Christian E. Garcia Scheer
Verified Expert in Design
Designer
Chicago, United States
Toptal member since August 4, 2026
Christian is a brand and product design innovator with over 20+ years of experience in creative strategy for clients, including Bank of America, Goldman Sachs, Amex, and The Walt Disney Company. He specializes in blending brand building, product design, and executive leadership for highly regulated industries. Christian increased agency productivity by 313% while at Goldman Sachs.
Experience
- Brand Strategy - 20 years
- UX Strategy - 20 years
- Brand Design - 20 years
- Creative Direction - 20 years
- CX Strategy - 18 years
- UX Design - 18 years
- Web Development - 13 years
- UI Design - 12 years
Portfolio
Bank of America: Transforming Enterprise Creative Into a Growth Engine
American Military University: Driving 290% Enrollment Growth
BHG Financial: Unifying a Complex Brand and Digital Ecosystem
Work Experience
SVP, Creative Strategy and Execution for In-house Creative Agency
Bank of America
- Led strategic initiatives for internal improvements and market strategies leading to 35% process improvements.
- Managed 16 direct reports, optimizing design/web component design systems through Agile methodologies and customer-centric solutions.
- Built an internal robust design system for efficient asset execution.
- Lead all in-house creative services’ execution and strategic efforts while supporting high-level product direction efforts.
- Built the internal (non-client-facing) design system version leveraged for active execution of internal assets.
SVP, Head of Brand and In-house Creative Agency
BHG Financial
- Led all creative efforts and increased team productivity by 21% in 5 months through implementation of Agile processes and strategic planning.
- Built a cohesive top-level product team of 21 direct reports for a full rebrand effort (copy, video, product design, social, and email).
- Reported directly to the CMO, leading all PR efforts directly managing Edelman’s relationship and direction for IPO.
- Developed comprehensive digital marketing strategies, leveraging data analytics to drive adoption and revenue growth.
- Prepared the company for pre-IPO release across PR, social, brand, and communications.
SVP, Creative Director, Head of Creative Services
Goldman Sachs
- Developed and executed integrated promotional campaigns that exceeded revenue projections by $259 million in Q1 and Q2.
- Increased brand-wide conversion efforts by 47% through a redesign of customer onboarding processes, demonstrating the ability to drive adoption of new solutions.
- Increased the agency's productivity by 251% (1st year) and 313% (2nd year), with strategic and creative efficiencies.
- Built and managed a high-performing team of 12 direct reports, driving innovation and exceeding customer expectations.
- Built and led the in-house creative agency supporting all company-wide marketing and creative execution needs.
- Directed all confidential partnership creative efforts within the firm with other outside companies.
- Built and led all company-wide email design, development, and communication efforts successfully.
Brand, Web Development, and Lead Product Designer
Massachusetts General Hospital
- Handled brand development, website traffic growth, website UI, and advertising revenue. Developed brand strategy and statistics systems.
- Advised new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.
- Worked on comprehensive database management and migration from Redcap to complex database management.
- Designed brand and web architecture for the biggest program for the recruitment of patients for research studies.
- Handled branding redesign and a full social media engagement upgrade.
- Completed programming and development of all website platform needs for the nephrology department.
- Developed the world’s first fully automated online recruitment platform in the US for patients for research studies.
- Created all marketing integrated campaigns and developed each social media channel for the brand.
- Led all strategic efforts of communication, growth, and patient confidential data management (PII Compliance protocols).
- Built a custom design system, including brand identity and social media marketing-integrated campaigns.
Senior Creative Director
The Walt Disney Company
- Assisted in the creative thought process and new package creation for Disney Resort guests.
- Supported the decorating department with the creation and design of props for Disney Parks and private events.
- Designed a user flow for the Disney Experience app (1.4) and the Disney Junior app (1.9).
- Worked on entertainment drafting and technical drawing plans for Disney Parks (USA, France, and Russia).
- Integrated marketing campaigns across multiple channels of communication, including video production.
- Supported the floral and gifts department with concept creation, development, and production of products for resort guests.
- Directed photo shoots, talent management, and development of imagery (photo manipulation/editing).
- Supported the creative media department with creative assets and idea development for various clients.
Multimedia Interactive Designer
The Moorings
- Worked on app design and development for the US-based brand.
- Handled multimedia interactive web banner creation for all social media channels and media vendors.
- Created online interactive ads and static and animated banners.
- Worked on web development for multiple platforms and multiple brands.
