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Brian Carter
Verified Expert in Design
Designer
Cape Town, Western Cape, South Africa
Toptal member since October 7, 2022
Bio
Brian is a digital product designer with over 18 years of experience in the creative and tech industry, with over 100 awards in the last decade alone. Most recently, he served as the chief experience officer at Digitas in South Africa, where he helped numerous clients with their digital transformation, including Sanlam, Nedbank, South African Tourism, and many others. Brian's focus on customer experience is evident in the innovative digital journeys that he designs.
Experience
- UX Design - 17 years
- UI Design - 17 years
- App UI - 15 years
- App Design - 15 years
- App UX - 15 years
- Mobile - 15 years
- Prototyping - 15 years
- Web Design - 15 years
Portfolio
Work Experience
Product Design Lead
2025 - 2026
Flow Core US LLC
- Led the end-to-end design of the Flow Wallet experience, improving user onboarding completion rates by over 30% through simplified flows, clearer UX copy, and progressive disclosure of complex blockchain concepts.
- Designed Flow Vaults, enabling secure asset management and increasing user engagement with decentralized finance features by introducing intuitive dashboards, resulting in a measurable uplift in repeat user interactions and time spent in-app.
- Directed the redesign of Flow.com, delivering a scalable design system and performance-optimized UX that reduced bounce rates and improved conversion across key entry points, supporting growth in ecosystem adoption.
Technologies: Product Design, User Experience (UX), User Interface (UI), B2C, Figma, Cryptocurrency, Web3, Blockchain, Webflow, Product Strategy, AI Design, AI-powered Product Design, Claude, Claude Code, Landing Page Design, Social Media, Landing Pages, Marketing Design, Brand Marketing, Brand Design, Human-centered Design (HCD), Companion Software, Digital Design
UI/UX Designer
2025 - 2025
FORMULA PAYMENTS, INC.
- Designed the V1 fintech platform, creating a seamless vendor payout experience. Developed high-fidelity wireframes and prototypes in Figma, streamlining the design process and improving developer handoff.
- Built a modular design system with reusable UI components, reducing redundancy and ensuring consistency. Collaborated with product and engineering teams to refine user flows and enhance the cash-out experience.
- Aligned design with business goals to improve user adoption. Created a scalable interface to support future platform growth and maintain a competitive edge in fintech.
Technologies: UX Design, UI Design, SaaS, Finance, Fintech, App UI, App UX, UX Prototyping, iOS App Design, Mobile (Tablet), Commerce, Complex Application User Interfaces (UI), Software Design, Product Discovery, SaaS UX Consulting, Digital Experience Design, Creativity, Discovery, Discovery Workshops, User-centered Design (UCD), Web Platforms, Service Design, Landing Page Design, Landing Pages, Marketing Design, Brand Marketing, Brand Design, Human-centered Design (HCD), Companion Software, Digital Design
UI/UX Designer
2024 - 2024
Centrifuge
- Redesigned the UI for Centrifuge’s platform, enhancing the user experience for managing tokenized real-world assets. Developed intuitive workflows that simplified complex decentralized finance interactions, improving accessibility for investors.
- Built a cohesive design system to ensure consistency across the platform, streamlining collaboration between designers and developers. Refined dashboards and data visualizations to present financial insights clearly and effectively.
- Collaborated with product and engineering teams to align the platform’s UX with business goals and compliance requirements. Optimized navigation and user flows to reduce friction and enhance engagement in decentralized asset management.
Technologies: UI Design, Figma, User Interface (UI), UX Design, Product Design, Component Libraries, Responsive Web Apps, App UI, UX Prototyping, iOS App Design, Complex Application User Interfaces (UI), Software Design, Product Discovery, SaaS UX Consulting, Digital Experience Design, Creativity, Cryptocurrency, Web Platforms, AI Design, Landing Page Design, Landing Pages, Marketing Design, Brand Marketing, Brand Design, Human-centered Design (HCD), Companion Software, Digital Design
Product Designer
2024 - 2024
Covalence LLC
- Focused on user experience and designed high-fidelity wireframes and interactive prototypes in Figma.
- Shaped the interface to align with business objectives and drive user engagement. Developed a scalable design framework to support future expansion and keep the platform competitive.
- Established a flexible design system with reusable UI components, maintaining consistency across the platform. Worked closely with product and engineering teams to refine workflows and optimize the flows.
Technologies: UI Design, UX Design, Figma, Product Design, English, Visual Design, User Testing, Education, Project Management, App UI, App UX, UX Prototyping, Android App Design, Website Audits, Software Design, Product Discovery, Digital Experience Design, Web Platforms, Product Strategy, Landing Page Design, Landing Pages, Marketing Design, Brand Marketing, Human-centered Design (HCD), Companion Software, Digital Design
UI/UX Designer
2024 - 2024
BREADCRUMBZS TECH INC.
- Designed and developed high-fidelity wireframes and prototypes in Figma and created an investor video.
- Aligned design with business goals to improve user adoption. Created a scalable interface to support future platform growth and maintain a competitive edge in fintech.
- Collaborated with product and engineering teams to refine user flows and enhance the experience.
Technologies: Pitch Decks, Motion Design, Mobile, Videos, Creative Direction, UI Design, Adobe Suite, MVP Design, UX Design, UI Animation, Visual Storytelling, Visual Design, Figma, App UI, App UX, Mobile Applications, UX Prototyping, Android App Design, iOS App Design, Mobile (Tablet), Product Discovery, Digital Experience Design, Discovery, Discovery Workshops, User-centered Design (UCD), Web Platforms, Landing Page Design, Social Media, Landing Pages, Marketing Design, Brand Marketing, Brand Design, Human-centered Design (HCD), Companion Software, Digital Design
Landing Page Designer
2024 - 2024
SuperMaven, Inc.
