Publication
Designing a VUI – Voice User Interface
https://www.toptal.com/designers/ui/designing-a-vui
Frederik is available for hire
Hire FrederikFrederik Goossens
Verified Expert in Design
Creative Director and Designer
Location
Brussels, Belgium
Toptal Member Since
August 7, 2017
Frederik is a senior creative director, award-winning designer, business analyst, researcher, and innovation consultant. He holds an MBA from Cambridge and has over 13 years of experience managing teams for most of his career. Frederik has worked in more than 10 countries and regions for multinational corporations, agencies, and startups and also founded his own company.
Portfolio
Work Experience
Founder, AI Experience Design and Product Management
2023 - PRESENT
Envoi
- Started the company based on the pillars of creativity, business, and technology with a core focus on AI.
- Built a new product using generative AI where users can easily create comic books.
- Created a new product using generative AI to optimize and facilitate a brand's presence and perception on social media.
Technologies: Python, Business Analysis, Design, Artificial Intelligence (AI), Product Management, Research
Contractor and Producer, Commercial and Administrative Services
2023 - PRESENT
Frederik Goossens
- Served as interim associate director of product for REAL Messenger (NASDAQ listed) from January to March in Hong Kong. Managed a team that consisted of user research, product design, development, and AI.
- Handled music composition and audio production for advertisements under the artist alias "Clerkenwell" (reached over 0.5 million streams) from March to August in Hong Kong.
- Involved in developing several AI-driven projects and concepts in different areas and building HK-based company Envoi Ltd while working remotely since September.
- Served as an interim English instructor and general examination supervisor and supported data science on education at Mariagaard Academy since November in Belgium.
Technologies: Figma, Photoshop CC, Illustrator CC, WordPress, Web Design, Interaction Design (IxD), Responsive Web Design (RWD), Webflow, eCommerce, User Experience (UX), UI Design, UX Design, Web App Design, Wireframing, Product Design, User Interface (UI), Web App UX, Web App UI, Web UI Design, UX Wireframes, Layout Design, Nonprofits, Blogs, Graphic Design, Brand Design, Forum Design, Adobe Creative Suite, Sketch 2, Rapid Prototyping, User Testing, Customer Analysis, Landing Page Design, Data Visualization, Design Systems, Dashboards, High-fidelity Mockups, Web UI, Mobile Design, B2B, Visual Design, Websites, Web UX Design, Click-through Rates (CTR), Email Automation, Optimization, Conversion Rate Optimization (CRO), Atlassian, Atlassian Suite, Customer Experience, Design Strategy, Value Proposition Design, Ideation Workshops, Responsive Web Apps, Conversational Design, Conversational UI, Conversational UX, Design Thinking, Logotype, Color Palettes, Style Guides, Logo Design, Brand Books, Collateral Design, B2C, Consumer-facing Product Design, Digital Product Design, Shopify, eCommerce UI, Web UX, Finance, Brand Strategy, Creative Director, User Experience Design, Management, Research, Sound & Track Creation, Sound Design, Dashboard Design, Illustration, Marketing Collateral Development, Facebook Ads, Landing Page Designer, Social Media Campaigns, Advertisement Design, Mobile UI Design, Mobile UX Design, UX Strategy, Customer Portals, Design Workshops, Design Production, UX Research, Business to Business (B2B), Healthcare, Kanban, Content Management Systems (CMS), Minimum Viable Product (MVP), MVP Design, User Journeys, Icon Design, Marketing Materials, Mobile App Design, iOS, User Journey Maps, User Personas, Responsive Development, Storyboarding, Sitemaps, Mobile Apps, Android, eCommerce UX, B2B Designer, Agile, Internet of Things (IoT), React, React Native, Adobe Illustrator, Interviews, User Interviews, User Experience Strategy, App Design, UX Audits, Graphics, PowerPoint Design, Marketing Communications (MarCom), Communication Strategy, Communication, Microsoft Teams, Presentations, Microsoft Outlook, Microsoft Yammer, Canva, Communication Design, Digital Communication, Mail, SharePoint, Video Editing, Mobile UX, Creative Direction, Motion Design, Art Direction, Interactive UI, Storytelling, Stakeholder Interviews, Touchscreens
Design Partner
2017 - PRESENT
Jackrabbot
- Contributed to the UX/UI designs for an internet of things (IoT) security platform.