- Conducted SEO and SEM efforts and provided social media management support.
Virtual Graphics Operator
ESPN
- Trained to operate and create real time 3D graphics that rendered in real-time overlaid on broadcasted football games.
- Trained to operate the award-winning software "Brainstorm" to calibrate and overlaid 3D graphics.
- Programmed in Python to edit pieces of software and video tracking capabilities.
Head of Creative Services, Creative Director
Aramark
- Built all creative and marketing annual recurring campaigns for over 12 new accounts across all digital channels.
- Successfully managed 16 direct reports, weekly production standups, and training for all new members of the team.
- Led the recurring sales presentations to 500+ customers in English and Spanish, leading to a major increase in overall sales.
- Achieved a 35% increase in client retention by creating brand awareness utilizing social media strategies.
Education
Master's Degree in Media Design and Internet Marketing
Full Sail University - Orlando, FL, USA
Bachelor's Degree in Digital Media
University of Central Florida - Orlando, FL, USA
Associate's Degree in Associate in Arts, Digital Media Studies
St. Petersburg College - Clearwater, FL, USA
Technical Degree in Graphic Design
Digital Design Center - Caracas, Venezuela
Certifications
Google UX Design Professional Certificate
Google via Coursera
Google Creative Certification
Google Ads Display Certification
Google Web Designer Certification
AI and Beyond: Complexity, Machine Learning, and Big Data
New England Complex Systems Institute (Harvard University)
Skills
Tools
Google Analytics, Canva, Adobe, Sketch, Camtasia, Claude, Asana, Final Cut Pro, InVision, Litmus
Industry Expertise
Pharmaceuticals, Education
Platforms
Figma, WordPress
Languages
Python
Other
Bootstrap, CMS, UI Design, Competitive Analysis, Business Development, Fintech, Advertising Technology (Adtech), CX Strategy, Visual Design, Creative Direction, User Research, Product Research, Web Development, Video Production, Graphics, Hispanic Marketing, Framer, Brand Strategy, AI Strategy, UX Strategy, UX Design, Branding, Brand Design, Web Design, Brand Identity, Product Design, User Experience (UX), User Interface (UI), User Experience Design, Wireframing, User Journey Maps, Prototyping, Workflow Optimization, Mobile Apps, Interaction Design (IxD), B2B, Agile, Web App Design, Mobile Design, Business to Business (B2B), Video Editing, Motion Design, Video Design, Animation, Fintech Design, AI Content Creation, AI Social Media Content Creation, Artificial Intelligence (AI), AI-generated Video, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Qualitative Research, Filmmaking, Cinematography, Dashboard Design, Motion Graphics, AI-powered Product Design, Social Media Design, Agile Practices, CRM Systems, Big Data, Web UX Design, Display Ads, Rich Media, Creative Strategy, Monday.com, Notion, Photography, REDCap, HTML Email, Ads, Video Ads, Out-of-home (OOH) Marketing, Vendor Management, Paid Advertising, Art Direction, Design Systems, Visual Identity, Brand Guidelines, Digital Banking, Financial Services, creative operations, Campaign Design, Email Design, Cross-Channel Marketing, Content Strategy, Design Governance, Regulated Industries, Consumer Banking, Conversion Rate Optimization (CRO), Enterprise Design, Experience Strategy, Campaign Strategy, Creative Operations, Digital Marketing, B2B Marketing, Executive Communication, Thought Leadership, Event Marketing, Social Media Strategy, Integrated Campaigns, Stakeholder Management, Cross-functional Team Leadership, Brand Transformation, Rebranding, Estate Planning, Law, Brand Positioning, Journey Mapping, Websites, Paid Search, Inclusive Design, Performance Creative, CTA Strategy, Service Design, Legal Marketing, Responsive Design, Multi-location Marketing, Growth Strategy, Performance Marketing, Enrollment Marketing, Integrated Marketing, Customer Adquisition, Audience Segmentation, Paid Media, Landing Page Design, Lifecycle Marketing, Email Marketing, Social Media Marketing (SMM), Higher Education, Higher Education Marketing, EdTEch, Data-driven Design, A/B Testing, Adult Education, Military Education, E-learning, Educaiton, Brand Systems, Enterprise Branding, Brand Governance, Global Brand System, Typography, B2B Financial Services, Photography Direction, Brand transformation, Brand Architecture, Digital Transformation, Corporate Websites, Consumer Portal, Costumer Journey Mapping
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