Illia is a UI/UX designer with a passion for crafting state-of-the-art online products with the purpose of helping people. With eight years of experience in product design, Illia can do everything from customer discovery and concept validation to designing low-fidelity prototypes, eventually turning them into pixel-perfect, goal-oriented designs.
Crafted user-centered, performance-driven, business-oriented experiences for both startups and larger companies.
Designed dozens of B2C and B2B products in fintech, productivity, real estate, advertising, eCommerce, HR, marketing, and healthcare. Led user research UX and UI, and consulted on copywriting, strategy, and implementation.
Collaborated with PMs and development teams at all points of the product cycle, from concept to final execution, on responsive marketing websites, dashboards, web apps, and iOS and Android apps.
Established connections between clients and products, getting to know them at levels beyond simple design requirements in an effort to understand the whole picture.
Conducted user interviews, design, and competitor research.
Created the user flows, clickable mockups, high-fidelity pixel-perfect designs, and scalable UI guides.
Imported to a design-to-dev handoff tool with all the assets exportable either as CSS or SVG to PNGs.
Worked remotely for a NYC-based digital design and development studio as a principle UX/UI designer.
Designed the UX and UI for Nifty, a cross-platform project management tool used by thousands around the world.
Designed products for web and mobile platforms for target functionality including a delivery service, rehab on demand, financial data management platform, party planner, stage gear rental, coupons, and a food discovery service.
Spearheaded the UX design for an iOS social network for universities that lets students discuss local news, sell items, create events, and more.
Worked on the UX design and implementation for an iOS app and web dashboard as part of a tool that allows people to book and manage appointments with local businesses.
Developed the UX for an iOS app that helps people buy and sell gift cards.
Technologies: Slack, Dropbox, Principle, Adobe Photoshop, InVision, Sketch, Minimum Viable Product (MVP), Mobile UI, Dashboard Design, Product Design, Mobile UX, Mobile App UI, Responsive UI
Sr Product Designer for Analytics Platform
2022 - 2022
POTENTIAL ENERGY LABS INC dba Atrium
Created a design system in Figma, including colors, typography, spacing, as well as an extensive library of UI elements using components, variables and tokens. Worked with engineers to implement it.
Designed a flow for saving Metrics to Dashboards and Folders.
Redesigned an onboarding flow, including Playbooks — a new quick way to set up custom workspaces inside Atrium.
Designed a set of responsive landing pages, including Home page and Customers page.
Improved user role management inside Atrium web app, including how team Segments and Disciplines work.
Designed a brand new feature called Saved Goals which allows users to set custom goals for their teams based on various parameters.
Led the third season of X-Factor Online (xfo.stb.ua), the Ukrainian online franchise of a popular TV show and the most popular vocal talent contest in Ukraine.
Managed two domestic teams, including a cross-functional scrum development team and an editorial team.
Created product requirements and prioritized feature lists.
Conducted A/B testing and analysis of Google Analytics data and Hotjar product, sales, and marketing conversion funnels.
Contributed, during my tenure, to X-Factor's achieving a 230% increase in conversions and a 60% reduction in record-your-song abandonment after a site redesign that provided a seamless and delightful video recording experience.
Conceptualized and led our team to create four new premium services that increased sales by 30%. X-Factor Online won Propeller Digital Award 2011 and 2012 as Ukraine's most innovative online product.