James is available for hire
Hire JamesJames Aspden
Verified Expert in Design
Designer
Location
London, United Kingdom
Toptal Member Since
November 16, 2020
James is a design director with over 10 years of experience based in London. He is a dedicated individual who works with agencies or directly with clients on the E2E delivery of digital products. He takes pride in producing moments of delight and satisfaction for the end user, maybe even with some coding along the way. James is looking to work on website redesigns and digital product creation to strengthen business goals and reestablish brand presence.
Portfolio
Work Experience
Staff Product Designer
2022 - 2024
The raw materials
- Designed and researched two products to improve efficiencies for the client.
- Extended the design system to cater to the new products and feature flag improvements.
- Designed and built a design system for a luxury B2B furniture website.
Technologies: Adobe CC, Figma, Principle, App Design, UI Design, UX Design, Product Design, Graphic Design
Staff Product Designer
2022 - 2022
Soho House
- Refactored the information architecture in the market app and designed new navigation.
- Designed and structured the content for the homepage using research from in-person testing.
- Updated design system to include feature flag improvement work.
Technologies: Figma, Principle, Web Design, Apps, UI Design, UX Design, Product Design, Graphic Design
Staff Product Designer
2021 - 2022
ustwo
- Designed a command center for a mental healthcare charity for helpers to use during distress calls.
- Presented weekly designs to clients to implement feedback and develop products further.
- Researched and designed initial experience for the largest asset fund manager in the world.
Technologies: Figma, Adobe CC, Principle, App Design, Web, Product Design, UX Design, Graphic Design
Lead Product Designer
2021 - 2021
The BIO Agency
- Designed a digital touchpoint experience for the Japanese high-street restaurant Wagamama.
- Performed rapid prototyping for several devices using principle software.
- Liased and presented work back to the client, who signed off on the work and built the designs.
Technologies: Figma, Principle, App Design, Web Design, UX Design, Product Design, Graphic Design
Product Designer
2021 - 2021
TOYOTA Connected Europe
- Worked within a distributed team in the US and UK to completely redesign their car companion app.
- Ran several workshops and interview sessions to form design hypotheses.
- Worked across several teams to form a global design system.
Technologies: Figma, Mobile App Design, User Experience (UX), User Interface (UI), Audits, Responsive Web Design (RWD), Cross-functional Collaboration, Product Management, Design Systems, Brand Guidelines, Branding, Color Palettes, Consumer Products, Journey Mapping, Landing Pages, Mobile, Mockups, Typography, UI Components, UX Wireframes, User Flows, Web, Mobile Design, UX Design, Product Design, Graphic Design
Design Director
2020 - 2020
Matter of Form
- Designed a web experience to reestablish a luxury resort brand values and better represent their offerings.
- Refactored the brand guidelines to accommodate digital products.
- Designed an app to be used by guests onsite, acting as a way-finding tool that contains resort information and restaurant menus.
- Scaled a design system for digital products' future iteration.
- Presented design concepts to the client to aid direction and sign-off.
Technologies: Principle, Sketch, InVision, Mobile App Design, User Experience (UX), User Interface (UI), Responsive Web Design (RWD), Cross-functional Collaboration, Product Management, Design Systems, Brand Guidelines, Branding, Color Palettes, Consumer Products, Journey Mapping, Landing Pages, Mobile, Mockups, Typography, UI Components, UX Wireframes, User Flows, Web, Mobile Design, UX Design, Product Design, Graphic Design
Lead Product Designer
2019 - 2020
Deliveroo
- Collaborated with a team of data scientists to design an end to end experience experimentation platform for employees to test the company's products.
- Added the components and contributed to the design system.
- Launched the experimentation platform with live experiments.
- Ran workshops to establish key user journeys and design experiences accordingly.
- Created personas for each user type and detailed what they required out of the platform.
Technologies: Figma, Mobile App Design, User Experience (UX), User Interface (UI), Responsive Web Design (RWD), Cross-functional Collaboration, Product Management, Design Systems, Brand Guidelines, Branding, Color Palettes, Consumer Products, Journey Mapping, Landing Pages, Lean Startups, Mobile, Mockups, Startups, Typography, UI Components, UX Wireframes, User Flows, Web, Mobile Design, UX Design, Product Design, Graphic Design
Lead Product Designer
2019 - 2019
Eight, Inc.
- Designed a web experience for Jumeirah luxury hotels and resorts.
- Created an app for Jumeirah guests to manage trips and also spend loyalty points.
- Built a design system for Jumeirah to establish a foundation on all their digital products.
- Held weekly design presentations with clients in Dubai.
- Traveled to Dubai to meet clients and win additional work through design discovery.
Technologies: Principle, Sketch, InVision, Mobile App Design, User Experience (UX), User Interface (UI), Audits, eCommerce, Responsive Web Design (RWD), Cross-functional Collaboration, Product Management, Design Systems, Brand Guidelines, Branding, Color Palettes, Consumer Products, Journey Mapping, Landing Pages, Lean Startups, Mobile, Mockups, Typography, UI Components, UX Wireframes, User Flows, Web, Mobile Design, UX Design, Product Design, Graphic Design
Lead Product Designer
2018 - 2019
Beyond
- Designed a software platform for visual artists to create 3D renders.
- Formatted an atomic structured design system and a guide for using the software.
- Prototyped interactions on several states throughout the software.
- Created mood board references to form a starting point and sign-off on the concept for the client.
- Presented the concepts to clients in Montreal and London.
Technologies: Principle, Sketch, InVision, Mobile App Design, User Experience (UX), User Interface (UI), Responsive Web Design (RWD), Cross-functional Collaboration, Product Management, Design Systems, Brand Guidelines, Branding, Color Palettes, Consumer Products, Journey Mapping, Landing Pages, Lean Startups, Logo Design, Mockups, Typography, UI Components, UX Wireframes, User Flows, Web, Artificial Intelligence (AI), Mobile Design, UX Design, Product Design, Graphic Design
Senior Product Designer
2017 - 2018
Farfetch, Ltd.
- Designed a shop the look module to help cross-sell products.
- Contributed and investigated using a new font and color system for the company rebrand.
- Ran workshops to discover various experiences for the customers to view new products.
- Conducted guerrilla testing on prototypes to gather data on interaction patterns quickly.
- Designed the prototypes to explore scrolling behaviors to increase the average order value.
Technologies: Principle, Sketch, InVision, Mobile App Design, User Experience (UX), User Interface (UI), Audits, eCommerce, Responsive Web Design (RWD), Cross-functional Collaboration, Product Management, Design Systems, Brand Guidelines, Branding, Color Palettes, Landing Pages, Lean Startups, Mobile, Mockups, Startups, Typography, UI Components, UX Wireframes, User Flows, Web, Mobile Design, UX Design, Product Design, Graphic Design
Education
2005 - 2008
Bachelor's Degree in Multimedia
Nottingham Trent University - Nottingham, UK
Experience
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