Daniela Pretorius
Verified Expert in Design
Designer
Lisbon, Portugal
Toptal member since May 2, 2019
Daniela is a product designer with several years of experience creating products and interactive environments. Working closely with clients, she creates innovative, responsive solutions with the user always in mind. She also builds visually stunning solutions on a solid foundation of research and UX. Daniela loves a good challenge and learning anything that could potentially have a significant impact on people's lives.
Experience
- User Experience (UX) - 12 years
- Digital Product Design - 12 years
- Product Design - 12 years
- User Interface (UI) - 12 years
- User-centered Design (UCD) - 8 years
- User Research - 8 years
- Project Management - 8 years
- Figma - 5 years
Portfolio
Samsung IoT Hub
Carrefour Interactive Catalog
Lisbon Story Center Interactive Map
Work Experience
Lead Product Designer
Pretorius Design Studio
- Built products for several industries, from discovery to the full-blown production phase, covering research, visual concepts, final product UX/UI, and strategy.
- Created and implemented design systems, UX patterns, and UX repositories.
- Led cross-functional teams through continuous discovery and building user-centered solutions.
UX Manager and Lead Product Designer
CheMondis
- Managed a cross-functional team within an Agile methodology framework.
- Helped with the discovery and strategy of new features, identifying critical UX weaknesses and new business opportunities.
- Grew the design team, so the user-centered approach had a larger impact on product strategy.
Digital Product Designer
IMPOSSIBLE NEW WORLD
- Developed the UX/UI for Android, iOS, web, and other platforms.
- Solved usability issues through user research and rapid prototyping.
- Constructed a bot for Slack to help PMs get better data on how teams spent their time.
- Designed apps and products for IoT, specifically Samsung's family of smart products for the home.
- Helped to build products for Roche's digital pathology department from the first kickoff to user research, testing, and production.
- Created brands and products for startups and other small ventures.
UX/UI Designer
YDreams Global
- Worked as part of a multidisciplinary team focused on creating experiences and interactive solutions for various retail spaces and museums.
- Created an interactive multi-medium experience for a museum that incorporated video, projection mapping, and kiosks to help tell the story of the history of Lisbon.
- Constructed a brand family for a group of retail-oriented products under the YDreams umbrella.
- Designed five short games based on Microsoft Kinect technology for a football-themed roadshow for kids.
- Crafted a virtual catalog for a retail chain, a large video wall that could display appliances in actual size, solving the lack of space, one of the main problems of displaying large appliances in stores.
Education
Bachelor's Degree in Communication Design
University of Lisbon, Faculty of Fine Arts - Lisbon, Portugal
Certifications
DesignOps Fundamentals Learning Lab
Design Ops Assembly
Skills
Tools
Adobe Illustrator, Sketch, Zeplin, Google Sheets, Spreadsheets, Slack
Platforms
iOS, Mobile (Tablet), Figma, Adobe Suite, Webflow, Shopify
Industry Expertise
Retail & Wholesale
Other
Concepting, Dashboards, Android App Design, Interaction Design (IxD), Internet of Things (IoT), Apps, User Interface (UI), User Experience (UX), Design Thinking, User-centered Design (UCD), Digital Product Design, Project Management, Creative Management, Conceptual Design, Visual Concepts, Art Direction, User Research, UI Design, UX Design, Interactive Design, Marketplace Design, Product Design, Web UX Design, Web UI Design, Dashboard Design, Product Discovery, Design Systems, Chatbots, Conversational Interfaces, Fintech, Smart Devices, Immersive Experiences, Qualitative Research, Web Design, eCommerce Design, SaaS Design, Product Owner, Bots, Social Media, Budgeting, Chrome Extensions, Smart TV, Touchscreens, Digital Kiosks, Point of Sale, Motion Graphics, Museums & Exhibits, Notion, Storybook, Agile, Design Ops
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