- Captured and analyzed business requirements from the client.
- Produced UI screens and UX guidelines for several clients.
- Made written requirements for a voice user interface (VUI).
- Produced example dialog flows for an AI assistant.
Technologies: Monday.com, Jira, Confluence, Visio, InVision, Sketch, Design, Conversation, Conversational Design, Web Design, Interaction Design (IxD), Responsive Web Design (RWD), User Experience (UX), Prototyping, UI Design, Figma, Wireframing, Product Design, User Interface (UI), Web App UX, Web App UI, Web UI Design, UX Wireframes, Layout Design, Blogs, Brand Design, Adobe Creative Suite, Sketch 2, Customer Journeys, Rapid Prototyping, User Testing, Customer Analysis, Data Visualization, Design Systems, Dashboards, High-fidelity Mockups, Web UI, Mobile Design, B2B, Visual Design, Web UX Design, Click-through Rates (CTR), Email Marketing, Email Automation, Conversion Rate, Conversion Rate Optimization (CRO), Atlassian, Atlassian Suite, Service Design, Customer Experience, Design Strategy, Value Proposition Design, Ideation Workshops, User Flows, Strategic Design, UX Testing, Design Thinking, Animation, Infographs, Logotype, Color Palettes, Style Guides, Logo Design, Collateral Design, B2C, Consumer-facing Product Design, Digital Product Design, Shopify, eCommerce UI, Web UX, Finance, Brand Strategy, User Experience Design, UX Design, Management, Research, Sound & Track Creation, Sound Design, Dashboard Design, Illustration, Marketing Collateral Development, Facebook Ads, Landing Page Designer, Social Media Campaigns, Advertisement Design, Mobile UI Design, Mobile UX Design, UX Strategy, SaaS, Customer Portals, Design Workshops, Design Production, UX Research, Business to Business (B2B), Healthcare, Kanban, Minimum Viable Product (MVP), MVP Design, User Journeys, Icon Design, Marketing Materials, Mobile App Design, iOS, User Journey Maps, User Personas, Responsive Development, Storyboarding, Sitemaps, Mobile Apps, Android, eCommerce UX, B2B Designer, Agile, Internet of Things (IoT), React, React Native, Adobe Illustrator, Interviews, User Interviews, User Experience Strategy, App Design, UX Audits, UI Audits, Graphics, Social Media, PowerPoint Design, Marketing Communications (MarCom), Communication Strategy, Communication, Microsoft Teams, Presentations, Microsoft Outlook, Microsoft Yammer, Canva, Communication Design, Digital Communication, Mail, SharePoint, Video Editing, Mobile UI, Mobile UX, Creative Direction, Art Direction, Interactive UI, Storytelling, Stakeholder Interviews, Interior Design
Consultant, Research and Data Analysis
2022 - 2022
UFC
- Consulted on a project for UFC as part of my MBA studies at the University of Cambridge.
- Pitched various ideas to expand their business, where the concept of geography was chosen as the project.
- Analyzed relevant data from African countries to support the decision about where to open the next performance institute.
Technologies: SPSS, Microsoft Excel, Tableau
Global Head of Research and Experience Design
2022 - 2022
CoinFLEX
- Worked for AMM+ and created the profile dashboard, design system (overseeing the team led by Carrie Cheung, Yico Yan Yi, and Happy Jiang), and the wallet and history (overseeing the team led by Carrie Cheung, Yico Yan Yi, and Happy Jiang).
- Built the brand guidelines for Armored Things and oversaw the design system for CoinFLEX.
