Publication
7 Expert Tips for Creating a Convincing Promo Video
https://www.toptal.com/designers/animators/creating-a-promo-video
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Danny Rubyono
Verified Expert in Design
Designer
Beaverton, OR, United States
Toptal member since April 12, 2016
Bio
Danny is a seasoned visual and motion designer with over 22 years of experience collaborating with various creative agencies, Fortune 500 companies, innovative startups, and technology firms. He is also the owner of Duro Compagnie, a collective design boutique specializing in creating impactful motion design and visual communication. Leveraging his multi-disciplinary skillsets in 3D, print, animation, and user interface, Danny excels at delivering purposeful and memorable design experiences.
Experience
- Animated Explainer Videos - 20 years
- Visual Design - 18 years
- Motion Design - 18 years
- Presentation Design - 15 years
- Branding - 15 years
- 3D Modeling - 15 years
- Illustration - 10 years
- User Interface (UI) - 8 years
Portfolio
Style Frames and 2022 Motion Design Reel
Visual DesignPitch DecksDigital Marketing DesignDigital CampaignsPresentation BoardsStyle Frames+ 6 more
Portland General Electric: Explainer Videos
Motion GraphicsProduct BrandingIllustrationMotion DesignAnimated Explainer VideosDigital Branding+ 1 more
Work Experience
Owner | Design Principal
2001 - PRESENT
Duro Compagnie, LLC
- Provided motion graphics and visual communication services, including explainer videos, product promos, branding, live events, and environmental designs.
- Directed and oversaw a live-action production setup as part of the video deliverables, which involved casting, location scouting, set design, and post-production planning.
- Developed digital content for events that involved environmental design components. This required finding solutions or applications that work best within their space requirements.
- Collaborated with developers in building a UI design interface for software and mobile applications.
- Provided a long-term retainer service for organizations that embraced working directly with a small production boutique, such as Duro, to streamline the process of communication and improve cost savings.
Technologies: Maxon Cinema 4D, Adobe Creative Suite, Storyboarding, Visual Design, Digital Storyboards, Animation, User Interface (UI), Creative Direction, Art Direction, UI Animation, Visual Marketing, KeyShot, Graphic Design, Enterprise
Data Visualization Designer
2025 - 2025
Fenbury
- Provided a design overhaul of the monthly newsletter of one of their reputable investment clients that covers creating infographics and data visualization charts.
- Built and animated social media posting to create much more dynamic and engaging content for their monthly reports.
- Delivered more than expected, exceeding the brief and client expectations despite a tight timeline.
Technologies: Data Visualization, Vector Graphics, Data Analysis
3D Animator and Modeler for Marketing Collateral
2024 - 2024
YokaiCat.io
- Delivered rapid daily check-ins on 3D modeling for complex scenes created in Maya, ensuring smooth progress and high-quality results for an online gaming platform.
- Led the internal team to ensure timely delivery while providing creative direction and overseeing quality control, guaranteeing that all work met client expectations.
- Developed strategic guidelines and processes to help achieve goals efficiently while staying within budget constraints and time limitations.
Technologies: 3D Design, 2D Animation, 2D, 3D Animation
Visual and Motion Graphics Designer
2024 - 2024
Tecton - Marketing
- Offered comprehensive design support across multiple areas, including trade show booth design, social media content, and motion branding.
- Collaborated closely with Tecton's VP of Marketing to shape the creative direction and identify new opportunities for enhancing Tecton's brand presence.
- Proposed and guided the development of motion branding strategies to strengthen brand recognition within the video space.
Technologies: Visual Design, Graphic Design, Social Media Design, Branding, Motion Design
Multimedia Designer
2023 - 2023
Globant LLC
- Conceptualized, redesigned, and enhanced diverse infographics for various platforms, encompassing web, social media, and presentation decks.
- Created dynamic animated presentations and managed social media content for multiple clients at Vertic.
- Delivered a comprehensive creative process and strategic direction to overcome visual design hurdles for Vertic's clients, encompassing the development of sketches, storyboards, and high-fidelity style frames.
