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Jenna Law
Verified Expert in Design
UX/UI Designer
London, United Kingdom
Toptal member since June 28, 2017
Bio
Jenna is an award-winning director of design. For over 18 years, she has partnered with clients such as Microsoft, Jaguar, the UK government, GSK, Jack Daniels, and more. Jenna's unique hybrid of skills—notably UI, UX, brand, and product design—has allowed her to exceed business and user expectations time and again. Her process for success is to be always user-focused, experience-driven, and design-led.
Experience
- UX Design - 15 years
- Product Design - 15 years
- Web Design - 15 years
- User Research - 15 years
- UX Audits - 10 years
- Digital Strategy - 10 years
- Design Systems - 10 years
- Figma - 5 years
Portfolio
Work Experience
Senior Product Designer / Senior UX Designer (Contract)
2017 - PRESENT
Toptal Clients
- Led UI/UX, product, and brand designs for clients across a wide range of industries, using a user-centered process to ensure ongoing project success and minimize costs and risks.
- PropTech: Contributed to the UX design and research for an AR iOS app within the construction/property industry.
- Created the UI/UX design for a global innovation school website in the education sector.
- Developed the UI/UX design for assistive technology supporting seniors living with dementia (healthtech).
- Crafted the UI/UX and brand design for an insurance company, supporting users in navigating the complexities of Medigap coverage.
- Oversaw the UI/UX, product, and brand design for a SaaS project management tool.
- Delivered the UX design for a SaaS finance application (credit score, report, and insights) for customers and development teams.
- Created the UX, product, and strategy for a SaaS application within the real estate industry.
- Designed the UI/UX and brand design for a healthcare application designed to help participants throughout their clinical trials.
- Redesigned and created a design system for an MVP app to prevent negative drug interactions.
Technologies: Qualitative Research, Product Design, OmniGraffle, InVision, Sketch, Figma, iOS, Web App UX, SaaS, Digital Health, Design Systems, User Acceptance Testing (UAT), Web App UI, Real Estate, Education, Heuristic Evaluation, Heuristic Reports, UX Audits, SaaS Design, Branding, Sitemaps, Personas, Interactive Prototypes, Responsive UI, Responsive Web Design (RWD), Responsive, Pitch Decks, User Flows, Prototyping, UX Sketching, Style Guides, Mobile, User Experience (UX), Digital Experience Design, Product Strategy, Digital Strategy, Health & Wellness, Graphic Design, User Needs, Pitch Presentations, UX Thinking, Wellness, Web Dashboards, Interaction Design (IxD), Financial UX, Dashboards, Data-informed Visual Design, UI Style Guides, Competitor Analysis & Profiling, Health, Healthcare, Pharmaceuticals, Project Estimation, Miro, Accessible Design, User Personas, User Interface (UI), Healthcare IT, Healthcare Software, Creative Direction, Digital Creative Direction, Strategy, Mobile App Design, User Interviews, User Testing, Visual Design, Brand Guidelines, Airtable, Google Docs, Minimum Viable Product (MVP), MVP Design, Notion, App UX, User Journeys, Mobile Apps, Asana, Trello, Slack, Google Drive, Heuristic Analysis, Responsive Web Apps, Professional Services, Mockups, Web, UX Wireframes, WordPress, User Journey Maps, Education Technology (Edtech), B2C, B2B, Consumer-facing Product Design
Senior UX Designer (Contract)
2023 - 2023
Pfizer
- Consulted on a discovery project, exploring new technology opportunities to improve patient experience and outcomes with IBS-related conditions.
- Worked on the market research collation and opportunity synthesis.
- Contributed to the product strategy and experience recommendations, working towards an MVP.
- Carried out research to create patient journey mapping and persona documentation.