- Contributed to problem framing, customer journeys, personas, affinity maps, interviews, focus groups, observations/insights, workshops, wireframes, and prototypes.
Technologies: Adobe Experience Design (XD), Sketch, Figma, Adobe After Effects, Design, Blockchain, Branding, Web Design, Interaction Design (IxD), Responsive Web Design (RWD), User Experience (UX), Prototyping, UI Design, UX Design, Web App Design, Wireframing, Product Design, User Interface (UI), Web App UX, Web App UI, Web UI Design, UX Wireframes, Layout Design, Blogs, Brand Design, Adobe Creative Suite, Sketch 2, Non-fungible Tokens (NFT), Customer Journeys, Rapid Prototyping, Product Strategy, Customer Analysis, Data Visualization, Design Systems, Dashboards, High-fidelity Mockups, Web UI, Mobile Design, B2B, Visual Design, Web UX Design, Search Engine Optimization (SEO), Email Marketing, Conversion Rate, Conversion Rate Optimization (CRO), Atlassian, Atlassian Suite, Service Design, Customer Experience, Design Strategy, Value Proposition Design, Ideation Workshops, User Flows, Strategic Design, Responsive Web Apps, Native Mobile Apps, Loyalty Programs, Enterprise Loyalty Programs, UX Testing, Conversational UI, Conversational UX, Design Thinking, Animation, Logotype, Color Palettes, Style Guides, Logo Design, Collateral Design, B2C, Consumer-facing Product Design, Digital Product Design, Web UX, Finance, Creative Director, User Experience Design, Management, Research, Dashboard Design, Illustration, Landing Page Designer, Social Media Campaigns, Advertisement Design, Mobile UI Design, Mobile UX Design, UX Strategy, SaaS, Customer Portals, Design Workshops, Design Production, UX Research, Business to Business (B2B), Kanban, Content Management Systems (CMS), Minimum Viable Product (MVP), MVP Design, User Journeys, Marketing Materials, Mobile App Design, iOS, User Journey Maps, User Personas, Responsive Development, Storyboarding, Sitemaps, Mobile Apps, Android, B2B Designer, Agile, Adobe Illustrator, Interviews, User Interviews, User Experience Strategy, App Design, UX Audits, UI Audits, Graphics, Social Media, PowerPoint Design, Marketing Communications (MarCom), Communication Strategy, Communication, Microsoft Teams, Presentations, Microsoft Outlook, Microsoft Yammer, Canva, Communication Design, Digital Communication, Mail, SharePoint, Video Editing, Mobile UI, Mobile UX, Creative Direction, Motion Design, Art Direction, Interactive UI, Storytelling, Stakeholder Interviews, Touchscreens
Global Lead, Strategy and Design Management, Customer Value
2021 - 2022
HSBC Hong Kong
- Produced strategic solutions and creative concepts to improve the financial management customer experience for HK and the UK.
- Managed the largest design team in the digital department in HK.
- Drafted and governed the initial Global Voice guidelines. Performed user testing of the HK, CN, and UK chat modules.
