George Barbu
Designer
Location
Bucharest, Romania
Toptal Member Since
April 17, 2019
George is a UI/UX designer with 9+ years of experience designing user-centered interfaces for tech startups. Using design thinking methodologies and following a human-centered approach to design, he bases his design work on a deep understanding of end users' needs. George combines his technical expertise with a user-first perspective to create designs that drive business results and keep users engaged.
George is available for hire
Hire George
Work Experience
2014 - PRESENT
UI/UX Designer
Freelance Work
- Worked on web and mobile products with clients around the world from different industries before specializing.
- Utilized a systematic UI/UX design process that ensures a high level of success for each project delivered.
- Worked and communicated with product owners daily, gathering precise business requirements.
- Researched and analyzed competition and users to highlight strengths and weaknesses of products to make more informed decisions about product strategy.
- Generated wireframes, interactive prototypes (InVision), and high-fidelity visual UI design mockups (Adobe XD).
- Designed MVPs for web and mobile apps to help clients raise funding.
Technologies: ProtoPie, InVision, Adobe Creative Suite, Adobe Experience Design (XD), Figma, Web App Design, Mobile App Design, Visual Design, UI Design, UX Design, MVP Design, Product Design, B2B, Dashboards, Design Thinking, Mockups, Mobile Mockups, High-fidelity Mockups, Low-fidelity Mockups, Web Design, Mobile UX Design, Design Systems, User Journeys, User Stories, User Personas, Human-centered Design (HCD), User Scenarios, UX Audits, Best Practices in Design, UI Components, B2B2C, Business to Business to Consumer (B2B2C), UI Style Guides, Branding, Responsive Web Design (RWD), User Testing, Usability Testing, Product Roadmaps, Feature Prioritization, Layout Design, Landing Pages, Blockchain, UI Animation, UX Strategy, Design Guidelines, User Experience Strategy, User Experience Design, Interactive Design, Interactive Prototypes, Landing Page Design, Mobile Money, Startups, Dashboard Design, Accessibility
2022 - 2023
Senior UX/UI Designer
Residential IoT via Toptal
- Designed a mobile app that lets users connect and control multiple smart home IoT devices.
- Recreated the information architecture of the mobile app to improve the user experience when the users control and monitor their connected smart home devices.
- Designed a new user-friendly experience for the mobile app to allow the current users to easily use the connected devices' main functionalities.
- Created a scalable design system for the mobile app to allow the integration of new features and products faster and easier.
- Conducted user research to discover the real needs and desires of the users.
- Conducted A/B testing and usability testing to move on with the best possible solution and used an iterative approach to improve the designs based on the results found.
Technologies: UX Design, iOS, Android, UI Design, Prototyping, Design Systems, Mobile App Design, A/B Testing, Sketch 4, Sketch, Figma, App Design, App UI, Smart Homes, Smart Home Technology, Internet of Things (IoT), User Interface (UI), User Experience (UX), User Experience Design, User Experience Strategy, User-centered Design (UCD), Human-centered Design (HCD), Design, Design Thinking, Mobile, Mobile UI, Mobile UX, Mobile UX Design, Mobile UI Design, Mobile App UI, Mobile Apps, iOS App Design, Mobile Design, Mobile-first Design, UX Research, User Flows, Information Architecture (IA), UX Wireframes, Mockups, User Testing, Usability Testing, Product Roadmaps, Feature Prioritization, Layout Design, UI Animation, UX Strategy, Design Guidelines, Interactive Design, Interactive Prototypes, Accessibility
2019 - 2020
Lead UI/UX Designer
Finfirst via Toptal
- Created the web app user interface and user experience for SMEs to see multiple bank options for the loan.
- Designed the mobile app for SMEs and consumers to easily apply for a loan, allowing them to see multiple bank options with one loan application.
- Enabled the website front-end to increase brand authority and conversions.
- Increased user engagement and improved the loan application process resulting in more than 30 million dollars in the loan application process.
Technologies: Adobe Experience Design (XD), Web App Design, Mobile App Design, Visual Design, UI Design, UX Design, MVP Design, Product Design, B2C, Design Thinking, Mockups, Mobile Mockups, High-fidelity Mockups, Low-fidelity Mockups, Web Design, Mobile UX Design, User Journeys, User Stories, User Personas, Human-centered Design (HCD), User Scenarios, UX Audits, Best Practices in Design, UI Components, B2B2C, Business to Business to Consumer (B2B2C), UI Style Guides, Branding, Responsive Web Design (RWD), User Testing, Usability Testing, Product Roadmaps, Feature Prioritization, Layout Design, Landing Pages, UX Strategy, Design Guidelines, User Experience Strategy, User Experience Design, Interactive Design, Interactive Prototypes, Landing Page Design, Mobile Money, Startups, Dashboard Design
2019 - 2019
UI/UX Designer
Dexter via Toptal
- Designed the user experience and user interface for both mobile and web products.