Technologies: Miro, Figma, Dovetail, Professional Services, Mockups, UX Wireframes, User Journey Maps, B2C, Consumer-facing Product Design
Senior Product Designer / Senior UX Designer (Contract)
2021 - 2022
Believe in BTTR LLC
- Supported Allergan Data Labs in the development of a newly enhanced reporting tool. The solution is designed to support healthcare providers to understand business data and metrics better and take strategic actions related to key opportunities.
- Assisted in the creation of a new product platform, Alle.com. The solution is designed to support healthcare providers in meeting their business and patients' needs through social media growth campaigns.
- Helped Allergan Data Labs in the design and creation of their new design system and email marketing campaigns for Alle.com.
Technologies: Figma, Dovetail, Miro, Digital Health, Design Systems, User Acceptance Testing (UAT), Web App UI, Web App UX, Design Leadership, Health & Wellness, Heuristic Evaluation, Heuristic Reports, UX Audits, SaaS Design, Branding, Sitemaps, Personas, Interactive Prototypes, Responsive UI, Responsive Web Design (RWD), Responsive, User Flows, Prototyping, UX Sketching, Style Guides, Mobile, User Experience (UX), Digital Experience Design, Product Strategy, Digital Strategy, Graphic Design, User Needs, Pitch Presentations, UX Thinking, Wellness, Web Dashboards, Interaction Design (IxD), Dashboards, Data-informed Visual Design, UI Style Guides, Competitor Analysis & Profiling, Health, Project Estimation, Qualitative Research, User Personas, Harvest, User Interface (UI), Healthcare IT, Healthcare Software, Creative Direction, Digital Creative Direction, Strategy, Email Design, User Interviews, User Testing, Visual Design, Brand Guidelines, Airtable, Google Docs, Minimum Viable Product (MVP), MVP Design, Notion, App UX, User Journeys, Mobile Apps, Trello, Slack, Google Drive, Heuristic Analysis, Responsive Web Apps, Professional Services, Mockups, Web, UX Wireframes, User Journey Maps, B2C, B2B, Consumer-facing Product Design
User Experience and Augmented Reality (AR) Designer
2018 - 2019
Nokia
- Created the UX design for a stealth-mode AR iOS app for Nokia.
- Performed qualitative research with multiple users and stakeholders, generating insights reports and tactical prioritized actions.
- Developed the product strategy, including value propositions and KPIs to measure success.
- Crafted the stakeholder pitch design for internal communication and external buy-in.
- Designed the UX, including wireframes, interactive prototypes, and user flows.
Technologies: iOS App Design, Product Design, Web App Design, OmniGraffle, Apple Keynote, Augmented Reality (AR), iOS, InVision, Sketch, User Acceptance Testing (UAT), Real Estate, Heuristic Evaluation, Heuristic Reports, UX Audits, SaaS Design, Branding, Sitemaps, Personas, Interactive Prototypes, Pitch Decks, User Flows, Prototyping, UX Sketching, Mobile, User Experience (UX), Digital Experience Design, Enterprise SaaS, Product Strategy, Digital Strategy, User Needs, Pitch Presentations, UX Thinking, Web Dashboards, Interaction Design (IxD), Dashboards, UI Style Guides, Competitor Analysis & Profiling, Project Estimation, Miro, Qualitative Research, User Personas, User Interface (UI), Creative Direction, Digital Creative Direction, Strategy, Mobile App Design, User Interviews, User Testing, Visual Design, Brand Guidelines, Airtable, Google Docs, Minimum Viable Product (MVP), MVP Design, Notion, App UX, User Journeys, Mobile Apps, Asana, Trello, Slack, Google Drive, Heuristic Analysis, Professional Services, Mockups, UX Wireframes, User Journey Maps, B2B
UI/UX Designer (Contract)
2018 - 2018
University College London (UCL)
- Redesigned the University College London's audio-visual teaching space technology.
- Implemented a heuristic evaluation of current technology and pitfalls; identifying opportunities for refinement.
- Created the UX workflows and prototype for user acceptance testing.
- Facilitated all user testing sessions and subsequent insight reports.