- Designed an engaging landing page highlighting the platform's key features and benefits, leading to a 30% increase in user sign-ups within the 1st month of launch.
- Created high-fidelity mockups and interactive prototypes using Figma, allowing stakeholders to visualize the user journey and provide feedback before development.
- Implemented responsive design principles to ensure the landing page is optimized for desktop and mobile devices, resulting in a seamless user experience across all platforms.
Technologies: Web Design, Landing Page Design, Web, Branding, Responsive Web Design (RWD), UI Design, Artificial Intelligence (AI), UX Design, Artificial Intelligence as a Service (AIaaS), Agile Sprints, Rebranding, Design Strategy, UX Strategy, Flow, Process Builder, Process Flows, Business to Business (B2B), App UI, App UX, Mobile Applications, UX Prototyping, Mobile (Tablet), Website Audits, Complex Application User Interfaces (UI), Software Design, Product Discovery, SaaS UX Consulting, Digital Experience Design, Creativity, Web Platforms, Service Design, Landing Pages, Marketing Design, Brand Marketing, Brand Design, Human-centered Design (HCD), Companion Software, Digital Design, AI Chatbots
PowerPoint Designer
2024 - 2024
630 Pty Ltd
- Developed a visually compelling and cohesive PowerPoint presentation that effectively communicates the client’s business model, value proposition, and growth strategy.
- Designed clear and engaging charts, graphs, and infographics that accurately represent market research and financial projections, making complex data easily digestible for the audience.
- Delivered a complete presentation package that includes the PowerPoint file, a PDF version for easy sharing, and any supplementary materials or one-pagers as requested by the client.
Technologies: Adobe InDesign, Graphic Design, Microsoft PowerPoint, Presentation Design, Presentations, PowerPoint Templates, PowerPoint Design, Visual Design, Design Strategy, Process Builder, Flow, Process Flows, Business to Business (B2B), Adobe CC, Creativity, Landing Page Design, Social Media, Landing Pages, Marketing Design, Brand Marketing, Brand Design, Human-centered Design (HCD), Companion Software, Digital Design
Pitch Deck Designer for Gambling Startup
2024 - 2024
Harry Black
- Developed a visually engaging narrative that aligned with the brand identity, enhancing the overall aesthetic and professionalism of the pitch materials, which contributed to a 70% increase in positive feedback from potential investors.
- Collaborated with the executive team to distill complex data and insights into easily digestible visuals, enabling clearer communication of market opportunities and financial projections that resonated with investors.
- Designed supporting materials, including one-pagers and infographics, to supplement the pitch deck, providing additional context and details that helped solidify the startup's credibility and expertise in the gambling industry.
Technologies: Pitch Decks, Pitch Deck Design, Presentation Design, Visual Design, Graphic Design, Presentations, UX Strategy, Process Builder, Flow, App UI, Creativity, Landing Page Design, Landing Pages, Marketing Design, Brand Marketing, Human-centered Design (HCD), Companion Software, Digital Design
Product Designer
2024 - 2024
Uncommon Entertainment LLC
- Redesigned the user interface for the RSVP management dashboard, improving user navigation by 40% and decreasing task completion time by 30% through streamlined workflows and intuitive layouts.
- Conducted extensive user research and usability testing with event planners and attendees, gathering insights that informed design decisions and led to a 25% increase in user satisfaction ratings post-launch.
- Facilitated design workshops with stakeholders to align project goals and gather feedback, ensuring that all new features were tailored to meet the specific needs of both organizers and attendees, ultimately enhancing overall platform engagement.
Technologies: Product Design, Web App Design, Mobile App Design, UX Design, UI Design, User Interface (UI), User Experience (UX), Events, Agile Sprints, Web Applications, Design Strategy, UX Strategy, Material UI, Flow, Process Builder, Process Flows, Business to Business (B2B), Web Design, App UI, App UX, Mobile Applications, UX Prototyping, Buyer Personas, CRM Design, Commerce, A/B Testing, Website Audits, Complex Application User Interfaces (UI), Software Design, Product Discovery, Adobe CC, SaaS UX Consulting, Digital Experience Design, Creativity, Discovery, Event Marketing, Web Platforms, Service Design, Product Strategy, Landing Page Design, Social Media, Landing Pages, Marketing Design, Brand Marketing, Brand Design, Human-centered Design (HCD), Digital Design
Marketing and Website Designer
2024 - 2024
Unorthodox, Inc.
- Led the end-to-end redesign of the Emergence AI website, creating a seamless user interface that improved navigation and increased user engagement by 30% while incorporating advanced AI-powered features for a more personalized user experience.
- Created dynamic, interactive user experiences for Arena Hall and The Lobel Center’s web applications, focusing on accessibility and user-friendly design principles.
- Designed high-fidelity prototypes and wireframes for multiple projects, aligning them with brand guidelines and user feedback to deliver consistent and visually appealing final designs.
Technologies: Web Design, UI Design, Landing Page Design, Webflow, Visual Design, Figma, Creative Direction, Artificial Intelligence as a Service (AIaaS), Agile Sprints, Web Applications, Rebranding, Design Strategy, UX Strategy, Process Builder, Flow, Process Flows, Business to Business (B2B), UX Design, App UI, App UX, Mobile Applications, UX Prototyping, Buyer Personas, Mobile (Tablet), A/B Testing, Website Audits, Complex Application User Interfaces (UI), Software Design, Adobe CC, SaaS UX Consulting, Content Management, Digital Experience Design, Creativity, Discovery, Discovery Workshops, User-centered Design (UCD), Event Marketing, Web Platforms, Service Design, Social Media, Landing Pages, Marketing Design, Brand Marketing, Brand Design, Human-centered Design (HCD), Digital Design
Website Designer
2024 - 2024
SuperMaven, Inc.
