Goran Petkovic
Verified Expert in Design
Designer
Belgrade, Serbia
Toptal member since March 6, 2026
Goran is a product designer with 7+ years of experience and a Bachelor of Arts in interactive media design. He specializes in transforming ambitious ideas into seamless, user-centered products. Based in Belgrade, Serbia, Goran is renowned for his bold, intelligent design approach that delivers real results. His expertise in crafting experiences—not just screens—ensures that every product he works on is both exceptional and impactful.
Portfolio
Work Experience
Creative Director
Groteska Studio | Self-employed
- Designed and delivered end-to-end brand identity and product design for Iris Power, including logo, visual language, typography system, and UI components from concept to launch-ready assets.
- Architected the full visual identity and eCommerce UI/UX design for American Solar Distributors, creating a cohesive brand system and conversion-focused shopping experience tailored to the renewable energy market.
- Led full website and product design for Twilight.org, a crypto startup platform, translating complex blockchain concepts into intuitive, user-centered interfaces that balanced technical depth with accessible visual design.
- Designed the complete web presence and product UI for Motif.finance, establishing a distinctive brand voice and seamless user flows for a fintech/crypto audience, with a focus on trust, clarity, and engagement.
Product Designer
Bound AI
- Built an enterprise-grade design system deployed across multiple AI agents, such as loss run analysis, SOV processing, submission triage, and policy checking, ensuring consistency and accelerating delivery across Ardonagh's global operations.
- Designed end-to-end UX for an AI-powered insurance platform serving Ardonagh Specialty, one of the world's largest insurance broking groups, reducing submission turnaround from 24 hours to seconds at over 99% accuracy.
- Translated complex enterprise underwriting and broker workflows used by Ardonagh Specialty's global teams into zero-friction interfaces, contributing to a 65% reduction in manual processing costs.
- Unified 4–6 disconnected enterprise systems into a single command center platform, eliminating context switching for underwriters handling thousands of daily insurance submissions.
- Collaborated directly with insurance domain experts and engineering teams to design AI-native interfaces that maintained enterprise-grade reliability while dramatically improving usability at scale.
Product Designer
Freelance Clients
- Delivered end-to-end product design and branding solutions for 50+ clients across diverse industries, including fintech, eCommerce, energy, and tech startups, consistently translating complex briefs into compelling, user-centered digital experiences.
- Owned the full design lifecycle across freelance engagements from discovery and wireframing to high-fidelity UI, prototyping, and handoff, ensuring cohesive, launch-ready products aligned with each client's business goals.
- Built a reputation for bold, human-centered design 7+ years of independent practice, earning long-term client relationships through consistent delivery, strong visual identities, and measurable improvements to user experience.
UX/UI Designer
30Hills
- Led end-to-end product design for OTP Connect, the digital banking platform of OTP Group, which is one of Central and Eastern Europe's largest banking institutions with operations across 11 countries and millions of active users.
- Designed UX for A1 Telecom's digital products, serving millions of subscribers across A1's pan-European network spanning Austria, Bulgaria, Croatia, Serbia, and beyond.
- Delivered 0-to-1 product design across a portfolio of enterprise and high-growth clients, including Superhuman, WBESG, Minted Advisory, and JKP, owning the full design lifecycle from discovery to launch-ready handoff.
- Managed and mentored a team of 1–5 designers while simultaneously leading client-facing design work, maintaining delivery quality across multiple enterprise engagements in parallel.
- Collaborated directly with C-level stakeholders and cross-functional teams at enterprise clients to align design decisions with business objectives, technical constraints, and user needs.
Education
Bachelor of Arts Degree in Interactive Media Design
Metropolitan University, Faculty of Digital Arts - Belgrade, Serbia
Certifications
Framer Expert
Framer
Skills
Tools
Sketch, Photoshop CC, Illustrator CC, ProtoPie, Zeplin, FigJam, Autodesk Maya, Figma Make
Platforms
Figma, Webflow, Web, Mobile, WordPress, Android, iOS, MacOS, Amazon Web Services (AWS)
Industry Expertise
Real Estate
Other
Product Design, UX Design, UI Design, User Research, Framer, Branding, Information Architecture (IA), User Flows, User Interface (UI), Design Systems, Cryptocurrency, Data Visualization, High-fidelity Prototypes, Web App UX, Web App UI, Web App Design, User Experience (UX), SaaS Design, Design Thinking, Wireframing, Interface Design, Visual Design, SaaS, 0 to 1 Product Design, Dashboards, Digital Product Design, Artificial Intelligence (AI), User Experience Design, User Journeys, App Design, eCommerce, Web Design, Design Documentation, Business to Business (B2B), Presentation Design, Website Design, Motion Interaction, Logo Design, UX Branding, Fintech, Insurance Web Design, Digital Banking, Healthtech, Dashboard Design, Interaction Design (IxD), Dark UIs, Web3, Decentralized Finance (DeFi), Fintech Design, B2B, B2C, Responsive, Healthcare Software, UX Research, Mobile UI, Mobile UX, Marketplaces, Mobile App Design, User Interviews, Competitor Analysis & Profiling, Feature Planning, Component Libraries, Enterprise Application Design, Enterprise SaaS, AI Integration, Responsive Design, Desktop App Design, UX Analysis, Team Collaboration, Financial UX, Artificial Intelligence as a Service (AIaaS), UX Strategy, Prototyping, Mobile App UI, Healthcare Services, UX Audits, eCommerce Design, eCommerce UI, eCommerce UX, Responsive Web Design (RWD), MVP Design, eCommerce Marketing, Responsive Web Apps, Mobile Apps, Mobile UX Design, Rapid Prototyping, Onboarding, User Personas, Websites, Conversion Rate Optimization (CRO), Online Payments, Landing Page Design, AI Design, Atomic Design, Brand Strategy, Creative Design, Animation, 3D Animation, Blockchain, Longevity, User Testing, Booking Systems, Gamification, Kanban, Tools, Agile, Google Cloud, Full-stack, Scrum, Full-stack Design, Mockups, ChatGPT, No-code Development, Front-end, UI Animation, SEO Tools, Mobile Payments, Real Estate Web Design
Experience
- Figma - 7 years
- Branding - 7 years
- Information Architecture (IA) - 7 years
- UX Design - 7 years
- UI Design - 7 years
- Product Design - 7 years
- User Research - 5 years
- Design Systems - 5 years
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