Publication
Immersive Experience Design: Expert Insights and Techniques
https://www.toptal.com/designers/immersive-design/immersive-experience-design
Dwayne is currently unavailable
Dwayne Grech
Verified Expert in Design
Designer
Toronto, ON, Canada
Toptal member since September 17, 2022
Bio
Dwayne's UX and product design career spans over 15 years, where he worked agency-side for some of the world's top brands like Nike, Nissan NA, Bank of America, FCA, Las Vegas, and Citi Group. Dwayne has also contributed to great digital experiences and activations in several mediums, AR/VR, touch walls, public activations, and projection mapping with teams ranging from developers to researchers, from business strategists to outside vendors.
Portfolio
ONO | Matchmaking and Collaboration
Artificial Intelligence (AI)Cross-functional CollaborationProduct DesignSystem Design
Immersive Branch Launch Event
Projection MappingUser Interface (UI)User Experience (UX)Generative DesignHologramsSpatial Design+ 2 more
VR Art Experience for Las Vegas
Motion DesignBrandingVirtual Reality App DesignUser Interface (UI)User Experience (UX)Spatial Design+ 3 more
AutoShow Interactive Touch Wall
Automotive DesignUI MotionUser Experience (UX)Touch InteractionseCommerce UXMuseums & Exhibits
Immersive Room Experience for Travellers
Adobe After EffectsCinema 4DAdobe PhotoshopImmersive ExperiencesSystem DesignMuseums & Exhibits
Experience
- Adobe After Effects - 15 years
- UX Design - 15 years
- Adobe Photoshop - 15 years
- System Design - 10 years
- Immersive Experiences - 10 years
- Figma - 6 years
- Adobe Experience Design (XD) - 5 years
- Spatial Design - 4 years
Tools
- Adobe Experience Design (XD)
- Adobe After Effects
- Adobe Photoshop
Work Experience
Experience Design Director
2020 - PRESENT
Hello xLAB
- Led the design and development of a networking platform that connects startups, universities, and government agencies to collaborate on meaningful projects impacting communities. The platform has nearly 30,000 users.
- Built the design guide that includes logo usage, colors, typography, and situational layouts to be used internally for onboarding and externally for marketing.
- Managed the user research process of interviewing users, gathering data, and building personas and user journeys to support the design needs for the platform's wireframing and prototyping phase.
Technologies: Adobe After Effects, Adobe Photoshop, Adobe Premiere Pro, Adobe InDesign, Adobe Illustrator, Lottie, ProtoPie, UX Design, Web Design, Typography, Webflow, Adobe Experience Design (XD), User Interface (UI), UI Design, User Experience (UX), Web App Design, Responsive Web Design (RWD), Presentation Design, Investor Presentations, Pitch Decks, Figma, Design Leadership, User Personas, Dashboards, Prototyping, User Flows, Dashboard Design, UX Workshops, UX Documentation, Design Systems, Visual Design, Wireframing, Creative Direction, Art Direction, Branding, Brand Guidelines, Brand Design, Logo Design, Responsive Web Apps, Web App UX, Agile UX, Agile, User Interviews, User Research, UI Branding, Interactive Prototypes, Component Libraries, Storytelling, Motion Design, UI Motion, Product Pages, Landing Pages, Scroll Animations, Customer Journey, Layout Design, Data Visualization, SaaS, Landing Page Design, Marketing, Web UI, Web UX, B2B, Web, React, React Native, Usability Testing, Design, Creative Design, Experience Design, Multimedia, Multimedia Design, Interactive Videos, Content Management Systems (CMS), Website Builders, HTML, CSS, User Journeys, Infographics, Motion Graphics, Pitch Deck Consultant, Responsive UI, Web App UI, Web UI Design, Mobile First, MVP Design, WebApp, UI Audits, Adobe, UI Templates, Usability, Event Design, 3D Design
Associate Experience Director
2016 - 2020
R&R Partners
- Built a team of 19 3D animators to create five VR animated stories in collaboration with five international artists for a unique immersive Las Vegas experience that had over 12,000 participants in one-weekend event opportunities.
- Created the entire program design for Vegas VR Art, including branding, printing and digital collateral, broadcast graphics, marketing strategy, talent scouting, location scouting, global tour venue design, and online and offline marketing.