- Designed a modern responsive website for the AI Code Completion platform, focusing on conversion.
- Optimized the mobile version of the AI code completion platform, ensuring responsive design and seamless functionality across devices.
- Collaborated with the team to create a visually appealing and SEO-optimized blog section. Implemented best practices for content structure.
Technologies: Web Design, Landing Page Design, Web, Branding, Responsive Web Design (RWD), UI Design, Artificial Intelligence (AI), UX Design, Blockchain, Web Application Design, Design, Design Sprints, Technology, Design Consultation, Interactive Prototypes, Enterprise Application Design, Cross-functional Collaboration, UI Pattern Library, Visual Identity, Data-driven Design, Artificial Intelligence as a Service (AIaaS), Agile Sprints, Web Applications, Rebranding, Design Strategy, UX Strategy, Material UI, Process Builder, Flow, Business to Business (B2B), App UI, App UX, Mobile Applications, UX Prototyping, Android App Design, Buyer Personas, WordPress Design, A/B Testing, Website Audits, Complex Application User Interfaces (UI), Software Design, Adobe CC, SaaS UX Consulting, Content Management, Creativity, Discovery, Discovery Workshops, User-centered Design (UCD), Web Platforms, Service Design, AI Design, AI-powered Product Design, Landing Pages, Marketing Design, Brand Marketing, Brand Design, Digital Design, AI Chatbots
Brand Designer
2023 - 2023
Hausware Ltd
- Developed and executed a visually cohesive brand identity, including logos, color schemes, and typography, to enhance the overall brand recognition and customer experience for a flagship tech retail store.
- Conceptualized and implemented a series of eye-catching and effective in-store and online marketing collateral, ensuring a consistent and compelling brand message across various touchpoints and increasing customer engagement.
- Spearheaded the redesign of the company website, incorporating modern design trends and user-centric principles, resulting in a 20% improvement in website traffic and a notable boost in online sales.
- Collaborated closely with cross-functional teams, including marketing, product, and UI/UX, to ensure brand consistency and alignment with business objectives, fostering a unified and compelling brand presence.
- Conducted in-depth market research and competitor analysis to stay abreast of industry trends, providing valuable insights and recommendations to leadership for continuous improvement of the brand strategy and design elements.
Technologies: Branding, Logo Design, Brand Strategy, Visual Design, Logotype, Brand Guidelines, Copywriting, Pitch Presentations, PowerPoint Templates, Presentations, Visual Storytelling, Storytelling, Graphic Design, Ads, Advertising, Motion & Animation Design, Design, Design Consultation, Design Guidelines, Brainstorming, Visual Identity, Flow, Process Builder, Business to Business (B2B), Adobe CC, User-centered Design (UCD), Social Media, Landing Pages, Marketing Design, Brand Marketing, Brand Design, Digital Design
Senior UI/UX Designer
2023 - 2023
ThreadBeast, LLC
- Transformed the outdated user interface into a modern and intuitive design, enhancing user experience and engagement through thoughtful visual elements and user-friendly navigation.
- Successfully implemented a responsive design approach, ensuring seamless user experiences across various devices and screen sizes, enhancing accessibility, and accommodating the diverse needs of the user base.
- Collaborated with developers, product managers, and stakeholders, fostering effective communication and alignment throughout the design process to meet project timelines and deliver a cohesive and polished product.
- Improved accessibility standards by incorporating WCAG guidelines, ensuring the design accommodates users with diverse abilities, and championed an inclusive user experience for a broader and more engaged audience.
Technologies: User Interface (UI), Visual Design, Subscription Box Service, Branding, eCommerce, Loyalty Schemes, Social Networks, Gamification, Product Design, Style Guides, UI Components, Mockups, Wireframing, User Flows, Customer Journey, Pitch Presentations, Web UX Design, User Research, User Testing, User Interviews, Journey Mapping, UX Flows, High-fidelity Mockups, Mobile Prototypes, UI Prototyping, Motion Design, Motion & Animation Design, Design, Communication Design, Design Consultation, Interactive Prototypes, Desktop App Design, Design Guidelines, Visual Brand Guidelines, Cross-functional Collaboration, Lean UX, UI Pattern Library, Visual Identity, Fashion, Agile Sprints, Web Applications, Design Strategy, UX Strategy, Material UI, Business to Business (B2B), UX Design, App UI, App UX, Mobile Applications, UX Prototyping, iOS App Design, Buyer Personas, Mobile (Tablet), CRM Design, WordPress Design, Commerce, A/B Testing, Website Audits, Complex Application User Interfaces (UI), Software Design, Adobe CC, Content Management, Creativity, Discovery, Discovery Workshops, Marketplace Design, Web Platforms, Landing Page Design, Social Media, Landing Pages, Marketing Design, Brand Marketing, Brand Design, Digital Design
Product Designer
2023 - 2023
Singularity Capital LLC
- Collaborated closely with cross-functional teams, including product managers and developers, to ensure seamless integration of design solutions into the AI platform.
- Developed wireframes and prototypes to effectively communicate design concepts, gather stakeholder feedback, and iterate on user interface improvements.
- Developed a comprehensive design system, including components, color palette, typography, and visual guidelines, to establish a consistent and recognizable brand presence.
