Frederik Goossens, Designer in Hong Kong, Hong Kong
Frederik Goossens

Designer in Hong Kong, Hong Kong

Member since August 3, 2017
Frederik is a technical and creative thinker with over ten years of experience in user experience design, user research, and business analysis. Currently an executive MBA student at the University of Cambridge, he's also a certified UX designer and product owner. Frederik has experience working on/for large organizations such as BT, Westpac, HSBC, and Manulife, and he has enjoyed working throughout the world in the EU, UK, and Asia.
Frederik is now available for hire


Digital Design


  • Global Head of Research and Experience Design

    2021 - PRESENT
    • Worked for AMM+ and created the profile dashboard, design system (overseeing the team led by Carrie Cheung, Yico Yan Yi, and Happy Jiang), and the wallet and history (overseeing the team led by Carrie Cheung, Yico Yan Yi, and Happy Jiang).
    • Built the brand guidelines for Armored Things and oversaw the design system for CoinFLEX.
    • Contributed to problem framing, customer journeys, personas, affinity maps, interviews, focus groups, observations/insights, workshops, wireframes, and prototypes.
    Technologies: Adobe Experience Design (XD), Sketch, Figma, Adobe After Effects, Design, Blockchain
  • Digital Product UX and Design Manager

    2018 - PRESENT
    • Identified product ideas and improvements through user research and stakeholder meetings.
    • Visualized, defined, and presented research results, concepts, and solutions.
    • Supported the implementation of a design thinking approach in the organization.
    • Collaborated with stakeholders to ensure activities, deliverables, and timelines were in line with expectations.
    Technologies: Jira, InVision, Sketch, Design, Smart TV Design

Other Experience

  • Exploring Multimodal Design – An Adobe XD Tutorial (Publication)
    Design tools like Adobe XD can be used by designers to prototype multimodal designs that improve the user experience through interaction mechanisms such as voice, touch, and haptic feedback.
  • Designing a VUI – Voice User Interface (Publication)
    Discover why conversational UIs and voice apps are surging in popularity and learn how to design voice user interfaces (VUIs) for both mobile and smart home speakers.


  • MBA in Business
    2020 - 2022
    University of Cambridge - Cambridge, England
  • Master of Management Degree in Innovation and Entrepreneurship
    2011 - 2012
    University of Antwerp: Antwerp Management School - Belgium
  • Bachelor of Science Degree in Commercial Sciences
    2007 - 2011
    Ghent University: University College Ghent - Belgium


  • Humand Centered Design
    Hyper Island
  • Foundations in Design Thinking
    APRIL 2018 - PRESENT
    IDEO U - Online
  • Certificate in Business Analysis Practice
    BCS, The Chartered Institute for IT - UK
  • UX Certified
    Nielsen Normal Group - UK
  • Certified Scrum Product Owner®
    Scrum Alliance - UK



Hong Kong, Hong Kong

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