Technologies: Voice User Interfaces (VUI), Voice, Chatbot Conversation Design, Design, Conversation, Chatbots, Conversational Design, Web Design, Interaction Design (IxD), User Experience (UX), UX Design, Product Design, Blogs, Adobe Creative Suite, Customer Journeys, Rapid Prototyping, Product Strategy, Customer Analysis, Data Visualization, Click-through Rates (CTR), Atlassian, Atlassian Suite, Service Design, Customer Experience, Value Proposition Design, Ideation Workshops, User Flows, Conversational UX, Design Thinking, Animation, Color Palettes, Style Guides, B2C, Consumer-facing Product Design, Digital Product Design, Web UX, Finance, Design Management, User Interface (UI), User Experience Design, UI Design, Management, Research, Dashboard Design, Landing Page Designer, Mobile UI Design, Mobile UX Design, UX Strategy, SaaS, Customer Portals, Design Workshops, Design Production, UX Research, Business to Business (B2B), Kanban, User Journeys, Marketing Materials, Mobile App Design, iOS, User Journey Maps, Responsive Development, Storyboarding, Sitemaps, Mobile Apps, Android, B2B Designer, Agile, Interviews, User Interviews, User Experience Strategy, App Design, UX Audits, UI Audits, Graphics, PowerPoint Design, Marketing Communications (MarCom), Communication Strategy, Communication, Microsoft Teams, Presentations, Microsoft Outlook, Microsoft Yammer, Communication Design, Digital Communication, Mail, SharePoint, Video Editing, Mobile UI, Mobile UX, Creative Direction, Motion Design, Interactive UI, Storytelling, Stakeholder Interviews
Global Lead, UX and Digital Product Design, Conversational Banking
2019 - 2021
HSBC
- Held a global lead management position with a focus on conversational banking. Led a design team in HK and mainland China as part of "digital as a channel."
- Managed the HK and Mainland China-based design team within digital channels, led user research and design activities, and oversaw the production of conceptual and strategic projects.
- Created the global guidelines and standards for conversational banking, collaborated with business partners across departments and the APAC region, and supported the implementation of a design thinking approach in the organization.
- Handled projects in HK, building markets to produce the right conversational banking experience on a global scale and designing the chat experience (HK; Remote, UK; and Kuala Lumpur, MY).
- Produced the guidelines and design standards for conversational banking globally.
Technologies: Jira, InVision, Sketch, Design, Smart TV, Web Design, Interaction Design (IxD), Responsive Web Design (RWD), Webflow, User Experience (UX), Prototyping, UI Design, UX Design, Web App Design, Wireframing, Product Design, User Interface (UI), Web App UX, Web App UI, Web UI Design, UX Wireframes, Layout Design, Graphic Design, Brand Design, Adobe Creative Suite, Sketch 2, Customer Journeys, Rapid Prototyping, User Testing, Product Strategy, Customer Analysis, Landing Page Design, Data Visualization, Design Systems, Dashboards, High-fidelity Mockups, Web UI, Mobile Design, B2B, Visual Design, Websites, Web UX Design, Click-through Rates (CTR), Email Marketing, Email Automation, Optimization, Conversion Rate Optimization (CRO), Atlassian, Atlassian Suite, Service Design, Customer Experience, Design Strategy, Value Proposition Design, Ideation Workshops, User Flows, Strategic Design, Responsive Web Apps, Native Mobile Apps, Loyalty Programs, Enterprise Loyalty Programs, Conversational Design, UX Testing, Conversational UI, Conversational UX, Design Thinking, Color Palettes, Style Guides, Logo Design, B2C, Consumer-facing Product Design, Digital Product Design, Web UX, Finance, Creative Director, Design Management, User Experience Design, Management, Research, Dashboard Design, Figma, Landing Page Designer, Mobile UI Design, Mobile UX Design, UX Strategy, SaaS, Customer Portals, Design Workshops, Design Production, UX Research, Business to Business (B2B), Kanban, User Journeys, Marketing Materials, Mobile App Design, iOS, User Journey Maps, User Personas, Responsive Development, Storyboarding, Sitemaps, SaaS Design, Mobile Apps, Android, B2B Designer, Agile, Adobe Illustrator, Interviews, User Interviews, User Experience Strategy, App Design, UX Audits, UI Audits, Graphics, PowerPoint Design, Marketing Communications (MarCom), Communication Strategy, Communication, Microsoft Teams, Presentations, Microsoft Outlook, Microsoft Yammer, Communication Design, Digital Communication, Mail, SharePoint, Video Editing, Mobile UI, Mobile UX, Creative Direction, Motion Design, Art Direction, Interactive UI, Storytelling, Stakeholder Interviews, Museums & Exhibits, Event Branding
Lead Consultant, Voice User Interface Design and Business Analysis
2018 - 2018
Frederik Goossens
- Handled requirement writing and managed the backlog related to voice user interfaces (VUI).