- Collaborated with the Strategy team to develop brand-new KPIs for experience design for our client to track success through experience design engagement opportunities, redefining how they track success going forward.
Technologies: Adobe After Effects, Adobe Experience Design (XD), Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop, Cinema 4D, User Interface (UI), UI Design, User Experience (UX), Mobile Apps, Mobile App Design, Web App Design, UX Research, UX Review, Responsive Web Design (RWD), Presentation Design, Investor Presentations, Pitch Decks, Figma, Design Leadership, User Personas, Dashboards, Prototyping, User Flows, Dashboard Design, Blockchain, Mobile App UI, iOS, Mobile Design, Gamification, UX Workshops, UX Documentation, SaaS Design, Design Systems, Visual Design, Wireframing, Creative Direction, Art Direction, Branding, Brand Guidelines, Brand Design, Logo Design, Responsive Web Apps, Web App UX, Agile UX, Agile, User Interviews, User Research, UI Branding, Interactive Prototypes, Component Libraries, Storytelling, Motion Design, UI Motion, Product Pages, Landing Pages, Scroll Animations, Customer Journey, Layout Design, Data Visualization, Landing Page Design, Marketing, Web UI, Web UX, Web, Internet of Things (IoT), React, React Native, Usability Testing, Design, Creative Design, Experience Design, Multimedia, Multimedia Design, Interactive Videos, Content Management Systems (CMS), Website Builders, HTML, CSS, User Journeys, Infographics, Motion Graphics, Pitch Deck Consultant, Responsive UI, Web App UI, Web UI Design, Mobile First, MVP Design, WebApp, UI Audits, Adobe, UI Templates, Usability, Event Design, 3D Design, Museums & Exhibits
Director of Product Design
2014 - 2018
Horizon Direct
- Designed an online experience for a digital remittance startup that attracted nearly 10,000 unique users seeking an alternative method to send money home to their families. He saw over $30,000 in daily transactions between Canada and the Philippines.
- Built the company branding and story, including exploring branding design, typography, color treatments, and several media layouts like business documentation and marketing material.
- Created user stories and journeys from user surveying and A/B testing features to understand the value proposition better.
Technologies: Adobe After Effects, Adobe Photoshop, Adobe Experience Design (XD), User Interface (UI), UI Design, User Experience (UX), Web App Design, UX Research, UX Review, Responsive Web Design (RWD), Crypto, Presentation Design, Investor Presentations, Pitch Decks, Figma, Design Leadership, User Personas, Dashboards, Prototyping, User Flows, Dashboard Design, Blockchain, Cryptocurrency, Mobile App UI, iOS, Mobile Design, UX Workshops, UX Documentation, SaaS Design, Design Systems, Visual Design, Wireframing, Creative Direction, Art Direction, Branding, Brand Guidelines, Brand Design, Logo Design, Responsive Web Apps, Web App UX, Agile UX, Agile, User Interviews, User Research, UI Branding, Interactive Prototypes, Component Libraries, Storytelling, Motion Design, UI Motion, Product Pages, Landing Pages, Scroll Animations, Customer Journey, Layout Design, Data Visualization, Landing Page Design, Marketing, Web UI, Web UX, B2B, Web, Fintech, Usability Testing, Design, Creative Design, Multimedia, Content Management Systems (CMS), Website Builders, HTML, CSS, User Journeys, Infographics, Motion Graphics, Pitch Deck Consultant, Responsive UI, Web App UI, Web UI Design, Mobile First, MVP Design, WebApp, UI Audits, Adobe, UI Templates, Usability, 3D Design
Digital Art Director
2013 - 2015
Critical Mass
- Created the designs for Citi Groups' current consumer credit card line of 12 cards, which are in the pockets of over 55 million Americans now.
- Built Citi Banks' first Apple Watch banking app, featured at Apple's Keynote address in 2018. That year, it was ranked the number one banking app in the App Store. It is currently still ranked as a top-five banking app.
- Managed North America's updated consumer online banking experience, meeting ADA standards.
