Hendry Winata, Designer in Singapore, Singapore
Hendry Winata

Designer in Singapore, Singapore

Member since January 26, 2022
Hendry is a passionate UI/UX designer with more than eight years of experience helping companies build better products. He has worked with different companies from different industries, from a design agency, and a local startup to a big corporation. He is experienced in designing cross-platforms such as Android, iOS, and responsive websites or web apps. With his end-to-end design approach that centers on user and business challenges, he looks forward to working with you on your next project.
Hendry is now available for hire

Portfolio

Digital Design

Employment

  • Lead Experience Designer

    2021 - PRESENT
    Standard Chartered
    • Led the design process for a customer servicing user journey within the mobile and web platform alongside product owners, engineers, the business team, and scrum master.
    • Delivered an end-to-end detailed user flow for the developers and ensured the design quality when released for internal demonstrations and testing.
    • Collaborated with designers that handle different parts of the product to maintain design experience and consistency from various touchpoints.
    • Participated in user interviews and research as part of the design thinking process.
    Technologies: Figma, Sketch, Zeplin, Adobe Illustrator, Adobe Photoshop, Android App Design, Android UI Design, App Design, B2C, B2C Marketing, Competition Research, Confluence, Cross-platform UX, Data Visualization, Design Libraries, Design Patterns, Design Systems, Design Thinking, Fintech, Illustration, Interactive Prototypes, InVision, iOS App Design, iOS UI Design, Jira, Prototyping, Rapid Prototyping, Responsive Design, Responsive UI, Responsive UX Design, Responsive Web Design (RWD), UI Design, User Flows, User Interface (UI), User Experience (UX), User Research, Visual Design, Web App Design, Web App UI, Web App UX, Web Design, Websites, UX, UI, Product Design, User Journeys, Wireframing, Mobile Prototypes, Mobile UX Design, Mobile UI Design, Mobile Design, Navigation, UX Wireframes, Low-fidelity Prototypes, High-fidelity Prototypes
  • Product Designer

    2019 - 2020
    Chope
    • Redesigned the consumer-facing website to align with the branding, reducing the bounce and drop-off rate and increasing the engagement rate by 10-15%.
    • Improved the conversion rate and end-to-end experience of the web and mobile application. This involves the restaurant browse and search, table booking process, delivery and takeaway landing page, and ChopeDollars loyalty program.
    • Created and maintained a comprehensive cross-platform design system for B2C products.
    • Conducted user testing, interviews, and other research methodologies as part of the design process.
    • Created a comprehensive list of marketing materials such as EDM that caters to different types of users and scenarios.
    • Collaborated with product owners, the internal marketing team, developers, and other designers.
    • Conducted design QA in every sprint to ensure the quality and standard of the finished product.
    • Assisted the team lead in facilitating design workshops with internal stakeholders from various teams.
    Technologies: Figma, Sketch, Zeplin, UI Prototyping, Illustrator CC, Confluence, Jira, Miro, Principle, Adobe Illustrator, Adobe Photoshop, Android App Design, Android UI Design, App Design, B2C, Competition Research, Cross-platform UX, Design Libraries, Design Thinking, Food Delivery Services, Food Ordering, Foodtech, Illustration, Interactive Prototypes, InVision, iOS App Design, iOS UI Design, Journey Mapping, Prototyping, Rapid Prototyping, Responsive Design, Responsive UI, Responsive UX Design, Responsive Web Design (RWD), Startups, UI Design, User Flows, User Interface (UI), User Experience (UX), User Research, User Interviews, Visual Design, Web App Design, Web App UI, Web App UX, Web Design, Websites, UX, UI, Product Design, Landing Page Design, User Journeys, Wireframing, Early-stage Startups, Mobile Prototypes, Mobile UX Design, Mobile UI Design, Mobile Design, User Testing, User Behavior, Navigation, UX Wireframes, Low-fidelity Prototypes, High-fidelity Prototypes

Education

  • Bachelor of Arts Degree in Visual Communication
    2013 - 2014
    Loughborough University - Loughborough, United Kingdom
  • Diploma in Interactive Media
    2010 - 2013
    Nanyang Academy of Fine Arts - Singapore

Certifications

  • Design Thinking for Innovation
    DECEMBER 2020 - PRESENT
    University of Virginia
  • User Experience: Research & Prototyping
    JANUARY 2019 - PRESENT
    University of San Diego

Experience

Tools

Location

Singapore, Singapore

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