Cynthia is a multidisciplinary designer specializing in art-direction, motion, and digital design. She has worked in New York, London, and Australia producing work for leading brands such as Ray-Ban, Old Spice, the City of New York, eBay, Dyson, Jack Daniels, Sailor Jerry, Frost* Collective, and the City of Sydney. She's highly experienced in UX and UI for both websites and apps.
Worked on numerous projects including agency videos, internal videos, television commercials, and social media campaigns for notable clients such as Old Spice, Bosistos, Jack Daniels, Publicis, Helgas, and Olay.
Technologies: Adobe After Effects, Adobe Photoshop, Adobe Premiere, Adobe Illustrator
Creative Director | Animator | Designer
2015 - 2016
Nectar & Co
Worked on a range of projects focusing on the web design and branding of various projects for clients such as Dyson, Maximus, Map of the Heart, and Shanahan Management & Forager Funds.
Animated the Dyson social media posts and OOH campaigns as well as converting global TVC formats into the specifications required for different local media formats.
Crafted the interface design for the web app and site.
Created the brand identity and style guides.
Designed the promotional and marketing collateral.
Designed the information architecture, wireframes, did the HTML coding, and provided the strategic thinking.
Provided animation and video work for the promotion of app.
Communicated with the developers in the design implementation for the builds.
Technologies: Adobe Photoshop, Adobe Illustrator, Final Cut
2011 - 2011
Generated ideas, brainstormed, and created concepts for mobile and web apps.
Handled the editorial layouts, storyboards, and wireframes for digital platforms.
Created the digital publishing design and build of the iPad apps using Adobe Digital Publishing Suite.
Did copywriting for apps and accompanying instructional material.
Managed the project intern as well as assisting in the management day-to-day project activities.
Acted as the agency liaison—both internationally and locally.
Managed client relations including project expectations, briefings, and presentations.
Conducted usability testing to discover bugs in the apps and websites.
Worked for clients including Ray-Ban, Citi, Wells Fargo, Nestle, Kumon, Art and Living Magazine, San Diego Gas & Electric, Charles Schwab, Dow Jones, the American Cancer Society, the City of New York, Devlin Books, and Scholastic.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Publishing Suite