Barry Iyengar
Verified Expert in Design
Designer
Auckland, New Zealand
Toptal member since March 1, 2022
Barry is a product designer in Auckland with 11 years, taking products from first problem through research, UI/UX, design systems, and shipped interfaces on web, iOS, Android, and Salesforce. Recent work includes Bidfood, Port Connect, Kotahi Voyager and AI Hub, NZTA, Spark, and Zendit. He works with product and engineering and is available for contract and fractional product design.
Experience
- Product Design - 10 years
- UX Design - 10 years
- UI Design - 10 years
- Usability Testing - 6 years
- eCommerce - 6 years
- Interviews - 6 years
- Information Architecture (IA) - 6 years
- Accessibility - 2 years
Portfolio
PortVBS — Port Connect Vehicle Booking
Transport App
Work Experience
Principal Product Designer
Bidfood
- Designed the Kai eCommerce re-platform for Bidfood across iOS, Android, and web.
- Created the design system covering tokens, components, variants, and engineering handoff.
- Mapped create-order, view-order, and disruption-notification flows for wholesale buyers.
Principal Product Designer
Port Connect
- Designed the Port Connect vehicle booking system for transporters, port admin, and gate flows.
- Mapped information architecture across the transporter portal, slot booking, and port operations.
- Specified web and mobile interfaces in Figma for engineering to build against.
Lead Product Designer
Kotahi Logistics
- Collaborated with the service experience design lead and helped shape the product strategy and vision, reporting directly to the head of product.
- Created user flows and journeys for the Voyager program.
- Set up the UI/UX practice and established the design systems.
Lead Product Designer
Zendit
- Designed the Zendit wind-farm construction portal for the web, covering project and site operations.
- Designed the field app for construction on-site, including timesheet and turbine workflows.
- Handed buildable Figma specs to engineering for web and mobile delivery.
Senior Product Designer
NZ Transport Agency
- Designed and delivered a simple, intuitive SaaS product (NIEMS) that helps users make informed decisions through data.
- Improved the usability of the NIEMS app by increasing the system usability score (SUS) to 74.
- Conducted the field study, user research, usability testing, user interface, visual design, and information architecture.
Lead UI/UX Designer
Spark
- Increased user engagement and improved customer retention.
- Designed and developed a simple cloud-based software application (SaaS) reducing human cognition in data visualization and increased digital automation in reporting and billing lifecycle.
- Conducted the semi-structured usability interviews and improved the system usability score.
UI/UX Designer
Manara Developments
- Acted as a senior designer for the digital marketing and sales team, delivering sketches, wireframes, and pixel-perfect responsive prototypes.
- Built a brand identity guide, including pattern library and visual style guide.
- Increased brand and project awareness online and offline through exhibitions.
Education
Master's Degree in User Experience Design
Victoria University of Wellington - Wellington, New Zealand
Bachelor's Degree in Architecture
University of Mumbai - Mumbai, India
Certifications
Product Management: Transforming Opportunities into Great Products
Stanford University
UX Management: Strategy and Tactics
Interaction Design Foundation
Skills
Tools
Sketch, Adobe Creative Suite, Adobe Experience Design (XD), Photoshop CC, Illustrator CC, InVision, Zeplin, Balsamiq, Miro
Platforms
Figma, Shopify, WordPress, Webflow
Other
UX Design, UI Design, Usability Testing, Interviews, Visual Design, Information Architecture (IA), User Flows, User Research, Graphic Design, Product Design, UX Strategy, Responsive, Mobile UX Design, SaaS Design, Web UX, Responsive Web Design (RWD), Squarespace, Web Design, User Experience (UX), SaaS, eCommerce Web Design, eCommerce, User Journeys, UX Research, Task Flows, Accessibility, Field Research, Spatial Design, User Interface (UI), Web App UX, Web App UI, Data Visualization, Enterprise Design, UI Design Standards & Best Practices, eCommerce UX, Branding, No-code Development, Journey Mapping, User Testing, Mobile UX, Analytics, User Retention, Data Analytics, User Interviews, Mobile UI, Augmented Reality (AR), User Adoption, Public Transportation, Mobile App UI, UI Maps, Payment APIs, Web UI, Accounts, Purchase Management, UX Flows, Tablet UI, Tablet UX, Images, Software, iOS Camera, Digital Signatures, Android Camera App, Vibe Coding
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