Edgar Uribe, Designer in Guadalajara, Mexico
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Edgar Uribe

Verified Expert  in Design

Bio

Edgar is a product designer with 15 years of experience creating user-centered UX solutions. He excels at crafting intuitive, data-driven designs that align user needs with business goals. Edgar has worked with top brands like Verizon, Altice, Toyota, AssetMark, US Bank, and more, delivering impactful designs that drive innovation and enhance user engagement.

Portfolio

Work Experience

Senior Product Designer

2021 - 2024
Incedo Inc.
  • Designed a solution for the 2nd largest LATAM Telco, driving 10X digital sales growth. Led a UX audit, identified pain points, and redesigned an eCommerce store and checkout. Developed engagement strategies and tested prototypes with stakeholders.
  • Led a UX audit for a major LATAM Telco, identifying pain points to drive a 10X boost in digital sales. Redesigned the eCommerce store and checkout to improve user flow and engagement, developing prototypes with clear CTAs and seamless navigation.
  • Redesigned a mobile app for a wealth management company to enhance the experience for investors and advisors. Conducted a UX audit, analyzed competitors, and simplified tasks to reduce completion time and improve goal achievement.
  • Conducted user research through interviews, analytics, and co-creation, using insights for design decisions. Led UX audits, benchmarking, and testing, creating personas, wireframes, and prototypes to enhance engagement and align with business goals.
Technologies: A/B Testing, User Flows, UX Design, UI Design, User Interviews, User Interface (UI), User Experience (UX), User Experience Design, User Experience Strategy, Usability Testing, Design Thinking, Design Systems, Figma, Figma Plugins, Webflow, Data Analysis, Data Analytics, Competitor Analysis & Profiling, Artificial Intelligence (AI), ChatGPT, Sketch, MURAL, Miro, Jira, Heuristic Analysis, Visual Design, HTML5, CSS, Prototyping, Wireframing, Information Architecture (IA), Web UX, App UX, UX Wireframes, UX Review, MVP Design, Android App Design, Mobile Applications, Mobile App Design, UX Prototyping, Product Discovery, Mobile, Web, Responsive Web Design (RWD), Conversion Rate Optimization (CRO), Funnel Optimization

Design Project Manager

2019 - 2021
1 Simple Idea
  • Coordinated all phases of project lifecycles, from project definition and requirements development to launch and production, facilitating effective collaboration among clients and project teams.
  • Drove the Agile development process in a team that defines the experience of different video games and user interactions by working on user flows, micro interactions, and work processes.
  • Achieved great final results by using different UX techniques, including research, benchmarks, prototypes, testing, and data analysis, to constantly learn and iterate better design solutions.
  • Worked with top companies, including Continental, Apple Arcade, and eRepublik Labs.
Technologies: Teamwork, Adobe Experience Design (XD), Adobe Photoshop, Slack, Design Systems, Agile, User Flows, Microinteractions, Work Process Design, UX Research, User Testing, Gestalt Laws, Behavioral Design, User Psychology, Google Ads, Rebranding, Research Methods, Digital Product Design, A/B Testing, Heuristic Analysis, Web Design, Gaming, Creative Direction, Casual Games, High-fidelity Prototypes, Market Research & Analysis, Customer Interviews, Information Architecture (IA), Customer Segmentation, Mobile-first Design, Product Management, User Interface (UI), User Experience (UX), Android UI Design, UI Design, Android Design Guidelines, iOS App Design, Mobile Design, Brand Design, Logo Design, UX Design, Landing Page Design, Interactive UI, Prototyping, Presentations, Social Media, eCommerce, Figma Prototyping, Infographics, Presentation Design, Data Visualization, Responsive Design, Graphic Design, Social Media Design, photo ads, UX Strategy, MVP Design, Android App Design, Mobile Applications, Mobile App Design, UX Prototyping, Mobile, Web, Responsive Web Design (RWD)

Visual Designer

2018 - 2019
Kong
  • Provided design support for marketing, including user interactions, user interfaces, and documentation.
  • Collaborated with Kong's CMO, marketers, and designers to incorporate the company's visual identity into product features.
  • Built brand awareness and ensured that all communications aligned with the brand.
Technologies: Sketch, Adobe Photoshop, Adobe Illustrator, Gestalt Laws, Behavioral Design, User Psychology, Rebranding, Agile, Digital Product Design, Teamwork, Trello, Web Design, Editorial Design, Work Process Design, User Interface (UI), User Experience (UX), Brand Design, Logo Design, UX Design, Landing Page Design, Presentations, Social Media, Infographics, Presentation Design, Responsive Design, Graphic Design, Social Media Design, photo ads, MVP Design, Android App Design, Web, Responsive Web Design (RWD)