- Built a brand identity guide, including typography, colors, and other assets.
- Created user stories based on data gathered in the user research.
- Designed prototypes to test the usability of the digital products, and I created and made adjustments based on the results.
Technologies: Adobe Experience Design (XD), Web App Design, Mobile App Design, Visual Design, UI Design, UX Design, MVP Design, Product Design, B2C, Design Thinking, Mockups, Mobile Mockups, High-fidelity Mockups, Low-fidelity Mockups, Mobile UX Design, User Journeys, User Stories, User Personas, Human-centered Design (HCD), User Scenarios, UX Audits, Best Practices in Design, UI Components, B2B2C, Business to Business to Consumer (B2B2C), UI Style Guides, Branding, Decentralized Finance (DeFi), Responsive Web Design (RWD), Product Roadmaps, Feature Prioritization, Layout Design, Blockchain, UX Strategy, Design Guidelines, User Experience Strategy, User Experience Design, Interactive Design, Interactive Prototypes, Startups, Dashboard Design
2019 - 2019
UI/UX Designer
Renki via Toptal
- Designed a mobile app for tenants to request help and for the landlords to manage their properties easier.
- Built a brand identity guide, including colors and typography, logo, and other assets.
- Created a list of features to help each type of user to achieve their goals that resulted from the user research and interviews I did.
- Designed a user flow and organized the information to create a seamless user experience for each type of user.
- Made a prototype to test the mobile app's usability and make the adjustments based on the results.
Technologies: Adobe Experience Design (XD), Mobile App Design, Visual Design, UI Design, UX Design, MVP Design, Product Design, B2C, Design Thinking, Mockups, Mobile Mockups, High-fidelity Mockups, Low-fidelity Mockups, Mobile UX Design, User Journeys, User Stories, User Personas, Human-centered Design (HCD), User Scenarios, UX Audits, Best Practices in Design, UI Components, UI Style Guides, Branding, Feature Prioritization, Layout Design, UX Strategy, Design Guidelines, User Experience Strategy, User Experience Design, Interactive Design, Interactive Prototypes, Startups
2018 - 2019
UI/UX Designer
Kriptomat
- Participated in usability studies and tested the web application.
- Improved the user experience of the web application.
- Collaborated and communicated with the CEO and project manager daily, giving updates.
- Researched users and competitors to gather more information and make better decisions when designing the product.
- Applied the entire user-centered design process from analysis, requirements refinement, user research, ideation, information architecture design, prototyping, usability testing, visual design, and interaction daily.
- Created a usable and intuitive mobile application.
- Worked hands-on with the development team daily to ensure an accurate design implementation.
Technologies: ProtoPie, InVision, Adobe Creative Suite, Adobe Experience Design (XD), Mobile App Design, Visual Design, UI Design, UX Design, MVP Design, Product Design, B2C, Design Thinking, Mockups, Mobile Mockups, High-fidelity Mockups, Low-fidelity Mockups, Mobile UX Design, User Journeys, User Stories, User Personas, Human-centered Design (HCD), User Scenarios, UX Audits, Best Practices in Design, UI Components, UI Style Guides, User Testing, Usability Testing, Product Roadmaps, Feature Prioritization, Layout Design, Landing Pages, Blockchain, UI Animation, UX Strategy, Design Guidelines, User Experience Strategy, User Experience Design, Interactive Design, Interactive Prototypes, Landing Page Design, Startups
2014 - 2015
UI/UX Designer
Appy Ventures
- Worked on a range of web and mobile applications, from business apps to gardening apps.
- Created sketches, wireframes, prototypes, and high-fidelity mockups.
- Designed and redesigned different web and mobile applications.
- Developed a gardening app that won two industry awards and has over 400,000 downloads globally.
Technologies: InVision, Adobe Fireworks, Adobe Photoshop, Visual Design, UI Design, UX Design, Product Design, B2C, Design Thinking, Mockups, Mobile Mockups, High-fidelity Mockups, Low-fidelity Mockups, Web Design, Mobile UX Design, User Journeys, UX Audits, Best Practices in Design, UI Components, UI Style Guides, Layout Design, UX Strategy, Design Guidelines, User Experience Strategy, Interactive Design, Interactive Prototypes, Startups, Dashboard Design