- Conducted workshops and advisory around VUI research and design.
- Contributed to development and business analysis support and follow-up.
Technologies: Axure RP Pro, Sketch, Adobe Audition, Microsoft Excel, Monday.com
Lead Designer, Digital Product Design
2017 - 2018
Armored Things
- Handled the UX and UI design for a new IoT device scanning platform and several visual design tasks to support the pitch deck and technical presentation.
- Took charge of information architecture, producing interactive prototypes, UX design, and UI design.
- Contributed to end-to-end design delivery from concept prototyping to software design.
Technologies: Diagrams, Visual Design, Wireframing, User Interface (UI), User Experience (UX)
Lead Digital Business Analyst
2017 - 2017
HSBC
- Focused on business analysis and content management in the area of secure access to online banking in the APAC region.
- Researched and generated requirements definition and scoping of business analysis activities for new initiatives with in-country and global teams.
- Oversaw the production of the digital analysis deliverables through agile and user-centered design activities and secured approval from stakeholders as required.
- Collaborated with business partners and across departments and regions.
Technologies: Jira, Atlassian, Microsoft Excel, Confluence, Design, Web Design, Interaction Design (IxD), User Experience (UX), UX Design, Product Design, Blogs, Adobe Creative Suite, User Testing, Customer Analysis, Data Visualization, Visual Design, Websites, Search Engine Optimization (SEO), Click-through Rates (CTR), Optimization, Atlassian Suite, Service Design, Value Proposition Design, User Flows, Strategic Design, Responsive Web Apps, UX Testing, Animation, Color Palettes, Logo Design, B2C, Consumer-facing Product Design, Digital Product Design, Web UX, Finance, User Interface (UI), User Experience Design, UI Design, Management, Research, Dashboard Design, Landing Page Designer, Mobile UI Design, Mobile UX Design, UX Strategy, SaaS, Customer Portals, Design Workshops, Design Production, UX Research, Business to Business (B2B), Kanban, User Journeys, Marketing Materials, Mobile App Design, iOS, User Journey Maps, Responsive Development, Sitemaps, SaaS Design, Mobile Apps, Android, B2B Designer, Agile, Interviews, User Interviews, User Experience Strategy, App Design, Graphics, PowerPoint Design, Marketing Communications (MarCom), Communication Strategy, Communication, Microsoft Teams, Presentations, Microsoft Outlook, Microsoft Yammer, Communication Design, Digital Communication, Mail, SharePoint, Video Editing, Mobile UI, Mobile UX, Storytelling, Stakeholder Interviews
Senior User Experience Designer
2016 - 2017
HeathWallace (Mirum)
- Served as a consultant with a focus on business analysis and UX. Worked on several digital transformation projects for multinational clients in the finance industry in Hong Kong and Sydney (AU).
- Captured and analyzed business requirements from the client.
- Visualized, defined, and presented research results, concepts, and solutions.
- Planned, managed, and coordinated the UX delivery process across the project lifecycle.
- Collaborated with clients and stakeholders to ensure activities, deliverables, and timelines were in line with expectations.
