- Managed design team for North American team and acted as a strategy leader for the global team at a fintech startup.
- Mentored and coached designers, led process improvements for agile research, journey mapping, personas, and usability testing.
- Transformed enterprise design process and global onboarding flows for B2C.
and B2B SaaS sites and mobile apps.
- Spearheaded widely-used North America and global UX customer strategies, including client KPIs, personas, research, journeys, and competitive analysis.
Technologies: Axure, Jira, Behavioral Design, Design Strategy, Mobile UX, Web UI, eCommerce UX, Team Mentoring, Team Leadership, UX Flows, UX Testing, Design Systems, B2C, Mobile eCommerce, UX Design, Startups, Leadership, Product Design, Strategy, UI Design, User Research, Accessible Design, Design Leadership, Design Workshops, Brainstorming, Mentorship & Coaching, Usability Testing, Microsoft OneNote, Mobile POS, Mind Maps, GAP Analysis, UX Mentoring, Behavioral Science, Content Strategy, User Personas, Global Strategy, B2B, Mobile Apps, User Experience (UX), Mobile App Design, Prototyping, UX, User Flows, UI, Web App Design, Product Strategy, Consumer-facing Product Design, Information Architecture (IA), Customer Journeys, UX Strategy, Mobile Design, Workshops, Web UX, Web UX Design, Web Design, UX Prototyping, Wireframing, Minimum Viable Product (MVP), User-centered Design (UCD), eCommerce, Content Management Systems (CMS), UX Research, High-fidelity Prototypes, User Journeys, Discovery Workshops, Low-fidelity Prototypes, Enterprise, WCAG 2, UI Animation, Motion & Animation Design, Rapid Prototyping, Interaction Design (IxD), Responsive Web Design (RWD), Mobile Learning, Enterprise Design, Web App UI