Publication
Give Them Incentive: How to Leverage a Loyalty Program Design Framework
https://www.toptal.com/designers/ux/loyalty-program-design-framework
Astha is currently unavailable
Astha Agarwal
Verified Expert in Design
Designer
Mumbai, Maharashtra, India
Toptal member since May 23, 2019
Bio
Astha is a product designer with a strong ability to make complex interfaces simple. She is an astute problem solver with end-to-end product creation and delivery skills. Her expertise includes UX research, ideating through concepts, and delivering impactful, solid design experiences. She has worked with teams worldwide and for organizations ranging from health care and sports to travel.
Experience
- UI Design - 6 years
- User Flows - 6 years
- UX Research - 6 years
- User Research - 6 years
- UX Design - 6 years
- User Experience (UX) - 6 years
- Mobile UI - 6 years
- Wireframing - 6 years
Portfolio
Work Experience
Senior Product Designer
2019 - PRESENT
InterMiles (Jet Privilege)
- Redesigned an existing loyalty program to align it with a completely new business model.
- Worked on getting the stakeholders and the tech team on the same page.
- Conducted UX benchmarking for loyalty programs across different platforms.
- Conceptualized different solutions by creating numerous wireframes.
- Created detailed user flows to highlight the journey and designed key screens.
- Wrote a Toptal article about the project available at https://www.toptal.com/designers/ux/loyalty-program-design-framework.
Technologies: InVision, Sketch
Product Design Consultant
2019 - 2020
StyleCracker
- Designed India’s first online personal styling portal.
- Conducted workshops with stakeholders and the team.
- Conducted user research with existing and potential users.
- Created information architecture highlighting all the touch points for the website.
- Built wireframes and prototypes to ideate solutions.
- Designed user flows and all the screens for mobile and desktop.
- Wrote an article about the project available at https://astha-agarwal.medium.com/redesigning-stylecracker-15696c8f4d94.
Technologies: InVision, Sketch
UI/UX Consultant
2019 - 2019
UpGrad
- Designed test platform for upGrad to conduct tests for Students.
- Designed the test portal for students to take these tests.
- Helped the company save a large amount of money by building this platform as they were using third-party tools before this.
- Collaborated with engineering and other stakeholders to develop the product keeping in mind technical limitations.
- Created the wireframes and turned into an interactive prototype.
Technologies: InVision, Sketch
Product Designer
2019 - 2019
GuestTouch
- Created the UX strategy, and provided designs to manage feedback by guests on different platforms for the hotels.
- Designed a mobile app for hotels to track their bookings, and reviews.
- Designed guest feedback content presented in an interactive method that displayed statistics on mobile.
- Designed the web accessibility widget to make GuestTouch client websites comply with ADA (American with Disabilities Act) standards.
Technologies: InVision, Sketch
Lead Product Designer
2017 - 2018
CASA Forte
- Designed a platform for sports players to compete and collaborate with other players and administration.
- Created the road map and architecture of the product.
- Created the workflow, deliverables, and scope for the team.
- Established a fundamental team framework where there hadn't been one before.
- Spearheaded a UX journey to steer the overall user experience and ensure its consistency moving forward.
- Managed the project planning and kept track of the schedules and timelines.
Technologies: Zeplin, Adobe Photoshop, InVision, Sketch
Product Designer
2015 - 2016
Practo
- Designed a platform for patients, including native apps and a web platform to consult with doctors online.
- Designed a multi-platform tool for doctors to consult, and establish a virtual online practice.
- Created an engaging, personal, and rewarding experience for users through comprehensive A/B testing.
- Channeled the user research and review methods within the team to create the product.
- Designed the content of the marketing platform for Practo Consult.
Technologies: Zeplin, Adobe Illustrator, Adobe Photoshop, Principle, InVision, Sketch
UI/UX Designer
2015 - 2015
Genii
- Oversaw the research and scope of a skilled trades booking product. Designed for both native Android, and native IOS app.
- Designed a multi-platform tool for students preparing for competitive exams. It included features to take tests online, and track their progress.
- Created an exhaustive, and well-defined list of components to be used in mobile applications for a social network app.
- Wrote design related articles, and created daily illustrations as part of the initiative for self-growth at work.
- Worked directly with the client to define requirements. The team included developers, and digital designers.
Technologies: Adobe Photoshop, Sketch, InVision
Other Experience
Education
2016 - 2018
Master's Degree in Interaction Design
Monash University - Melbourne, Australia
2009 - 2013
Bachelor's Degree in Electronics Engineering
Mumbai University - Mumbai, India
Skills
Tools
UX Tools, InVision App, Sketch, Adobe Photoshop, InVision, Zeplin, Principle, Adobe Illustrator, Photoshop Design
Platforms
iOS, Android
Languages
HTML, CSS
Industry Expertise
Healthcare, Sports, Fashion
Other
Mobile UI, User Experience (UX), Product Design, Web App Design, Design, UI Design, UX Design, UX Flows, Web UX, Web UI, User Flows, User Needs, Mockups, Wireframing, Agile, Design Sprints, App UI, UI Research, UX Research, User Research, Test Planning, Educational Portals, Admin Support, Student Engagement, Visual Design, UX Strategy, User Personas, User Interviews, User Journey Maps, Sitemaps, Service, UX Testing, Testing, Animation, A/B Testing, Product Management, eCommerce, Books, Accessibility, UI Pattern Library, Personas, Stakeholder Interviews, UX Workshops, Adaptive Design, User Interface (UI), Intuitive UX Design
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