Cynthia Larenas, Designer in New York, NY, United States
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Cynthia Larenas

Verified Expert  in Design

Designer

Location
New York, NY, United States
Toptal Member Since
March 13, 2017

Cynthia is a multidisciplinary designer specializing in art-direction, motion, and digital design. She has worked in New York, London, and Australia producing work for leading brands such as Ray-Ban, Old Spice, the City of New York, eBay, Dyson, Jack Daniels, Sailor Jerry, Frost* Collective, and the City of Sydney. She's highly experienced in UX and UI for both websites and apps.

Adobe IllustratorAdobe PhotoshopAndroidAdobe After EffectsiOSPowerPoint DesignSketchAxure RP ProResponsive Web Design (RWD)WebsitesMobile WebCorporate DesignMobile UXMobile App UIApp UI

Portfolio

Work Experience

Contract Animator and Visual Effects (VFX)

2014 - 2017
Elastic Studios
  • Worked on numerous projects including agency videos, internal videos, television commercials, and social media campaigns for notable clients such as Old Spice, Bosistos, Jack Daniels, Publicis, Helgas, and Olay.
Technologies: Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop, Adobe After Effects

Creative Director | Animator | Designer

2015 - 2016
Nectar & Co
  • Worked on a range of projects focusing on the web design and branding of various projects for clients such as Dyson, Maximus, Map of the Heart, and Shanahan Management & Forager Funds.
  • Animated the Dyson social media posts and OOH campaigns as well as converting global TVC formats into the specifications required for different local media formats.
Technologies: Adobe InDesign, Cinema 4D, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, InVision

Senior Designer

2014 - 2015
Fohm
  • Crafted the creative direction, branding, and web and app design.
Technologies: Adobe InDesign, Adobe Illustrator, Sketch, InVision, Adobe Photoshop

Freelance Digital Designer

2014 - 2014
Reborn
  • Created website designs and UX/UI.
Technologies: Adobe Illustrator, Adobe Photoshop, Axure, InVision

Freelance Senior Designer

2014 - 2014
Frost*collective
  • Worked on the branding for the City of Sydney, Dan Murphy's, and Green Square.
Technologies: Adobe Photoshop, Adobe Illustrator

Digital Designer

2014 - 2014
This is Ikon
  • Crafted website designs, EDMS, and branding for premium boutique companies.
Technologies: Adobe InDesign, Adobe Illustrator, Mailchimp, Adobe Photoshop

Digital Designer

2013 - 2014
eBay Australia & New Zealand
  • Worked as an onsite digital creative for eBay Australia’s site.
  • Rebranded Group Deal, the flash sale programs, and the Fashion Gallery.
  • Led the design of eBay’s Fashion Gallery brand towards a more Gen-Y demographic.
  • Created the email design and build for the fashion, sales, and Christmas campaigns.
  • Gave casting, photo and design direction to external agencies to ensure consistency with the brand guidelines.
  • Designed promotional material for in house employee engagement campaigns.
  • Implemented the animation work for eBay’s 2013 Christmas campaign.
Technologies: Adobe Dreamweaver, Adobe Illustrator, Adobe Photoshop

Designer

2012 - 2013
Local Measure
  • Crafted the interface design for the web app and site.
  • Created the brand identity and style guides.
  • Designed the promotional and marketing collateral.
  • Designed the information architecture, wireframes, did the HTML coding, and provided the strategic thinking.
  • Provided animation and video work for the promotion of app.
  • Communicated with the developers in the design implementation for the builds.
Technologies: Final Cut Pro, Adobe Illustrator, Adobe Photoshop

Junior Designer

2011 - 2011
Imano
  • Generated ideas, brainstormed, and created concepts for mobile and web apps.
  • Handled the editorial layouts, storyboards, and wireframes for digital platforms.
  • Created the digital publishing design and build of the iPad apps using Adobe Digital Publishing Suite.
  • Did copywriting for apps and accompanying instructional material.
  • Managed the project intern as well as assisting in the management day-to-day project activities.
  • Acted as the agency liaison—both internationally and locally.
  • Managed client relations including project expectations, briefings, and presentations.
  • Conducted usability testing to discover bugs in the apps and websites.
  • Worked for clients including Ray-Ban, Citi, Wells Fargo, Nestle, Kumon, Art and Living Magazine, San Diego Gas & Electric, Charles Schwab, Dow Jones, the American Cancer Society, the City of New York, Devlin Books, and Scholastic.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2012 - 2014

Bachelor of Design in Digital Media

Billy Blue College of Design - Sydney, Australia

2007 - 2010

Bachelor's Degree in Marketing and Communication

University of South Australia - Adelaide, Australia

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