Igor Marques Magrini, Designer in São Paulo - State of São Paulo, Brazil
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Igor Marques Magrini

Verified Expert  in Design

Bio

Igor is a designer with over 15 years of experience leading local/remote design teams, crafting digital products, conducting user research, prototyping, and designing user interfaces for web portals, mobile applications, SaaS, and infotainments for brands like Volkswagen, Spotify, TIVIT, Claro, Burger King, and other global brands with millions of users. Over the last five years, Igor has also held several workshops on design thinking—teaching thousands of new designers in Brazil.

Portfolio

Work Experience

UI/UX Designer

2024 - 2025
Hill's Pet Nutrition
  • Designed a subscription flow so users can subscribe to their pet food easily and safely in multiple countries.
  • Adapted, reviewed, and improved the accessibility of the eCommerce platform as a single solution for multiple countries with different language settings and features.
  • Followed up on the eCommerce country platform launch to identify frictions on analytics and navigation, improve page performance, and develop features by region to improve the consumer experience on the platform.
  • Used AI to develop digital consumers to test and evaluate prototypes and help developers and businesses understand user pains and needs best.
  • Created standards and templates so AI could replicate minor interface modifications, including variations and resolution proposals for the best components of consumer resolution.
  • Integrated new features into legacy solutions and third-party software to improve the final consumer experience.
Technologies: UX Design, Figma, ChatGPT, Prototyping, Web Analytics, UI Design, Design Systems, eCommerce UX, eCommerce UI, Interface Design, Responsive Design, Digital Design, Web UX, UX Research, Wireframe to Product, UX Flows, Product Design, User Research, Rapid Prototyping, UX Prototyping, UI Prototyping, Responsive UX Design, User Testing, User Interface (UI), Mobile Applications, Responsive Layout, Responsive UI, B2C, Shopify, Full-stack Design, Web Design, Landing Page Design, Design, A/B Testing, Heat Maps, Optimization, Sales Funnel, Website Design, Webflow CMS, Business to Consumer (B2C), Component Design, UI Components, Figma Component Library, Web UI Design, Web Components, Research

UX/UI Designer

2022 - 2023
Colgate-Palmolive - Hills Pet
  • Created the Global Design Shopify theme to use as a baseline for all of Hill's digital products globally.
  • Created, reviewed, and refined component library to evolve for a consistent design system shared across all brand digital products.
  • Tested and evaluated page performance to improve designs so every page delivers a good experience for final users.
  • Created flows and interfaces for subscription services to share across products.
  • Designed new profile pages to best accommodate new features and region localization requirements.
Technologies: Figma, Responsive UI, UI Design, UX Design, UX Thinking, Style Guides, System Design, eCommerce UX, eCommerce UI, Interface Design, Responsive Design, Digital Design, Web UX, UX Research, Wireframe to Product, UX Flows, Product Design, User Research, Rapid Prototyping, UX Prototyping, UI Prototyping, Design Systems, Responsive UX Design, User Testing, User Interface (UI), Mobile Applications, Responsive Layout, B2C, Illustration, Shopify, Full-stack Design, Web Design, Landing Page Design, Design, A/B Testing, Heat Maps, Landing Page Optimization, Sales Funnel, Website Design, Webflow CMS, Business to Consumer (B2C), Component Design, UI Components, Responsive Web Design (RWD), Figma Component Library, Web UI Design, Web Components, Marketing

UX/UI Designer

2021 - 2021
i2m LLC DBA qlair
  • Evaluated the usage of the software and digital solution of the brand.
  • Analyzed data from analytics and user interviews to prepare a plan for evolution and next steps for the developers.
  • Designed a responsive dashboard to integrate with the company's legacy and improve user experience.
  • Created new communication standards and facilitated visualization of enabling equipment.
Technologies: User Interface (UI), Responsive Web Design (RWD), User Experience (UX), Web Design, Zeplin, Software as a Service (SaaS), Design Systems, Product Design, Data Visualization, Dashboards, Dashboard Design, SaaS, SaaS Design, Web App Design, Enterprise SaaS, B2B, App Design, Interface Design, Responsive Design, Digital Design, Sketch, InVision, Web UX, UX Research, Wireframe to Product, UX Flows, UI Design, User Research, Rapid Prototyping, UX Prototyping, UI Prototyping, Responsive UX Design, User Testing, Mobile Applications, Responsive Layout, Responsive UI, Full-stack Design, Landing Page Design, Healthtech, Design, A/B Testing, Heat Maps, User Interviews, Website Design, Component Design, Figma Component Library, Web UI Design, Research

