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Eden Papineau
Verified Expert in Design
Designer
Miami, United States
Toptal member since December 27, 2022
Bio
Eden is a seasoned creative director and product designer with more than 12 years of measurable, outcome-focused deliverables in advertising, consulting, product, and marketing. Through proven leadership in design, strategy, research, branding, and UI/UX, Eden can ideate natural, creative, and present deliverables aligned with the needs of her clients and their businesses.
Experience
- Digital Design - 12 years
- Advertising Design - 7 years
- User Experience Design - 6 years
- User Experience (UX) - 6 years
- UX Wireflows - 6 years
- User Interface (UI) - 6 years
- Art Direction - 6 years
- Digital Creative Direction - 4 years
Portfolio
Indeed UX and Research
Mental ModelUser TestingRapid PrototypingTypographyStrategic Planning & ExecutionStrategic Design+ 16 more
Brand Refresh and Art Direction for mindbodygreen.com
Advertising DesignArt DirectionGraphic DesignDigital DesignUser Interface (UI)B2C Marketing+ 25 more
Augmented Reality for SAP Digital
Augmented Reality (AR)User Interface (UI)Digital AdvertisingTypographyMotion GraphicsStrategic Design+ 23 more
Work Experience
Senior Product Designer
2022 - PRESENT
Self-Employed
- Collaborated with product managers, designers, stakeholders and clients to implement components and atoms into high-fidelity wireframes using industry best practices.
- Developed complex design systems in Figma spanning across a wide range of devices and interfaces.
- Led design discussions with product management teams; provided walkthroughs and/or demos on user journeys, mockups, design systems, ADA compliance, and best practices to business stakeholders.
- Designed a B2C web app for a pharmaceutical company that guides and assists customers when using their health insurance; considered different user personas and the lifecycle of the product.
- Built an entire component library and digital brand guide for a pharmaceutical company in collaboration with multi-level stakeholders and UX/UI designers.
- Optimized and developed additional color palettes and typographic solutions for existing brand guides using web accessibility best practices.
- Identified roadblocks and technical limitations; devised elegant solutions using the latest trends and techniques.
- Implemented changes to product experiences in response to rapidly changing business requirements; advocated for the prioritization of design-centered changes, refinements, and improvements.
Technologies: Art Direction, User Experience (UX), User Experience Design, User Interface (UI), Figma, Rapid Prototyping, Trello, Adobe CC, Brand Design, Responsive Layout, Accessible Design, Web Accessibility, Component Libraries, UI Components, Information Design, Information Architecture (IA), UI Design, Product Design, Responsive Web Design (RWD), Design Systems, Layout Design, Web & Mobile Applications, UX Design, High-fidelity Mockups, Low-fidelity Mockups, Conceptualization, Conceptual Design, Prototyping, UX Principles, Experimental Design, Product Conceptualization
Creative Director and Principal User Experience Designer
2021 - 2022
Cue Studio
- Managed and built a brand identity system for Cue Studio, including colors, typography, language, tone, graphics, and animations.
- Led the strategy and user experience for the Cue Studio website launch, including a robust CMS strategy and creating Cue Labs.
- Performed as a lead user experience designer for the launch of a financial system app, enabling user's to easily buy, sell, and trade investments.
- Created as-is and to-be journeys for four users on an enterprise-level application system. Identified 12 pain points and addressed them in a completely redesigned experience for lease management.
- Conducted user testing on 13 participants validating nine new search experience concepts for a job search platform that gets over 300 million visitors a month.
- Developed over 36 UX wireframe flows for a new financial systems' native application, including onboarding, secure login, dashboard, buy, sell, exchange, profile, preferences, messages, and payments.
- Managed sprints and collaborated with engineers, stakeholders and managers by conducting weekly check-ins to address changes, updates, and new UX flows. Ensured timelines were being met, and design changes were being implemented appropriately.
- Expanded upon brand guidelines to build out UI design systems and implement entirely new brand UI kits in Figma and Sketch for B2B, B2C, and enterprise-level applications.
- Built brand strategy recommendations and guidelines to inform new website design, brand positioning, and tone. Implemented a new brand strategy to inform concept and website design.
- Managed daily project check-ins, timelines, deliverables, concepts, and designs for three product designers. Ensured quality, efficiency, and consistency standards were met.
Technologies: Sketch, Figma, Zeplin, Miro, Illustrator CC, InDesign CC, Photoshop CC, After Effects CC, Overflow, JSON, Webflow, Webflow CMS, Typography, Digital Campaigns, Motion Graphics, Strategic Planning & Execution, Strategic Design, Premiere Pro CC, 360 Campaigns, Creative Briefs, Creative Design, Creative Strategy, Creative Problem Solving, Web Design, Art Direction, Concept Sketching, Digital Design, Branding, Brand Design, User Experience Design, User Experience (UX), UX Strategy, User Interface (UI), Augmented Reality (AR), Digital Creative Direction, UX Wireflows, User Testing, Rapid Prototyping, Native Mobile Apps, App UX, QA Testing, Minimum Viable Product (MVP), B2C Marketing, Image Retouching, User Journey Maps, Remote User Testing, Advertising Design, Digital Advertising, Graphic Design, InVision, eCommerce UX, eCommerce UI, eCommerce Design, High-end Retouching, UI Design, Product Design, Responsive Web Design (RWD), Design Systems, Layout Design, Web & Mobile Applications, UX Design, High-fidelity Mockups, Low-fidelity Mockups, Conceptualization, Conceptual Design, Prototyping, UX Principles, Experimental Design, Product Conceptualization
Digital Art Director
2017 - 2019
Ayni Brigade
- Designed and developed 360 campaigns from start to finish. Created original concepts through sketches and digital media and pitched and produced work on all platforms using Adobe XD, Photoshop, Illustrator, Premiere Pro, After Effects, and Indesign.