Technologies: Video Design, Motion Design, Multimedia Design, Digital Design, Video Editing, Visual Design, Marketing Collateral Development, Multimedia, Branding, Sound Design, Motion Graphics
Creative Director
2023 - 2023
The Kraft Heinz Company - CRM/DTC
- Designed visual mock-ups of a presentation room and formulated a user journey concept that outlines how the audience can be effectively engaged.
- Generated a series of videos showcasing the product's features and benefits and a concise summary of key high-level information.
- Collaborated with key marketing stakeholders at Kraft and was actively involved in shaping a design strategy to achieve impactful communication through videos and infographics.
Technologies: Presentation Design, Visual Design, Creative Direction, Communication, Pitch Decks, Branding, PowerPoint Design, Leadership, Motion Design
Video/Motion Designer
2023 - 2023
Bridgestone - EMEA - Main
- Designed and produced an explainer video for various product lines within Bridgestone, which included generating original illustrations based on product references.
- Built a visual language design system for the animation to achieve production scalability and efficiency. I developed a modular system for the illustration where most of the assets can be repurposed for different environments.
- Created custom iconography for their product parts integrated into their internal software application.
Technologies: Visual Design, 2D Graphics, Motion Design, Presentation Design, Iconography, Illustration, Sustainable Design, Storytelling
Motion and Visual Designer
2022 - 2023
Modern Intelligence, Inc.
- Revamped the presentation deck to ensure better alignment with the Modern Intelligence visual brand and reflect its essence more effectively.
- Created a series of compelling explainer videos to enhance their pitching deck, empowering them to effectively market their product to the Department of Defense.
- Engaged in close collaboration with the client to develop an exceptionally captivating script for the explainer videos.
Technologies: Graphic Design, Illustration, Data Visualization, Visual Design, Graphics, Digital Illustration, Infographics, 3D Animation, Motion Design, Presentation Design, 3D Rendering, Animation, Maxon Cinema 4D, Promotional Videos, Sustainable Design, Storytelling
Visual Designer
2022 - 2022
Stanhope AI Ltd
- Proposed and designed a brand visual refresh that entailed a new logo identity, presentation decks, and product demo videos.
- Produced a promotional teaser video that succinctly communicated Stanhope AI's innovative technology.
- Created several product demo use cases highlighting different scenarios using animation to tell the story effectively.
Technologies: Visual Design, Pitch Decks, Motion Graphics, 3D Animation, 3D Rendering, 3D Modeling, Graphic Design, Sustainable Design, Storytelling
Video Producer
2022 - 2022
Pfizer - Manufacturing Operations Solutions
- Collaborated with several product owners within the Pfizer Digital Manufacturing team to craft a unique product launch story that would translate into a video script.
- Designed and built bespoke video assets for several explainer videos that entailed re-creating user interface software dashboards and character animation that resonated with each product environment or setting.
- Created a cohesive look and feel that included colors, tone and feel, and animation style to ensure all videos were derived from Pfizer brand visual language.
Technologies: Video Production, Motion Design, Motion & Animation Design, Videos, Training Videos, Training, Storyboarding, Illustration, Branding, Visual Design, Digital Storyboards, Animation, Creative Direction, Art Direction, Infographics, Visual Marketing, Screen Design, Graphic Design, Sustainable Design
Presentation Designer
2022 - 2022
Yamaha Motor Corporation, U.S.A. - Marine Business Planning Division
- Provided an overhaul PowerPoint design template for Yamaha Marine Business Division that they use internally for various yearly events.
- Built a robust collection of design templates that consist of modular visual design assets that can be used in multiple formats.
- Created a customized icons library that was specific for Marine Business Division.
Technologies: Presentation Design, Visual Design, Presentations, Infographs, Reports, Branding, Illustration, Creative Direction, Art Direction, Infographics, Visual Marketing, Microsoft PowerPoint
Lead Visual and Motion Designer
2021 - 2022
Gensler
- Collaborated with Gensler's creative director to produce several branded motion graphic videos installed at Smart Factory, Wichita.
- Built comprehensive visual concepts that included colors, typography, brand language, and tone as a preliminary exploration to determine the best creative approaches aligned with the Smart Factory brand.
- Provided art direction and managed internal and external designers and animators by having regular weekly meetings and check-ins to ensure all parties were aligned with deliverables and goals.
- Created a high-level design direction in the form of style frames and prototype animation that Gensler's internal team could reproduce.
Technologies: Prototyping, Interaction Design (IxD), Motion Graphics, Animation, Museums & Exhibits, Interactive TV, Touch Interactions, 3D Animation, 3D Modeling, Storyboarding, Illustration, Branding, Digital Storyboards, User Interface (UI), Visual Design, Creative Direction, Art Direction, UI Animation, Infographics, Visual Marketing, KeyShot, Screen Design, Graphic Design, Sustainable Design
Motion Designer
2021 - 2022
Hoag
- Designed and produced an attract loop lobby video showcasing Hoag's salient value propositions as the most innovative healthcare provider in southern California.
- Designed and produced a promo video for Nona, a subsidiary of Hoag hospital that provided 24/7 extended superior care after delivery.
- Provided key milestones and a creative process roadmap to ensure a seamless workflow to achieve work efficiency and increase productivity.
Technologies: Videography, Videos, Video Processing, Motion Design, Video Production, Storyboarding, Digital Storyboards, Animation, Visual Design, Creative Direction, Art Direction, UI Animation, Visual Marketing, Graphic Design
Adobe After Effects Specialist
2019 - 2021
Bridgestone Corporation
- Designed and produced several explainer videos for several promotional products for Bridgestone Japan and Europe division.
- Provided newly and fresh creative approach that entailed colors, tone and feel, and animation style in order to improve the overall quality of the videos.
- Worked with several product owners to identify and determine a proper story that would not only inform but also captivate and engage the audience.
Technologies: Adobe After Effects, After Effects CC, Video Editing, Promotional Videos, Video Ads, Visual Design, Creative Direction, Art Direction, Visual Marketing, Graphic Design
User Interface Designer
2017 - 2017
Louder Online (via Toptal)
- Designed an interactive growth mapping report that visually demonstrated their potential growth plan for their online digital presence to the end-user.
- Developed an animation prototype of the interactive growth mapping report that showed how the information layers were structured, which allowed the end-user to dive deeper into the data.
- Created a sustainable design that can be replicated hundreds of times for clients for an easy update.
Technologies: Adobe Illustrator, Adobe After Effects, Adobe Photoshop, User Interface (UI), UI Design, Dashboard Design, Presentation Design, Creative Direction, Art Direction, Landing Page Design, iOS, Graphic Design
Graphic Designer (Network Visualization)
2017 - 2017
Collaborist (via Toptal)
- Hired as a visual designer to illustrate a complex concept for a mobile application.
- Produced a series of visual narratives or progressions that explain the high-level concept of the project that was used for an investor presentation.
- Worked collaboratively with Collaborist to come up with the best solution.
- Implemented a daily check-in to make sure all expectations were met.
Technologies: Adobe Photoshop, Cinema 4D, Adobe Illustrator, User Interface (UI), UI Design, Presentation Design, Creative Direction, Art Direction, Graphic Design
Creative Director for Motion Design
2010 - 2014
SMITH
- Designed and directed interactive marketing tools for Cisco's web and mobile platforms.
- Developed design assets and provided animation content for Xerox's ColorQube marketing initiatives.
- Created and developed a visual center for ISN TV, a subset of the Intel company that produces and curates videos of technology experts' testimonials, interviews, and discussion forums for the Intel community.
- Created and produced an internal rebranding kit for SMITH. This involved a promo video, website design overhaul, collateral design, and other marketing tools.
- Stepped up my role as a producer to bring in jobs that created new opportunities for SMITH to expand its offering into environmental/space design.