Technologies: Web UX, App UX, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), UX Design, Web Design, Web App UX, UI Design, Product Design, Usability, Interactive UI, Dashboard Design, Interactive UX, Rapid Prototyping, Natural Language Processing (NLP), B2C, User Workflows, UI Style Guides, Pitch Presentations, Chart Design, Visualization Design, Web UX Design, Chatbots, User Research, User Testing, User Interviews, Journey Mapping, Enterprise SaaS, Presentations, Storytelling, UX Flows, High-fidelity Mockups, Mobile Prototypes, UI Prototyping, Motion Design, Artificial Intelligence (AI), Blockchain, Web Application Design, Design, Design Sprints, Design Consultation, Interactive Prototypes, Desktop App Design, Enterprise Application Design, Cross-functional Collaboration, Lean UX, UI Pattern Library, Visual Identity, Data-driven Design, Artificial Intelligence as a Service (AIaaS), Agile Sprints, Web Applications, Design Strategy, Material UI, Process Builder, Flow, Business to Business (B2B), App UI, Mobile Applications, UX Prototyping, iOS App Design, Buyer Personas, WordPress Design, Website Audits, Complex Application User Interfaces (UI), Software Design, Adobe CC, Content Management, Creativity, Discovery, Event Marketing, Service Design, Product Strategy, AI Design, AI-powered Product Design, Landing Page Design, Landing Pages, Marketing Design, Brand Design, Digital Design
Brand and UI/UX Designer
2023 - 2023
Maslow
- Conducted in-depth market research and competitor analysis to identify trends and opportunities, informing strategic brand positioning and differentiation strategies for maximum market impact.
- Collaborated with cross-functional teams, including marketing and product development, to ensure brand consistency across various touchpoints and campaigns.
- Created engaging and visually impactful brand collateral, such as marketing materials, packaging designs, and digital assets, to effectively communicate the brand's message and values.
- Executed successful brand redesign initiatives, refreshing outdated visual elements and aligning them with the brand's evolving identity and target audience.
- Developed a comprehensive brand identity system, including logo design, color palette, typography, and visual guidelines, to establish a consistent and recognizable brand presence.
Technologies: Branding, SaaS Design, SaaS, Reporting, Usability, Interactive UI, Brand Strategy, Interactive UX, UX Audits, Rapid Prototyping, Brand Development, Brand Identity, B2C, User Workflows, Visual Design Language, Responsive Design, Images, Thumbnail Images, Direct to Consumer (D2C), Pitch Presentations, PowerPoint Templates, Chart Design, Visualization Design, Web UX Design, User Research, User Testing, User Interviews, Journey Mapping, Visual Storytelling, Storytelling, UX Flows, High-fidelity Mockups, Mobile Prototypes, UI Prototyping, Motion Design, Web Application Design, Graphic Design, Content, Ads, Advertising, Video Ads, Video Design, Design, Design Sprints, Video Editing, Pitch Deck Design, Communication Design, Interactive Prototypes, Adobe Suite, Desktop App Design, Mobile Apps, Design Guidelines, Visual Brand Guidelines, Brainstorming, Cross-functional Collaboration, Lean UX, UI Pattern Library, Visual Identity, Agile Sprints, Web Applications, Material UI, Web Design, UX Design, App UI, App UX, Mobile Applications, UX Prototyping, iOS App Design, Mobile (Tablet), CRM Design, WordPress Design, A/B Testing, Website Audits, Complex Application User Interfaces (UI), Software Design, SaaS UX Consulting, Content Management, Creativity, Discovery, Service Design, Landing Page Design, Social Media, Landing Pages, Brand Design
UI/UX Designer
2023 - 2023
Provident Payments
- Designed and implemented intuitive user interfaces for a SaaS product, enhancing usability and driving positive user feedback.
- Conducted thorough user research and analysis to inform design decisions, resulting in a user-centered and data-driven product design approach.
- Collaborated closely with cross-functional teams, including product managers and developers, to ensure seamless integration of design solutions into the SaaS platform.
- Developed wireframes and prototypes to effectively communicate design concepts, gather stakeholder feedback, and iterate on user interface improvements.
- Worked closely with the marketing team to create visually compelling landing pages and marketing materials that effectively communicated the value proposition of the SaaS product.
- Ensured consistent brand representation and adherence to design guidelines throughout the SaaS product, maintaining a cohesive and recognizable visual identity.
Technologies: UI Design, Mobile Design, B2B, Fintech, SaaS, SaaS Design, Software as a Service (SaaS), Design Systems, Report Design, Usability, Interactive UI, iOS Animations, Dashboard Design, Enterprise Design, Enterprise, Finance, Interactive UX, UX Audits, Rapid Prototyping, User Workflows, Product Benchmarking, Responsive Design, UI Style Guides, Pitch Presentations, PowerPoint Templates, Chart Design, Web UX Design, User Research, User Testing, User Interviews, Journey Mapping, Enterprise SaaS, UX Flows, Internet of Things (IoT), High-fidelity Mockups, Mobile Prototypes, UI Prototyping, Design, Technology, Interactive Prototypes, Desktop App Design, Enterprise Application Design, Mobile Apps, Cross-functional Collaboration, Lean UX, UI Pattern Library, Visual Identity, Agile Sprints, Web Applications, Design Strategy, Material UI, Business to Business (B2B), Web Design, UX Design, App UX, Mobile Applications, UX Prototyping, Commerce, A/B Testing, Complex Application User Interfaces (UI), Software Design, Adobe CC, SaaS UX Consulting, Content Management, Creativity, Marketplace Design, Service Design, Landing Page Design, Landing Pages, Brand Design
UI/UX Designer
2023 - 2023
Provident Payments Central LLC
- Designed the visual layout of the app, including the placement and design of buttons, menus, icons, and other interactive elements to be intuitive, easy to use, and visually appealing.