Technologies: Adobe After Effects, Adobe Photoshop, Sketch, User Interface (UI), UI Design, User Experience (UX), Web App Design, UX Research, UX Review, Responsive Web Design (RWD), Presentation Design, Figma, Prototyping, User Flows, iOS, Mobile Design, Gamification, UX Workshops, UX Documentation, SaaS Design, Design Systems, Visual Design, Wireframing, Art Direction, Brand Guidelines, Web App UX, Agile UX, Agile, UI Branding, Interactive Prototypes, Component Libraries, Storytelling, Motion Design, UI Motion, Product Pages, Landing Pages, Customer Journey, Layout Design, Data Visualization, Landing Page Design, Marketing, Web UI, Web UX, Web, Usability Testing, Design, Creative Design, Experience Design, Multimedia, Multimedia Design, Interactive Videos, Content Management Systems (CMS), HTML, CSS, User Journeys, Infographics, Motion Graphics, Pitch Deck Consultant, Responsive UI, Web App UI, Web UI Design, Mobile First, MVP Design, WebApp, Adobe, UI Templates, Usability, 3D Design
Art Director
2011 - 2013
Momentum Advanced Solutions
- Built scalable interactive kiosks appearing at the Canadian and international auto shows for three-straight years for Chrysler North America. Over one million people visited the auto shows over six days.
- Pitched and won Mercedes-Benz Canada as Digital Agency of Record (DAOR) to support their digital presence in the Canadian market of over 30,000,000 potential and exiting Mercedes-Benz consumers.
- Led the UI design exercise for the program update of the entire Chrysler-brand vehicle sites for the Canadian market, which included refreshing Jeep, Dodge, Chrysler, Fiat, and SRT brands, which was a $40 million contract.
Technologies: Adobe After Effects, Adobe Photoshop, Cinema 4D, User Interface (UI), UI Design, User Experience (UX), UX Review, Responsive Web Design (RWD), Prototyping, User Flows, Visual Design, Wireframing, Art Direction, Storytelling, Landing Pages, Layout Design, Landing Page Design, Marketing, Web UI, Web UX, Web, Design, Creative Design, Experience Design, Multimedia, Multimedia Design, Interactive Videos, Adobe, Event Design
Other Experience
Education
2007 - 2008
Bachelor's Degree in Interactive Design
Sheridan College - Oakville, Ontario, Canada
2002 - 2004
Associate's Degree in Graphic Design
Seneca College - Toronto, Ontario, Canada
Skills
Tools
Adobe Experience Design (XD), Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Adobe, Adobe Premiere Pro, Adobe InDesign, Cinema 4D, ProtoPie, Sketch
Platforms
Figma, iOS, Web, Webflow
Industry Expertise
Marketing
Languages
HTML, CSS
Other
Typography, UX Design, Web Design, Web UX Design, Motion Design, Branding, UI Motion, Touch Interactions, Immersive Experiences, User Interface (UI), UI Design, User Experience (UX), Product Design, Mobile Apps, Mobile App Design, Web App Design, System Design, UX Review, Responsive Web Design (RWD), Presentation Design, Investor Presentations, Pitch Decks, Prototyping, User Flows, Dashboard Design, Mobile App UI, Mobile Design, UX Documentation, SaaS Design, Design Systems, Visual Design, Wireframing, Creative Direction, Art Direction, Brand Guidelines, Brand Design, Responsive Web Apps, Web App UX, Agile, UI Branding, Interactive Prototypes, Component Libraries, Storytelling, Product Pages, Landing Pages, Scroll Animations, Customer Journey, Layout Design, Landing Page Design, Web UI, Web UX, Fintech, Design, Creative Design, Experience Design, Multimedia, Multimedia Design, Interactive Videos, User Journeys, Infographics, Motion Graphics, Pitch Deck Consultant, Responsive UI, Web App UI, Web UI Design, Mobile First, MVP Design, WebApp, UI Audits, UI Templates, Usability, Event Design, Museums & Exhibits, Cross-functional Collaboration, Projection Mapping, Spatial Design, Environmental Design, eCommerce UX, Automotive Design, UX Research, Crypto, Design Leadership, User Personas, Dashboards, Blockchain, Cryptocurrency, Gamification, UX Workshops, Logo Design, Agile UX, User Interviews, User Research, Data Visualization, SaaS, B2B, Internet of Things (IoT), React, React Native, Usability Testing, Content Management Systems (CMS), Website Builders, WYSIWYG Web Builders, 3D Design, Lottie, Graphic Design, Artificial Intelligence (AI), Generative Design, Holograms, Virtual Reality App Design, Mobile UI, Online Auctions, Technical Design
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