Technologies: Jira, Atlassian, Sketch, Microsoft PowerPoint, Microsoft Excel, Adobe Photoshop, Confluence, Axure RP Pro, Design, Web Design, Interaction Design (IxD), Responsive Web Design (RWD), eCommerce, User Experience (UX), Prototyping, UI Design, UX Design, Web App Design, Wireframing, Product Design, User Interface (UI), Web App UX, Web App UI, Web UI Design, UX Wireframes, Layout Design, Blogs, Graphic Design, Brand Design, Forum Design, Adobe Creative Suite, Sketch 2, Illustrator CC, Customer Journeys, Rapid Prototyping, User Testing, Customer Analysis, Landing Page Design, Data Visualization, Design Systems, Dashboards, High-fidelity Mockups, Web UI, Mobile Design, B2B, Visual Design, Websites, Web UX Design, Click-through Rates (CTR), Email Marketing, Email Design, Optimization, Conversion Rate Optimization (CRO), Atlassian Suite, Service Design, Customer Experience, Design Strategy, Value Proposition Design, Ideation Workshops, User Flows, Strategic Design, Responsive Web Apps, Native Mobile Apps, Loyalty Programs, UX Testing, Design Thinking, Animation, Logotype, Color Palettes, Style Guides, Logo Design, Collateral Design, B2C, Consumer-facing Product Design, Digital Product Design, eCommerce UI, Web UX, Finance, Brand Strategy, User Experience Design, Management, Research, Dashboard Design, Illustration, Marketing Collateral Development, Facebook Ads, Figma, Landing Page Designer, Mobile UI Design, Mobile UX Design, UX Strategy, SaaS, Customer Portals, Design Workshops, Design Production, UX Research, Business to Business (B2B), Kanban, Content Management Systems (CMS), Minimum Viable Product (MVP), MVP Design, User Journeys, Marketing Materials, Mobile App Design, iOS, User Journey Maps, Responsive Development, Storyboarding, Sitemaps, SaaS Design, Mobile Apps, Android, B2B Designer, Agile, React, React Native, Adobe Illustrator, Interviews, User Interviews, User Experience Strategy, App Design, UI Audits, Graphics, Social Media, PowerPoint Design, Marketing Communications (MarCom), Communication Strategy, Communication, Microsoft Teams, Presentations, Microsoft Outlook, Microsoft Yammer, Canva, Communication Design, Digital Communication, Mail, SharePoint, Video Editing, Mobile UI, Mobile UX, Motion Design, Art Direction, Interactive UI, Storytelling, Stakeholder Interviews, Touchscreens, Event Branding
Digital Customer Experience Specialist
2015 - 2016
BT (British Telecommunications)
- Served in a UX and business analysis management role within the "BT consumer" team, which is part of the largest digital transformation program ever undertaken by BT.
- Translated business goals into feasible digital solutions through business analysis, defining and prioritizing requirements, and specifying process flows.
- Managed the definition of the technical requirements and followed up on the UX and design team for some of the core modules of My BT (customer-facing) and a completely new customer support system (back-office).
- Identified product ideas and improvements through user research and stakeholder meetings.
- Collaborated with tech teams throughout the software development process to ensure delivery of a usable, feasible, and viable product.
Technologies: Jira, Atlassian, Microsoft PowerPoint, Microsoft Excel, Microsoft Visio, Axure RP Pro, Design, Web Design, Interaction Design (IxD), eCommerce, User Experience (UX), Prototyping, UI Design, UX Design, Web App Design, Wireframing, Product Design, User Interface (UI), Web App UX, Web App UI, Web UI Design, UX Wireframes, Layout Design, Graphic Design, Brand Design, Adobe Creative Suite, Sketch 2, Illustrator CC, Customer Journeys, Rapid Prototyping, User Testing, Customer Analysis, Landing Page Design, Data Visualization, Design Systems, Dashboards, High-fidelity Mockups, Mobile Design, B2B, Visual Design, Websites, Web UX Design, Search Engine Optimization (SEO), Click-through Rates (CTR), Email Marketing, Email Design, Email Automation, Optimization, Conversion Rate Optimization (CRO), Atlassian Suite, Service Design, Customer Experience, Design Strategy, Value Proposition Design, Ideation Workshops, User Flows, Strategic Design, Responsive Web Apps, Loyalty Programs, Enterprise Loyalty Programs, UX Testing, Design Thinking, Animation, Color Palettes, Style Guides, Logo Design, B2C, Consumer-facing Product Design, Digital Product Design, Web UX, Finance, User Experience Design, Management, Research, Dashboard Design, Landing Page Designer, Mobile UI Design, Mobile UX Design, UX Strategy, SaaS, Customer Portals, Design Workshops, Design Production, UX Research, Business to Business (B2B), Kanban, User Journeys, Marketing Materials, Mobile App Design, iOS, User Journey Maps, Responsive Development, Storyboarding, Sitemaps, Mobile Apps, Android, B2B Designer, Agile, Adobe Illustrator, Interviews, User Interviews, User Experience Strategy, App Design, UX Audits, UI Audits, Graphics, PowerPoint Design, Marketing Communications (MarCom), Communication Strategy, Communication, Microsoft Teams, Presentations, Microsoft Outlook, Microsoft Yammer, Communication Design, Digital Communication, Mail, SharePoint, Video Editing, Mobile UI, Mobile UX, Art Direction, Interactive UI, Storytelling, Stakeholder Interviews
Information Architect
2014 - 2015
Duke & Grace
- Acted as a user experience consultant and researcher, primarily focusing on banks and financial institutions.