- Created the UI/UX design for new refined screens and development improvements.
Technologies: Apple Keynote, Sketch, User Acceptance Testing (UAT), Accessibility, Heuristic Evaluation, Heuristic Reports, UX Audits, Sitemaps, Personas, Interactive Prototypes, User Flows, Prototyping, UX Sketching, Mobile, User Experience (UX), Digital Experience Design, Enterprise SaaS, Product Strategy, Digital Strategy, User Needs, UX Thinking, Web Dashboards, Interaction Design (IxD), Dashboards, Competitor Analysis & Profiling, Project Estimation, Miro, Accessible Design, Qualitative Research, User Personas, User Interface (UI), Creative Direction, Digital Creative Direction, Strategy, Mobile App Design, User Interviews, User Testing, Visual Design, Brand Guidelines, Airtable, Google Docs, Minimum Viable Product (MVP), MVP Design, Notion, App UX, User Journeys, Mobile Apps, Trello, Slack, Google Drive, Heuristic Analysis, Professional Services, Mockups, UX Wireframes, User Journey Maps, Education Technology (Edtech), B2C
Senior User Experience Designer (Contract)
2018 - 2018
DesignStudio
- Designed the multichannel end-to-end experience for British Airways.
- Supported the team on weekly design sprints and workshops via brainstorming, sketching techniques, and asset creation.
- Generated value propositions for a new innovative approach to travel.
- Refined IA hierarchies across multichannel touch-points.
Technologies: Apple Keynote, Sketch, Design Systems, Branding, Sitemaps, Personas, Interactive Prototypes, Responsive Web Design (RWD), Responsive, Pitch Decks, User Flows, UX Sketching, Mobile, User Experience (UX), Digital Experience Design, Enterprise SaaS, Product Strategy, Digital Strategy, Graphic Design, User Needs, Pitch Presentations, UX Thinking, Interaction Design (IxD), Competitor Analysis & Profiling, Project Estimation, Miro, Accessible Design, Qualitative Research, User Personas, User Interface (UI), Creative Direction, Digital Creative Direction, Strategy, Mobile App Design, User Interviews, Visual Design, Brand Guidelines, Airtable, Google Docs, Minimum Viable Product (MVP), MVP Design, App UX, User Journeys, Mobile Apps, Trello, Slack, Google Drive, Heuristic Analysis, Responsive Web Apps, Professional Services, Mockups, Web, UX Wireframes, User Journey Maps, B2C, Consumer-facing Product Design
Senior Service Designer / Senior UX Designer (Contract)
2018 - 2018
Pupil
- Created the service design—an augmented reality (AR) and Proptech solution—for Spec.
- Developed the brand strategy and led the creative direction across multiple assets such as website, platform, and video creation.
- Produced the service and brand blueprints for internal guidance and alignment.
- Conducted commercial and competitor research and value proposition proposals.
- Facilitated both internal and external workshops for co-design discovery sessions.
- Performed user research across customers and employees to understand and identify opportunities for improvement.
- Consulted on a brand strategy and business approach for the company's Stak commercial entity.
Technologies: Augmented Reality (AR), Sketch, Apple Keynote, Figma, Proptech, SaaS, Design Systems, Web App UI, Web App UX, Heuristic Evaluation, Heuristic Reports, UX Audits, SaaS Design, Branding, iOS, Sitemaps, Personas, Interactive Prototypes, Responsive UI, Responsive Web Design (RWD), Responsive, Pitch Decks, User Flows, Prototyping, UX Sketching, Style Guides, Mobile, User Experience (UX), Digital Experience Design, Enterprise SaaS, Product Strategy, Digital Strategy, Graphic Design, User Needs, Pitch Presentations, UX Thinking, Web Dashboards, Interaction Design (IxD), Dashboards, Data-informed Visual Design, UI Style Guides, Competitor Analysis & Profiling, Project Estimation, Miro, User Acceptance Testing (UAT), Qualitative Research, User Personas, User Interface (UI), Creative Direction, Digital Creative Direction, Strategy, Mobile App Design, User Interviews, User Testing, Visual Design, Brand Guidelines, Google Docs, Minimum Viable Product (MVP), MVP Design, App UX, User Journeys, Mobile Apps, Trello, Slack, Google Drive, Responsive Web Apps, Professional Services, Mockups, Web, UX Wireframes, User Journey Maps, B2C, B2B, Consumer-facing Product Design
Service Design Director (Contract)
2017 - 2017
Eight, Inc.
