Ivo Martinovic
Verified Expert in Design
Designer
Belgrade, Serbia
Toptal member since September 12, 2019
Ivo is a well-rounded creative director with over 15 years of experience. He owned two agencies: A digital agency and a TVC production house. He has strong research and analytical skills, stays abreast industry-related trends, and has an uncanny ability to sense new ones. He spent the last three years working in the APAC region, and has an impeccable eye for detail, and sterling presentation skills.
Portfolio
Consumer Electronics Various Digital
Telecommunication Website
Fibre Optic Internet Provider Branding
Work Experience
Creative Consultant
Wieden+Kennedy
- Delivered art direction on product assets for the BMW ATL China pitch. I worked on photography styling for future BMW productions under a new creative concept by W+K.
- Participated in a multi-office agency collaboration between Shanghai and Portland during the project, handling asset 3D model production, and post-production.
- Hired for a second occasion to work on the creative concept for one of China's largest shopping mall chains "TaiKoLee."
Creative Director
Publicis Nurun
- Spearheaded the online solution and campaigns for brands such as Bvlgari, Hyatt Place, Ferrero Rocher, and Johnny Walker as the creative director in a digital agency.
- Led a team of ten creatives.
- Developed UI solutions for local Chinese platforms such as WeChat.
- Gained insight into local Chinese digital platforms and marketing campaigns.
Creative Lead
Publicis Sapient
- Ran the Mercedes Benz OneWeb platform (phase 1) for the China market. I was the creative lead in charge of the UX and UI creative development using the Agile methodology.
- Responsible for photo and video asset post-production, and formatting for both desktop and mobile website versions.
- Led a multi-city team of people (Beijing, Shanghai, Hong Kong, Shenzen) totaling eight different creatives.
- Developed the UI style guide for Mercedes Benz China.
Creative Director
FOREO
- Responsible for the brands' global creative communication.
- Handled both offline and online projects and campaigns. This included everything from print and packaging, to the official website and social media channels, and photo and video asset productions.
Executive Creative Director
Fly Me To The Moon
- Handled all creative decision making and art direction as the ECD. This was a boutique branding agency providing services on complete brand development, photo and video production, and online and offline marketing. The agency was based in Serbia, and apart from handling local clients, it had a very strong international client portfolio as well.
- Oversaw the execution of projects to ensure that technical and quality standards were met.
- Participated in the budgeting to make sure that creative ideas corresponded to the client's budgets.
- Drove the creative management of the agency from branding to print, digital and photo and video production.
Creative Director, Partner
ABVGD
- Ran the agency from 2010 until 2013 in partnership with a long-time associate of mine. ABVGD was a digital startup, under the iPage company. It was a distance e-learning portal with live video chat classrooms.
- Developed the platform and branding.
Creative Director, Executive Producer, Partner
1984 Productions
- Started a Serbian TVC production house called 1984 Productions, with three partners.
- Developed to become the fastest-growing production team in the country in under one year.
Creative Director, Owner
New Page Internet Consulting
- Started a digital agency called New Page Internet Consulting. The idea struck after a few successful years in web design.
- Grew to become one of the most successful digital agencies in Serbia.
- Won several awards.
Assistant Professor (Digital Media)
Singidunum University
- Worked as the assistant professor of New Media at Singidunum University for two years.
- Helped create a new department at the university that taught the basics of graphic and web design—the number of students doubled by our second year of teaching.
Education
Master of Arts Degree in Product Design
Academy of Applied Arts - Belgrade, Serbia
Skills
Tools
Adobe CS6, Apple Keynote, Trello, Basecamp, Zeplin, Sketch 4, Slack, Jira, Adobe Photoshop, Adobe Illustrator, Sketch, Adobe Premiere Pro
Platforms
MacOS, Web
Industry Expertise
Real Estate, Maritime Transportation, Luxury Goods, Telecommunications, Automotive
Other
Office 365, Creative Direction, Product Design, Digital Design, Video Production, Photoshoot Production, Post-production, Branding, Consumer Electronics, Creative Concept Development, Design Leadership, Team Leadership, UI Design, App Design, Software Design, Product Photography, Web UI, Web UX, UX Design, Internet Providers, Art Direction, Web UX Design, Web UI Design, Color Grading, Commercial Real Estate, Digital, Mobile UI Design, Print, Graphic Design, Packaging, Writing & Editing, Global Team Management, Beauty Products, Personal Care, Video Editing, Luxury Industry, Digital Campaigns, Production, Photography, Photography Styling, Logo Design, Brand Design, Brochure Design, Team Management, Vendor Management, Agile, Asia, China, Interface Design
Experience
- Digital Design - 18 years
- Creative Direction - 14 years
- Branding - 10 years
- Video Production - 10 years
- Photoshoot Production - 10 years
- Product Design - 3 years
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