Head of Design

2019 - 2021
Volkswagen Brasil
  • Developed a UX research process and user tests to validate the designs and interactions by interviewing users remotely and in person using different methods.
  • Designed the VW Play infotainment interfaces and new features exclusively for other regions or languages, e.g., right-hand driving.
  • Designed apps and helped our business partners to design applications for the VW Play platform by crafting and guiding through documentation.
  • Managed assets, e.g., car photos, feature icons, welcome animations, and text translations for over 10 countries.
  • Developed an innovation-and-product discovery process by grouping multiple professional types and teaching user research and prototyping methods.
Technologies: Sketch, Android App Design, InVision, App Design, Design Systems, User Research, Figma, Product Design, User Experience (UX), Mobile UI Design, iOS, Mobile UX Design, eCommerce UI, SaaS Design, Web App Design, Web App UX, Web App UI, Visual Design, Photo Editors, Mobile Prototypes, Audience Targeting, Navigation, User Behavior, Interaction Design (IxD), Mobile Design, Component Libraries, Presentations, Illustrator CC, Photoshop CC, Miro, Dashboards, SaaS, UX Audits, Best Practices in Design, Design Thinking, Low-fidelity Mockups, High-fidelity Mockups, Responsive Web Apps, Jira, Remote User Testing, Workshop Facilitation, Stakeholder Management, Projects, User Stories, User Journeys, Visual Workflow, Design Sprints, Software as a Service (SaaS), Design Workshops, Software Design, Mobile App Design, Mobile, Mobile UI, Mockups, eCommerce UX, Interface Design, Responsive Design, Digital Design, iOS UI Design, Web UX, UX Research, Wireframe to Product, UX Flows, Cars, UI Design, Automotive Design, Rapid Prototyping, UX Prototyping, UI Prototyping, Responsive UX Design, User Testing, User Interface (UI), Mobile Applications, Responsive Layout, Responsive UI, B2C, Web3, Illustration, Branding, Full-stack Design, Web Design, Landing Page Design, Design, Firebase, Data Analytics, User Interviews, Online Surveys, Heat Maps, User Validation Testing, Website Design, Business to Consumer (B2C), Component Design, UI Components, Responsive Web Design (RWD), Figma Component Library, Web UI Design, Marketing, Research

Lead Product Designer

2018 - 2019
RockSpoon
  • Managed the entire design team—with local and remote members—to deliver innovative solutions to the restaurant market to improve their work, quality, and velocity and delight their customers.
  • Established the goals and quality standards for product team.
  • Evaluated and reviewed the design throughout the company to ensure consistency.
  • Coordinated the design team's roadmap and organized and developed the team to work with Agile methods.
  • Researched and tested the product with the client and built prototypes to validate hypotheses and several modifications of the system.
  • Evaluated and benchmarked competitors to create a product roadmap and support the company objectives in the short term.
Technologies: Sketch, InVision, Prototyping, App UI, App Design, App UX, iOS UI Design, Android App Design, Responsive Design, Information Architecture (IA), Design Systems, User Research, Figma, Team Management, Product Design, Dashboard Design, User Experience (UX), Mobile UI Design, Mobile UX Design, eCommerce UI, Web App Design, Web App UX, Web App UI, Visual Design, Photo Editors, Mobile Prototypes, Audience Targeting, Navigation, User Behavior, Interaction Design (IxD), Mobile Design, Component Libraries, Presentations, Illustrator CC, Photoshop CC, Trello, Miro, Dashboards, UX Audits, Best Practices in Design, Design Thinking, Low-fidelity Mockups, High-fidelity Mockups, Web Applications, Responsive Web Apps, Material Design, Jira, Customer Journeys, Stakeholder Management, Projects, User Stories, User Journeys, Visual Workflow, Design Sprints, Software as a Service (SaaS), Design Workshops, Software Design, Mobile App Design, eCommerce, Mobile, Mobile UI, Consumer Products, Mockups, SaaS Design, Interface Design, Digital Design, Web UX, UX Research, Wireframe to Product, UX Flows, UI Design, Rapid Prototyping, UX Prototyping, UI Prototyping, Responsive UX Design, User Testing, User Interface (UI), Mobile Applications, Responsive Layout, Responsive UI, B2C, Cryptocurrency, Web3, Shopify, Branding, Full-stack Design, Web Design, Landing Page Design, Design, Website Design, Business to Consumer (B2C), Component Design, UI Components, Responsive Web Design (RWD), Figma Component Library, Web UI Design, Marketing, Research