- Created the service design for the luxury retail store Tiffany&Co.
- Designed, created, and facilitated workshops for board-level executives and retail staff.
- Researched and mapped customer journeys to generate both as-is and to-be service blueprints.
- Generated experience principles to align teams and objectives for success.
- Created a strategical approach for transformation via KPIs.
- Designed innovative future brand concepts for both digital and environmental experiences.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Sketch, Apple Keynote, Design Leadership, Branding, Sitemaps, Personas, Pitch Decks, User Flows, UX Sketching, Mobile, User Experience (UX), Digital Experience Design, Digital Strategy, Graphic Design, User Needs, Pitch Presentations, UX Thinking, Competitor Analysis & Profiling, Project Estimation, Miro, Accessible Design, Qualitative Research, User Personas, User Interface (UI), Creative Direction, Digital Creative Direction, Strategy, User Interviews, User Testing, Visual Design, Brand Guidelines, Airtable, Google Docs, Minimum Viable Product (MVP), MVP Design, User Journeys, Trello, Slack, Google Drive, Heuristic Analysis, Professional Services, Mockups, UX Wireframes, User Journey Maps, B2C
Product UI/UX and Service Design Consultant — Innovation (Contract)
2016 - 2017
ViiV Healthcare
- Led research, design, and innovation within GSK's HIV R&D healthcare team.
- Built the UI/UX for a web-based healthcare application to support HIV patient needs.
- Worked on re-design for one of the world's largest HIV clinics. Created a new care pathway using technology to streamline time and cost inefficiencies.
- Constructed the UI/UX design for the patient and clinic-facing web app to support the patient's annual check-ups both within the clinic and remotely.
- Created brand and responsive web-design solution for an HIV home testing kit: logo assets, kit instructions, and illustrations.
- Did the UX research and design for an Alexa voice-recognition tool to support both dental clinicians and their patients.
Technologies: iOS App Design, Product Design, Amazon Alexa, Voice Recognition, InVision, Sketch, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, SaaS, Digital Health, Design Systems, User Acceptance Testing (UAT), Web App UI, Web App UX, Design Leadership, Heuristic Evaluation, Heuristic Reports, UX Audits, Branding, iOS, Sitemaps, Personas, Interactive Prototypes, Responsive UI, Responsive Web Design (RWD), Responsive, Pitch Decks, User Flows, Prototyping, UX Sketching, Style Guides, Mobile, User Experience (UX), Digital Experience Design, Product Strategy, Digital Strategy, Health & Wellness, Graphic Design, User Needs, Pitch Presentations, UX Thinking, Wellness, Web Dashboards, Interaction Design (IxD), Dashboards, Data-informed Visual Design, UI Style Guides, Competitor Analysis & Profiling, Health, Healthcare, Pharmaceuticals, Project Estimation, Miro, Accessible Design, Qualitative Research, User Personas, User Interface (UI), Healthcare IT, Healthcare Software, Creative Direction, Digital Creative Direction, Strategy, Mobile App Design, User Interviews, User Testing, Visual Design, Brand Guidelines, Google Docs, Minimum Viable Product (MVP), MVP Design, App UX, User Journeys, Mobile Apps, Asana, Trello, Slack, Google Drive, Responsive Web Apps, Professional Services, Mockups, UX Wireframes, User Journey Maps, B2C, Consumer-facing Product Design
User Experience Director (Contract)
2016 - 2016
Wolff Olins
- Led the experience team for all brand and service design projects.