- Defined and prioritized the product backlog. Worked on wireframing and prototyping.
- Identified ideas and UX improvements through user research and stakeholder interviews.
Technologies: Jira, Atlassian, Apple Keynote, Adobe Photoshop, Adobe InDesign, Axure RP Pro, Design, WordPress, Branding, Web Design, Interaction Design (IxD), Responsive Web Design (RWD), eCommerce, User Experience (UX), Prototyping, UI Design, UX Design, Web App Design, Wireframing, Product Design, User Interface (UI), Web App UX, Web App UI, Web UI Design, UX Wireframes, Layout Design, Blogs, Graphic Design, Brand Design, Forum Design, Adobe Creative Suite, Sketch 2, Illustrator CC, Customer Journeys, Rapid Prototyping, User Testing, Customer Analysis, Landing Page Design, Data Visualization, Design Systems, High-fidelity Mockups, Web UI, Mobile Design, B2B, Visual Design, Websites, Web UX Design, Search Engine Optimization (SEO), Click-through Rates (CTR), Email Marketing, Email Design, Email Automation, Optimization, Conversion Rate, Conversion Rate Optimization (CRO), Atlassian Suite, Service Design, Customer Experience, Design Strategy, Value Proposition Design, Ideation Workshops, User Flows, Strategic Design, Responsive Web Apps, Native Mobile Apps, Loyalty Programs, UX Testing, Design Thinking, Animation, Logotype, Color Palettes, Style Guides, Logo Design, Collateral Design, B2C, Consumer-facing Product Design, Digital Product Design, Shopify, eCommerce UI, Web UX, Finance, Brand Strategy, User Experience Design, Research, Dashboard Design, Illustration, Marketing Collateral Development, Facebook Ads, Landing Page Designer, Social Media Campaigns, Advertisement Design, Mobile UI Design, Mobile UX Design, UX Strategy, SaaS, Customer Portals, Design Workshops, Design Production, UX Research, Business to Business (B2B), Healthcare, Kanban, Content Management Systems (CMS), Minimum Viable Product (MVP), MVP Design, User Journeys, Icon Design, Marketing Materials, Mobile App Design, iOS, User Journey Maps, User Personas, Responsive Development, Storyboarding, Sitemaps, SaaS Design, Mobile Apps, Android, eCommerce UX, B2B Designer, Agile, Adobe Illustrator, Interviews, User Interviews, User Experience Strategy, App Design, UX Audits, UI Audits, Graphics, PowerPoint Design, Marketing Communications (MarCom), Communication Strategy, Communication, Microsoft Teams, Presentations, Microsoft Outlook, Microsoft Yammer, Canva, Communication Design, Digital Communication, Mail, SharePoint, Video Editing, Mobile UI, Mobile UX, Creative Direction, Motion Design, Art Direction, Interactive UI, Storytelling, Stakeholder Interviews, Museums & Exhibits, Touchscreens, Event Branding, Interior Design
Co-founder
2012 - 2014
Noovigo
- Created a web service to collect premium used clothing from consumers and a webshop where we sold high-quality second-hand clothing.
