Fill is available for hire
Hire FillFill Braga
Verified Expert in Design
Designer
Brasília - Federal District, Brazil
Toptal member since January 12, 2021
Bio
Fill is a product designer, UI/UX designer, and design lead with 20 years of experience creating digital product solutions and strategies. He has worked across various industries and clients, including renowned brands such as Samsung, AB InBev, Budweiser, AT&T, and Wells Fargo.
Experience
- Websites - 17 years
- UX Design - 12 years
- Digital Product Design - 12 years
- Prototyping - 10 years
- Product Design - 10 years
- User Research - 8 years
- Mobile Apps - 8 years
- Artificial Intelligence (AI) - 3 years
Portfolio
Work Experience
Design Lead
2024 - 2026
AB-InBev - Gen AI
- Led the design of a Generative AI Copilot, supporting data-driven decision-making across AB InBev teams by translating complex analytical workflows into clear, actionable product experiences.
- Established a design system with standards and component practices for a complex enterprise product, improving consistency, scalability, and collaboration between design and development teams.
- Mentored and guided designers, contributing to higher design quality, stronger decision-making, and clearer ownership across projects within the Insights Copilot ecosystem.
- Designed and documented the Insights Copilot Platform as a centralized integration portal, enabling AB InBev products to embed Generative AI–powered insights into dashboards and internal tools.
- Created an adaptive mobile experience, translating the product workflows into mobile-friendly designs without compromising usability.
Technologies: UI Design, Product Design, UX Design, Web App Design, Figma, System Design, Dashboard Design, Artificial Intelligence (AI), AI Design, Agentic AI, Claude Code, Leadership, Team Management, Team Leadership, Research
Design Lead
2024 - 2024
Stage Front Tickets, Inc.
- Mentored their designer, focusing on sharpening skills, improving the decision-making process, and applying UX and UI best practices to their daily work.
- Provided product design advisory and rapid prototyping to help the client enhance the design and usability of a new digital platform for secondary market ticket sellers, enabling seamless buying, selling, and operational management.
- Established an initial UI library with components and design tokens while mentoring a member of their design team on creating and maintaining a consistent, scalable design system.
Technologies: UX Design, Design Leadership, B2B, Software as a Service (SaaS), Stakeholder Management, Team Leadership, Team Management, Web, Leadership, Product Discovery, Figma, Design Systems, B2C
Designer
2024 - 2024
Toptal
- Supported the ideation of AI applications across some use cases by refining existing ideas through quick prototyping and exploring potential uses.
- Created animations that visually translated the concepts for application in presentations.
- Created the presentation flow on Google Slides, incorporating animations to showcase two applications of AI in the eCommerce and tourism markets.
Technologies: Figma, Prototyping, UI Design, UX Design, Artificial Intelligence (AI), AI Design, B2C
Product Designer
2023 - 2024
Back4App
- Designed user journeys and screens for two new products for this SaaS startup in Silicon Valley. Containers as a Service and their new AI Agent that supports developers with coding, debugging, and deploying tasks.
- Applied the new brand identity to existing areas of the platform and created a new homepage and screens for their website, incorporating the new positioning and products.
- Designed the landing pages for the new products, which supported the launch's success. The startup was listed as Product of the Day and Week on websites such as Product Hunt and G2.
Technologies: Figma, Prototyping, UI Design, UX Design, Artificial Intelligence (AI), System Design, AI Design, Agentic AI, SaaS, B2C
Design Lead
2022 - 2023
Precision Drilling
- Revisited the early-stage MVP designs, from the onboarding process to the chart views and report generation. Additionally, I developed new areas and introduced new data visualization widgets, considering the product's evolution.
- Created a cohesive design library that has played a crucial role in streamlining design elements across distinct Figma files, resulting in improved consistency and efficiency in design handoffs across sprints.
- Designed the mobile version of the application, including both tablet and smartphone formats, tailored for a distinct group of stakeholders. This version features a unique toolbox of functionalities and visuals specifically suited to their needs.
- Assisted the product owners in creating user stories and provided detailed assets and components to illustrate every use case. I also consistently interacted with the development team to ensure the achievement of the expected results.
Technologies: Product Design, Design Leadership, Big Data, Data Visualization, UX Design, UI Design, Figma, Notion, DevOps, Layout, Audits, Agile, Slack, Agile UX, Mobile, App Design, Android, System Design, Product Discovery, Leadership, Team Management, Team Leadership, B2B, Customer Journey
Local Digital Payments Researcher | Product Designer
2021 - 2022
AB-InBev
- Contributed to the UX analysis of the first designs and proposed updates based on heuristics evaluation.
- Created many user journeys and designed the screens to reflect them on the app. Developed a custom icon set to be aligned with the brand.
- Developed the design system with the atomic design system methodology and managed its evolution through time. Maintained consistency and led the team on creative direction and brand guidelines.
