Frederik Goossens, Designer in Hong Kong, Hong Kong
Frederik Goossens

Designer in Hong Kong, Hong Kong

Member since August 3, 2017
Frederik is a technical and creative thinker with over 10 years of experience in user experience design, user research, and business analysis. Currently an executive MBA student at the University of Cambridge, he's also a certified UX designer and product owner. Frederik has experience working on/for large organizations such as BT, Westpac, HSBC, and Manulife, and he has enjoyed working throughout the world in the EU, UK, and Asia.
Frederik is now available for hire

Portfolio

Digital Design

Employment

  • Global Lead, Conversation Design

    2019 - PRESENT
    HSBC
    • Designed the chat experience for Hong Kong, Malaysia, and the UK.
    • Produced the global conversation design toolkit.
    • Governed the global voice guidelines.
    Technologies: Chatbot Design, Voice Guidelines, VUI Design
  • Digital Product UX and Design Manager

    2018 - PRESENT
    HSBC
    • Identified product ideas and improvements through user research and stakeholder meetings.
    • Visualized, defined, and presented research results, concepts, and solutions.
    • Supported the implementation of a design thinking approach in the organization.
    • Collaborated with stakeholders to ensure activities, deliverables, and timelines are in line with expectations.
    Technologies: Sketch, InVision, Jira

Other Experience

  • Exploring Multimodal Design – An Adobe XD Tutorial (Publication)
    Design tools like Adobe XD can be used by designers to prototype multimodal designs that improve the user experience through interaction mechanisms such as voice, touch, and haptic feedback.
  • Designing a VUI – Voice User Interface (Publication)
    Discover why conversational UIs and voice apps are surging in popularity and learn how to design voice user interfaces (VUIs) for both mobile and smart home speakers.

Education

  • MBA in Business
    2020 - 2022
    University of Cambridge - Cambridge, England
  • Master of Management degree in Innovation and Entrepreneurship
    2011 - 2012
    University of Antwerp: Antwerp Management School - Belgium
  • Bachelor of Science degree in Commercial Sciences
    2007 - 2011
    Ghent University: University College Ghent - Belgium

Certifications

  • Humand Centered Design
    AUGUST 2019 - PRESENT
    Hyper Island
  • Foundations in Design Thinking
    APRIL 2018 - PRESENT
    IDEO U - Online
  • Certificate in Business Analysis Practice
    JANUARY 2016 - PRESENT
    BCS, The Chartered Institute for IT - UK
  • UX Certified
    DECEMBER 2015 - PRESENT
    Nielsen Normal Group - UK
  • Certified Scrum Product Owner®
    OCTOBER 2015 - PRESENT
    Scrum Alliance - UK

Experience

  • UI Design10 years
  • Sketch10 years
  • Vehicle Dashboard Design5 years
  • Home Automation5 years
  • ATM UI Design5 years
  • Smartwatch Design5 years
  • Smart TV Design5 years
  • Conversation Design5 years

Tools

Location

Hong Kong, Hong Kong

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