Jake Frey
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since March 18, 2016
Jake is a product and brand designer with 12 years of experience helping startups and global organizations bring ambitious ideas to life. He’s designed products and brands for Apple, Shopify, Loom, Colgate, Endeavor, Twitter, and Snap, spanning SaaS, AI, enterprise, and consumer. As the founder of a venture-backed startup that raised $7 million, he brings a founder’s perspective to every engagement, from strategy and identity through UX, UI, and design systems.
Experience
- iOS UI Design - 12 years
- Branding - 10 years
- User Interface (UI) - 10 years
- Mobile App Design - 10 years
- eCommerce - 10 years
- Web Design - 10 years
- App Design - 10 years
- Logo Design - 10 years
Portfolio
MnStr Monster Strategy Platform
Tank AI Agents
Fancy
Blink
Work Experience
Designer
Frey Labs
- Designed products from napkin sketch to launch, partnering with founders and product teams at every stage of company growth.
- Led end-to-end product design across strategy, branding, UX, UI, design systems, marketing websites, investor pitch decks, and AI-powered experiences.
- Partnered with startups and organizations, including Shopify, Colgate, Loom, Endeavor, and Snap, to bring new products and brands to market.
- Specialized in SaaS, AI, consumer, enterprise, and marketplace products, translating complex ideas into intuitive user experiences.
- Trusted with confidential initiatives requiring speed, discretion, and close collaboration with founders and executive teams.
CEO, Founder
Americana
- Founded and led a venture-backed startup that raised $7 million from investors, including Alexis Ohanian (Reddit), OpenSea, and Future.
- Led major product launches, industry events, and conference keynotes.
- Designed the end-to-end product experience, brand, and marketplace for a platform connecting physical assets to blockchain-backed digital ownership.
- Recruited and led a multidisciplinary team of 20+ across product, design, engineering, marketing, and operations.
- Balanced product vision, user experience, engineering, and business strategy as founder and CEO.
Creative Director
Fancy
- Led product design and engineering for one of the world’s leading mobile commerce platforms.
- Directed the design of products across iOS, Android, Web, Apple Watch, and Google Glass.
- Deemed one of the best apps of the year by the Apple App Store and Google Play Store.
- Collaborated with Apple on Apple Pay and Twitter on Twitter Commerce, helping pioneer new commerce experiences.
- Built and scaled a multidisciplinary product team while establishing design systems and product direction.
Education
Bachelor's Degree in Design
Philadelphia University - Philadelphia, PA, USA
Certificate in Contemporary Design
Nuova Accademia di Belle Arti Milano - Milan, Italy
Skills
Tools
Sketch, InVision, Adobe Photoshop, Figma Prototyping, AI Tools, Adobe Illustrator
Platforms
Figma, Shopify, Web, iOS, X (formerly Twitter)
Industry Expertise
Sports, Sports & Recreation
Other
Web Design, User Interface (UI), User Experience (UX), App Design, eCommerce, Logo Design, Branding, Illustration, Mobile App Design, iOS UI Design, UI Design, GUI Design, iPhone, Freelancing, Digital Design, Web UI, Product Design, Graphic Design, Interactive Design, UX Design, Web UI Design, Consulting, Instructional Design, Prototyping, Wireframing, Startups, UX Audits, Full-stack, User Onboarding, User Retention, User Conversion, Mobile Design, Web Applications, Consumer Applications, Mobile User Acquisition, Websites, E-learning, Responsive Web Design (RWD), Artificial Intelligence (AI), Design Leadership, Rapid Prototyping, Interface Design, SaaS, Form Design, SaaS Design, Web App Design, No-code Development, User Research, User Testing, Product Packaging, Customer Relationship Management (CRM), Design Systems, Marketing Design, Landing Page Optimization, Landing Page Design, CTA, Landing Pages, Sales Funnel, Copywriting, Brand Strategy, Print Design, Social Media Advertising, Information Architecture (IA), Journey Mapping, User Journey Maps, User Journeys, Web App UX, Web Platforms, Usability, Pitch Decks, Presentation Design, Visual Design, Commerce, Responsive Web Apps, MVP Design, Brand Design, Brand Guidelines, Data-informed Visual Design, Brand Identity, Minimalism, UX Consulting, Mobile UI, Messenger, UX Branding, Web UX, Website Conversion, Complex Application User Interfaces (UI), Software Design, Analytical Dashboards, Dashboard Design, Collateral Design, Customer Portals, Website Redesign, 2D Graphics, B2B, Website Design, Gamification, Social Games, Storytelling, User Interviews, Data Visualization, Usability Testing, User Flows, UX Testing, Conversational UI, Conversational Design, Conversational UX, Design Thinking, Mobile UI Design, Mobile UX Design, iOS App Design, Social Media Design, Software as a Service (SaaS), Data-heavy Design, Art Direction, Content Creation, Content Design, Content Marketing, Content Strategy, UX Strategy, UX Writing, Web Application Design, UX Research, Customer Experience, SaaS UX Consulting, Marketplace Design, eCommerce Design, Social Media Apps, Visual Identity, Visual Brand Guidelines, Fintech, AI Chatbots, AI-enabled Applications, Chatbots, Dashboards, Enterprise SaaS, Web Dashboards, CRM, AI Design, Agentic AI, Product Leadership, Design Strategy, Product Strategy, High-fidelity Prototypes, Investor Presentations, Executive Presentations, Artificial Intelligence as a Service (AIaaS), AI-powered Product Design, Fintech Design, Generative Artificial Intelligence (GenAI), Front-end Development, Claude Design, B2C, Accessibility, Conversational AI, Large Language Models (LLMs), Design Management, Agile, User Experience Design, People Management, Service Design, WCAG 2, WCAG 3, Web Content Accessibility Guidelines (WCAG), App UX, Brand Discovery, Conversion Rate Optimization (CRO), Design for Manufacture & Assembly (DFMA), Search Engine Optimization (SEO), Taxonomy, Design, Creative Direction, Cryptocurrency, Gacha, Smart Contracts, Crypto, Non-fungible Tokens (NFT), RWA, AI Agents, System Design, Fundraising, Social Commerce, Payments
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