- Collaborated with the creative director, copywriters, strategists, production, freelance photographers, videographers, designers, illustrators, and web Developers to create work that beautifully resolved creative and strategic challenges.
- Designed new, innovative layouts and designs that scale and flex across different platforms, including web, mobile, and kiosks.
- Supervised animators, photographers, and development teams by creating storyboards and wireframes for guidance. Developed and art-directed all creative assets and media, including animation, videos, and photography.
- Developed wireframes and high-fidelity designs for innovative and rapidly expanding enterprise B2B commercial lighting website. Collaborated with the third-party development teams to QA/QC all developed work.
- Created UI, UX, and digital graphics for an augmented reality application for SAP Digital. Worked with third-party app developers to develop cost-effective apps using AR Kit. Conducted user testing on developed designs with iterative feedback.
- Used a user-centric design approach, with considerations for accessibility, technology platforms, and contextual storytelling.
Technologies: Art Direction, Creative Strategy, Creative Design, 360 Campaigns, Advertising Design, Digital Advertising, Motion Graphics, Typography, Digital Campaigns, Premiere Pro CC, After Effects CC, Photoshop CC, Illustrator CC, Graphic Design, Creative Briefs, Creative Problem Solving, Web Design, Concept Sketching, InDesign CC, Digital Design, Branding, Brand Design, User Experience Design, UX Strategy, User Interface (UI), Augmented Reality (AR), Digital Creative Direction, UX Wireflows, User Testing, Rapid Prototyping, QA Testing, High-end Retouching, Image Retouching, UI Design, Product Design, Responsive Web Design (RWD), Design Systems, Layout Design, Web & Mobile Applications, UX Design, High-fidelity Mockups, Low-fidelity Mockups, Conceptualization, Conceptual Design, Prototyping, UX Principles, Experimental Design, Product Conceptualization
Art Director
2016 - 2017
MindBodyGreen
- Redesigned the media deck and its content flow to best tell the story of MindBodyGreen (mbg). As a result, the sales and marketing team doubled their sales in a year due to the overwhelmingly positive response to the media kit.
- Ideated and developed co-branded campaigns, art-directed photoshoots for shoppable articles, social media posts, videos, and UI and UX for landing pages and sponsored hubs.
- Ideated and developed concepts for over 20 new requests for proposals (RFP) with the marketing team. As a result, we gained new clients like Whole Foods, Target, Nike, Chanel, Siggis, and Pepsi.
- Created and supervised all art direction and digital and physical content like the product, marketing, event space, and materials for our largest event, Revitalize. It streamed over one million Livestream views with 214 million media impressions.
- Led the shift in the art direction of mbg's social media to match the new media kit. That year we gained over 70,000 followers on Instagram in the first five months.
- Worked with the technology and product teams to art direct and design the newsletter and welcome email templates based on user trends.
Technologies: Art Direction, After Effects CC, 360 Campaigns, Advertising Design, Digital Advertising, Motion Graphics, Typography, Digital Campaigns, Premiere Pro CC, Photoshop CC, Illustrator CC, Graphic Design, Creative Briefs, Creative Design, Creative Strategy, Creative Problem Solving, Web Design, Concept Sketching, InDesign CC, Digital Design, Branding, Brand Design, User Experience Design, User Interface (UI), UX Wireflows, User Testing, QA Testing, eCommerce UX, eCommerce UI, eCommerce Design, High-end Retouching, Image Retouching, UI Design, Product Design, Responsive Web Design (RWD), Layout Design, Web & Mobile Applications, UX Design, High-fidelity Mockups, Low-fidelity Mockups, Conceptualization, Conceptual Design, Prototyping, UX Principles, Experimental Design, Product Conceptualization
Education
2013 - 2015
Master's Degree in Global Strategic Communications
Florida International University - Miami, FL, USA
2004 - 2010
Bachelor of Arts in Communication Arts
Virginia Commonwealth University - Richmond, VA, USA
Certifications
JANUARY 2013 - PRESENT
Art Direction Certificate
Miami Ad School
Skills
Tools
Photoshop CC, Illustrator CC, InDesign CC, Premiere Pro CC, After Effects CC, Sketch, Zeplin, Miro, InVision, Trello, Adobe CC
Platforms
Figma, Webflow, Webflow CMS, Shopify
Other
Advertising Design, Digital Advertising, Strategic Design, Typography, Graphic Design, Creative Briefs, Creative Design, Creative Strategy, Creative Problem Solving, Web Design, Art Direction, Concept Sketching, Branding, Brand Design, User Experience Design, User Experience (UX), User Interface (UI), Digital Creative Direction, UX Wireflows, QA Testing, Image Retouching, UI Design, Product Design, Responsive Web Design (RWD), Design Systems, Layout Design, Web & Mobile Applications, UX Design, High-fidelity Mockups, Low-fidelity Mockups, Conceptualization, Conceptual Design, Strategic Planning & Execution, Motion Graphics, Digital Campaigns, 360 Campaigns, Digital Design, UX Strategy, Augmented Reality (AR), User Testing, Rapid Prototyping, Native Mobile Apps, App UX, Minimum Viable Product (MVP), eCommerce UX, eCommerce UI, eCommerce Design, High-end Retouching, User Journey Maps, Remote User Testing, Prototyping, UX Principles, Experimental Design, Product Conceptualization, Overflow, JSON, Mental Model, Encapsulated Postscript Vector Graphics (EPS), Graphics, Creative Methods, B2C Marketing, Responsive Layout, Accessible Design, Web Accessibility, Component Libraries, UI Components, Information Design, Information Architecture (IA)
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