Bill is available for hire
Hire BillBill Greaves
Verified Expert in Design
Designer
Location
Redhill, United Kingdom
Toptal Member Since
January 19, 2017
Bill is a senior creative professional with degrees in graphic design (BA) and marketing communication (MA). With over 20 years of experience, he has worked in hands-on creative leadership roles across various disciplines, including creative direction, strategic brand development, product design (UX/UI), website design and development, graphic design, motion graphics, and marketing.
Portfolio
Work Experience
Senior Designer and Director
2017 - PRESENT
Greaves & Co.
- Provided a broad range of creative services that effectively bridge the gap between marketing and product design. These services include strategic brand development, graphic design, web design and development, product design, and motion graphics.
- Worked with some of the world's largest brands in industries such as sports, fashion, finance, healthcare, and eCommerce, as well as early-stage startups and scale-ups in the UK, the US, and Europe.
- Designed the Greaves & Co. brand and built the company website using Webflow. Developed and implemented a strategic marketing plan to raise awareness and attract new clients globally.
Technologies: Branding, Graphic Design, Visual Design, UI Design, Adobe Illustrator, Advertisement Design, Advertising Design, Art Direction, Character Design, Concept Development, Creative Direction, Digital Creative Direction, Illustration, Image Manipulation, InDesign CC, Information Design, Photoshop CC, Print Design, Strategy, User Interface (UI), Web UX, Writing & Editing, 3D, Adobe CC, Adobe InDesign, App UI, Social Media, Webflow, Figma, Artificial Intelligence (AI), Marketing
Lead Designer and Head of Design
2022 - 2024
Cahootz
- Developed, designed, and implemented a strategically-driven brand identity. Created comprehensive brand guidelines, style guides, and design libraries to ensure consistency of application internally and by external partners and agencies.
- Designed and built the company website in Webflow, including CMS, Lottie animation, and interactive 3D elements. The website is continuously developed based on performance analytics, direct user feedback, and specific company objectives.
- Wrote and designed the pitch deck that was used to raise angel round funding successfully. The deck included various infographics, detailed product mockups, and illustrations. A video summary and a one-pager were created as supplementary materials.
- Created and implemented a strategic marketing plan that included SEO, SEM, digital display, print, and PR. The campaign initially focused on generating sales traction before expanding to long-term brand awareness initiatives.
- Designed the investment platform (a web application) from ideation to UX and UI design and full prototyping. I collaborated closely with the technical team to develop the final production version and successfully launch it.
Technologies: Branding, Graphic Design, Visual Design, UI Design, Adobe Illustrator, Advertising Design, Art Direction, Concept Development, Creative Direction, Digital Creative Direction, Illustration, InDesign CC, Information Design, Microsoft PowerPoint, Photoshop CC, Print Design, Strategy, User Interface (UI), Web UX, 3D, Adobe CC, Adobe InDesign, App UI, Product Design, Webflow, Figma, Presentation Design, Pitch Decks, Admin Panels, Marketing
Lead Designer and Head of Design
2021 - 2022
Treehouse Markets
- Designed (UX/UI) and prototyped the Treehouse application to seamlessly connect environmental, social, and governance (ESG) teams and corporations with landowners and a wide range of sustainability projects globally.
- Designed and developed a brand identity for the company. This included creating comprehensive brand guidelines, style guides, and design libraries to ensure consistent application of the brand internally and by external partners and agencies.
- Created and executed a comprehensive multichannel marketing plan. Initially, the campaign was launched in the UK and US, targeting corporate audiences, before expanding to include landowners and sustainability projects worldwide.
Technologies: Branding, Graphic Design, Visual Design, Web Design, Presentation Design, Webflow, Product Design, User Interface (UI), User Experience (UX), Strategy, Marketing
Senior Designer
2019 - 2019
IDWorks
- Designed and developed the IDWorks brands. In addition to designing the brand and supporting elements, I also created comprehensive brand guidelines and design libraries to ensure consistent use of the brand.