Head of Design

2016 - 2018
Tivit
  • Led in and led out design teams abroad—the company had distributed team members from all over the country—to introduce design goals for the company's software.
  • Created a single robust design system to facilitate the development work along with multiple projects and teams.
  • Evangelized design thinking and best UX practices and introduced research and development methods to create new projects.
  • Hired, managed, and developed design professionals by creating a plan of evaluation and feedback to produce soft and hard skills.
  • Co-created new brand guidelines that support software development using the new brand communication and design system to create a unified software appearance.
  • Aligned the cloud product strategy with the company website to optimize performance lead capturing on the brand portal.
  • Supported the marketing team with best practices workshops for digital design, responsive web, content production, and user testing.
Technologies: Sketch, Front-end, Bootstrap, UI Design, UX Design, UX Research, Responsive Design, Information Architecture (IA), Design Systems, User Research, Team Management, Product Design, Dashboard Design, User Experience (UX), Mobile UX Design, eCommerce UI, SaaS Design, Web App Design, Web App UX, Web App UI, Visual Design, Photo Editors, Mobile Prototypes, Audience Targeting, Navigation, User Behavior, Component Libraries, Presentations, Illustrator CC, Photoshop CC, Trello, Miro, Dashboards, UX Audits, Best Practices in Design, Design Thinking, Low-fidelity Mockups, High-fidelity Mockups, Web Applications, Responsive Web Apps, Material Design, Jira, Healthcare, Remote User Testing, Customer Journeys, Workshop Facilitation, Stakeholder Management, Projects, User Stories, User Journeys, Data Visualization, Visual Workflow, Design Sprints, Software as a Service (SaaS), Design Workshops, Software Design, Mobile App Design, eCommerce, Mobile, Mobile UI, Mockups, Interface Design, Digital Design, InVision, Web UX, Wireframe to Product, UX Flows, Communication Management, Rapid Prototyping, UX Prototyping, UI Prototyping, Responsive UX Design, User Testing, User Interface (UI), Mobile Applications, Responsive Layout, Responsive UI, B2C, Blockchain, Cryptocurrency, Web3, Full-stack Design, Web Design, Landing Page Design, Design, Website Design, Business to Consumer (B2C), Component Design, UI Components, Responsive Web Design (RWD), Web UI Design, Web Components, Research

UX Coordinator

2011 - 2015
Ogilvy Brasil
  • Created and planned the digital presences of multiple brands on multiple devices and platforms, e.g., iOS apps, web portals, and IoT devices.
  • Developed the UX concept by crafting personas, consumer journeys, wireframes, benchmarks, flows, usability tests, focus groups, card sorting, general research, and feature descriptions.
  • Managed a young team of designers and information architects on multiple brands' project styles.
  • Created the cases and award-winning projects to explore digital solutions and brand new technologies.
  • Advocated internally and for other companies' best design practices and UX methods to improve product performances and team handovers.
  • Organized and created tools for designers to create faster and more consistent brand web pages, emails, and communications in large quantities.
  • Helped from a user perspective to create metrics and evaluated the digital presence of brands online.
Technologies: Sketch, UX Design, UI Design, Responsive Design, UX Research, Wireframing, UX Flows, Benchmarking, UX Analysis, Information Architecture (IA), User Research, App Design, Team Management, User Experience (UX), Mobile UI Design, eCommerce UX, Mobile UX Design, Web App Design, Web App UX, Web App UI, Shopify Design, Visual Design, Photo Editors, Mobile Prototypes, Audience Targeting, Navigation, User Behavior, Interaction Design (IxD), Mobile Design, Component Libraries, Presentations, Illustrator CC, Photoshop CC, Trello, UX Audits, Best Practices in Design, Design Thinking, Low-fidelity Mockups, High-fidelity Mockups, Web Applications, Responsive Web Apps, Material Design, Jira, Healthcare, Remote User Testing, Customer Journeys, Workshop Facilitation, User Stories, User Journeys, Data Visualization, Software as a Service (SaaS), Design Workshops, Software Design, eCommerce, Mobile, Mobile UI, Consumer Products, Mockups, Interface Design, Digital Design, InVision, iOS UI Design, Web UX, Wireframe to Product, Communication Management, Graphic Design, Product Design, Cars, Rapid Prototyping, UX Prototyping, UI Prototyping, Design Systems, Bootstrap, Responsive UX Design, User Testing, User Interface (UI), Mobile Applications, Responsive Layout, Responsive UI, B2C, Blockchain, Cryptocurrency, Web3, Illustration, Branding, Full-stack Design, Web Design, Landing Page Design, Design, Website Design, Business to Consumer (B2C), Component Design, UI Components, Responsive Web Design (RWD), Web UI Design, Web Components, Marketing, Research

