Guilherme Rodrigues
Verified Expert in Design
Designer
Riyadh, Riyadh Province, Saudi Arabia
Toptal member since July 22, 2016
Guil is a customer experience expert with +15 years of experience in various industries. In 2012, he moved to Dubai, and since then, he has participated in key projects, such as the second generation of SmartGates for Dubai airports and the digital transformation at Etisalat. This project gave Etisalat the most valuable brand award in 2017. Moreover, Guil headed customer experience and design for payit wallet, the UAE's first fully-featured digital wallet provided by First Abu Dhabi Bank.
Experience
- Agile - 9 years
- User Experience (UX) - 9 years
- Prototyping - 8 years
- Product Design - 5 years
- Design Thinking - 4 years
- User Testing - 4 years
- Figma - 3 years
- Customer Experience - 3 years
Portfolio
The Mission Task System (MTS)
Unimed VTRP
Unimed POA
SME Awards Website
eDirham Mobile App
Work Experience
Customer Experience | Design Lead
First Abu Dhabi Bank
- Spearheaded the customer experience and design for PayIt.
- Collaborated with the operations team to set up and meet CX KPIs.
- Ran moderated user testing with the help of the innovation lab.
- Collaborated with the innovation lab to upscale the product.
- Cooperated with the head of Product and the product owner on a new backlog of features.
- Validated and explored new ways of delivering value to PayIt users.
- Designed better experiences by exploring new UI designs.
- Leveraged design operations by adding a design language system.
- Analyzed day-to-day data and mapped customer journeys to find sweet spots and pain points.
Manager | User Experience Operations
Etisalat
- Spearheaded digital transformation for Etisalat digital touchpoints.
- Built and set up a running Agile UX process within the design studio.
- Set up user testing logistics. Participated in user testing by watching and analyzing participants interacting with the product.
- Designed user experience for different touchpoints.
- Encouraged design thinking methods and oversaw interaction design.
User Experience Designer
EOV Media Development
- Conceptualized, planned, and managed digital campaigns.
- Promoted Agile, continuous development, and user experience processes internally and externally.
- Managed SaaS development. Created the backlog and all UX assets, personas, wireframes, and prototypes.
- Spearheaded design work for EOV accounts, such as annual reports, branding guidelines, annual statistic books, event print materials, and giveaways.
Lead UX Developer
emaratech
- Liaised between the UX team and the business analysis team.
- Met with the clients to gather requirements and promote UX.
- Proposed the second version of the Smart Gate for Dubai airports.
- Evaluated and redesigned the UX for legacy software.
- Promoted best practices in front-end development for new and legacy projects.
- Created and established the UX process for the company.
Software Designer
Hewlett Packard
- Liaised between the Brazilian team and UK and USA teams for user experience and data analysis work.
- Prototyped the user experience of the HP Photosmart kiosk, validating new features and suggesting enhancements to the flow and interface.
- Integrated the animations in Expression Blend to the WPF project.
- Adjusted and developed the user interface of the web version of HP Photosmart.
Education
Certificate in Disruptive Strategy
Harvard Business School - United States
Postgraduate Diploma in Innovation & Design Thinking in Design Thinking
Emeritus.org - Remote
Training Course in Design Thinking
MIT Sloan - Online
Master's Degree in Competitive Intelligence
Pontifícia Universidade Católica do Rio Grande do Sul - Porto Alegre, Brazil
Bachelor's Degree in Information Systems
Dom Bosco Faculty Porto Alegre - Porto Alegre, Brazil
Certifications
Disruptive Strategy
Harvard Business School Online
Certificate of Membership
Interaction Design Foundation
Skills
Tools
Sketch, Marvel App, Hotjar, InVision, Jira, Google Analytics, Firebase Analytics, Adobe Photoshop, Adobe Illustrator, Slack, Marvel, UsabilityHub, Maze, Confluence, Trello, Adobe
Languages
CSS, HTML, JavaScript
Platforms
Firebase, Figma, Android, iOS, Axure
Other
Mobile UI, Product Design, UX Design, UX Research, User Testing, Digital Strategy, Wireframing, User Journeys, Responsive, User Experience (UX), Rapid Prototyping, Scrum Master, Loopback, User Stories, Prototyping, Agile UX, UI Design, Customer Experience, Digital Transformation, Agile, Design Thinking, Business Design, Overflow, Task Management, Innovation, Strategy, UX Strategy, Disruptive Innovation, Disruptive Strategy, JTBD, Information Systems
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