- Created pitch designs and presentations and won all pitches.
- Worked on an award-winning project for Meeras—redesigning their brand to create a connected experience for locals and tourists across Dubai.
- Designed a new brand and customer/colleague experience for the international supermarket Tesco.
- Handled the journey mapping for customers and employees for food delivery solution GrubHub.
- Designed and facilitated a workshop for the global telco Orange.
Technologies: InVision, Sketch, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Design Systems, Design Leadership, Branding, Sitemaps, Personas, Pitch Decks, User Flows, UX Sketching, Style Guides, Mobile, User Experience (UX), Digital Experience Design, Enterprise SaaS, Product Strategy, Digital Strategy, Graphic Design, User Needs, Pitch Presentations, UX Thinking, Web Dashboards, Interaction Design (IxD), Dashboards, UI Style Guides, Competitor Analysis & Profiling, Project Estimation, Qualitative Research, User Personas, User Interface (UI), Creative Direction, Digital Creative Direction, Strategy, Mobile App Design, User Interviews, User Testing, Visual Design, Brand Guidelines, Google Docs, Minimum Viable Product (MVP), MVP Design, App UX, User Journeys, Mobile Apps, Trello, Slack, Google Drive, Professional Services, Mockups, Web, UX Wireframes, User Journey Maps, B2C
Senior UX Designer (Contract)
2015 - 2015
Communicator London
- Developed UX pitch work for the new JackDaniels.com marketing website.
- Conducted user research to understand and craft personas and journeys.
- Implemented a competitor analysis and feature mapping for prioritized roadmaps.
- Constructed wireframes and sketches for rapid concept creation.
- Oversaw the creative development of core engagement features such as a virtual gallery and video-based recipes.
Technologies: InVision, Sketch, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Heuristic Reports, UX Audits, Branding, Sitemaps, Personas, Interactive Prototypes, Responsive UI, Responsive Web Design (RWD), Responsive, Pitch Decks, User Flows, Prototyping, UX Sketching, Style Guides, Mobile, User Experience (UX), Digital Experience Design, Digital Strategy, User Needs, Pitch Presentations, UX Thinking, Interaction Design (IxD), UI Style Guides, Competitor Analysis & Profiling, Project Estimation, Qualitative Research, User Personas, User Interface (UI), Creative Direction, Digital Creative Direction, Strategy, User Interviews, User Testing, Visual Design, Brand Guidelines, Google Docs, Minimum Viable Product (MVP), MVP Design, App UX, User Journeys, Trello, Slack, Google Drive, Mockups, Web, UX Wireframes, WordPress, User Journey Maps, B2C, Consumer-facing Product Design
Senior UX Designer (Contract)
2015 - 2015
We Are Experience / Globant
- Designed the UX for the London Metropolitan Police's new responsive website.
- Designed and facilitated stakeholder workshops to embed a user-centered design process.
- Implemented user acceptance testing, translating insights into new features and specifications.
- Crafted the IA design and user flows which were then developed into high-fidelity wireframes.
- Produced interactive prototypes using InVision to consolidate recommendations for stakeholders and development teams.
Technologies: InVision, Sketch, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Design Systems, Web App UI, Heuristic Evaluation, Heuristic Reports, UX Audits, Branding, Sitemaps, Personas, Interactive Prototypes, Responsive UI, Responsive Web Design (RWD), Responsive, Pitch Decks, User Flows, Prototyping, UX Sketching, Style Guides, Mobile, User Experience (UX), Digital Experience Design, Product Strategy, Digital Strategy, User Needs, Pitch Presentations, UX Thinking, Web Dashboards, Interaction Design (IxD), Dashboards, Data-informed Visual Design, Competitor Analysis & Profiling, Project Estimation, User Acceptance Testing (UAT), Qualitative Research, User Personas, User Interface (UI), Creative Direction, Digital Creative Direction, Strategy, User Interviews, User Testing, Visual Design, Brand Guidelines, Google Docs, Minimum Viable Product (MVP), MVP Design, App UX, User Journeys, Mobile Apps, Asana, Trello, Slack, Google Drive, Responsive Web Apps, Professional Services, Mockups, Web, UX Wireframes, User Journey Maps, B2C, Consumer-facing Product Design
Senior Service Designer (Contract)
2015 - 2015
Eight, Inc.
