Edgar Uribe
Verified Expert in Design
Designer
Guadalajara, Mexico
Toptal member since May 4, 2021
Edgar is a product designer with 15 years of experience creating user-centered UX solutions. He excels at crafting intuitive, data-driven designs that align user needs with business goals. Edgar has worked with top brands like Verizon, Altice, Toyota, AssetMark, US Bank, and more, delivering impactful designs that drive innovation and enhance user engagement.
Experience
- UX Design - 15 years
- Branding - 10 years
- UI Design - 10 years
- Visual Design - 10 years
- Digital Product Design - 8 years
- Interaction Design (IxD) - 5 years
- User Research - 4 years
- Design Systems - 3 years
Portfolio
Work Experience
Senior Product Designer
Incedo Inc.
- Designed a solution for the 2nd largest LATAM Telco, driving 10X digital sales growth. Led a UX audit, identified pain points, and redesigned an eCommerce store and checkout. Developed engagement strategies and tested prototypes with stakeholders.
- Led a UX audit for a major LATAM Telco, identifying pain points to drive a 10X boost in digital sales. Redesigned the eCommerce store and checkout to improve user flow and engagement, developing prototypes with clear CTAs and seamless navigation.
- Redesigned a mobile app for a wealth management company to enhance the experience for investors and advisors. Conducted a UX audit, analyzed competitors, and simplified tasks to reduce completion time and improve goal achievement.
- Conducted user research through interviews, analytics, and co-creation, using insights for design decisions. Led UX audits, benchmarking, and testing, creating personas, wireframes, and prototypes to enhance engagement and align with business goals.
Design Project Manager
1 Simple Idea
- Coordinated all phases of project lifecycles, from project definition and requirements development to launch and production, facilitating effective collaboration among clients and project teams.
- Drove the Agile development process in a team that defines the experience of different video games and user interactions by working on user flows, micro interactions, and work processes.
- Achieved great final results by using different UX techniques, including research, benchmarks, prototypes, testing, and data analysis, to constantly learn and iterate better design solutions.
- Worked with top companies, including Continental, Apple Arcade, and eRepublik Labs.
Visual Designer
Kong
- Provided design support for marketing, including user interactions, user interfaces, and documentation.
- Collaborated with Kong's CMO, marketers, and designers to incorporate the company's visual identity into product features.
- Built brand awareness and ensured that all communications aligned with the brand.
Design Manager and Partner
Yepah
- Led a team of high-performing designers and marketers to craft strategy and deliver execution to drive a long-term, sustainable, and results-oriented growth plan for the userbase.
- Defined interaction models, user task flows, and UI specifications. Developed and maintained design wireframes, user research reports, high-fidelity prototypes, user testing sessions, and specifications.
- Collaborated with Yepah's CEO, marketers, and designers to incorporate the visual identity of Yepah into product features. Researched the experience of the customer in interacting with the organization and drove improvements.
- Built brand awareness, owned the look and content of the website and social media outlets, and ensured that all communications aligned with the brand.
- Served as a board member and participated actively in discussions.
- Worked with expert product designers and UX experts from Google and Facebook to solve design problems for user personas during an acceleration program in Silicon Valley.
Design Manager and Co-founder
4studio
- Created brands, products, and experiences that helped clients solve problems and seize opportunities.
- Developed high-quality business strategies and plans, ensuring their alignment with short-term and long-term objectives.
- Oversaw all operations and business activities to ensure that they produced the desired results and were consistent with the overall strategy and mission.
- Led and motivated my staff to advance employee engagement and develop a higher-performing managerial team.
- Worked with big accounts, such as Nike, Toyota, and Telcel.
Education
Master's Degree in Progress in Product Management and Digital Product Design
Innovation & Entrepreneurship Business School (IEBS) - Barcelona, Spain
Bachelor's Degree in Design for Graphic Communication
Guadalajara University - Guadalajara, Mexico
Certifications
UX & IxD Fundamentals
Sperientia
Interface and UX Design
Platzi
Google AdWords Certification
Skills
Tools
Adobe Photoshop, Slack, Adobe Illustrator, Figma Prototyping, Adobe Experience Design (XD), Sketch, Adobe InDesign, Trello, Microsoft Office, Figma Plugins, MURAL, Miro, Jira, Adobe Creative Suite
Platforms
Figma, Mobile, Web, Google Ads, Webflow
Languages
HTML5, CSS
Other
UI Design, User Testing, A/B Testing, Visual Design, Product Design, Heuristic Analysis, UX Design, Teamwork, Branding, Digital Product Design, Web Design, Rebranding, Wireframing, Prototyping, Creative Direction, Casual Games, Editorial Design, Work Process Design, Customer Interviews, User Interviews, Mobile-first Design, User Experience (UX), User Interface (UI), App Design, Gaming, Web UX Design, Mobile Design, Brand Design, Logo Design, Landing Page Design, Interactive UI, Presentations, Social Media, eCommerce, Infographics, Presentation Design, Data Visualization, Responsive Design, Graphic Design, Social Media Design, photo ads, UX Strategy, MVP Design, Mobile App Design, Android App Design, Mobile Applications, UX Prototyping, Responsive Web Design (RWD), Conversion Rate Optimization (CRO), Funnel Optimization, Website Design, Web UI Design, B2B, Heuristic Evaluation, Website Audits, SaaS Design, Print Design, Design Systems, Gestalt Laws, Behavioral Design, User Psychology, Agile, Research Methods, Interaction Design (IxD), User Flows, User Research, UX Research, High-fidelity Prototypes, Market Research & Analysis, Information Architecture (IA), Customer Segmentation, Product Management, Android UI Design, iOS App Design, Android Design Guidelines, Product Discovery, Microinteractions, User Experience Design, User Experience Strategy, Usability Testing, Design Thinking, Data Analysis, Data Analytics, Competitor Analysis & Profiling, Artificial Intelligence (AI), ChatGPT, Web UX, App UX, UX Wireframes, UX Review, Mockups, Interactive Prototypes, Startups, Brand Strategy, UX Branding, Art Direction, Naming, Typography, Color Schemes, Visual Identity, B2C Marketing, Print, Brand Guidelines, Color Palettes, Brand Identity, User Journeys, Verbal Identity, Style Guides, Imagery, Logotype, Digital Design, Web Marketing, Ads
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring