teams, product managers, and developers.
- Leveraged Medallia and FullStory for user behavior analysis, spearheaded 50+ interviews, and orchestrated over 200 usability tests.
UX Mentor | Teacher
Armenian Code Academy
- Mentored 20 adults in UX/UI, fostering design skills.
- Developed comprehensive presentation decks for each class topic.
- Educated on product UX using relatable examples, highlighting successes and failures.
Senior Product Designer
Mercedes-Benz | Daimler
- Directed Agile cross-functional collaboration to craft a marketing and advertising B2E technology platform for global Mercedes-Benz marketers. Orchestrated designers, developers, and marketers for a holistic solution.
- Spearheaded a two-month discovery, interviewing global marketing leaders, pinpointing needs, and shaping MVP features aligned with future enhancements.
- Executed extensive usability tests with Mercedes-Benz marketers, yielding a remarkable user satisfaction NPS of 9.1, showcasing user-centered success.
Product Design Lead
Abu Dhabi National Hotels
- Developed a charitable booking platform for ADNH's innovative project. Employed modern market analysis to sculpt a robust design catering to user and business needs in an MVP.
- Executed comprehensive quantitative and qualitative research, shaping tailored personas and user journeys.
- Culminated in delivering meticulous atomic designs fortified by a refined design system.
Product Designer
Devolon
- Developed a comprehensive admin system for a prominent real estate management firm, encompassing CMS, financials, dashboards, and user management. Achieved substantial operational enhancements and efficiency gains.
- Crafted a dynamic logic and mobile app for a fintech startup offering credit cards to minors, empowering parents to monitor expenses. Achieved a consistent top position on Finland's App Store for an impressive nine months.
- Innovated an internal accounting platform for a fintech enterprise, streamlining accountants' tasks by 40%.
Product Design Lead
Eduati
- Spearheaded product design initiatives at edtech, a groundbreaking UK-based educational startup focusing on utilizing AI to guide users through personalized learning paths, collaborating closely with universities, colleges, and professors.
- Led a design team crafting a web platform, admin panel, and mobile apps for seamless learning. Orchestrated user research, interviews, and workshops involving 50+ participants to create personas and journey maps.
- Innovated multi-device educational experiences, applying user-centered design to diverse platforms. Utilized varied testing methods to enhance satisfaction and performance, using data visualization for informed decisions and optimized outcomes.
- Directed core functions, facilitating cross-functional collaboration and refining platform features through UX research. Played a pivotal role in the product's UK education market success, blending innovative design and data-driven insights.
Product Designer
Menu Group UK LTD
- Elevated B2C application UX, resulting in improved user experience, boosted marketplace sales, and doubled new user income.
- Engineered comprehensive employee B2E platforms encompassing content, document, financial management, call center, and dispatching systems. Streamlined processes and minimized human errors by 50%.
- Slashed average daily delivery time by 7-15 minutes through the development of a dispatching system. Enhanced B2B application usability for couriers, partners, and businesses, further reducing delivery times.
- Orchestrated the integration of a cohesive design system across the company's various projects, ensuring consistency and efficiency.
UI/UX and Visual Designer
McCann Worldgroup
- Crafted innovative event concepts, expos, campaigns, and charity events for various clients.
- Created an award-winning Coca-Cola pavilion for local expos, gaining recognition for its exceptional design.
- Established and maintained The Coca-Cola Company's digital style, ensuring a consistent and engaging brand presence.
- Designed an internal customer support platform for Coca-Cola, streamlining operations and enhancing customer experience.
- Executed comprehensive market and customer research initiatives for Mariott International, delivering valuable insights for informed decision-making.