- Handled the user experience design, including the overall experience of using the app, how easy it is to navigate, speed and performance, and how well it meets the users' needs.
- Designed the app's functionality in a way that is easy to understand and use, without overwhelming the user with too many options or complex workflows.
Technologies: UI Design, Mobile Design, B2B, Fintech, Figma, Prototyping, App UI, Web, Component Libraries, Adobe Photoshop, UI Animation, UI Motion, System Design, Strategy, Responsive Web Design (RWD), Web UI Design, UI Audits, Design Documentation, Usability, Interactive UI, Dashboard Design, Enterprise Design, Enterprise, Finance, Interactive UX, UX Audits, Rapid Prototyping, User Workflows, Product Benchmarking, Responsive Design, Pitch Presentations, PowerPoint Templates, Web UX Design, Enterprise SaaS, User Research, User Interviews, UX Flows, Internet of Things (IoT), High-fidelity Mockups, Mobile Prototypes, UI Prototyping, Web Application Design, Design, Technology, Interactive Prototypes, Desktop App Design, Enterprise Application Design, Mobile Apps, Visual Brand Guidelines, Cross-functional Collaboration, UI Pattern Library, Visual Identity, Agile Sprints, Web Applications, Design Strategy, Material UI, Business to Business (B2B), Web Design, UX Design, Mobile Applications, UX Prototyping, Android App Design, Mobile (Tablet), Commerce, Complex Application User Interfaces (UI), Software Design, SaaS UX Consulting, Creativity, Landing Page Design, Landing Pages, Brand Design
Mobile App Designer
2022 - 2022
135 Fitness
- Designed an app that allows users to track their workouts, set goals, and challenge their friends.
- Built a brand identity guide, including colors, typography, icons, logos, and other assets.
- Prototyped the main user journeys of the app in Figma to create a realistic user test.
Technologies: Mobile App Design, UI Design, Product Design, UX Design, Visual Design, Branding, Interaction Design (IxD), Gamification, Mockups, UX Wireframes, Personas, High-fidelity Prototypes, Mobile UI, User Interface (UI), Mobile Design, Startups, Color Palettes, Customer Journey, UI Libraries, Best Practices in Design, Component Libraries, Adobe Photoshop, UI Animation, UI Motion, Strategy, Responsive Web Design (RWD), Web UI Design, Usability, Interactive UI, iOS Animations, Dashboard Design, Interactive UX, Rapid Prototyping, B2C, Product Benchmarking, Thumbnail Images, Direct to Consumer (D2C), PowerPoint Templates, Chart Design, Web UX Design, User Research, Storytelling, High-fidelity Mockups, Mobile Prototypes, UI Prototyping, Web Application Design, Design, Adobe Suite, Mobile Apps, Cross-functional Collaboration, UI Pattern Library, Visual Identity, Agile Sprints, Rebranding, Design Strategy, Material UI, Mobile Applications, Android App Design, iOS App Design, Mobile (Tablet), Content Management, Creativity, Landing Pages
UI and Visual Designer
2022 - 2022
Advanced BI & Analytics Inc d/b/a Re-ViVE
- Created the UX and UI for a data visualization platform.
- Made a design system and component library for the client to use for further projects.
- Designed a high-fidelity prototype of the user journey in Figma.
Technologies: Web Design, UI Design, Visual Design, UX Design, Branding, Data Visualization, B2B, SaaS, Early-stage Startups, Presentation Design, PowerPoint Design, Digital Layout, UX Branding, Infographics, Web UI, Web UX, MVP Design, Figma, User Journeys, Brand Design, Android, Mockups, UX Wireframes, Personas, User Interface (UI), Mobile Design, Startups, Color Palettes, Customer Journey, Progressive Web Applications (PWAs), UI Libraries, Best Practices in Design, Component Libraries, Pitch Deck Consultant, Adobe Photoshop, Adobe Illustrator, UI Animation, UI Motion, Strategy, Responsive Web Design (RWD), Web UI Design, Usability, Interactive UI, Dashboard Design, Interactive UX, UX Audits, Rapid Prototyping, Product Benchmarking, Visual Design Language, Images, Pitch Presentations, PowerPoint Templates, Chart Design, Visualization Design, Web UX Design, User Research, User Interviews, Storytelling, Business Intelligence (BI), High-fidelity Mockups, Mobile Prototypes, UI Prototyping, Web Application Design, Design, Pitch Deck Design, Technology, Desktop App Design, Design Guidelines, Visual Brand Guidelines, Cross-functional Collaboration, UI Pattern Library, Visual Identity, Data-driven Design, Agile Sprints, Design Strategy, Business to Business (B2B), App UX, Android App Design, Content Management, Creativity, AI Design, AI-powered Product Design, Landing Pages
Chief Experience Officer
2015 - 2022
Digitas
- Led a UX and UI designers team for well-known clients, including Google, Unilever, and fintech companies.
- Created a mobile app that used image recognition to determine food groups to serve recipe ideas to users.
- Developed the first online sales platform for insurance and investments in the region.
