- Led a UX team of around ten professionals for nearly three years through hundreds of projects for clients in Brasília and São Paulo and overseas. Worked closely with account and project managers, developers, and other creatives.
- Built brand experience strategies for the biggest Brazilian bank with a new relationship with the esports world. This role included brand positioning, digital solutions, and a website with all the niche information, initiatives, and products.
- Acted as the creative director and UX designer to build an app that connects to a DIY device for cyclists to communicate with drivers through a 98 FM radio station. Safety Bike Radio is an award-winning project with Cannes Lions, El Ojo, and others.
- Spearheaded the creation of a website for the Malaria No More campaign: Malaria Must Die, an initiative to create awareness. The briefing came from the UK office, together with RGA, and was built and released in the Brazilian office.
- Managed workshops and gathered information to design experience strategies and solutions for the new Brazilian governmental services portal. This product offers services to all Brazilians on a single platform.
- Consulted on the UX process. Reviewed the design system for the Gov.br website, an initiative of the Brazilian government to gather all federal information and services in a single portal.
Technologies: Google Data Studio, Adobe Experience Design (XD), Figma, Axure RP Pro, InVision, Sketch, Information Architecture (IA), Digital Product Design, Prototyping, UX Strategy, Mobile Apps, Websites, UX Design, Design Systems, Digital Creative Direction, Zeplin, InDesign CC, UX Research, Responsive Web Design (RWD), User Interface (UI), Brand Design, MVP Design, Microsoft Office, Mobile Wallet, Digital Payments, Design Thinking, UX Leadership, User Research, User Flows, Heuristics, Web App UX, Web App UI, Web App Design, Atomic Design, User Experience (UX), Fintech, Web Design, Mobile Design, Mobile UI Design, Mobile Payments, Mobile UI, Mobile UX, Mobile App Design, Mobile App UI, Dashboard Design, Design Leadership