Deborah Palti
Verified Expert in Design
Designer
Barcelona, Spain
Toptal member since May 26, 2026
Deborah is a brand and packaging designer with 10+ years of experience at global agencies working for major FMCG clients (Coca-Cola, PepsiCo, Nestlé, Danone, United, Aldi, etc.). She specializes in food and beverage, combining European rigor with Latin creativity to deliver visually distinctive and commercially effective systems. She works as part of the team, bringing big-agency expertise with creative solutions that make the brand stand out.
Portfolio
Experience
- Photoshop CC - 19 years
- Illustrator CC - 19 years
- Brand Books - 13 years
- Branding - 10 years
- Package Design - 10 years
- Food Packaging - 10 years
- FMCG - 10 years
- Artificial Intelligence (AI) - 3 years
Tools
- Photoshop CC
- Illustrator CC
Work Experience
Senior Graphic Designer
Wò Studio
- Developed innovative brand and packaging designs for multimillion-euro FMCG companies, including Affinity Petcare, Gallo, Kölln, and Eagle, delivering production-ready solutions from concept through final execution.
- Led art direction for Aldi account, managing junior designers, freelance designers, and prepress artists to coordinate workflow across 7 divisions and ensure adherence to international standards.
- Managed design approvals and coordinated between account managers and the design team to ensure quality, consistency, and streamlined execution across high-volume projects.
- Led art direction and coordinated photographic shoots to produce high-quality still-life compositions for packaging and marketing materials.
- Worked directly with clients, including Uriach and other multinational brands, to deliver commercially effective and production-viable design solutions.
- Created logos, brand guidelines, and visual systems for brands across multiple platforms, ensuring cohesive brand identity.
- Integrated AI tools, including Midjourney, Firefly, and ChatGPT, to enhance creative workflows and streamline project outcomes.
Senior Graphic Designer
Little Buddha Branding Agency
- Promoted from midweight to senior designer within 14 months, leading brand and packaging projects for major FMCG clients across Europe.
- Conceptualized and executed innovative packaging designs from initial ideas to final production, ensuring alignment with client branding and market positioning.
- Led art direction and coordinated photographic shoots to create high-quality visuals, enhancing brand appeal through retouching and still-life photography.
- Presented design concepts and strategies to clients, effectively conveying creative rationale and business value.
- Developed strategic thinking for complex product ranges and brand families, ensuring cohesive branding across multiple SKUs.
- Created impactful brand identities and visual systems for multimillion-euro FMCG brands, including Danone, Florette, PepsiCo, JDE, Salvat, Torras, Pescanova, Perrigo, Consum, Lidl, and Henkel.
Junior Graphic Designer
Summa
- Designed packaging concepts and production-ready files for major FMCG brands, including Nestlé, Puleva, Revlon, and Mercadona, across food and beverage categories.
- Created still-life compositions and executed retouching for high-quality product visuals used in packaging and marketing materials.
- Assisted in developing brand identities and visual systems for retail and private label brands distributed across European markets.
Intern Graphic Designer
Pointbleu Design
- Joined the 1st European branding and packaging agency as an intern, gaining hands-on experience in specialized FMCG design processes and production workflows.
- Designed branding and packaging items for clients in the food and beverage sector.
- Created brand activation materials for clients, including Le Coq Sportif and MG Destilerías.
Intern Graphic Designer
ADN Comunicació
- Relocated to Europe to transition from digital design to a brand and packaging specialization, taking a step back in seniority to break into Barcelona's competitive design market.
- Designed promotional materials and event branding for pharmaceutical market clients.
- Developed visual assets for in-store campaigns and product launches across retail pharmacy networks.
Graphic Designer (Digital Design)
AIESEC
- Designed brand materials, posters, and digital content for AIESEC's B2C marketing department, supporting student recruitment and event promotion.
- Created social media graphics, flyers, and campaign materials for digital marketing strategies and events.
- Developed visual identity assets for events and promotional materials, contributing to brand consistency across digital and print channels.
Middleweight Digital Designer
VML
- Created graphic and digital materials for United Airlines' global campaigns, working in an English-speaking offshore environment for a major international account.
- Designed advertising pieces, digital retouching, and UI/UX solutions for digital and print platforms across multiple high-profile brands.
- Contributed to campaigns for Movistar and Coca-Cola, collaborating with cross-functional teams to deliver brand-aligned creative assets.
Junior Graphic and Web Designer
Uo Solutions
- Designed digital advertising materials and web layouts for major automotive and beverage brands, including Ford, Volkswagen, Nike, and Budweiser.
- Created UI/UX designs for digital projects using HTML4/5 and CSS3 for agencies including Ogilvy, JWT, and BBDO.
- Executed digital retouching and graphic production for multi-channel digital campaigns.
Education
Master's Degree in Branding and Packaging Design
BAU (Centre Universitari d'Arts i Disseny) - Barcelona, Spain
Bachelor's Degree in Graphic Design
Universidad de Buenos Aires - Buenos Aires, Argentina
Certifications
Course in Artificial Intelligence
Morfeo Academy
Skills
Tools
Photoshop CC, Illustrator CC, Adobe, Adobe Illustrator, InDesign CC, Adobe Firefly, Adobe After Effects, Apple Keynote, Sketch, Adobe InDesign
Languages
HTML, HTML5, HTML4, CSS3
Other
Graphic Design, Branding, Packaging, Package Design, Food Packaging, Illustration, Digital Brand Identity, Layout, Visual Identity, Systems, Logo Design, Brand Logos, Retail Design, CPG, FMCG, Box Packaging, Consumer Packaged Goods (CPG), Grocery Delivery, Fast Food, street food, Food Ordering, Online Delivery, Out of the Box, Design, Brand Design, Visual Design, Visual Storytelling, Vector Graphics, Layout Design, Brand Guidelines, Brand Identity, Color Theory, Midjourney, Motion AI, Motion Design, Artificial Intelligence (AI), Brand Books, Character Design, Typography, Print Design, Communication, Dielines, Brand Strategy, AI Art Generator, Image Generation, Presentations, Social Media, Social Media Kits, Strategy, Mockups, 3D Mockups, Hand Sketch, 3D Packshots, Printing, Drawing, 3D Packaging, Kids, Kids & Families, Childcare, Children's Illustration, Product Packaging, Brand Voice, Visual Brand Guidelines, Food Styling, Clothing, Signage, Neon Signs, Delivery, Mascots, Mascot Design, Mascot Logos, Storytelling, Print Production, PDF, Brochure Design, Grid Systems, AI-generated Video, Vector Illustration, Print, Art History, Design History, Editorial Design, ComfyUI, AI Agents, Character Animation, Children's Books, Animals, Signboards
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