Technologies: App Design, Art Direction, Branding, Digital Campaigns, Conceptual Design, Pitch Presentations, Web Design, Prototyping, Wireframing, Mobile, Leadership, Design Strategy, UX Leadership, Product Design, Strategic Design, eCommerce, Design Leadership, User Testing, Landing Page Design, User Interface (UI), Mobile App Design, User Onboarding, User Experience (UX), SaaS Design, Sales Presentations, Pitch Decks, PowerPoint Design, Website Conversion, User Experience Design, UX Design, User Flows, Usability Testing, Interface Design, UX Mentoring, Mentorship & Coaching, Mentorship, InVision, Sitemaps, Usability, Agile, Project Management, Mobile UX Design, Mobile UI Design, Gamification, UX Analysis, Travel & Leisure, Responsive Web Apps, Copywriting, eCommerce UX, eCommerce UI, Mobile App UI, Information Architecture (IA), User Journey Maps, Interaction Design (IxD), Early-stage Startups, Presentation Design, Visual Design, Poster Design, UX Branding, Communication, Team Leadership, Stakeholder Engagement, Infographics, Onboarding, UX Review, Web UI, Web UX, MVP Design, Landing Pages, Conversion Rate Optimization (CRO), Marketing Campaign Design, Pitch Preparation, Roadmaps, UI Design, Figma, User Journeys, Mobile First, Google Slides, Brand Design, Brand Guidelines, Android, Mockups, UX Wireframes, Personas, Responsive UI, High-fidelity Prototypes, Lean, Social Networks, Mobile UI, Mobile Design, Design Reviews, Social Media Apps, Typography, Color Palettes, Loyalty Schemes, Customer Journey, Fintech Design, Progressive Web Applications (PWAs), eCommerce Design, Microsoft PowerPoint, Fintech, UI Libraries, Best Practices in Design, Conversion Rate, Learning Management Systems (LMS), Education Technology (Edtech), Pitch Deck Consultant, Adobe Photoshop, Adobe Illustrator, Market Research, Competition Research, Competitive Analysis, User Stories, System Design, Strategy, Responsive Web Design (RWD), Web UI Design, UI Audits, Design Documentation, User Validation, Heuristic Analysis, Accessibility, Content Strategy, Content Writing, Interactive UI, iOS Animations, Consumer Products, Brand Strategy, Enterprise Design, Enterprise, Finance, Interactive UX, Rapid Prototyping, Cryptocurrency Wallets, Brand Development, Brand Identity, Creative Design, User Interviews, B2C, Product Benchmarking, Workshop Facilitation, Marketing Design, Social Media Kits, Visual Design Language, Professional Services, Sports Websites, Sports, Responsive Design, Images, Thumbnail Images, UI Style Guides, Sales & Marketing, Growth, Direct to Consumer (D2C), PowerPoint Templates, Visualization Design, Web UX Design, User Research, Presentations, Visual Storytelling, Storytelling, High-fidelity Mockups, Video Design, Management, Customer Experience, Design, Workshops, Pitch Deck Design, Communication Design, Adobe Suite, Design Guidelines, Visual Brand Guidelines, Material UI, Visual Communication, Brainstorming, Internal Communications, Communication Strategy, Cross-functional Collaboration, Lean UX, Marketing Technology (MarTech), UI Pattern Library, Visual Identity, Data-driven Design, Agile Sprints, Web Applications, Immersive Experiences, Rebranding, Process Flows, Business to Business (B2B), App UX, Augmented Reality (AR), Agriculture, Campaigns, Creativity, Event Marketing, Print, Social Media
Executive Creative Director
2009 - 2015
Digitas Liquorice
- Developed a web platform that allowed users to adopt elephants from a virtual 3D world.
- Created a twerk-activated vending machine using a remote accelerometer to play a dancing game.
- Designed a digital platform for the most prominent local insurance and investment company.
Technologies: Photoshop CS3, App Design, Branding, Art Direction, Digital Creative Direction, User Experience (UX), Illustrator CC, InVision, Logo Design, Responsive Web Design (RWD), Visual Design, Design Management, Style Guides, Videos, Social Media, Marketing, Copywriting, Web App UI, Web App Design, Creative Direction, Cross-platform UX, Early-stage Startups, Presentation Design, PowerPoint Design, Poster Design, UX Branding, Email Templates, Collateral Design, Motion Graphics, Banner Ads, Social Media Design, Communication, Team Leadership, Infographics, Web UI, Web UX, MVP Design, Landing Pages, Marketing Campaign Design, Pitch Preparation, Roadmaps, UI Design, Figma, Print Design, User Journeys, Mobile First, Google Slides, Brand Design, Brand Guidelines, Android, Responsive UI, High-fidelity Prototypes, Social Networks, Mobile UI, User Interface (UI), Mobile Design, Design Reviews, Social Media Apps, Typography, Color Palettes, Loyalty Schemes, Customer Journey, Fintech Design, Progressive Web Applications (PWAs), eCommerce Design, Microsoft PowerPoint, Fintech, Best Practices in Design, Conversion Rate, Layout Design, Learning Management Systems (LMS), Education Technology (Edtech), Pitch Deck Consultant, Adobe Photoshop, Adobe Illustrator, User Stories, System Design, Strategy, Web UI Design, UI Audits, Content Strategy, Content Writing, Interactive UI, Consumer Products, Brand Strategy, Enterprise Design, Enterprise, Brand Development, Brand Identity, Creative Design, B2C, Product Benchmarking, Workshop Facilitation, Marketing Design, Social Media Kits, Visual Design Language, Professional Services, Sports Websites, Sports, Responsive Design, Images, Thumbnail Images, UI Style Guides, Sales & Marketing, Growth, Direct to Consumer (D2C), Pitch Presentations, PowerPoint Templates, Ad Campaigns, Presentations, Visual Storytelling, Storytelling, Leadership, Duda Mobile, Content, Ads, Advertising, Motion & Animation Design, Video Ads, Video Design, Management, Design, Workshops, Video Editing, Pitch Deck Design, Communication Design, Adobe Suite, Design Guidelines, Visual Brand Guidelines, Visual Communication, Brainstorming, Internal Communications, Communication Strategy, Cross-functional Collaboration, Lean UX, Marketing Technology (MarTech), Visual Identity, Data-driven Design, Agile Sprints, Immersive Experiences, Rebranding, Ebook Design, PDF, Design Strategy, Material UI, Process Flows, Business to Business (B2B), Augmented Reality (AR), Agriculture, Campaigns, Creativity, Print
Creative Director
2009 - 2012
Liquorice
- Designed responsive websites and managed a team of designers.
