Himanshu is a digital art-director who's experienced in crafting UX/UI designs both onsite and remote. In his career, he's worked for many New York advertising agencies for brands as diverse as Nikon, Samsung, Verizon, Lincoln, American Express, Travelers, Delta, GE, Heineken, IBM, Kraft, Deutsche Bank, Revlon, Sirius, and more. He has worked with small startups doing innovative work and directly with clients through a consultancy practice.
Acted as a consultant for a variety of companies in user experience, design, and advertising. Used his expertise to craft interactive experiences that inform, delight, inspire, persuade, and to deliver on business goals.
Conceptualized and created an immersive launch event experience to highlight the stories, images, and functionality of the anniversary platform for American Express Travel. For their 100th anniversary, American Express Travel launched Journeymakers: a new digital campaign and platform that recognizes the special people behind every travel moment.
Worked on digital communication projects for General Motor's Lincoln Car; had a great experience with the brand and people working there.
Worked on an advertising campaign for a shingles' vaccine. Each year, about 600,000 Americans are diagnosed with it.
Worked on digital marketing for Verizon.
Led the design of world's first loan application on Facebook that got coverage in Wired magazine. Created the UX/UI design for the back-end web application for this product.
Led the consumer and HCP digital efforts for Vivus: Qsymia (a weight loss medication) which included an iPad app, banner ads, email marketing, and interactive exhibition panels.
Created responsive website designs for the mobile and tablet for Genentech brands (Avastin, Actemra, Lucentis) and Pfizer brands (SOMAVERT).
Led the art-direction and creative direction for all sorts of companies and brands.
Worked on branding, interaction design, media advertising, and the UI/UX for the top global brands, local small brands, and everything in between for last 16+ years.
Technologies: OmniGraffle, InVision, Sketch, Adobe CC
Vice President Creative
2016 - 2017
Acted as the creative leader for the digital experience and brand development projects.
Worked for a variety of clients including Party City, Diamond Resorts, and more.
Created a digital product for Party City as its UX lead.
Collaborated on work with several internal departments on digital projects: enterprise digital marketing, user experience, personal insurance marketing, business insurance marketing, corporate marketing, and more.
Acted as the digital design representative in Travelers Digital Center of Excellence leadership team—evolving the new digital brand style for the company.
Worked collaboratively with several internal departments on digital projects: enterprise digital marketing, user experience, personal insurance marketing, business insurance marketing, corporate marketing, and more.
Led the creatives on designing an online e-learning course for insurance agents.
Acted as the UX lead on evaluating current website experience for the "Prepare and Prevent" section and in redesigning it.
Tasked with leading the UX/UI work for a variety of clients and projects.
Helped to build an internal global data management application that provides timely, complete and accurate responses to data requests to efficiently manage an ocean of data for Deutsche Bank. It was a complex, multimillion-dollar project.
Gathered requirements, created a new architecture, designed and built the solution to ensure that Deutsche Bank’s data assets were indexed, classified and catalogued with an associated governance and control model.
Streamlined the user experience of EverBank's CRM system.
Designed a "better way of doing important things" through a visual design solution. The design solution saves time for EverBank by creating logical organization, limiting distractions, and creating a visual hierarchy of content.
Worked on an awesome insurance product launch for 2015—branding, responsive web design, application UI design, and mobile app design.
Performed digital design work for Sage Software Inc.
Created an iPad application design for AXA Financial Services. The goal was to create a design so that financial advisors could use the app to entice their clients into using AXA's variable annuities and retirement plans.
Worked on digital initiatives for IBM Social Business, IBM Midsize Business Solutions, IBM Risk Analytics, IBM Research, IBM Institute for Business Value, IBM Information on Demand, IBM Security Systems divisions, and IBM Design Lab projects.