Guilherme Rodrigues, Designer in Dubai, United Arab Emirates
Guilherme Rodrigues

Designer in Dubai, United Arab Emirates

Member since March 12, 2016
Guilherme is a UX designer with over a decade of experience in delivering user experience for digital solutions. He likes to get involved with Agile, design thinking, digital transformation projects, and user experience. One of his key projects was developing a re-design of the Dubai smart gate and a talented UX team that he managed at Emaratech. At the moment, he looks after the CX and design of the UAE's first fully-featured digital wallet for FAB.
Guilherme is now available for hire


  • Customer Experience | Design Lead

    2018 - PRESENT
    First Abu Dhabi Bank
    • Was responsible for the customer experience and design for PayIt.
    • Worked closely with the operations team to set up and meet CX KPIs.
    • Run moderated user testing at and with the help of the Innovation Lab.
    • Collaborated with the innovation lab to upscale the product.
    • Collaborated with the head of product and product owner on a new backlog of features.
    • Validated and explored new ways of delivering value to PayIt users.
    • Designed better experiences by exploring new UI designs.
    • Leveraged design operations by adding a design language system.
    • Analyzed day-to-day data and map customer journeys to find out sweet spots and pain points.
    Technologies: Digital Transformation, Maze Design, User Journeys, Customer Experience, User Testing, Figma, UX Research, Sketch, User Experience (UX), Wireframing, GTmetrix, Firebase, Mailchimp,, UsabilityHub, Maze, Marvel, UX Design
  • Manager | User Experience Operations

    2016 - 2018
    • Spearheaded digital transformation for Etisalat digital touchpoints.
    • Built and set up a running Agile UX process within the design studio.
    • Setup user testing logistics. Participated in the user testing by watching and analyzing participants interacting with the product.
    • Designed user experience for different touchpoints.
    • Encouraged design thinking methods and oversaw interaction design.
    Technologies: Digital Transformation, User Journeys, User Testing, UX Research, Sketch, User Experience (UX), Wireframing, Google Analytics, Hotjar, InVision, Jira, UI Design, UX Design

Other Experience

  • Toptal Mentor
    Guilherme is a mentor in the Toptal Global Mentor’s Program. This program is a partnership between Toptal and General Assembly to provide high quality mentorship for students from minority and low income backgrounds who are looking to begin their careers as professional designers. Guilherme shows commitment to diversity in tech by mentoring a General Assembly student every week for a year, covering everything from design tips and tricks to advice on making it in the industry.


  • Training course in Design Thinking
    2016 - 2016
    MIT Sloan - Online
  • Master's degree in Competitive Intelligence
    2011 - 2011
    Pontifícia Universidade Católica do Rio Grande do Sul - Porto Alegre - Brazil
  • Bachelor's degree in Information Systems
    2003 - 2009
    Dom Bosco Faculty Porto Alegre - Porto Alegre - Brazil



Dubai, United Arab Emirates

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