Bill is a multidisciplinary, marketing-driven creative with extensive commercial and practical experience across a wide range of industries and disciplines. He has proven skills in graphic design, interactive/web design, UX/UI, eCommerce, and branding.
Oversaw the company's overall branding and creative output.
Created a comprehensive UX design for native and web applications.
Handled the full UI design and prototyping of company products.
Animated complex infographics and explainer videos for new and existing clients.
Designed all marketing material across both print and digital.
Developed a strategic marketing plan and all marketing copy.
Technologies: Webflow, ProtoPie, Sketch, Adobe CC
Senior Creative Consultant (Contract)
2017 - 2018
Led the creative section in-house and across multiple agencies for a global campaign (launching with a celebrity endorsement from Chris O'Dowd) to support Virgin Atlantic's biggest product innovation for more than a decade.
Handled and led the conceptual and creative development throughout all areas of the campaign, as well as hands-on art direction, post-production, design and delivery of assets across DM, OOH, DOOH, digital display, and press for markets worldwide.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2006 - 2017
Led the creative team and took ultimate responsibility for all creative output.
Conducted research and UX/UI designs for a wide range of digital projects.
Created comprehensive brand identities for companies around the world.
Developed and implemented strategic marketing campaigns for clients.
Conceptualized, art-directed, and post-produced photo shoots for high-profile brand campaigns.
Technologies: Principle, InVision, Sketch, Adobe Creative Suite
2009 - 2015
Blaze Sunglasses, Ltd.
Created the company brand and eCommerce website.
Designed and implemented digital and print marketing materials.
Managed the website content, product imagery, and seasonal brand campaigns.
Grew a successful online business and sold it in 2015.
Technologies: Magento, Adobe Creative Suite
Creative Marketing Manager
2003 - 2006
International Brand Management, Ltd.
Managed the marketing approvals for licensees.
Created advertising campaigns for global sports brands.
Designed and managed the development of global brand websites.