Igor Marques Magrini

Designer in São Paulo - State of São Paulo, Brazil

Member since August 17, 2017

Igor is a designer with over 15 years of experience leading local/remote design teams, crafting digital products, conducting user research, prototyping, and designing user interfaces for web portals, mobile applications, SaaS, and infotainments for brands like Volkswagen, Spotify, TIVIT, Claro, Burger King, and other global brands with millions of users. Over the last five years, Igor has also held several workshops on design thinking—teaching thousands of new designers in Brazil.

UI Design Information Architecture (IA)UI Web UX UX Research UX Flows User Research Mobile Web Mobile Applications Responsive Layout Responsive UI UX Wireflows Prototyping App UI App UX Show more

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Portfolio

Digital Design

VW Play | Infotainment Interface
- Android
- Cars
- UI Design
- Automotive Design
- Digital Design
- Product Design
- User Research
- UX Design
- Rapid Prototyping
- Apple
- Android Auto
- Infotainment
- Interface Design
- CarPlay
Spotify Automotive App
- UI Design
- Automotive Design
- UX Design
- UX Prototyping
- UI Prototyping
- Interaction Design (IxD)
Claro Portal
- UX Design
- Information Architecture (IA)
- Information Design
- UI Design
- Mobile Web
- Responsive Design
- Responsive UX Design
- User Testing
- User Interviews
- UX Research
- Team Management
- Design Leadership
MyDoctors App for Medical Appointments
- Digital Design
- Responsive Design
- UI
- UX Design
- Mobile Applications
- Responsive Layout
- Responsive UI
- iOS Design Guidelines
- Android Design Guidelines
TIVIT Cloud Dashboard
- UI Design
- Digital Design
- Design Systems
- Bootstrap
- UX Design
- Dashboard Design
- Team Management
Burger King Voucher App
- iOS UI Design
- Android App Design
- App Design
- Promotional Material Design
- UX Design
- UX Flows
- UX Wireflows

