Gian Carlo Mata
Verified Expert in Design
Designer
Quezon City, NCR, Philippines
Toptal member since March 9, 2026
Carlo is a brand strategist and creative director who transforms businesses through compelling identity systems and conversion-driven digital experiences. He has over 20 years of global experience working with brands such as Puma, Clarks, and Levi’s. Carlo helps startups and growing brands clarify their positioning, elevate perception, and translate strategy into impactful and consistent marketing campaigns and high-performing websites.
Portfolio
Experience
- Branding - 20 years
- Adobe Photoshop - 20 years
- Creative Direction - 20 years
- Brand Strategy - 16 years
- SketchUp Pro - 15 years
- Canva - 6 years
- Figma - 6 years
- Wix - 6 years
Tools
- Adobe Photoshop
- Canva
- SketchUp Pro
- Wix
Work Experience
Creative Director
Virtual B2B Solutions
- Developed complete brand identities for startups and SMEs, including logos, brand guidelines, and ready-to-use marketing templates.
- Designed and developed SEO-optimized websites using Wix and Figma to enhance visibility and organic traffic.
- Directed cross-functional teams to deliver product launches, press campaigns, and strategic marketing initiatives that strengthened brand positioning and market presence.
Co-founder and CEO
Rogimed Philippines
- Co-founded Rogimed and led the development of a telemedicine platform connecting healthcare professionals with patients.
- Spearheaded UI/UX strategy and app design using Figma, overseeing wireframing, prototyping, and visual direction for two applications under development.
- Managed cross-functional teams of local and international developers while driving branding, marketing assets, and operational strategy.
Director of Retail, Training, and Projects
Clarks
- Led retail operations and brand execution across 24 countries, overseeing 100+ partner stores and 200+ concessions in the Middle East and Africa.
- Designed and managed Clarks boutiques and shop-in-shops, overseeing end-to-end store planning, including CAD drafting, 3D modeling, costing, vendor coordination, construction, and visual merchandising to ensure global standards.
- Rolled out regional sales training, brand directives, trade marketing strategies, and bi-annual product launches to drive commercial growth and franchise alignment.
Trade Marketing Coordinator
Puma
- Managed and executed trade marketing campaigns across 400+ owned, franchise, and shop-in-shop retail locations across the region.
- Designed major marketing event setups using 3D mockups and walkthroughs using SketchUp Pro.
- Developed campaign collaterals, window displays, and in-store visual merchandising aligned with global brand directives.
Senior Visual Merchandiser
Al Madani Group
- Led visual merchandising strategy across the UAE, Oman, and Bahrain for Levi's, Dockers, Chevignon, Hang Ten, Gas Jeans, Naf Naf, and Blush, managing a team of 16 to ensure brand consistency.
- Delivered seasonal window displays and in-store concepts. Coordinated marketing production and supported store planning and major openings, including Dubai Mall’s largest Hang Ten store.
- Maintained visual merchandising standards across multiple international brands, ensuring consistent execution across stores.
Education
Master's Degree in Business Administration
University of Roehampton - London, UK
Bachelor's Degree in Nursing
De Los Santos STI College, Manila - Manila, Philippines
Bachelor's Degree in Information Technology
Informatics Computer Institute - Manila, Philippines
Certifications
Certificate in Information Technology
Zuitt Coding
Full-stack Web Developer (MERN Stack)
Zuitt Coding Bootcamp
Certificate in Computer Aided Design (CAD)
CADD Group Dubai
Skills
Tools
Adobe Photoshop, Canva, SketchUp Pro, Wix, Trello, Slack, Microsoft PowerPoint, Google Slides, AutoCAD, AutoCAD 3D, Adobe Illustrator, Microsoft Excel, Adobe Firefly, Git, Postman, Visio
Platforms
Figma
Languages
HTML, CSS, JavaScript
Other
Whisk AI, Veo, Nano Banana, ElevenLabs Solutions, Leadership, Team Management, Gemini, ChatGPT, Sora, Midjourney, Brand Strategy, Creative Direction, Website Redesign, Visual Assets, Marketing Strategy, Kling AI, Marketing Collateral Development, Creative Briefs, Branding, Web App UX, Web App UI, Digital Marketing Strategy, UI Design, UX Design, Web App Design, POS Displays, User Interface (UI), Web Design, Landing Page Design, User Experience Design, Visual Merchandising, Storytelling, Visual Storytelling, Team Leadership, Sales Training, Graphic Design, Mockups, 3D Mockups, Marketing Execution, Trade Marketing, Digital Marketing, 2D Mockups, Store Planning, 3D CAD, 3D Walkthroughs, Visual Design, Social Media, PowerPoint Design, Promotional Leaflets & Flyers, Design Systems, Product Design, Video Editing, Instructional Design, Advertising Design, Motion Design, Artificial Intelligence (AI), Creative Advertising, Creative Design, Social Media Design, Collateral Design, Print Design, Brand Identity, Color Palettes, Layout Design, Pitch Deck Design, Pitch Decks, Presentations, Brand Design, Brand Guidelines, Internal Communications, Presentation Design, Visual Brand Guidelines, Visual Identity, Brand Marketing, Marketing Design, Color Theory, Digital Design, PDF Design, Content Creation, Image to Vector, JPEG to Vector, Vector Illustration, Vector Design, CapCut, Strategy & Innovation, Project Management, Flow AI, User Experience (UX), B2B Marketing, Logo Design, Digital Transformation, Web App Development, Packaging, eCommerce, Responsive Web Apps, Prototyping, UI Prototyping, Marketing Training, Event Planning, User Journeys, Responsive Web Design (RWD), Video Scripts, Landing Pages, Finance, MERN Stack, Bootstrap, MongoDB, Node.js, Express.js, React, Full-stack Development, Nursing, Software Development, Data & Information Management, IT Administration, SEO Tools, AI Chatbots, Food Packaging, Menu Design, Wireframing, User-generated Content (UGC)
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