Henrique Luciani da Costa
Verified Expert in Design
Designer
Rio de Janeiro - State of Rio de Janeiro, Brazil
Toptal member since April 9, 2026
Henrique is a product designer and product lead who builds digital products from strategy to shipped execution. He has led products used by tens of thousands of users, improving retention and performance, and contributed to initiatives backed by Techstars and the Stellar Network. With strong technical fluency, Henrique works close to the code, reducing the gap between design and engineering.
Portfolio
NoisCar | Blockchain-based Car Sharing
Autobahn | Automotive ERP
Work Experience
Product Lead | Lead Product Designer
Oinc – Techstars
- Spearheaded end-to-end product execution across onboarding, activation, and core financial flows, supporting more than 30,000 users across iOS and Android.
- Increased first-week retention by more than 15% by redesigning onboarding and activation flows based on user research and behavioral data.
- Improved Play Store rating from 3.5 to more than 4.5 by establishing clearer UX patterns, trust signals, and system consistency across key journeys.
- Reduced user journey complexity by over 60% through iterative simplification of flows and continuous usability testing.
- Helped secure a $105,000 Stellar Community Fund grant by leading the product direction following an award-winning design sprint.
- Owned product prioritization and roadmap alignment, coordinating design, engineering, and business constraints during a high-growth phase.
- Established a scalable design system as product infrastructure, increasing consistency and accelerating cross-functional delivery.
- Partnered with engineering to define technical trade-offs and reduce design-to-development gaps, improving delivery speed and accuracy.
- Led discovery efforts combining user interviews, usability testing, and data analysis to identify friction points and improve trust in financial flows.
- Standardized UX patterns across the product, increasing clarity and usability in complex financial interactions.
Designer
Stone
- Contributed to the rollout of a new brand identity by translating it into consistent product and interface patterns across internal and digital touchpoints.
- Designed internal tools and workflows that improved employee efficiency and reduced friction in day-to-day operational tasks.
- Translated organizational values into product and experience decisions, ensuring alignment between brand, culture, and internal systems.
- Created and improved internal-facing interfaces with a focus on usability, clarity, and scalability as the company grew.
- Collaborated closely with product, engineering, and marketing to deliver cohesive end-to-end experiences under tight timelines.
- Applied user-centered thinking to internal products, identifying friction points and iterating on solutions to improve usability.
- Balanced speed and quality in a high-growth environment, delivering iterative improvements to internal employee experiences.
- Built early foundations in product thinking by connecting business goals, user needs, and system constraints in real-world delivery contexts.
- Contributed to multiple product and experience initiatives simultaneously, maintaining alignment across evolving priorities.
Education
Master's Degree in New Media and Digital Culture
University of Amsterdam - Amsterdam, Netherlands
Bachelor's Degree in Communication and Media
Higher School of Advertising and Marketing (ESPM) - Rio de Janeiro, Brazil
Certifications
Front-end Development
Awari
Product Management
Awari
Graphic Design
Chelsea College of Arts (UAL)
Branding
Central Saint Martins (UAL)
Industrial and Product Design
Istituto Europeo di Design (IED)
Skills
Tools
Sketch, Adobe Experience Design (XD), FigJam, AI Tools, Photoshop CC, Illustrator CC, Premiere Pro CC, Wix, Git, After Effects CC, InDesign CC
Platforms
Figma, WordPress, Axure, Shopify, Webflow
Languages
HTML, CSS, JavaScript, Python
Other
Next.js, Tailwind CSS, User Interface (UI), Interface Design, UX Design, Research, Divi, Elementor, Mobile App Design, Brand Design, UX Prototyping, User Interviews, Usability Testing, Landing Page Design, Product Design, User Experience Design, Fintech, Design Systems, UI Design, User Experience (UX), SaaS, Pitch Decks, Presentation Design, Visual Design, Business to Consumer (B2C), Responsive Web Design (RWD), Web Design, Ghost, Vector Illustration, Key Performance Metrics, UX Research, User Experience Strategy, Branding, Brand Strategy, Mobility, Interaction Design (IxD), Behavioral Design, Cognitive Psychology, Consumer Technology, High-fidelity Prototypes, User Journey Maps, User Psychology, Human-computer Interaction (HCI), User Research, React, Data Visualization, Graphic Design, Illustration, Product Management, Product Lifecycle Management (PLM), Lean UX, Design Sprints, User Testing, Competitive Analysis, Process Mapping, Service Blueprints, Token Design, Component Libraries, Information Systems, User Flows, Marketplaces, UI Maps, Artificial Intelligence (AI), Ontologies, Documentation, Rapid Prototyping, Natural Language Processing (NLP), Data Modeling, Enterprise SaaS, Complex Web Systems, Product Strategy, Information Architecture (IA), Dashboards, Inventory Management, Inventory Management Systems, Gamification, Checkout, Conversion Rate Optimization (CRO)
Experience
- User Interface (UI) - 10 years
- UX Design - 10 years
- UX Prototyping - 10 years
- Interface Design - 10 years
- User Experience (UX) - 10 years
- Usability Testing - 10 years
- User Interviews - 7 years
- Figma - 7 years
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