Belle Villareal
Verified Expert in Design
Designer
Manila, NCR, Philippines
Toptal member since October 7, 2022
Belle, who started as an illustrator and painter using traditional media, is a multidisciplinary designer and artist with over seven years of work experience in various creative fields. Her career in visual design kicked off in 2019 with a focus on the brand design. Belle has worked on numerous branding projects from scratch, as well as UI/UX design, digital media content, and packaging design projects. She works toward developing compelling concepts with strong and cohesive visual languages.
Experience
- Print Design - 7 years
- Illustration - 7 years
- Visual Art - 7 years
- UI Design - 5 years
- Design Systems - 5 years
- Branding - 4 years
- Visual Identity - 4 years
- Visual Design - 4 years
Portfolio
Work Experience
Visual Designer
BOOST Creative Agency
- Spearheaded the brand development of BOOST Creative Agency as they launched a new social media marketing team. Developed an in-depth visual system for the agency to help them stand out and communicate effectively with clients.
- Developed and designed six food, beverage, and restaurant brand identities under one corporate umbrella. Helped these brands establish a solid visual identity that resonated throughout their physical stores and digital platforms.
- Designed over eight brand identities from the ground up for clients in various industries like specialty coffee, retail and apparel, flower boutique, health and wellness services, and pet grooming.
- Led the design and development of digital content for more than 14 brands to market their businesses online, engage their target market, help expand the customer base, and increase sales.
Visual Designer
Kinfolks Co
- Designed visual brand identities for two specialty coffee shops that helped them launch their first physical stores smoothly. Built full branding, created packaging design, and developed content to help promote the brands across digital platforms.
- Built full branding and a cohesive visual language for a craft supply brand in Doha. Developed visual components from logo variations to a brand slogan, AZ custom typography, illustrations, packaging design systems, brand guideline, and many more.
- Designed and developed over ten branding projects from the ground up for businesses in different sectors, such as the food and beverages industry, retail, personal care services, education, and more.
UI/UX Designer
Jump Digital Asia Pte. Ltd.
- Designed a three-step booking microsite for an interactive museum that holds educational tours. Created a booking platform with the idea of making online reservations effortless for any age group.
- Designed an entire website for a meal provider business that pioneered the different calorie-meal plans in the Philippine market.
- Redesigned Sido Muncul's website to help the brand ease its way in as it had launched its herbal supplement product in the Philippines.
- Initiated a more cohesive UI/UX presentation style for internal pitches and alignments, which got endorsed by our team leader to be used as a default presentation guide for the entire team.
Creative and Marketing Associate
Inglot Cosmetics PH
- Designed and developed digital content for the brand's online social platforms to drive in-store foot traffic and purchases, as well as online orders through the brand's web store and other multiple third-party shopping platforms.
- Worked hand in hand with a chief marketing officer to create media and event campaigns with local celebrities and influencers to help promote the brand.
- Designed visually stimulating, conversion-focused print and electronic materials, including editorial, newspaper, brochures, gift cards, posters, and billboards, for the brand to drive sales and customer acquisition.
Freelance Visual Artist
Self-employed
- Worked on and delivered numerous digital, traditional, and mixed media illustrations and paintings for individuals, small businesses, and local publications.
- Participated as an artist at a group exhibition titled Sa Pangatlong Kanto (Filipino for In the Third Street Corner) to commemorate Dante Alighieri's work. Exhibited at the Museum of a History of Ideas in the University of the Philippines Manila.
- Participated as an artist at a group exhibition titled Defining Quirino, commemorating the sixth president of the Philippines. Exhibited at the Ayala Museum.
- Participated as an artist at a group exhibition titled Pop-Up: Art Exit, along with many independent artists in Metro Manila. Exhibited at Gallery at ASPACE.
- Featured early and recent work and talked about my creative process at a curatorial project and mini solo exhibition titled Birthplace: Where Ideas Originate at the School of Design and Arts, De La Salle College of Saint Benilde.
Creative Intern
Museum of Contemporary Art and Design (MCAD)
- Designed materials for digital and print platforms for museum and gallery events, such as posters, invitations, and artist's profile booklets.
- Invigilated museum events, such as film screenings, gallery tours, book readings, display installations, and formal exhibition openings.
- Organized artwork, photographs, and moving pictures. Worked on minor video editing and audio transcriptions for the museum archive.
Education
Bachelor of Arts Degree in Multimedia Design
Lyceum of the Philippines University - Manila, Philippines
Skills
Tools
Adobe CC, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Lightroom, Photo Editors, Adobe After Effects, SketchUp, Adobe InDesign
Languages
Visual Design Language
Platforms
Figma
Industry Expertise
Marketing
Other
Branding, Visual Design, Illustration, Visual Art, Art, Art & Painting, Organization, Traditional Illustration, Mixed Media, Logo Design, Brand Design, Visual Identity, Design Systems, UI Design, Print Design, Digital Illustration, Color Theory, Character Design, Graphic Design, Writing & Editing, Web UI, Mobile App UI, Iconography, Pen & Paper, Communication, Brand Development, Animated GIFs, Pattern Design, Package Design, Rebranding, Web UI Design, Creative Direction, Content Creation, Marketing Campaign Design, Concept Art, Art Direction, Brand Strategy, B2C Marketing, Marketing Collateral Development, Online Marketing, Visual Assets, Social Media, Landing Page Design, Web Design, Photography, Videography, Production, Information Architecture (IA), Wireframing, Prototyping, UX Design, User Research, Responsive Design, Presentation Design, Content-first Design & Development, Typography, Social Media Design, Video Editing, Copywriting, Document Design
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