Bill is a multidisciplinary, marketing-driven creative with extensive commercial and practical experience across a wide range of industries and disciplines. He has proven skills in graphic design, interactive/web design, UX/UI, eCommerce, and branding.
Oversaw the company's overall branding and creative output.
Created a comprehensive UX design for native and web applications.
Handled the full UI design and prototyping of company products.
Animated complex infographics and explainer videos for new and existing clients.
Designed all marketing material across both print and digital.
Developed a strategic marketing plan and all marketing copy.
Technologies: Adobe CC, Sketch, ProtoPie, Webflow
Senior Creative Consultant (Contract)
2017 - 2018
Led the creative section in-house and across multiple agencies for a global campaign (launching with a celebrity endorsement from Chris O'Dowd) to support Virgin Atlantic's biggest product innovation for more than a decade.
Handled and led the conceptual and creative development throughout all areas of the campaign, as well as hands-on art direction, post-production, design and delivery of assets across DM, OOH, DOOH, digital display, and press for markets worldwide.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects
2006 - 2017
Led the creative team and took ultimate responsibility for all creative output.
Conducted research and UX/UI designs for a wide range of digital projects.
Created comprehensive brand identities for companies around the world.
Developed and implemented strategic marketing campaigns for clients.
Conceptualized, art-directed, and post-produced photo shoots for high-profile brand campaigns.