Ivo Martinovic, Designer in Belgrade, Serbia
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Ivo Martinovic

Verified Expert  in Design

Designer

Location
Belgrade, Serbia
Toptal Member Since
September 12, 2019

Ivo is a well-rounded creative director with over 15 years of experience. He owned two agencies: A digital agency and a TVC production house. He has strong research and analytical skills, stays abreast industry-related trends, and has an uncanny ability to sense new ones. He spent the last three years working in the APAC region, and has an impeccable eye for detail, and sterling presentation skills.

Digital DesignCreative DirectionBrandingProduct DesignAdobe CS6Sketch 4UI DesignWeb UIWeb UXUX DesignArt DirectionWeb UX DesignColor GradingDigitalMobile UI Design

Portfolio

Work Experience

Creative Consultant

2018 - 2018
Wieden+Kennedy
  • Delivered art direction on product assets for the BMW ATL China pitch. I worked on photography styling for future BMW productions under a new creative concept by W+K.
  • Participated in a multi-office agency collaboration between Shanghai and Portland during the project, handling asset 3D model production, and post-production.
  • Hired for a second occasion to work on the creative concept for one of China's largest shopping mall chains "TaiKoLee."
Technologies: Apple Keynote, Adobe Illustrator, Adobe Photoshop

Creative Director

2018 - 2018
Publicis Nurun
  • Spearheaded the online solution and campaigns for brands such as Bvlgari, Hyatt Place, Ferrero Rocher, and Johnny Walker as the creative director in a digital agency.
  • Led a team of ten creatives.
  • Developed UI solutions for local Chinese platforms such as WeChat.
  • Gained insight into local Chinese digital platforms and marketing campaigns.
Technologies: Apple Keynote, Adobe Illustrator, Adobe Photoshop

Creative Lead

2018 - 2018
Publicis Sapient
  • Ran the Mercedes Benz OneWeb platform (phase 1) for the China market. I was the creative lead in charge of the UX and UI creative development using the Agile methodology.
  • Responsible for photo and video asset post-production, and formatting for both desktop and mobile website versions.
  • Led a multi-city team of people (Beijing, Shanghai, Hong Kong, Shenzen) totaling eight different creatives.
  • Developed the UI style guide for Mercedes Benz China.
Technologies: Apple Keynote, Jira, Zeplin, Sketch, Adobe Illustrator, Adobe Photoshop

Creative Director

2015 - 2017
FOREO
  • Responsible for the brands' global creative communication.
  • Handled both offline and online projects and campaigns. This included everything from print and packaging, to the official website and social media channels, and photo and video asset productions.
Technologies: Trello, Basecamp, Apple Keynote, Adobe Illustrator, Adobe Photoshop

Executive Creative Director

2012 - 2014
Fly Me To The Moon
  • Handled all creative decision making and art direction as the ECD. This was a boutique branding agency providing services on complete brand development, photo and video production, and online and offline marketing. The agency was based in Serbia, and apart from handling local clients, it had a very strong international client portfolio as well.
  • Oversaw the execution of projects to ensure that technical and quality standards were met.
  • Participated in the budgeting to make sure that creative ideas corresponded to the client's budgets.
  • Drove the creative management of the agency from branding to print, digital and photo and video production.
Technologies: Apple Keynote, Adobe Illustrator, Adobe Photoshop

Creative Director, Partner

2011 - 2014
ABVGD
  • Ran the agency from 2010 until 2013 in partnership with a long-time associate of mine. ABVGD was a digital startup, under the iPage company. It was a distance e-learning portal with live video chat classrooms.
  • Developed the platform and branding.
Technologies: Apple Keynote, Adobe Illustrator, Adobe Photoshop

Creative Director, Executive Producer, Partner

2006 - 2012
1984 Productions
  • Started a Serbian TVC production house called 1984 Productions, with three partners.
  • Developed to become the fastest-growing production team in the country in under one year.
Technologies: Apple Keynote, Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop

Creative Director, Owner

2004 - 2012
New Page Internet Consulting
  • Started a digital agency called New Page Internet Consulting. The idea struck after a few successful years in web design.
  • Grew to become one of the most successful digital agencies in Serbia.
  • Won several awards.
Technologies: Adobe Illustrator, Adobe Photoshop

Assistant Professor (Digital Media)

2004 - 2006
Singidunum University
  • Worked as the assistant professor of New Media at Singidunum University for two years.
  • Helped create a new department at the university that taught the basics of graphic and web design—the number of students doubled by our second year of teaching.
Technologies: Apple Keynote, Adobe Illustrator, Adobe Photoshop
1995 - 2000

Master of Arts Degree in Product Design

Academy of Applied Arts - Belgrade, Serbia

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