Usability Archtect

2008 - 2011
Estadão
  • Working alongside the digital strategy team to create information architecture solutions for all of Grupo Estado's digital products (Estadao.com, Jornal da Tarde, Rádio Eldorado, and Limao.com.br, iLocal).
  • Conducted various media redesigns such as desktop applications, web apps, and mobile (iOS, Android).
  • Established Agile methods within multidisciplinary teams using various design frameworks.
  • Interviewed and conducted user research to best-fit product redesigns.
  • Reviewed product navigation and information architecture for multiple devices, like iPad, iPhone, Android, smart TVs, and other connected devices.
  • Created interfaces based on accessibility best practices and advocated about user needs for best product performances.
  • Adapted web portal navigation and information displays to best delivery experience on mobile phones.
  • Designed the first online journal app for iPad in Brazil, delivering a nice way to read and publish journal for mobile devices.
Technologies: Axure, Adobe Illustrator, Adobe Photoshop, Wireframing, App UX, Web UX, Prototyping, Information Architecture (IA), User Research, App Design, Dashboard Design, User Experience (UX), Mobile UI Design, Web App Design, Web App UX, Web App UI, Mobile Prototypes, Audience Targeting, Navigation, User Behavior, Mobile Design, Component Libraries, Illustrator CC, Photoshop CC, UX Audits, Best Practices in Design, Low-fidelity Mockups, High-fidelity Mockups, Responsive Web Apps, Jira, Data Visualization, Mobile, Mobile UI, Consumer Products, SaaS Design, Interface Design, Responsive Design, Digital Design, iOS UI Design, UX Research, Wireframe to Product, UX Flows, Product Design, UI Design, Rapid Prototyping, UX Prototyping, UI Prototyping, Bootstrap, Responsive UX Design, User Testing, User Interface (UI), Mobile Applications, Responsive Layout, Responsive UI, Web Design, Landing Page Design, Design, Website Design, Responsive Web Design (RWD), Web UI Design

Digital Designer

2007 - 2008
Cia de Marketing
  • Developed digital brand presence such as websites, digital media, landing pages, and promo pages for the web.
  • Built brand guidelines for digital and graphic applications. Defined rules and best practices for logos, color palettes, and compositions with photos.
  • Created a digital campaign with multiple channels like TV, web, and out-of-home media for brand store launching.
  • Presented, negotiated, and conducted meetings with clients to display proposals and evaluate brand strategy campaigns.
  • Created websites, landing pages, and hot sites for mobile and web visualization.
Technologies: Adobe Illustrator, Adobe Photoshop, Android App Design, Wireframing, UX Wireflows, Prototyping, Front-end, Web App Design, Photo Editors, Illustrator CC, Photoshop CC, Interface Design, Digital Design, Graphic Design, Product Design, UI Design, Illustration, Branding, Web Design, Website Design

Instructional Design

2005 - 2007
UVB
  • Created the brand and graphic composition for the learning materials for multiple universities in different states all over the country.
  • Organized pedagogic content for classes, modules, and courses for different disciplines.
  • Set the SCORM parameters for digital classes to evaluate student progress.
  • Created digital content to supply online classes, e.g., mini-games, quizzes, trivia questions, forums, and tutorials that improved the digital environment.
  • Organized, directed, and edited video recordings for online courses and modules.
Technologies: Adobe Flash, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, SCORM, Web UI, UX Flows, Wireframing, Information Design, Illustrator CC, Photoshop CC, Communication Management, Graphic Design, Website Design

