Guilherme Rodrigues, Designer in Dubai, United Arab Emirates
Guilherme Rodrigues

Designer in Dubai, United Arab Emirates

Member since March 12, 2016
Guilherme is a UX designer with over a decade of experience in delivering user experience for digital solutions. He likes to get involved with Agile, design thinking, digital transformation projects, and user experience. His latest challenge was to develop a proposal for the Dubai smart gate along with a talented UX team that he managed at Emaratech.
Guilherme is now available for hire


  • Customer Experience and Design Lead

    2018 - PRESENT
    First Abu Dhabi Bank
    • Headed the customer experience for PayIt.
    • Worked closely with the operations team to set up and meet CX KPIs.
    • Ran user testing with Innovation Lab.
    • Collaborated with the innovation lab to upscale the product.
    • Collaborated with the head of product and product owner on a new backlog of features.
    • Validated and explored new ways of delivering value to PayIt users.
    • Designed better experiences by exploring new UI designs.
    • Leveraged design operations by adding a design language system.
    • Mapped customer journeys.
    Technologies: Digital Transformation, Maze Design, User Journeys, Customer Experience, User Testing, Figma, UX Research, Sketch, User Experience (UX), Wireframing, GTmetrix, Firebase, Mailchimp,, UsabilityHub, Maze, Marvel
  • Manager, User Experience Operations

    2016 - 2018
    • Spearheaded digital transformation.
    • Built an Agile UX.
    • Handled operations.
    • Designed user experience for different touchpoints.
    • Encouraged design thinking.
    • Managed interaction design.
    • Ran user testing.
    Technologies: Digital Transformation, User Journeys, User Testing, UX Research, Sketch, User Experience (UX), Wireframing, Google Analytics, Hotjar, InVision, Jira

Other Experience

  • Toptal Mentor
    Guilherme is a mentor in the Toptal Global Mentor’s Program. This program is a partnership between Toptal and General Assembly to provide high quality mentorship for students from minority and low income backgrounds who are looking to begin their careers as professional designers. Guilherme shows commitment to diversity in tech by mentoring a General Assembly student every week for a year, covering everything from design tips and tricks to advice on making it in the industry.


  • Training course in Design Thinking
    2016 - 2016
    MIT Sloan - Online
  • Master's degree in Competitive Intelligence
    2011 - 2011
    Pontifícia Universidade Católica do Rio Grande do Sul - Porto Alegre - Brazil
  • Bachelor's degree in Information Systems
    2003 - 2009
    Dom Bosco Faculty Porto Alegre - Porto Alegre - Brazil


  • User Experience (UX)7 years
  • Sketch5 years
  • User Journeys4 years
  • Customer Experience3 years
  • Digital Transformation3 years
  • User Testing3 years
  • Maze Design2 years
  • Figma1 year


Dubai, United Arab Emirates

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