- Proposed processes for the creative direction and a rebranding process. Managed the relationship with agencies and external stakeholders regarding these efforts.
- Collaborated with the service design team on customer journey mapping.
Technologies: Sketch, Figma, Zeplin, InVision, Zeroheight, UXPressia, Miro, Illustrator CC, Information Architecture (IA), Digital Product Design, UX Strategy, Mobile Apps, Websites, UX Design, Design Systems, Digital Creative Direction, Branding, MVP Design, Microsoft Office, Mobile Wallet, Digital Payments, User Flows, Service Design, Heuristics, Atomic Design, User Experience (UX), Fintech, Web Design, Mobile Design, Mobile UI Design, Mobile Payments, Mobile UI, Mobile UX, Mobile App Design, Mobile App UI, Dashboard Design, Material Design, User Journeys, Layout, Audits, Journey Mapping, Agile, Slack, Agile UX, iOS, Mobile, App Design, Android, User Research, System Design, Product Discovery, Customer Journey, Research
UX Consultant
2020 - 2020
McCann
- Created the UX strategy and managed an outsourced UI/UX team to build a new eCommerce for Seara, one of Brazil's largest food processing companies.
- Developed the website UI/UX and launched the new digital wallet for one of the largest Brazilian banks, Banco do Brasil.
- Performed a UX analysis based on performance, heat maps, and analytics data to improve the experience and conversion of many bank product landing pages for Banco do Brasil.
- Completed the UI/UX design of the landing page for a new Brazilian payment method called Pix for Banco do Brasil.
- Designed the financial products landing page, which I optimized for performance.
Technologies: Apple Keynote, Zeplin, Adobe Experience Design (XD), Information Architecture (IA), Digital Product Design, Prototyping, UX Strategy, Websites, UX Design, InDesign CC, Microsoft Office, Mobile Wallet, Digital Payments, Heuristics, User Experience (UX), Web Design, Mobile Design, Mobile UI Design, Mobile UI, Mobile UX, Responsive Design, Responsive Web Apps, Layout, iOS, Mobile
UX Director
2010 - 2020
Tool Interactive
- Developed digital products from scratch to release for different clients ranging from private sector giants to small businesses and startups. Some of my clients include the public sector, mainly the Brazilian government and German government.
- Partnered with a US marketing agency to develop a product for the insurance market. It had a wide variety of tools to further build agency relationships with its clients through digital channels.
- Created promotional product websites from wireframing, prototypes, launch, and iteration based on user behavior monitoring. This increased conversions, reduced time-on-tasks, and increased overall results of the campaigns for Banco do Brasil.
Technologies: InDesign CC, Adobe Illustrator, Photoshop CC, Axure RP Pro, InVision, Sketch, Figma, Adobe Experience Design (XD), Information Architecture (IA), Digital Product Design, Prototyping, UX Strategy, Mobile Apps, Websites, UX Design, Design Systems, Digital Creative Direction, Zeplin, MVP Design, Microsoft Office, Design Thinking, UX Leadership, User Research, User Flows, Heuristics, Web App UX, Web App UI, Web App Design, Atomic Design, User Experience (UX), Fintech, Web Design, Mobile Design, Mobile UI Design, Mobile UI, Mobile UX, Mobile App Design, Mobile App UI, Material Design, Dashboard Design, Design Leadership, Responsive Web Apps, User Journeys, Responsive Design, Layout, Logistics, Real Estate, Audits, Slack, Agile UX, iOS, Mobile, System Design, Usability Testing, Claude Code, Leadership, Team Management, Team Leadership, Webflow, Journey Mapping, Digital Experience Design, Adobe XD to Flutter, SaaS, B2C, Customer Journey, Market Research & Analysis, Research
Creative Director (UX)
2017 - 2019
Isobar
- Led a UX team of around ten professionals for nearly three years through hundreds of projects for clients in Brasília and São Paulo and overseas. Worked closely with account and project managers, developers, and other creatives.
- Built brand experience strategies for the biggest Brazilian bank with a new relationship with the esports world. This role included brand positioning, digital solutions, and a website with all the niche information, initiatives, and products.
- Acted as the creative director and UX designer to build an app that connects to a DIY device for cyclists to communicate with drivers through a 98 FM radio station. Safety Bike Radio is an award-winning project with Cannes Lions, El Ojo, and others.
- Spearheaded the creation of a website for the Malaria No More campaign: Malaria Must Die, an initiative to create awareness. The briefing came from the UK office, together with RGA, and was built and released in the Brazilian office.
- Managed workshops and gathered information to design experience strategies and solutions for the new Brazilian governmental services portal. This product offers services to all Brazilians on a single platform.
- Consulted on the UX process. Reviewed the design system for the Gov.br website, an initiative of the Brazilian government to gather all federal information and services in a single portal.