Design Manager and Partner

2017 - 2018
Yepah
  • Led a team of high-performing designers and marketers to craft strategy and deliver execution to drive a long-term, sustainable, and results-oriented growth plan for the userbase.
  • Defined interaction models, user task flows, and UI specifications. Developed and maintained design wireframes, user research reports, high-fidelity prototypes, user testing sessions, and specifications.
  • Collaborated with Yepah's CEO, marketers, and designers to incorporate the visual identity of Yepah into product features. Researched the experience of the customer in interacting with the organization and drove improvements.
  • Built brand awareness, owned the look and content of the website and social media outlets, and ensured that all communications aligned with the brand.
  • Served as a board member and participated actively in discussions.
  • Worked with expert product designers and UX experts from Google and Facebook to solve design problems for user personas during an acceleration program in Silicon Valley.
Technologies: Adobe Experience Design (XD), Slack, Adobe Photoshop, Sketch, Wireframing, User Research, High-fidelity Prototypes, Prototyping, Gestalt Laws, Behavioral Design, User Psychology, Agile, Research Methods, Digital Product Design, App Design, Microinteractions, Teamwork, A/B Testing, Design Systems, Web Design, Gaming, Creative Direction, Casual Games, Work Process Design, Market Research & Analysis, Customer Interviews, Information Architecture (IA), Customer Segmentation, Mobile-first Design, Product Management, User Interface (UI), User Experience (UX), UI Design, Android Design Guidelines, Android UI Design, iOS App Design, Mobile Design, UX Design, Landing Page Design, Interactive UI, Presentations, Social Media, eCommerce, Infographics, Presentation Design, Data Visualization, Responsive Design, Graphic Design, Social Media Design, photo ads, UX Strategy, MVP Design, Android App Design, Mobile Applications, Mobile App Design, UX Prototyping, Product Discovery, Mobile, Web, Responsive Web Design (RWD), Funnel Optimization

Design Manager and Co-founder

2011 - 2017
4studio
  • Created brands, products, and experiences that helped clients solve problems and seize opportunities.
  • Developed high-quality business strategies and plans, ensuring their alignment with short-term and long-term objectives.
  • Oversaw all operations and business activities to ensure that they produced the desired results and were consistent with the overall strategy and mission.
  • Led and motivated my staff to advance employee engagement and develop a higher-performing managerial team.
  • Worked with big accounts, such as Nike, Toyota, and Telcel.
Technologies: Adobe Illustrator, Microsoft Office, Adobe Photoshop, Adobe InDesign, Gestalt Laws, Behavioral Design, User Psychology, Google Ads, Rebranding, Agile, Digital Product Design, App Design, Microinteractions, Teamwork, A/B Testing, Web Design, Creative Direction, Editorial Design, Work Process Design, Market Research & Analysis, Customer Interviews, Information Architecture (IA), Customer Segmentation, Mobile-first Design, User Interface (UI), User Experience (UX), Android UI Design, Android Design Guidelines, UI Design, Mobile Design, Brand Design, Logo Design, UX Design, Landing Page Design, Interactive UI, Presentations, Social Media, eCommerce, Infographics, Presentation Design, Data Visualization, Responsive Design, Graphic Design, Social Media Design, photo ads, UX Strategy, MVP Design, Android App Design, Mobile Applications, Mobile App Design, UX Prototyping, Mobile, Web, Responsive Web Design (RWD)

Education

2021 - 2021

Master's Degree in Progress in Product Management and Digital Product Design

Innovation & Entrepreneurship Business School (IEBS) - Barcelona, Spain

2003 - 2007

Bachelor's Degree in Design for Graphic Communication

Guadalajara University - Guadalajara, Mexico

Certifications

FEBRUARY 2021 - PRESENT

UX & IxD Fundamentals

Sperientia

JUNE 2018 - PRESENT

Interface and UX Design

Platzi

APRIL 2017 - PRESENT

Google AdWords Certification

Google

Skills

Tools

Adobe Photoshop, Slack, Adobe Illustrator, Figma Prototyping, Adobe Experience Design (XD), Sketch, Adobe InDesign, Trello, Microsoft Office, Figma Plugins, MURAL, Miro, Jira, Adobe Creative Suite

Platforms

Figma, Mobile, Web, Google Ads, Webflow

Languages

HTML5, CSS

Other

UI Design, User Testing, A/B Testing, Visual Design, Product Design, Heuristic Analysis, UX Design, Teamwork, Branding, Digital Product Design, Web Design, Rebranding, Wireframing, Prototyping, Creative Direction, Casual Games, Editorial Design, Work Process Design, Customer Interviews, User Interviews, Mobile-first Design, User Experience (UX), User Interface (UI), App Design, Gaming, Web UX Design, Mobile Design, Logo Design, Landing Page Design, Interactive UI, Presentations, Social Media, eCommerce, Infographics, Presentation Design, Data Visualization, Responsive Design, Graphic Design, Social Media Design, photo ads, UX Strategy, MVP Design, Mobile App Design, Android App Design, Mobile Applications, UX Prototyping, Responsive Web Design (RWD), Conversion Rate Optimization (CRO), Funnel Optimization, Design Systems, Gestalt Laws, Behavioral Design, User Psychology, Agile, Research Methods, Interaction Design (IxD), User Flows, User Research, UX Research, High-fidelity Prototypes, Market Research & Analysis, Information Architecture (IA), Customer Segmentation, Product Management, Android UI Design, iOS App Design, Android Design Guidelines, Brand Design, Product Discovery, Microinteractions, User Experience Design, User Experience Strategy, Usability Testing, Design Thinking, Data Analysis, Data Analytics, Competitor Analysis & Profiling, Artificial Intelligence (AI), ChatGPT, Web UX, App UX, UX Wireframes, UX Review, Mockups, Interactive Prototypes, Startups, Brand Strategy, UX Branding, Art Direction, Naming, Typography, Color Schemes, Visual Identity, B2C Marketing, Print, Brand Guidelines, Color Palettes, Brand Identity, User Journeys, Verbal Identity, Style Guides, Imagery, Logotype, Digital Design, Web Marketing, Ads

Experience

  • UX Design - 15 years
  • Branding - 10 years
  • UI Design - 10 years
  • Visual Design - 10 years
  • Digital Product Design - 8 years
  • Interaction Design (IxD) - 5 years
  • User Research - 4 years
  • Design Systems - 3 years
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