Cynthia Larenas
Verified Expert in Design
Designer
Adelaide, South Australia, Australia
Toptal member since May 23, 2017
Cynthia is a multidisciplinary designer specializing in art direction, motion, and digital design. She has worked in New York, London, and Australia, producing work for leading brands such as Spotify, Facebook, Instagram, Samsung, Ray-Ban, Old Spice, the City of New York, eBay, Dyson, Jack Daniels, Frost* Collective, and the City of Sydney. Cynthia is highly experienced in UX and UI for websites and apps.
Portfolio
Threadharvest
Ready Recipe
Juice Lovers
Dyson
Experience
- Adobe Illustrator - 8 years
- Adobe Photoshop - 8 years
- Animation - 7 years
- Motion Graphics - 7 years
- Motion Design - 7 years
- Digital Creative Direction - 7 years
- Adobe InDesign - 7 years
- Adobe After Effects - 4 years
Tools
- Adobe InDesign
- Adobe Illustrator
- Adobe Photoshop
- Adobe After Effects
Work Experience
Art Director, Senior Designer, Motion Designer
Self-employed
- Acted as a senior designer and motion graphics design lead for Sydney, Barcelona, and New York agencies. Created content for print, websites, apps, TVCs, music videos, social media, projection mapping, exhibitions, installations, packaging, and books.
- Led the motion design team in creating the Spotify Wrapped social media and DOOH billboard campaigns, including Times Square.
- Worked independently with brands such as Spotify, Justin Timberlake x Amex, ESPN, National Geographic, Hard Rock Cafe, Vans, Old Spice, Dyson, Egyptian Lover, Samsung, Instagram, WhatsApp, and Facebook.
Contract Animator and Visual Effects (VFX)
Elastic Studios
- Worked on numerous projects including agency videos, internal videos, television commercials, and social media campaigns for notable clients such as Old Spice, Bosistos, Jack Daniels, Publicis, Helgas, and Olay.
Creative Director | Animator | Designer
Nectar & Co
- Worked on a range of projects focusing on the web design and branding of various projects for clients such as Dyson, Maximus, Map of the Heart, and Shanahan Management & Forager Funds.
- Animated the Dyson social media posts and OOH campaigns as well as converting global TVC formats into the specifications required for different local media formats.
Senior Designer
Fohm
- Crafted the creative direction, branding, and web and app design.
Freelance Digital Designer
Reborn
- Created website designs and UX/UI.
Freelance Senior Designer
Frost*collective
- Worked on the branding for the City of Sydney, Dan Murphy's, and Green Square.
Digital Designer
This is Ikon
- Crafted website designs, EDMS, and branding for premium boutique companies.
Digital Designer
eBay Australia & New Zealand
- Worked as an onsite digital creative for eBay Australia’s site.
- Rebranded Group Deal, the flash sale programs, and the Fashion Gallery.
- Led the design of eBay’s Fashion Gallery brand towards a more Gen-Y demographic.
- Created the email design and build for the fashion, sales, and Christmas campaigns.
- Gave casting, photo and design direction to external agencies to ensure consistency with the brand guidelines.
- Designed promotional material for in house employee engagement campaigns.
- Implemented the animation work for eBay’s 2013 Christmas campaign.
Designer
Local Measure
- Crafted the interface design for the web app and site.
- Created the brand identity and style guides.
- Designed the promotional and marketing collateral.
- Designed the information architecture, wireframes, did the HTML coding, and provided the strategic thinking.
- Provided animation and video work for the promotion of app.
- Communicated with the developers in the design implementation for the builds.
Junior Designer
Imano
- Generated ideas, brainstormed, and created concepts for mobile and web apps.
- Handled the editorial layouts, storyboards, and wireframes for digital platforms.
- Created the digital publishing design and build of the iPad apps using Adobe Digital Publishing Suite.
- Did copywriting for apps and accompanying instructional material.
- Managed the project intern as well as assisting in the management day-to-day project activities.
- Acted as the agency liaison—both internationally and locally.
- Managed client relations including project expectations, briefings, and presentations.
- Conducted usability testing to discover bugs in the apps and websites.
- Worked for clients including Ray-Ban, Citi, Wells Fargo, Nestle, Kumon, Art and Living Magazine, San Diego Gas & Electric, Charles Schwab, Dow Jones, the American Cancer Society, the City of New York, Devlin Books, and Scholastic.
Education
Bachelor of Design in Digital Media
Billy Blue College of Design - Sydney, Australia
Bachelor's Degree in Marketing and Communication
University of South Australia - Adelaide, Australia
Skills
Tools
Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, InVision, Adobe Dreamweaver, Mailchimp, Final Cut Pro, Banner, Sketch, Cinema 4D, Axure RP Pro
Platforms
Android, iOS, Axure, Mobile
Industry Expertise
Real Estate, Health, Retail & Wholesale, Fashion, Food & Beverage
Other
PowerPoint Design, Mobile Web, Branding, Rebranding, Animation, Digital Creative Direction, Creative Direction, Motion Graphics, Motion Design, Responsive Web Design (RWD), Websites, Corporate Design, Minimalism, Elegant Themes, Editorial Design, Mobile UX, Mobile App UI, App UI, App UX, Creative Design, Non-governmental Organizations (NGOs), eCommerce Design, Beauty Products, Responsive, Logo Design, Lifestyle, Illustration, Identity, eCommerce, EDM, Digital Campaigns, Digital, Social Media Design, Video Encoding, Paid Advertising, Augmented Reality (AR), Image Recognition, UX Design, Business Card Design
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