Employment

Head of Design
2019 - 2021
Volkswagen Brasil
- Developed a UX research process and user tests to validate the designs and interactions by interviewing users remotely and in-person with different methods.
- Designed the VW Play infotainment interfaces and new features exclusively for other regions or languages, e.g., right-hand driving.
- Designed apps and helped our business partners to design applications for the VW Play platform by crafting and guiding through documentation.
- Managed assets, e.g., car photos, feature icons, welcome animations, and text translations for over ten countries.
- Developed an innovation-and-product discovery process by grouping multiple professionals types and teaching user research and prototyping methods.
Technologies: Sketch, Android App Design, InVision, App Design, Design Systems, User Research, Figma, Product Design, User Experience (UX)
Lead Product Designer
2018 - 2019
RockSpoon
- Managed the entire design team—with local and remote members—to deliver innovative solutions to the restaurant market to improve their work, quality, and velocity and delight their customers.
- Established the goals and quality standards for product team.
- Evaluated and reviewed the design throughout the company to ensure consistency.
- Coordinated the design team's roadmap and organized and developed the team to work with Agile methods.
- Researched and tested the product with the client and built prototypes to validate hypotheses and several modifications of the system.
- Evaluated and benchmarked competitors to create a product roadmap and support the company objectives in the short term.
Technologies: Sketch, InVision, Prototyping, App UI, App Design, App UX, iOS UI Design, Android App Design, Responsive Design, Information Architecture (IA), Design Systems, User Research, Figma, Team Management, Product Design, Dashboard Design, User Experience (UX)
Head of Design
2016 - 2018
TIVIT
- Led in and led out design teams abroad—the company had distributed team members from all over the country—to introduce the design goals for the company's software.
- Created a single robust design system to facilitate the development work along with the multiple projects and teams.
- Evangelized design thinking and best UX practices and introduced research and development methods to create new projects.
- Hired, managed, and developed design professionals by creating a plan of evaluation and feedback to develop soft and hard skills.
- Co-created a new brand guidelines that supports software development using the new brand communication and design system together to create one single software appearance.
- Aligned the cloud product strategy with the company website to optimize performance lead capturing on the brand portal.
- Supported the marketing team with best practices workshops for the digital design, responsive web, content production, and user testing.
Technologies: Sketch, Front-end, Bootstrap, UI Design, UX Design, UX Research, Responsive Design, Information Architecture (IA), Design Systems, User Research, Team Management, Product Design, Dashboard Design, User Experience (UX)
UX Coordinator
2011 - 2015
Ogilvy Brasil
- Created and planned the digital presences of multiple brands on multiple devices and platforms, e.g., iOS apps, web portals, and IoT devices.
- Developed the UX concept by crafting personas, consumer journeys, wireframes, benchmarks, flows, usability tests, focus groups, card sorting, general research, and feature descriptions.
- Managed a young team of designers and information architects on multiple brands' project styles.
- Created the cases and award-winning projects to explore digital solutions and brand new technologies.
- Advocated internally and for other companies' best design practices and UX methods to improve product performances and team handovers.
- Organized and created tools for designers to create faster and more consistent brand web pages, emails, and communications in large quantities.
- Helped from a user perspective to create metrics and evaluated the digital presence of brands online.
Technologies: Sketch, UX Design, UI Design, Responsive Design, UX Research, Wireframing, UX Flows, Benchmarking, UX Analysis, Information Architecture (IA), User Research, App Design, Team Management, User Experience (UX)
Usability Archtect
2008 - 2011
Estadão
- Working alongside the digital strategy team to create information architecture solutions for all of Grupo Estado's digital products (Estadao.com, Jornal da Tarde, Rádio Eldorado, and Limao.com.br, iLocal).
- Conducted various media redesigns such as desktop applications, web apps, and mobile (iOS, Android).
- Established Agile methods within multidisciplinary teams using various design frameworks.
- Interviewed and conducted user research to best-fit product redesigns.
- Reviewed product navigation and information architecture for multiple devices, like iPad, iPhone, Android, smart TVs, and other connected devices.
- Created interfaces based on accessibility best practices and advocated about user needs for best product performances.
- Adapted web portal navigation and information displays to best delivery experience on mobile phones.
- Designed the first online journal app for iPad in Brazil, delivering a nice way to read and publish journal for mobile devices.
Technologies: Axure, Adobe Illustrator, Adobe Photoshop, Wireframing, App UX, Web UX, Prototyping, Information Architecture (IA), User Research, App Design, Dashboard Design, User Experience (UX)
Digital Designer
2007 - 2008
Cia de Marketing
- Developed digital brand presence such as websites, digital media, landing pages, and promo pages for web.
- Built brand guidelines for digital and graphic application, defining rules, best practices and for logo, color palette, and compositions with photos.
- Created digital campaign with multiple channels like, TV, web, and out-of-home media for brand stores launching.
- Presented, negotiated, and conducted meetings with clients to display proposals and evaluate brand strategy campaigns.
- Created websites, landing pages, and hotsites for mobile and web visualization.
Technologies: Adobe Illustrator, Adobe Photoshop, Android App Design, Wireframing, UX Wireflows, Prototyping, Front-end
Instructional Design
2005 - 2007
UVB
- Created the brand and graphic composition for the learning materials for multiple universities in different states all over the country.
- Organized pedagogic content for classes, modules, and courses for different disciplines.
- Set the SCORM parameters for digital classes to evaluate student progress.
- Created the digital content to supply online classes, e.g., mini-games, quizzes, trivia questions, forums, and tutorials that improved the digital environment.
- Organized, directed, and edited video recordings for online courses and modules.
Technologies: Adobe Flash, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, SCORM, Web UI, UX Flows, Wireframing, Information Design
Junior Digital Designer
2003 - 2005
Faculdade de medicina do ABC
- Designed landing pages and graphic promotional materials for courses and products from the university.
- Conducted user interviews with students and teachers to improve university communication channels.
- Benchmarked competitors and their digital presence to improve internal products and identify opportunities.
- Developed brand guidelines and graphic best practices for events and festivals promoted by the university.
- Designed and coded front-end pages for a university intranet and web portal.
- Designed web mobile web pages for a university web portal.
Technologies: Adobe Illustrator, Adobe Photoshop, Front-end, Wireframing, UX Flows, User Interviews, Mobile Web

Education

Specialization in Communications
2006 - 2007
Universidade de São Paulo - São Paulo, Brazil
Bachelor's Degree in Visual Design
2001 - 2005
University Anhembi Morumbi - São Paulo, Brazil

Certifications

Product Owner
NOVEMBER 2019 - PRESENT
Scrum Alliance
Scrum Master
SEPTEMBER 2019 - PRESENT
Scrum Alliance

Experience

Information Architecture (IA)18 years
App Design15 years
User Research15 years
Responsive Design12 years
User Testing10 years
Team Management8 years
Sketch8 years
Figma3 years

Tools

Location

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Designer in São Paulo - State of São Paulo, Brazil

Portfolio

Employment

Head of Design

Lead Product Designer

Head of Design

UX Coordinator

Usability Archtect

Digital Designer

Instructional Design

Junior Digital Designer

Education

Certifications

Experience

Tools

Location