Education
Bachelor's Degree in Architecture
National University of Construction and Architecture of Armenia - Yerevan, Armenia
Diploma in Product Design
TUMO Innovation Technologies College - Yerevan, Armenia
Certifications
Certified Business Intelligence Professional (CBIP)
First Business School in Armenia
UX Certification
Interaction Design Foundation (IDF)
Skills
Tools
Adobe Photoshop, UX Tools, Sketch, Usertesting.com, Adobe Experience Design (XD), Miro, Zeplin, Adobe Illustrator, FullStory, Adobe Analytics, Lean Testing, InVision, Hotjar, Jira
Platforms
Figma, iOS, Android, Web, Adobe Suite, Mobile, Axure, Shopify
Industry Expertise
Education Technology (Edtech), Marketing, Health & Wellness
Languages
Charity
Other
Information Architecture (IA), UX Design, Product Design, Design Thinking, User Experience (UX), Empathy, Mobile UI, Wireframing, Sitemaps, Customer Journey, Research, Testing, B2B, User Interface (UI), eCommerce UX, Artificial Intelligence (AI), Social, Mobile UX, iOS UI Design, Android UI Design, Food Delivery Services, Mobile Apps, Web Platforms, Internal Apps, Management, Booking, Property Listings, Travel, Booking UX, User Research, Quantity Surveying, Qualitative Research, Quantitative Research, Usability Testing, User Personas, Competition Research, Competitive Analysis, Prototyping, User Needs, Interviews, Surveys, Competitor Analysis & Profiling, Guerilla Usability Testing, Customer Management Applications, UX Research, User Interviews, Journey Mapping, Card Sorting, UX Wireframes, Unmoderated Remote Usability Testing, Remote User Testing, User Flows, Innovative UX, Online Payments, Web Services, SaaS Design, Remote Usability Testing, Brainstorming, Design Systems, Presentations, User Feedback, Surveying, Mobile UX Design, Marketplace Design, Web Design, Web App UX, Web UI Design, Web UX Design, Landing Pages, Blockchain, UI Design, User Testing, Web App Design, Responsive Web Design (RWD), Discovery, Discovery Workshops, Product Discovery, eCommerce, Responsive UI, Responsive, Responsive UX Design, Agile, Design, iOS UX Design, Web UI, Web UX, Validated User Research, Quantitative User Research, User Requirements, User Registration, Use Cases, Usability, Web Applications, Web App UI, Responsive Web Apps, App Design, Apple Design, eCommerce Design, eCommerce UI, Mobile eCommerce, Conversion Rate Optimization (CRO), Adobe UX, Mobile App Design, Mobile Design, Mobile App UI, Mobile UI Design, Mobile Prototypes, SaaS, Enterprise SaaS, Software as a Service (SaaS), MVP Design, Minimum Viable Product (MVP), Visual Design, Data Visualization, Redesign, High-fidelity Prototypes, Edtech Design, Accessibility, B2C, B2B2C, Dashboards, Apple Human Interface, Lean Startups, Stakeholder Engagement, Strategy, UX Strategy, Apps, Mobile App Development, App Growth, Growth, Growth Strategy, Monetization, Onboarding, Usability Analysis, User Onboarding, Business to Business to Consumer (B2B2C), Trucking, Rapid Prototyping, A/B Testing, UX Testing, Continuous Discovery, Research Reports, User Journeys, Web & Mobile Applications, Scenarios, UX Scenarios, User Scenarios, Product Ownership, Workshops, User-centered Design (UCD), Design Leadership, Travel Design, Maps, Accessible Design, UI Testing, UI Research, Web Research, Data Research, Domain Research, Field Research, Interviewing, User Workshops, Ideation Workshops, App UX, UX Review, User Roles, User Paths, Personas, Persona Design, Personalization, System Usability, Data-informed Visual Design, Fintech, Finance, Financing, Financial UX, Financial Design, Leadership, Material UI, Material Design, Landing Page Design, System Design, Direct to Consumer (D2C), Marketplaces, Responsive Layout, Responsive Design, Direct Response Design, Communication, Transportation & Logistics, User Experience Design, User Experience Strategy, Mockups, UX Prototyping, Dashboard Design, Conversational Interfaces, Complex Application User Interfaces (UI), Construction Engineering, Business, Fashion Styling, Document Management Systems (DMS), Story Mapping, Websites, Product Management, Product Roadmaps, Product Strategy, Scrum, Social Media, Design Workshops, Learning Management Systems (LMS), Monday.com, Gamification, Freight, Audits, Tree Testing, Commercial Real Estate, Residential Real Estate, Real Estate Development, Finance Reports, Financials, Personal Finance, Credit Cards, Expense Management, Content Management Systems (CMS), Entrepreneurship, Internationalization, Design Consultation, UX Audits, Conversion Rate, Healthcare IT, Internet of Things (IoT), Teaching, SEO Marketing, Charitable Gifts, Community, BTC Wallet, iOS App Design, Cryptocurrency, Agile Product Management, Adult Education, Higher Education, Educational Portals, Continuing Education, Social Media Platforms, Gaming, VR Interfaces, Web Marketing, Product Marketing, UX Workshops, API Testing, Market Research, User, Financial Data, Credit/Debt, Revenue & Expense Projections, Budgeting, Budget Management, Data, Internal Systems, Internalization, Calendar Design, Marketing Design
Experience
- User Experience (UX) - 8 years
- Product Design - 8 years
- B2B - 7 years
- eCommerce - 7 years
- Mobile Apps - 7 years
- User Interface (UI) - 7 years
- SaaS Design - 7 years
- Figma - 5 years
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