- Built a brand identity system for the agency, including all internal communications and external assets.
- Came up with many creative campaign ideas for digital campaigns across web and social media platforms.
Technologies: InVision, Sketch, Photoshop CC, Presentation Design, Web, User Interface (UI), User Experience (UX), User Flows, Blog Design, Adobe InDesign, Email Design, Email Template Design, PowerPoint Design, Visual Design, UX Branding, Email Templates, Collateral Design, Illustration, Motion Graphics, Banner Ads, Social Media Design, Communication, Team Leadership, Infographics, Web UI, Web UX, MVP Design, Landing Pages, Marketing Campaign Design, Pitch Preparation, WordPress, Roadmaps, UI Design, Figma, Print Design, Mobile First, Google Slides, Brand Design, Brand Guidelines, High-fidelity Prototypes, Mobile Design, Design Reviews, Social Media Apps, Typography, Color Palettes, Loyalty Schemes, Customer Journey, Fintech Design, eCommerce Design, Microsoft PowerPoint, Fintech, Best Practices in Design, Conversion Rate, Layout Design, Learning Management Systems (LMS), Education Technology (Edtech), Pitch Deck Consultant, Adobe Photoshop, Adobe Illustrator, Strategy, Responsive Web Design (RWD), Web UI Design, Content Strategy, Content Writing, Consumer Products, Brand Strategy, Brand Development, Brand Identity, Creative Design, B2C, Marketing Design, Social Media Kits, Visual Design Language, Professional Services, Sports Websites, Sports, Responsive Design, Thumbnail Images, UI Style Guides, Sales & Marketing, Pitch Presentations, PowerPoint Templates, Ad Campaigns, Creative Direction, Presentations, Visual Storytelling, Storytelling, Graphic Design, Content, Ads, Advertising, Motion & Animation Design, Video Ads, Video Design, Design, Video Editing, Pitch Deck Design, Communication Design, Adobe Suite, Design Guidelines, Visual Brand Guidelines, Visual Communication, Brainstorming, Internal Communications, Communication Strategy, Marketing Technology (MarTech), Visual Identity, Immersive Experiences, Rebranding, Ebook Design, PDF, Design Strategy, Material UI, Process Flows, Business to Business (B2B), WordPress Design, Campaigns, Creativity, Print, Social Media
Creative Director
2005 - 2009
Ripe
- Designed and built award-winning interactive websites.
- Created a golfing website for Adidas linked to the weather in the user's region.
- Illustrated and designed a campaign for the Cape Town international convention center.
- Became the youngest creative director to join the Loeries awards digital judging panel.
Technologies: Photoshop CC, Illustrator CC, Adobe Flash, Presentation Design, PowerPoint Design, Visual Design, Email Templates, Collateral Design, Motion Graphics, Banner Ads, Social Media Design, Communication, Infographics, Web UI, Web UX, Landing Pages, UI Design, Print Design, Mobile First, Google Slides, Brand Design, Brand Guidelines, Design Reviews, Typography, Color Palettes, eCommerce Design, Microsoft PowerPoint, Best Practices in Design, Layout Design, Learning Management Systems (LMS), Education Technology (Edtech), Adobe Photoshop, Adobe Illustrator, Strategy, Responsive Web Design (RWD), Web UI Design, Content Strategy, Content Writing, Brand Development, Brand Identity, Creative Design, B2C, Marketing Design, Social Media Kits, Visual Design Language, Professional Services, Sports Websites, Sports, Responsive Design, Thumbnail Images, Pitch Presentations, PowerPoint Templates, Ad Campaigns, Creative Direction, Presentations, Visual Storytelling, Storytelling, Graphic Design, Content, Ads, Advertising, Motion & Animation Design, Video Ads, Video Design, Design, Video Editing, Communication Design, Adobe Suite, Design Guidelines, Visual Communication, Brainstorming, Internal Communications, Communication Strategy, Immersive Experiences, Rebranding, Ebook Design, PDF, Design Strategy, Material UI, Process Flows, Campaigns, Creativity, Print, Social Media
Skills
Tools
Sketch, Microsoft PowerPoint, Google Slides, Adobe InDesign, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Adobe CC, Flow, InVision, Miro, Claude, Photoshop CS3, Illustrator CC, Photoshop CC, Adobe Flash, InDesign CC, Adobe Experience Design (XD), Duda Mobile
Platforms
Mobile, iOS, Figma, Web, Adobe Suite, Mobile (Tablet), Android, Webflow, tvOS, WordPress
Industry Expertise
Marketing, Fitness, Sports, Advertising, Technology, Fashion, Travel & Leisure, Education Technology (Edtech), Consumer Products, Information Technology, Professional Services, Sales & Marketing, Events, Education
Languages
Visual Design Language
Other