Junior Digital Designer

2003 - 2005
Faculdade de Medicina do ABC
  • Designed landing pages and graphic promotional materials for courses and products from the university.
  • Conducted user interviews with students and teachers to improve university communication channels.
  • Benchmarked competitors and their digital presence to improve internal products and identify opportunities.
  • Developed brand guidelines and graphic best practices for events and festivals promoted by the university.
  • Designed and coded front-end pages for a university intranet and web portal.
  • Designed web mobile web pages for a university web portal.
Technologies: Adobe Illustrator, Adobe Photoshop, Front-end, Wireframing, UX Flows, User Interviews, Mobile Web, Photoshop CC, Graphic Design, UI Design, Website Design

Education

2006 - 2007

Specialization in Communications

Universidade de São Paulo - São Paulo, Brazil

2001 - 2005

Bachelor's Degree in Visual Design

University Anhembi Morumbi - São Paulo, Brazil

Certifications

NOVEMBER 2019 - PRESENT

Product Owner

Scrum Alliance

SEPTEMBER 2019 - PRESENT

Scrum Master

Scrum Alliance

Skills

Tools

Sketch, InVision, Zeplin, Adobe Photoshop, Photo Editors, Illustrator CC, Photoshop CC, Jira, Figma Component Library, Trello, Miro, Adobe Illustrator, Adobe Flash, Adobe InDesign

Platforms

Figma, Android, Apple, Axure, iOS, Mobile, Shopify, Webflow CMS, Firebase

Industry Expertise

Consumer Products, Healthcare, Marketing

Other

Responsive Design, iOS UI Design, Web UX, UX Research, Wireframe to Product, UX Flows, Product Design, Graphic Design, UI Design, User Research, UX Design, Rapid Prototyping, UX Prototyping, UI Prototyping, Interaction Design (IxD), Design Systems, Bootstrap, Information Architecture (IA), Information Design, Mobile Web, Responsive UX Design, User Testing, User Interviews, User Interface (UI), Mobile Applications, Responsive Layout, Responsive UI, iOS Design Guidelines, Android Design Guidelines, Android App Design, App Design, Promotional Material Design, UX Wireflows, Prototyping, App UI, App UX, Wireframing, Benchmarking, UX Analysis, iOS App Design, Agile, Agile Sprints, Backlog Management, Product Management, Team Management, Dashboard Design, Web UI, User Experience (UX), Mobile UI Design, eCommerce UX, Mobile UX Design, eCommerce UI, SaaS Design, Web App Design, Web App UX, Web App UI, Visual Design, Mobile Prototypes, Mobile Design, Audience Targeting, Navigation, User Behavior, Component Libraries, Presentations, Dashboards, UX Audits, Best Practices in Design, Design Thinking, Low-fidelity Mockups, High-fidelity Mockups, Web Applications, Responsive Web Apps, Material Design, Remote User Testing, Customer Journeys, Stakeholder Management, User Stories, User Journeys, User Experience Design, Data Visualization, Visual Workflow, Software as a Service (SaaS), Design Workshops, Software Design, Mobile App Design, eCommerce, Mobile UI, Mockups, Responsive Web Design (RWD), Web Design, B2C, Illustration, Branding, Full-stack Design, Landing Page Design, Design, Website Design, Business to Consumer (B2C), Component Design, UI Components, Web UI Design, Web Components, Research, Cars, Automotive Design, Android Auto, Infotainment, Design Leadership, Interface Design, CarPlay, Shopify Design, SaaS, Workshop Facilitation, Projects, Design Sprints, Blockchain, Cryptocurrency, Web3, Healthtech, Communication Management, Digital Design, Front-end, SCORM, ChatGPT, Web Analytics, UX Thinking, Style Guides, System Design, Task Flows, Icon Design, POS, Point-of-Sale (POS) Systems, Point of Sale, User Experience Strategy, Enterprise SaaS, B2B, A/B Testing, Heat Maps, Optimization, Sales Funnel, Landing Page Optimization, Data Analytics, Online Surveys, User Validation Testing

Experience

  • App Design - 15 years
  • Responsive Design - 12 years
  • SaaS Design - 6 years
  • Figma - 6 years
  • Dashboard Design - 5 years
  • eCommerce UI - 5 years
  • eCommerce UX - 4 years
  • Interface Design - 2 years
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