Bill is a multidisciplinary, marketing-driven creative with extensive experience across a wide range of industries and disciplines. He has proven skills in graphic design, interactive/web design, UX/UI, and branding—serving him well when he's designing for clients across the globe.
Led the creative section in-house and across multiple agencies for a global campaign (launching with a celebrity endorsement from Chris O'Dowd) to support Virgin Atlantic's biggest product innovation for more than a decade.
Handled and led the conceptual and creative development throughout all areas of the campaign, as well as hands-on art direction, post-production, design and delivery of assets across DM, OOH, DOOH, digital display, and press for markets worldwide.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects
2006 - 2017
Led the creative team and took ultimate responsibility for all creative output.
Conducted research and UX/UI designs for a wide range of digital projects.
Created comprehensive brand identities for companies around the world.
Developed and implemented strategic marketing campaigns for clients.
Conceptualized, art-directed, and post-produced photo shoots for high-profile brand campaigns.