- Developed and defined the product concept, strategy, and vision.
- Analyzed customers, products, markets, and competitors.
- Produced the user experience and product requirements documents.
- Analyzed and assessed vendors, including eCommerce systems, CMS modules, and payment solutions.
- Provided technical support during the product's development process.
- Oversaw CMS and content management (OpenCart and WordPress).
Technologies: OpenCart, Adobe Photoshop, Adobe InDesign, Design, Branding, Web Design, Interaction Design (IxD), Responsive Web Design (RWD), eCommerce, User Experience (UX), Prototyping, UI Design, UX Design, Web App Design, Wireframing, Product Design, User Interface (UI), Web App UX, Web App UI, Web UI Design, UX Wireframes, Layout Design, Blogs, Graphic Design, Brand Design, Forum Design, Adobe Creative Suite, Illustrator CC, Customer Journeys, Rapid Prototyping, User Testing, Product Strategy, Customer Analysis, Landing Page Design, Data Visualization, Design Systems, High-fidelity Mockups, Web UI, Mobile Design, B2B, Visual Design, Websites, Web UX Design, Search Engine Optimization (SEO), Click-through Rates (CTR), Email Design, Email Marketing Automation, Email Automation, Optimization, Conversion Rate, Conversion Rate Optimization (CRO), Atlassian, Atlassian Suite, Service Design, Customer Experience, Design Strategy, Value Proposition Design, Ideation Workshops, User Flows, Strategic Design, Responsive Web Apps, UX Testing, Design Thinking, Animation, Logotype, Color Palettes, Style Guides, Logo Design, Collateral Design, B2C, Consumer-facing Product Design, Digital Product Design, eCommerce UI, Web UX, Brand Strategy, User Experience Design, Research, Dashboard Design, Illustration, Marketing Collateral Development, Facebook Ads, Landing Page Designer, Social Media Campaigns, Advertisement Design, Mobile UI Design, Mobile UX Design, UX Strategy, SaaS, Customer Portals, Design Workshops, Design Production, UX Research, Business to Business (B2B), Healthcare, Kanban, Content Management Systems (CMS), Minimum Viable Product (MVP), MVP Design, User Journeys, Icon Design, Marketing Materials, Mobile App Design, iOS, User Journey Maps, User Personas, Responsive Development, Storyboarding, Sitemaps, SaaS Design, Mobile Apps, Android, eCommerce UX, B2B Designer, Agile, Adobe Illustrator, Interviews, User Interviews, User Experience Strategy, App Design, UX Audits, UI Audits, Graphics, Social Media, PowerPoint Design, Marketing Communications (MarCom), Communication Strategy, Communication, Microsoft Teams, Presentations, Microsoft Outlook, Microsoft Yammer, Canva, Communication Design, Digital Communication, Mail, SharePoint, Video Editing, Mobile UI, Mobile UX, Creative Direction, Motion Design, Art Direction, Interactive UI, Storytelling, Stakeholder Interviews, Museums & Exhibits, Touchscreens, Event Branding, Interior Design
Other Experience
Education
2020 - 2022
MBA in Business
University of Cambridge - Cambridge, England
2011 - 2012
Master of Management Degree in Innovation and Entrepreneurship
University of Antwerp: Antwerp Management School - Belgium
2007 - 2011
Bachelor of Science Degree in Commercial Sciences
Ghent University: University College Ghent - Belgium
Certifications
AUGUST 2019 - PRESENT
Human Centered Design
Hyper Island
APRIL 2018 - PRESENT
Foundations in Design Thinking
IDEO U - Online
JANUARY 2016 - PRESENT
Certificate in Business Analysis Practice
BCS, The Chartered Institute for IT - UK
DECEMBER 2015 - PRESENT
UX Certified
Nielsen Normal Group - UK
OCTOBER 2015 - PRESENT
Certified Scrum Product Owner
Scrum Alliance - UK