Senior Product Designer
2019 - PRESENT
InterMiles (Jet Privilege)
- Redesigned an existing loyalty program to align it with a completely new business model.
- Worked on getting the stakeholders and the tech team on the same page.
- Conducted UX benchmarking for loyalty programs across different platforms.
- Conceptualized different solutions by creating numerous wireframes.
- Created detailed user flows to highlight the journey and designed key screens.
- Wrote a Toptal article about the project available at https://www.toptal.com/designers/ux/loyalty-program-design-framework.
Technologies: InVision, Sketch
Product Design Consultant
2019 - 2020
StyleCracker
- Designed India’s first online personal styling portal.
- Conducted workshops with stakeholders and the team.
- Conducted user research with existing and potential users.
- Created information architecture highlighting all the touch points for the website.
- Built wireframes and prototypes to ideate solutions.
- Designed user flows and all the screens for mobile and desktop.
- Wrote an article about the project available at https://astha-agarwal.medium.com/redesigning-stylecracker-15696c8f4d94.
Technologies: InVision, Sketch
UI/UX Consultant
2019 - 2019
UpGrad
- Designed test platform for upGrad to conduct tests for Students.
- Designed the test portal for students to take these tests.
- Helped the company save a large amount of money by building this platform as they were using third-party tools before this.
- Collaborated with engineering and other stakeholders to develop the product keeping in mind technical limitations.
- Created the wireframes and turned into an interactive prototype.
Technologies: InVision, Sketch
Product Designer
2019 - 2019
GuestTouch
- Created the UX strategy, and provided designs to manage feedback by guests on different platforms for the hotels.
- Designed a mobile app for hotels to track their bookings, and reviews.
- Designed guest feedback content presented in an interactive method that displayed statistics on mobile.
- Designed the web accessibility widget to make GuestTouch client websites comply with ADA (American with Disabilities Act) standards.
Technologies: InVision, Sketch
Lead Product Designer
2017 - 2018
CASA Forte
- Designed a platform for sports players to compete and collaborate with other players and administration.
- Created the road map and architecture of the product.
- Created the workflow, deliverables, and scope for the team.
- Established a fundamental team framework where there hadn't been one before.
- Spearheaded a UX journey to steer the overall user experience and ensure its consistency moving forward.
- Managed the project planning and kept track of the schedules and timelines.
Technologies: Zeplin, Adobe Photoshop, InVision, Sketch
Product Designer
2015 - 2016
Practo
- Designed a platform for patients, including native apps and a web platform to consult with doctors online.
- Designed a multi-platform tool for doctors to consult, and establish a virtual online practice.
- Created an engaging, personal, and rewarding experience for users through comprehensive A/B testing.
- Channeled the user research and review methods within the team to create the product.
- Designed the content of the marketing platform for Practo Consult.
Technologies: Zeplin, Adobe Illustrator, Adobe Photoshop, Principle, InVision, Sketch
UI/UX Designer
2015 - 2015
Genii
- Oversaw the research and scope of a skilled trades booking product. Designed for both native Android, and native IOS app.
- Designed a multi-platform tool for students preparing for competitive exams. It included features to take tests online, and track their progress.
- Created an exhaustive, and well-defined list of components to be used in mobile applications for a social network app.
- Wrote design related articles, and created daily illustrations as part of the initiative for self-growth at work.
- Worked directly with the client to define requirements. The team included developers, and digital designers.
Technologies: Adobe Photoshop, Sketch, InVision