Guilherme Rodrigues, Designer in Riyadh, Riyadh Province, Saudi Arabia
Guilherme Rodrigues

Designer in Riyadh, Riyadh Province, Saudi Arabia

Member since July 22, 2016
Guil is a customer experience expert with +15 years of experience in various industries. In 2012, he moved to Dubai, and since then, he has participated in key projects, such as the second generation of SmartGates for Dubai airports and the digital transformation at Etisalat. This project gave Etisalat the most valuable brand award in 2017. Moreover, Guil headed customer experience and design for payit wallet, the UAE's first fully-featured digital wallet provided by First Abu Dhabi Bank.
Guilherme is now available for hire


  • Customer Experience | Design Lead

    2018 - 2022
    First Abu Dhabi Bank
    • Spearheaded the customer experience and design for PayIt.
    • Collaborated with the operations team to set up and meet CX KPIs.
    • Ran moderated user testing with the help of the innovation lab.
    • Collaborated with the innovation lab to upscale the product.
    • Cooperated with the head of Product and the product owner on a new backlog of features.
    • Validated and explored new ways of delivering value to PayIt users.
    • Designed better experiences by exploring new UI designs.
    • Leveraged design operations by adding a design language system.
    • Analyzed day-to-day data and mapped customer journeys to find sweet spots and pain points.
    Technologies: Digital Transformation, Maze Design, User Journeys, Customer Experience, User Testing, Figma, UX Research, Sketch, User Experience (UX), Wireframing, GTmetrix, Firebase, Mailchimp,, UsabilityHub, Maze, Marvel, UX Design
  • Manager | User Experience Operations

    2016 - 2018
    • Spearheaded digital transformation for Etisalat digital touchpoints.
    • Built and set up a running Agile UX process within the design studio.
    • Set up user testing logistics. Participated in user testing by watching and analyzing participants interacting with the product.
    • Designed user experience for different touchpoints.
    • Encouraged design thinking methods and oversaw interaction design.
    Technologies: Digital Transformation, User Journeys, User Testing, UX Research, Sketch, User Experience (UX), Wireframing, Google Analytics, Hotjar, InVision, Jira, UI Design, UX Design

Other Experience

  • Toptal Mentor
    Guilherme is a mentor in the Toptal Global Mentor’s Program. This program is a partnership between Toptal and General Assembly to provide high quality mentorship for students from minority and low income backgrounds who are looking to begin their careers as professional designers. Guilherme shows commitment to diversity in tech by mentoring a General Assembly student every week for a year, covering everything from design tips and tricks to advice on making it in the industry.


  • Certificate in Disruptive Strategy
    2022 - 2022
    Harvard Business School - United States
  • Postgraduate Diploma in Innovation & Design Thinking in Design Thinking
    2019 - 2020 - Remote
  • Training Course in Design Thinking
    2016 - 2016
    MIT Sloan - Online
  • Master's Degree in Competitive Intelligence
    2011 - 2011
    Pontifícia Universidade Católica do Rio Grande do Sul - Porto Alegre, Brazil
  • Bachelor's Degree in Information Systems
    2003 - 2009
    Dom Bosco Faculty Porto Alegre - Porto Alegre, Brazil


  • Disruptive Strategy
    Harvard Business School Online
  • Certificate of Membership
    Interaction Design Foundation




Riyadh, Riyadh Province, Saudi Arabia

To view more profiles

Join Toptal
Share it with others