Daniela Pretorius, Designer in Lisbon, Portugal
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Daniela Pretorius

Verified Expert  in Design

Bio

Daniela is a product designer with several years of experience creating products and interactive environments. Working closely with clients, she creates innovative, responsive solutions with the user always in mind. She also builds visually stunning solutions on a solid foundation of research and UX. Daniela loves a good challenge and learning anything that could potentially have a significant impact on people's lives.

Portfolio

Work Experience

Lead Product Designer

2018 - PRESENT
Pretorius Design Studio
  • Built products for several industries, from discovery to the full-blown production phase, covering research, visual concepts, final product UX/UI, and strategy.
  • Created and implemented design systems, UX patterns, and UX repositories.
  • Led cross-functional teams through continuous discovery and building user-centered solutions.
Technologies: Figma, Adobe Suite, Spreadsheets, Notion, Google Sheets, Interactive Design, Product Design, User Experience (UX), Digital Product Design, Web UX Design, UI Design, UX Design, Dashboard Design, Project Management, User Research, SaaS Design, eCommerce Design, Android App Design, iOS, Conceptual Design, Visual Concepts, Mobile (Tablet), Internet of Things (IoT), User Interface (UI), Web Design, Shopify, Design Thinking, User-centered Design (UCD), Marketplace Design, Qualitative Research, Creative Management, Webflow, Concepting, Dashboards, Conversational Interfaces, Social Media, Interaction Design (IxD), Apps, Smart Devices, Smart TV, Immersive Experiences, Touchscreens, Fintech, Retail & Wholesale, Agile, Product Discovery, Design Systems

UX Manager and Lead Product Designer

2020 - 2021
CheMondis
  • Managed a cross-functional team within an Agile methodology framework.
  • Helped with the discovery and strategy of new features, identifying critical UX weaknesses and new business opportunities.
  • Grew the design team, so the user-centered approach had a larger impact on product strategy.
Technologies: Figma, Storybook, Notion, Agile, Google Sheets, Interactive Design, Product Design, User Experience (UX), Digital Product Design, Web UX Design, UI Design, UX Design, Dashboard Design, Project Management, User Research, SaaS Design, eCommerce Design, Android App Design, iOS, Conceptual Design, Visual Concepts, Mobile (Tablet), User Interface (UI), Web Design, Adobe Suite, Design Thinking, User-centered Design (UCD), Marketplace Design, Qualitative Research, Creative Management, Webflow, Concepting, Dashboards, Conversational Interfaces, Social Media, Interaction Design (IxD), Apps, Fintech, Spreadsheets, Product Discovery, Design Systems

Digital Product Designer

2014 - 2018
IMPOSSIBLE NEW WORLD
  • Developed the UX/UI for Android, iOS, web, and other platforms.
  • Solved usability issues through user research and rapid prototyping.
  • Constructed a bot for Slack to help PMs get better data on how teams spent their time.
  • Designed apps and products for IoT, specifically Samsung's family of smart products for the home.
  • Helped to build products for Roche's digital pathology department from the first kickoff to user research, testing, and production.
  • Created brands and products for startups and other small ventures.
Technologies: UX Design, UI Design, Figma, Zeplin, Sketch, Adobe Suite, Web UX Design, Digital Product Design, User Research, eCommerce Design, User-centered Design (UCD), Webflow, Conceptual Design, Visual Concepts, Design Thinking, Web UI Design, Marketplace Design, Qualitative Research, Creative Management, Google Sheets, Interactive Design, Product Design, User Experience (UX), Project Management, Android App Design, iOS, Mobile (Tablet), Internet of Things (IoT), User Interface (UI), Web Design, Concepting, Dashboards, Conversational Interfaces, Social Media, Interaction Design (IxD), Apps, Smart Devices, Smart TV, Immersive Experiences, Touchscreens, Fintech, Retail & Wholesale, Spreadsheets, Agile, Product Discovery, Design Systems

UX/UI Designer

2011 - 2014
YDreams Global
  • Worked as part of a multidisciplinary team focused on creating experiences and interactive solutions for various retail spaces and museums.
  • Created an interactive multi-medium experience for a museum that incorporated video, projection mapping, and kiosks to help tell the story of the history of Lisbon.
  • Constructed a brand family for a group of retail-oriented products under the YDreams umbrella.
  • Designed five short games based on Microsoft Kinect technology for a football-themed roadshow for kids.
  • Crafted a virtual catalog for a retail chain, a large video wall that could display appliances in actual size, solving the lack of space, one of the main problems of displaying large appliances in stores.
Technologies: UX Design, UI Design, Adobe Illustrator, Web UX Design, Digital Product Design, User-centered Design (UCD), Conceptual Design, Visual Concepts, Design Thinking, Web UI Design, Creative Management, Interactive Design, Product Design, User Experience (UX), Android App Design, iOS, Mobile (Tablet), Internet of Things (IoT), User Interface (UI), Web Design, Adobe Suite, Concepting, Interaction Design (IxD), Apps, Immersive Experiences, Touchscreens, Retail & Wholesale, Spreadsheets

Education

2008 - 2011

Bachelor's Degree in Communication Design

University of Lisbon, Faculty of Fine Arts - Lisbon, Portugal

Certifications

JUNE 2023 - PRESENT

DesignOps Fundamentals Learning Lab

Design Ops Assembly

Skills

Tools

Adobe Illustrator, Sketch, Zeplin, Google Sheets, Spreadsheets, Slack

Platforms

iOS, Mobile (Tablet), Figma, Adobe Suite, Webflow, Shopify

Industry Expertise

Retail & Wholesale

Other

Concepting, Dashboards, Android App Design, Interaction Design (IxD), Internet of Things (IoT), Apps, User Interface (UI), User Experience (UX), Design Thinking, User-centered Design (UCD), Digital Product Design, Project Management, Creative Management, Conceptual Design, Visual Concepts, Art Direction, User Research, UI Design, UX Design, Interactive Design, Marketplace Design, Product Design, Web UX Design, Web UI Design, Dashboard Design, Product Discovery, Design Systems, Chatbots, Conversational Interfaces, Fintech, Smart Devices, Immersive Experiences, Qualitative Research, Web Design, eCommerce Design, SaaS Design, Product Owner, Bots, Social Media, Budgeting, Chrome Extensions, Smart TV, Touchscreens, Digital Kiosks, Point of Sale, Motion Graphics, Museums & Exhibits, Notion, Storybook, Agile, Design Ops

Experience

  • User Experience (UX) - 12 years
  • Digital Product Design - 12 years
  • Product Design - 12 years
  • User Interface (UI) - 12 years
  • User-centered Design (UCD) - 8 years
  • User Research - 8 years
  • Project Management - 8 years
  • Figma - 5 years
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