Branding, Web Design, App Design, Prototyping, Wireframing, Pitch Presentations, iOS UX Design, Digital Campaigns, Conceptual Design, Art Direction, Brand Design, App UI, App UX, Mobile UI, UX Research, UI Design, UX Design, Design Systems, Websites, Logo Design, Leadership, User Research, Design Strategy, Product Design, eCommerce, Design Leadership, User Testing, Landing Page Design, Responsive Web Design (RWD), User Interface (UI), Mobile App Design, User Onboarding, Mobile Design, Mobile UX, User Experience (UX), SaaS Design, Dashboard Design, Graphic Design, Presentation Design, Sales Presentations, Pitch Decks, PowerPoint Design, Visual Design, User Experience Design, User Flows, Usability Testing, Interface Design, Sitemaps, Usability, Design Management, Project Management, Style Guides, Mobile UX Design, Mobile UI Design, UX Analysis, Dashboards, Creative Direction, Responsive Web Apps, Blog Design, Email Design, Email Template Design, Social Media, Web App UI, Web App Design, eCommerce UX, eCommerce UI, Mobile App UI, Information Architecture (IA), User Journey Maps, Data Visualization, B2B, SaaS, Cross-platform UX, Interaction Design (IxD), Early-stage Startups, Web App UX, Poster Design, Digital Layout, UX Branding, Email Templates, Collateral Design, Motion Graphics, Banner Ads, Social Media Design, Communication, Team Leadership, Infographics, Onboarding, UX Review, Web UI, Web UX, MVP Design, Landing Pages, Marketing Campaign Design, Pitch Preparation, Print Design, User Journeys, Mobile First, Brand Guidelines, Mockups, UX Wireframes, Personas, Responsive UI, High-fidelity Prototypes, Lean, Social Networks, Design Reviews, Social Media Apps, Startups, Typography, Color Palettes, Loyalty Schemes, Customer Journey, Progressive Web Applications (PWAs), PowerPoint Templates, Fintech, UI Libraries, Best Practices in Design, Layout Design, Component Libraries, Pitch Deck Consultant, UI Animation, UI Motion, System Design, Strategy, Web UI Design, Software as a Service (SaaS), Interactive UI, Enterprise Design, Enterprise, Motion Design, Finance, Interactive UX, UX Audits, Rapid Prototyping, Brand Development, Brand Identity, Creative Design, User Interviews, B2C, Complex Web Systems, Complex Application User Interfaces (UI), Marketing Design, Social Media Kits, Responsive Design, Images, Thumbnail Images, UI Style Guides, Subscription Box Service, Chart Design, Visualization Design, Web UX Design, Ad Campaigns, Enterprise SaaS, Journey Mapping, Presentations, Visual Storytelling, Storytelling, High-fidelity Mockups, Mobile Prototypes, UI Prototyping, Web Application Design, Ads, Video Ads, Video Design, Management, Design, Design Sprints, Video Editing, Pitch Deck Design, Communication Design, Design Consultation, Interactive Prototypes, Desktop App Design, Enterprise Application Design, Mobile Apps, Design Guidelines, Visual Brand Guidelines, Visual Communication, Brainstorming, Internal Communications, Communication Strategy, Cross-functional Collaboration, UI Pattern Library, Visual Identity, Data-driven Design, Agile Sprints, Web Applications, Immersive Experiences, Rebranding, Ebook Design, PDF, UX Strategy, Process Builder, Process Flows, Business to Business (B2B), Mobile Applications, UX Prototyping, iOS App Design, Buyer Personas, Commerce, Software Design, Product Discovery, Digital Experience Design, Campaigns, Creativity, Discovery, Discovery Workshops, User-centered Design (UCD), Collaborative Design, Marketplace Design, Web Platforms, AI Design, Brand Marketing, Human-centered Design (HCD), Companion Software, Digital Design, UX Leadership, Strategic Design, Website Conversion, UX Mentoring, Mentorship & Coaching, Mentorship, Agile, Gamification, UI Components, Stakeholder Engagement, Conversion Rate Optimization (CRO), Roadmaps, Fintech Design, eCommerce Design, Layout, Conversion Rate, Learning Management Systems (LMS), Market Research, Competition Research, Competitive Analysis, User Stories, UI Audits, Design Documentation, Accessibility, Content Strategy, Content Writing, Brand Strategy, Animation, Cryptocurrency Wallets, Native Mobile Apps, User Workflows, Product Benchmarking, Workshop Facilitation, Sports Websites, Growth, Direct to Consumer (D2C), Web3, Crypto, UX Flows, Artificial Intelligence (AI), Blockchain, Content, Motion & Animation Design, Customer Experience, Workshops, Material UI, Lean UX, Marketing Technology (MarTech), Artificial Intelligence as a Service (AIaaS), Android App Design, CRM Design, WordPress Design, A/B Testing, Website Audits, SaaS UX Consulting, Content Management, Cryptocurrency, Event Marketing, Print, Service Design, Agile Product Management, Product Roadmaps, Product Strategy, AI-powered Product Design, Claude Code, AI Chatbots, AI Prompts, Agentic AI, Agentic Frameworks, Conversational AI, Chatbot Conversation Design, Conversational Design, Conversational UI, Conversational UX, Voice UI Design, Internal Apps, Digital Creative Direction, Atomic Design, Design Thinking, iOS TV, TV UI, iOS Design Trends, Concepting, Responsive, Videos, Copywriting, Illustration, No-code Development, Report Design, Reporting, User Validation, Heuristic Analysis, iOS Animations, Natural Language Processing (NLP), Logotype, Chatbots, Business Intelligence (BI), Internet of Things (IoT), English, Augmented Reality (AR), Agriculture, Decentralized Finance (DeFi)
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