Illia is a UX/UI designer with a passion for crafting state-of-the-art-online products with the purpose of helping people. With five years of experience in product design, Illia can do everything from customer discovery and concept validation, to designing low fidelity prototypes and eventually turning them into pixel-perfect, goal-oriented design.
Product Designer (UX, UI, Branding, and Illustrations)
2017 - PRESENT
Crafted user-centered, performance-driven, business-oriented experiences for both startups and larger companies.
Designed dozens of B2C and B2B products in fintech, productivity, real estate, advertising, eCommerce, HR, marketing, and healthcare; led user research UX and UI, and consulted on copywriting, strategy, and implementation.
Worked with PM and dev teams at all points of the product cycle, from concept to final execution, on responsive marketing websites, dashboards, web apps, and iOS/Android apps.
Established connections between clients and products, getting to know them at levels beyond simple design requirements in an effort to understand the whole picture.
Conducted user interviews, design and competitor research.
Created user flows, clickable mockups, high-fidelity pixel-perfect designs, and scalable UI guides.
Imported to a design-to-dev handoff tool with all the assets exportable either as CSS or SVG/PNGs.
Worked remotely for a NYC-based digital design and development studio as a principle UX/UI designer.
Designed the UX and UI for Nifty, a cross-platform project management tool used by thousands around the world.
Designed products for web and mobile platforms for target functionality including a delivery service, rehab on demand, financial data management platform, party planner, stage gear rental, coupons, and a food discovery service.
Spearheaded the UX design for an iOS social network for universities that lets students discuss local news, sell items, create events, and more.
Worked on the UX design and implementation for an iOS app and web dashboard as part of a tool that allows people to book and manage appointments with local businesses.
Developed the UX for an iOS app that helps people buy and sell gift cards.
Led a third season of X-Factor Online (xfo.stb.ua), the Ukrainian online franchise of a popular TV show and the most popular vocal talent contest in Ukraine.
Managed two domestic teams, including a cross-functional Scrum development team and an editorial team.
Created product requirements and prioritized feature lists.
Conducted A/B testing and analysis of Google Analytics data and Hotjar product, sales, and marketing conversion funnels.
Directed content strategy, and storyboarding of a banner video. During my tenure, X-Factor achieved a 230% increase in conversions and a 60% reduction in record-your-song abandonment after a site redesign that provided a seamless and delightful video recording experience.
Conceptualized and led our team to create four new premium services that increased sales by 30%. X-Factor Online won Propeller Digital Award 2011 and 2012 as Ukraine's most innovative online product.
Technologies: Google Analytics, Hotjar, WordPress, Trello, Agile, Scrum