Jake Frey, Designer in New York, NY, United States
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Jake Frey

Bio

Jake built Fancy, which was deemed one of the best apps of the year by Apple and Google. His other clients include Apple, Twitter, Snapchat, Shopify, Hermès, and Kanye West. Jake has been privileged to work on amazing projects with brilliant people throughout his career.

Portfolio

Work Experience

Designer

2012 - PRESENT
Frey Labs
  • Worked with a range of clients focusing on mobile apps, web design, and decks.
  • Focused on working for private clients, including Snapchat, Hermès, Shopify, and Kanye West.
  • Met with clients in person and via Zoom, Google Meet, and Skype.
  • Became comfortable working at any stage in product development, from a napkin sketch to a public company.
  • Gained the ability to work fast and can be trusted with projects that need to be under the radar.
Technologies: Sketch, Figma, Branding, Creative Direction, Web Design, Wireframing, Startups, Shopify, UI Design, UX Design, UX Audits, Web, User Interface (UI), User Experience (UX), App Design, Product Design, Full-stack, User Onboarding, User Retention, User Conversion, Mobile Design, Web Applications, iOS, Mobile User Acquisition, Websites, E-learning, Responsive Web Design (RWD), Artificial Intelligence (AI), Design Leadership, Rapid Prototyping, Interface Design, SaaS, Form Design, SaaS Design, Web App Design, No-code Development, Graphic Design, User Research, User Testing, Product Packaging, Customer Relationship Management (CRM), Design Systems, Logo Design, Marketing Design, Conversion Rate Optimization (CRO), Landing Page Optimization, Landing Page Design, CTA, Landing Pages, Sales Funnel, Copywriting, Brand Strategy, Print Design, Social Media Advertising, Information Architecture (IA), Journey Mapping, User Journey Maps, User Journeys, Web App UX, Web Platforms, Usability, Pitch Decks, Presentation Design, Visual Design, Mobile App Design, Commerce, Responsive Web Apps, MVP Design, Design for Manufacture & Assembly (DFMA), Brand Design, Brand Guidelines, Data-informed Visual Design, Sports, Sports & Recreation, Brand Identity, Web UI, Minimalism, UX Consulting, Mobile UI, Messenger, UX Branding, Web UX, Website Conversion, Complex Application User Interfaces (UI), Software Design, Analytical Dashboards, Dashboard Design, Collateral Design, Customer Portals, Website Redesign, 2D Graphics, B2B, Website Design, Gamification, Social Games, Storytelling, User Interviews, Data Visualization, Usability Testing, User Flows, UX Testing, Conversational UI, Conversational Design, Conversational UX, Design Thinking, Mobile UI Design, Mobile UX Design, iOS UI Design, iOS App Design, Social Media Design, Figma Prototyping, Software as a Service (SaaS), Illustration, Content Creation, Content Strategy, UX Strategy, UX Writing, Search Engine Optimization (SEO), Taxonomy, UX Research, Customer Experience, SaaS UX Consulting, Social Media Apps

CEO, Founder

2021 - 2024
Americana
  • Raised $7 million in venture capital from Alexis Ohanian (Reddit), OpenSea (NFT Marketplace), and Future (rapper).
  • Led major product launches, industry events, and conference keynotes.
  • Built a blockchain platform linking physical assets and collectibles with NFTs.
  • Recruited and led a team of 21 across product, design, engineering, and marketing.
Technologies: Smart Contracts, Crypto, Non-fungible Tokens (NFT), RWA, Marketplace Design, eCommerce

Creative Director

2012 - 2014
Fancy
  • Led both the design and development teams for the company.
  • Built products for iOS, Android, Web, Google Glass, Apple Watch, and more.
  • Deemed one of the best apps of the year from the Apple App Store and Google Play Store.
  • Built Apple Pay with Apple, Twitter Commerce with Twitter, and more.
  • Learned an incredible amount and was honored to work with such a talented team.
Technologies: InVision, Adobe Photoshop, Sketch, Figma, Design for Manufacture & Assembly (DFMA), User Interface (UI), User Experience (UX), Art Direction, Content Design, Content Marketing, Web Application Design, Marketplace Design, eCommerce Design

Education

2008 - 2012

Bachelor's Degree in Design

Philadelphia University - Philadelphia, PA, USA

2010 - 2011

Certificate in Contemporary Design

Nuova Accademia di Belle Arti Milano - Milan, Italy

Skills

Tools

Sketch, InVision, Adobe Photoshop, Figma Prototyping, Adobe Illustrator

Platforms

Figma, Shopify, Web, iOS

Industry Expertise

Sports, Sports & Recreation

Other

Web Design, User Interface (UI), User Experience (UX), App Design, eCommerce, Logo Design, Branding, Illustration, Mobile App Design, iOS UI Design, UI Design, GUI Design, iPhone, Freelancing, Digital Design, Web UI, Product Design, Graphic Design, Interactive Design, UX Design, Web UI Design, Consulting, Instructional Design, Prototyping, Wireframing, Startups, UX Audits, Full-stack, User Onboarding, User Retention, User Conversion, Mobile Design, Web Applications, Consumer Applications, Mobile User Acquisition, Websites, E-learning, Responsive Web Design (RWD), Artificial Intelligence (AI), Design Leadership, Rapid Prototyping, Interface Design, SaaS, Form Design, SaaS Design, Web App Design, No-code Development, User Research, User Testing, Product Packaging, Customer Relationship Management (CRM), Design Systems, Marketing Design, Landing Page Optimization, Landing Page Design, CTA, Landing Pages, Sales Funnel, Copywriting, Brand Strategy, Print Design, Social Media Advertising, Information Architecture (IA), Journey Mapping, User Journey Maps, User Journeys, Web App UX, Web Platforms, Usability, Pitch Decks, Presentation Design, Visual Design, Commerce, Responsive Web Apps, MVP Design, Brand Design, Brand Guidelines, Data-informed Visual Design, Brand Identity, Minimalism, UX Consulting, Mobile UI, Messenger, UX Branding, Web UX, Website Conversion, Complex Application User Interfaces (UI), Software Design, Analytical Dashboards, Dashboard Design, Collateral Design, Customer Portals, Website Redesign, 2D Graphics, B2B, Website Design, Gamification, Social Games, Storytelling, User Interviews, Data Visualization, Usability Testing, User Flows, UX Testing, Conversational UI, Conversational Design, Conversational UX, Design Thinking, Mobile UI Design, Mobile UX Design, iOS App Design, Social Media Design, Software as a Service (SaaS), Data-heavy Design, Art Direction, Content Creation, Content Design, Content Marketing, Content Strategy, UX Strategy, UX Writing, Web Application Design, UX Research, Customer Experience, SaaS UX Consulting, Marketplace Design, eCommerce Design, Social Media Apps, Visual Identity, Visual Brand Guidelines, Conversion Rate Optimization (CRO), Design for Manufacture & Assembly (DFMA), Search Engine Optimization (SEO), Taxonomy, Design, Creative Direction, Cryptocurrency, gacha, Gacha, Smart Contracts, Crypto, Non-fungible Tokens (NFT), RWA

Experience

  • iOS UI Design - 12 years
  • Branding - 10 years
  • User Interface (UI) - 10 years
  • Mobile App Design - 10 years
  • eCommerce - 10 years
  • Web Design - 10 years
  • App Design - 10 years
  • Logo Design - 10 years
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