Technologies: Maxon Cinema 4D, Adobe Creative Suite, Animated Explainer Videos, Animation, Storyboarding, Creative Direction, Web Design, Landing Page Design, Visual Marketing, Graphic Design
Design Director
2001 - 2009
Downstream
- Provided graphic support for a post-production facility, a subset of the Downstream family.
- Provided design and art direction for various environmental projects, including motion graphics and interactive content.
- Mentored and fostered a team of animators to speed up the company design culture, which boosted collaboration across disciplines within the organization.
- Collaborated with programmers and developers to create a unique solution for media content strategy and implementation.
- Provided design guidance and technology recommendations to ensure a sustainable workflow and maximize productivity within the organization.
Technologies: Maxon Cinema 4D, Adobe Creative Suite, Visual Marketing, Graphic Design
Motion Designer
1999 - 2001
Attik
- Worked on various design pitches for broadcast TV channels, including FOX, AXN, and HBO.
- Provided motion graphics support and 3D animation for commercial projects and environmental designs.
- Developed thematic visual designs that were curated internally and then the selected piece would be included in the Noise book, a hardcover design book that served as an inspiration for designers worldwide.
- Worked on several print collateral and logo identity designs for the technology and entertainment industry.
- Developed a pre-visualization animatic (animated storyboard) as a proof of concept, which was used for designing the space where the digital content resided.
Technologies: Adobe Creative Suite, Visual Marketing, KeyShot, Graphic Design
3D Modeler and Animator
1996 - 1998
Sierra On-Line (Dynamix)
- Developed textures and created animation sequences optimized for a real-time rendering engine.
- Designed and develop 3D plane assets for Red Baron, including the art direction for the interface and menu selection.
- Worked on building a virtual world for 3D mini golf. Created the textures and loop animation as part of the level design.
- Provided production art support for different game departments within Dynamix.
- Delivered user testing to ensure all the artwork had correctly been implemented.
Technologies: Adobe Creative Suite, Autodesk 3ds Max
Other Experience
Education
1997 - 1999
Master of Art Degree in Computer Art
Savannah College of Art and Design - Savannah, Georgia, USA
1992 - 1996
Bachelor of Science Degree in Fine & Applied Arts
University of Oregon - Eugene, Oregon, USA
Skills
Tools
Adobe Photoshop, Adobe Illustrator, Maxon Cinema 4D, Adobe After Effects, Adobe Creative Suite, Autodesk 3ds Max, Cinema 4D, KeyShot, After Effects CC, Microsoft PowerPoint
Platforms
iOS, MacOS
Other
Art Direction, Animated Explainer Videos, Graphic Design, Digital Storyboards, Brand Guidelines, Creative Direction, Animation, Logo Design, Conceptual Design, User Interface (UI), Branding, Motion Design, Visual Design, Storyboarding, Presentation Design, Pitch Decks, Landing Page Design, UI Design, Dashboard Design, Digital Campaigns, UI Animation, Infographics, 3D Rendering, Illustration, 3D Animation, Web Design, Motion Graphics, Visual Marketing, 3D Modeling, Screen Design, Sustainable Design, Interactive UI, Graphics, Product Branding, Digital Branding, 2D Graphics, Video Production, Digital Illustration, Corporate Design, Digital Marketing Design, Presentation Boards, Style Frames, User Experience (UX), Presentations, Infographs, Reports, Motion Logo Design, Motion & Animation Design, Broadcast Design, 3D Product Modeling, Videography, Videos, Video Processing, Prototyping, Interaction Design (IxD), Museums & Exhibits, Interactive TV, Touch Interactions, Training Videos, Training, Video Editing, Promotional Videos, Video Ads, Brand Design, Iconography, Data Visualization, Communication, Storytelling, PowerPoint Design, Leadership, Video Design, Multimedia Design, Digital Design, Marketing Collateral Development, Multimedia, Sound Design, Social Media Design, 3D Design, 2D Animation, 2D, Enterprise, Vector Graphics, Data Analysis
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