- Created the service design for Jaguar Land Rover's newest flagship store.
- Crafted the service design for Travelex and their "Future of Retail" project across all international airports.
- Oversaw the user research, service safaris. stakeholder workshops and digital concept designs were required for both projects.
Technologies: OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Branding, Sitemaps, Personas, Responsive UI, Pitch Decks, User Flows, UX Sketching, Mobile, User Experience (UX), Digital Experience Design, Digital Strategy, User Needs, Pitch Presentations, UX Thinking, Interaction Design (IxD), Competitor Analysis & Profiling, Project Estimation, Qualitative Research, User Personas, Creative Direction, Digital Creative Direction, Strategy, User Interviews, User Testing, Visual Design, Brand Guidelines, Minimum Viable Product (MVP), MVP Design, User Journeys, Mobile Apps, Trello, Slack, Google Drive, Professional Services, Mockups, UX Wireframes, User Journey Maps, B2C
UX and Visual Design Lead (Contract)
2015 - 2015
Department for Education | Gov.uk
- Created the UI/UX design for all of the Department of Education's exemplar projects.
- Migrated the project from Alpha to Beta and followed the renowned Government Digital Service (GDS) process.
- Managed the persona and stakeholder mapping, wireframing, and design within a strict agile development process.
- Conducted user research and composed insight reports to inform the development process and mitigate risk.
- Constructed wireframes and the UI design based on existing service design processes and guidelines.
- Crafted the UI/UX design for the implementation of new responsive design patterns.
Technologies: CSS, HTML, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Government, Design Systems, User Acceptance Testing (UAT), Accessibility, Web App UI, Design Leadership, Education, Heuristic Evaluation, Heuristic Reports, UX Audits, Branding, Sitemaps, Personas, Interactive Prototypes, Responsive UI, Responsive Web Design (RWD), Responsive, Pitch Decks, User Flows, Prototyping, UX Sketching, Style Guides, Mobile, User Experience (UX), Digital Experience Design, Product Strategy, Digital Strategy, User Needs, Pitch Presentations, UX Thinking, Web Dashboards, Interaction Design (IxD), Dashboards, Data-informed Visual Design, UI Style Guides, Competitor Analysis & Profiling, Project Estimation, Accessible Design, Qualitative Research, User Personas, User Interface (UI), Creative Direction, Digital Creative Direction, Strategy, User Interviews, User Testing, Visual Design, Brand Guidelines, Minimum Viable Product (MVP), MVP Design, App UX, User Journeys, Mobile Apps, Asana, Trello, Slack, Google Drive, Professional Services, Mockups, Web, UX Wireframes, WordPress, User Journey Maps, Education Technology (Edtech), B2C, Consumer-facing Product Design
Lead UX Designer (Contract)
2014 - 2015
Possible | Grey London
- Created UX designs on a series of brand and advertising projects for Lacoste, GSK, Shell, and Nestle.
- Crafted the UX design for Lacoste's Christmas game responsive website.
- Developed the UX design and strategy for GlaxoSmithKline's "To Challenge To Change" initiative.
- Designed the UX for Sensodyne's marketing website; involving a complex product matching algorithm based on customer preferences and quiz interactions.
- Made the UX design for Nestle's newest chocolate eCommerce solution.
- Created the UX design for Shell's corporate social responsibility (CSR) website.