Technologies: Google Data Studio, Adobe Experience Design (XD), Figma, Axure RP Pro, InVision, Sketch, Information Architecture (IA), Digital Product Design, Prototyping, UX Strategy, Mobile Apps, Websites, UX Design, Design Systems, Digital Creative Direction, Zeplin, InDesign CC, UX Research, Responsive Web Design (RWD), User Interface (UI), Brand Design, MVP Design, Microsoft Office, Mobile Wallet, Digital Payments, Design Thinking, UX Leadership, User Research, User Flows, Heuristics, Web App UX, Web App UI, Web App Design, Atomic Design, User Experience (UX), Fintech, Web Design, Mobile Design, Mobile UI Design, Mobile Payments, Mobile UI, Mobile UX, Mobile App Design, Mobile App UI, Dashboard Design, Design Leadership, Responsive Web Apps, User Journeys, Responsive Design, Layout, Logistics, Audits, Agile, Slack, Agile UX, iOS, Mobile, System Design, Usability Testing, Leadership, Team Management, Team Leadership, Journey Mapping, Immersive Experiences, Digital Experience Design, Market Research & Analysis, Research
UI/UX Designer
2007 - 2009
Baião de Dois Design
- Designed promotional websites and landing pages to support ad campaigns for one of the biggest Brazilian telecommunication companies, Brasil Telecom.
- Built digital endomarketing campaigns and websites for CAIXA, a prominent Brazilian bank. Assisted in keeping employees motivated to reach business goals through gamification strategies.
- Created interfaces and motion design for a fully animated application. This was for the interactive screens for the Campus Party event hosted in São Paulo, Brazil.
Technologies: Adobe Illustrator, Adobe After Effects, Axure, Adobe Photoshop, Information Architecture (IA), Digital Product Design, Prototyping, UX Strategy, Websites, UX Design, Microsoft Office, User Experience (UX), Web Design, Mobile UI, Mobile UX, Mobile App UI, Responsive Web Apps, Responsive Design, Layout, Mobile, Digital Experience Design
Education
2002 - 2006
Bachelor's Degree in Communications
University of Brasilia - Brasília, Brazil
Certifications
SEPTEMBER 2024 - PRESENT
Generative AI for Business Leaders
AUGUST 2019 - PRESENT
John Maeda on Design, Business, and Inclusion
OCTOBER 2017 - PRESENT
Storytelling for Influence
IDEO
DECEMBER 2012 - PRESENT
Gamefication
University of Pennsylvania
Skills
Tools
Adobe Experience Design (XD), Sketch, Zeplin, Photoshop CC, Apple Keynote, InDesign CC, Miro, InVision, Adobe Illustrator, Microsoft Office, Axure RP Pro, Adobe After Effects, Zeroheight, Illustrator CC, Adobe Photoshop, Adobe CC, Slack
Platforms
Figma, Web, iOS, Mobile, Android, Axure, UXPressia, Webflow
Industry Expertise
Advertising, Logistics, Real Estate
Other
Art Direction, Design, Web Portals, Websites, Responsive, Accessibility, User Testing, App UX, App UI, Story Mapping, Prototyping, Mobile Apps, Apps, Product Design, Landing Pages, UX Strategy, Wireframing, Style Guides, UI Style Guides, Information Architecture (IA), Digital Product Design, Brand Design, Digital Creative Direction, MVP Design, UX Design, User Research, UI Design, Heuristics, Responsive Web Design (RWD), User Interface (UI), Landing Page Design, High-fidelity Prototypes, High-fidelity Mockups, Web App UX, Web App UI, Web App Design, Data Visualization, Dashboards, Web Design, Atomic Design, User Experience (UX), Fintech, Mobile Design, Mobile UI Design, Mobile Payments, Mobile UI, Mobile UX, Mobile App Design, Mobile App UI, Dashboard Design, Responsive Design, Design Leadership, Responsive Web Apps, User Journeys, Layout, Journey Mapping, App Design, System Design, Usability Testing, Google Data Studio, Storytelling, Diversity, Equity, & Inclusion (DEI), Gamification, Design Systems, Design Sprints, Digital Experience Design, Personalization, PWA, Branding, Mobile Wallet, Digital Payments, Design Thinking, UX Leadership, User Flows, Progressive Web Applications (PWAs), Service Design, UX Research, Minimal UI, Agile UX, Agile, Web Dashboards, Admin Panels, Material Design, Govtech, Marketplaces, Audits, Artificial Intelligence (AI), B2B, AI Design, Claude Code, SaaS, B2C, Customer Journey, Market Research & Analysis, Research, Adobe XD to Flutter, Immersive Experiences, Binaural Audio, Responsive UI, Web UX Design, Audio Recording, Big Data, Notion, DevOps, Software as a Service (SaaS), Stakeholder Management, Team Leadership, Team Management, Leadership, Product Discovery, Portals, Agentic AI, Generative Artificial Intelligence (GenAI)
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