User-focused, experience-driven, and design-led. With director-level experience—working with global and remote teams for over 12 years—Jenna specializes in building brands, products, and services through user-centered design. Her unique hybrid of UI and UX design skills and a good understanding of emerging technologies and current trends allows her to deliver on time and exceed expectations.
Led, developed, and extended the company's experience and service design offer—helping global clients across all sectors to re-imagine their brand for today and the future.
Worked predominantly on branding-based projects and pitches; the work focused on gathering customer and colleague insights, shaping insights into identifiable brand opportunities, and guiding the client's experience strategy from vision to reality.
Worked on key projects included an exciting rebrand across a city in UAE—creating a connected experience for locals and tourists.
Developed a new customer and colleague experience for an international supermarket.
Supported my team across a multitude of digital projects across energy, telecom, architecture, retail, and startup food delivery.
Designed innovative full-service customer experiences for 2 leading international brands.
Implemented a service design for a "Future of Retail" project that was based on international airports for a leading FX provider. The project looked at digital as well as physical touchpoint design and communication strategies.
Worked on another service design project looking at how to engage children within the automotive environment making their experience as engaging and memorable as their parents. The project looked at both digital and physical touch point design.
Designed service solutions and touchpoints for a flagship automotive store, at the heart of innovation in Germany.
Conducted customer research, service safaris, digital concept design as well as stakeholder workshops.