Frédéric Demers
Verified Expert in Design
Designer
Montreal, QC, Canada
Toptal member since August 30, 2022
Frédéric has over 15 years of experience in the interactive design industry and has worked for world-class advertising agencies and leading global brands. His work has contributed to advertising, eCommerce, and performance marketing projects for clients such as Paper Tiger, Locomotive, Merrell, and Shutterstock. Frédéric now works as an independent interactive art director, but his time is often spent collaborating with top talents in Montreal, Canada.
Experience
- Visual Design - 18 years
- User Interface (UI) - 18 years
- Digital Design - 18 years
- Graphic Design - 18 years
- Creative Strategy - 10 years
- Web App UI - 10 years
- Digital Creative Direction - 8 years
- Figma - 7 years
Portfolio
Brand Identity, Art Direction, UI Design, Design System - Resonant Link
Work Experience
Senior Visual Designer
Paper Tiger
- Crafted websites and brands for various clients.
- Undertook the complete creative process, architecture, UI design, storyboards, prototypes, animation concepts, micro-interactions, brand style guides, and design systems.
- Engaged in seamless collaboration with leadership, the content, and the engineering teams.
Senior Visual Designer and Digital Creative Director, UI Design
Freelance
- Helped spark brands with new and fresh designs and launched digital experiences with overflowing creativity and an artful attention to detail.
- Worked closely with internal teams and stakeholders throughout the production phases using a design-thinking and user-centric approach.
- Provided and documented the design system and all components related to the product. Created, tested, improved, and delivered all final graphic elements, user flows, and interactions for mobile apps, SaaS applications, CRM, eCommerce, and websites.
- Worked with renowned agencies and brands, including Paper Tiger, Locomotive, Merrell, Intact Insurance, Exo, Fizz, Nesto, Cossette, LG2, Altavia, Cloudraker, TVA, DentsuBos, and Sid Lee.
Creative Director
Shutterstock
- Helped enhance, improve, and support the PremiumBeat brand's evolution of identity, visual materials, collateral, videos, photo shoots, website, and mobile application.
- Contributed to the design by experimenting with creative concepts and pushing the brand positioning to reinforce the market leadership and its perception.
- Led the design department and helped establish the creative direction, roadmaps, and coordination with the production team.
- Developed and pitched three new concepts for the Shutterstock website to C-level.
- Performed benchmarks, explorations, UI Design, and user tests on the navigation and pages.
Web Designer
Sid Lee
- Provided artistic direction for multimedia design projects.
- Worked with the strategic and account-management departments, information architects, copywriters, producers, programmers, and suppliers.
- Contributed through a creative approach to the constant evolution of Sid Lee's innovative products.
- Managed accounts with SAQ, Rogers, Ubisoft, belairdirect, Garnier, MGM Sky Loft, and Adidas.
Education
Bachelor of Arts Degree in Multimedia
Maisonneuve College - Montreal, Quebec, Canada
Skills
Tools
Sketch, Adobe, Photoshop CC, ProtoPie, Principle, Illustrator CC, Lightroom CC
Platforms
Figma, Mobile, Webflow, Shopify
Other
Design, User Interface (UI), Graphic Design, Product Design, eCommerce UI, Web App UI, Branding, Visual Design, Dashboard Design, UI Design, Websites, Art Direction, Mobile App Design, Data Visualization, Web Design, eCommerce, Layout Design, Landing Page Design, Digital Design, Responsive Web Design (RWD), UI Prototyping, Microinteractions, WordPress Design, App Design, Creative Strategy, User Experience (UX), Management, Digital Creative Direction, Prototyping, Mobile UI, Agency Websites, Design Systems, Style Guides, Framer, Wireframing, Brand Design, Midjourney
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