Ian has served national brands and startups as a designer and creative technologist for over a decade since earning his MFA degree in HCI/Interaction Design from NYC’s Parsons School of Design. Starting when he co-founded the first major social network and user-generated platform for movie ideas, Ian has developed a refined skill set in designing dynamic, content-driven web applications for media, entertainment, and related industries.
Co-designed, and built from scratch, the premiere social platform for movie and TV show ideas, which attracted 300+ best-selling authors.
Conceived and implemented UX architecture and SEO strategies to foster a 13% avg. conversion rate, with 100,000+ users registered in the first nine months.
Led and managed a team of two developers, plus freelancers, to expand and evolve a rich custom feature-set that included newsfeed, notifications, real-time messaging system, image upload tools, and much more.
Defined visual styles and micro-interactions for the application UI based on branding and input from co-founders, and managed the design production and asset pipeline.
Technologies: OmniGraffle, Photoshop, HTML/CSS, JavaAcript, Google Analytics, Web Technologies
2011 - 2013
Created high-fidelity visual mockups for user interfaces of national music and movie-news websites, local radio sites, and a flagship mobile application, covering full ranges of UI states and scenarios.
Developed wireframes and user flows for mobile sites, streaming music players, and an online auction system for a consumer deals website.
Dissected and revised a WordPress theme picker UI to transition 250+ sites to a responsive, mobile-friendly framework.
Technologies: Photoshop, Illustrator, OmniGraffle
2007 - 2011
True North, Inc.
Worked with small teams of art directors, designers, and developers to create custom-coded websites and microsites, desktop applications, Facebook apps, and games for national clients such as Disney, ABC, Glamour, Quorum and Toys 'R Us.
Planned, led and managed execution of internal web applications from UI/UX planning through development, QA testing and launch.
Mentored production artists in design implementation and coding.
Contributed to major projects on three ECHO award-winning campaigns.