Astha Agarwal, Designer in Mumbai, Maharashtra, India
Astha Agarwal

Designer in Mumbai, Maharashtra, India

Member since June 25, 2018
Astha is a product designer with a strong ability to make complex interfaces simple. She is an astute problem solver with end-to-end product creation and delivery skills. Her expertise includes UX research, ideating through concepts, and delivering impactful, solid design experiences. She has worked with teams worldwide and for organizations ranging from health care and sports to travel.
Astha is now available for hire

Employment

  • Senior Product Designer

    2019 - PRESENT
    InterMiles (Jet Privilege)
    • Redesigned an existing loyalty program to align it with a completely new business model.
    • Worked on getting the stakeholders and the tech team on the same page.
    • Conducted UX benchmarking for loyalty programs across different platforms.
    • Conceptualized different solutions by creating numerous wireframes.
    • Created detailed user flows to highlight the journey and designed key screens.
    • Wrote a Toptal article about the project available at https://www.toptal.com/designers/ux/loyalty-program-design-framework.
    Technologies: InVision, Sketch
  • Product Design Consultant

    2019 - 2020
    StyleCracker
    • Designed India’s first online personal styling portal.
    • Conducted workshops with stakeholders and the team.
    • Conducted user research with existing and potential users.
    • Created information architecture highlighting all the touch points for the website.
    • Built wireframes and prototypes to ideate solutions.
    • Designed user flows and all the screens for mobile and desktop.
    • Wrote an article about the project available at https://astha-agarwal.medium.com/redesigning-stylecracker-15696c8f4d94.
    Technologies: InVision, Sketch

Other Experience

  • Give Them Incentive – How to Leverage a Loyalty Program Design Framework (Publication)
    In 2019, India’s largest airline went bankrupt, and its frequent flyers switched to a new platform. We examine the loyalty program design for InterMiles, a rewards platform focused on lifestyles.

Education

  • Master's degree in Interaction Design
    2016 - 2018
    Monash University - Melbourne, Australia
  • Bachelor's degree in Electronics Engineering
    2009 - 2013
    Mumbai University - Mumbai, India

Experience

Location

Mumbai, Maharashtra, India

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