- Designed and built the IDWorks website and various print and digital marketing materials. Additionally, I produced explainer videos, animated product demos, and interactive infographics to intuitively explain complex concepts and ideas.
- Took full responsibility for designing a variety of native and web-based digital identity products. This involved complete UX and UI design, prototyping, and close collaboration with the technical team for application development and launch.
Technologies: Webflow, ProtoPie, Sketch, Adobe CC, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Visual Design, Information Design, Web Design, Branding, Graphic Design, Advertising Design, Creative Direction, Digital Creative Direction, Direct Marketing, Illustration, Print Design, Adobe InDesign, Figma, Google Slides, Web, Videos, Principle
Senior Creative Consultant (Contract)
2017 - 2018
Virgin Atlantic
- Led the creative section in-house and across multiple agencies for a global campaign (launching with a celebrity endorsement from Chris O'Dowd) to support Virgin Atlantic's biggest product innovation for more than a decade.
- Handled and led the conceptual and creative development throughout all areas of the campaign, as well as hands-on art direction, post-production, design and delivery of assets across DM, OOH, DOOH, digital display, and press for markets worldwide.
- Achieved a sales increase of 20% year-on-year in the UK and an unprecedented increase of 55% in the US. as a result of the campaign.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Creative Direction, Digital Creative Direction, Visual Design, Graphic Design, Animation, Concept Development, Image Manipulation, Image Retouching, Management
Creative Director and Lead Designer
2006 - 2017
Brandammo, Ltd.
- Founded Brandammo in 2006. Maintained a fully hands-on creative role while also leading the in-house design, technical development, marketing, and administrative teams.
- Worked on various creative projects for well-known brands such as Nike, adidas, and Prada. Provided consulting and creative support to numerous startups, particularly in the tech and eCommerce sectors.
- Engaged in various creative tasks such as branding, website design and development, product design, and motion graphics. Conceptualized, art-directed, and post-produced photo shoots for numerous high-profile brand campaigns.
Technologies: Sketch, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, ProtoPie, Webflow, Management, Creative Direction, Branding, eCommerce, Graphic Design, Visual Design, UI Design, UX Design, Digital Creative Direction, Web Design, Print Design, Illustration, Image Retouching, Image Manipulation, eCommerce Design, Brand Marketing, Web Marketing, Cinema 4D
Owner and Lead Creative
2009 - 2015
Blaze Sunglasses, Ltd.
- Founded Blaze Sunglasses in 2009 and successfully exited in 2015. Handled branding, website design, purchasing, product photography, and digital marketing for the business.
- Managed the in-house team for Blaze Sunglasses and oversaw several external agencies hired to assist with SEO and social media management.
- Negotiated and managed the sale of the business in 2015.
Technologies: Magento, Adobe Creative Suite, Management, Image Retouching, Branding, Web Design, Graphic Design, eCommerce, Creative Direction, Digital Creative Direction, eCommerce UX
Creative Marketing Manager
2003 - 2006
International Brand Management, Ltd.
- Worked at International Brand Management Ltd (IBML) and handled brand licensing for a portfolio of sports brands owned by Sports Direct. This portfolio included Dunlop Sport, Slazenger, and Lonsdale.
- Met with prospective and existing licensees, visited manufacturing facilities, and approved products and marketing materials.
- Created numerous marketing campaigns for various brands across print, digital, and video. This involved planning and managing multiple athlete photoshoots, as well as handling post-production, design, artwork, and distribution.
Technologies: Adobe Creative Suite
Education
2004 - 2006
Master of Arts (MA) in Marketing & Communication
University of the Arts, London - London, UK
2002 - 2003
Post Graduate Diploma in Marketing
London Metropolitan University - London, UK
1998 - 2001
Bachelor of Arts (Hons) in Graphic Design
Southampton Solent University - Southampton, UK
Experience
Collaboration That Works
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