Technologies: OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Branding, Sitemaps, Personas, Interactive Prototypes, Responsive UI, Responsive Web Design (RWD), Responsive, Pitch Decks, User Flows, Prototyping, UX Sketching, Style Guides, Mobile, User Experience (UX), Digital Experience Design, Product Strategy, Digital Strategy, User Needs, Pitch Presentations, UX Thinking, Web Dashboards, Interaction Design (IxD), Competitor Analysis & Profiling, Health, Pharmaceuticals, Project Estimation, Qualitative Research, User Personas, User Interface (UI), Creative Direction, Digital Creative Direction, Strategy, User Interviews, Visual Design, Brand Guidelines, Minimum Viable Product (MVP), MVP Design, App UX, User Journeys, Mobile Apps, Trello, Slack, Google Drive, Professional Services, Mockups, Web, UX Wireframes, User Journey Maps, B2C, Consumer-facing Product Design
UX Design Lead (Contract)
2014 - 2014
Eight, Inc.
- Designed the UI/UX app for Citi Bank's ultra-high net worth (UHNW) clients.
- Managed stakeholder engagement by gathering requirement specifications and setting KPIs and objectives.
- Developed user journey flows, created personas, and prioritized feature mapping.
- Created interactive prototypes for stakeholder communication.
Technologies: OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Design Leadership, Branding, Sitemaps, Personas, Interactive Prototypes, Responsive Web Design (RWD), Responsive, Pitch Decks, User Flows, Prototyping, UX Sketching, Style Guides, Mobile, User Experience (UX), Digital Experience Design, Product Strategy, Digital Strategy, User Needs, Pitch Presentations, UX Thinking, Web Dashboards, Interaction Design (IxD), Financial UX, Dashboards, Data-informed Visual Design, UI Style Guides, Competitor Analysis & Profiling, Project Estimation, Qualitative Research, User Personas, User Interface (UI), Creative Direction, Digital Creative Direction, Strategy, User Interviews, User Testing, Visual Design, Brand Guidelines, Minimum Viable Product (MVP), MVP Design, App UX, User Journeys, Mobile Apps, Trello, Slack, Google Drive, Professional Services, Mockups, UX Wireframes, User Journey Maps, B2C, B2B, Consumer-facing Product Design
Senior UX Designer (Contract)
2013 - 2014
We Are Experience | Transport for London (TfL)
- Created the UX design and strategy for transport for London's award-winning website.
- Produced the award-winning design for connectivity, data, and analysis tools.
- Created the UX design for a digital behavior change strategy for messaging and event planning across the city of London.
- Developed a design library and implemented system creation to ensure rapid consistent experiences and development.
Technologies: OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Design Systems, User Acceptance Testing (UAT), Accessibility, Web App UI, Heuristic Evaluation, Heuristic Reports, UX Audits, Branding, Sitemaps, Personas, Interactive Prototypes, Responsive UI, Responsive Web Design (RWD), Responsive, Pitch Decks, User Flows, Prototyping, UX Sketching, Style Guides, Mobile, User Experience (UX), Digital Experience Design, Product Strategy, Digital Strategy, User Needs, Pitch Presentations, UX Thinking, Web Dashboards, Interaction Design (IxD), Data-informed Visual Design, Competitor Analysis & Profiling, Project Estimation, Qualitative Research, User Personas, User Interface (UI), Creative Direction, Digital Creative Direction, Strategy, User Interviews, User Testing, Visual Design, Brand Guidelines, Minimum Viable Product (MVP), MVP Design, App UX, User Journeys, Mobile Apps, Asana, Trello, Slack, Google Drive, Professional Services, Mockups, Web, UX Wireframes, User Journey Maps, B2C, Consumer-facing Product Design
Head of Interaction Design (UX)
2013 - 2013
Thomson Reuters
- Directed the UX and interaction design for Thomson Reuter's flagship product Eikon (now Refinitiv).
- Led the key project with Microsoft to evolve one of the organization's most exclusive digital solutions.
- Spearheaded the redesign for flagship product BoardLink which subsequently sold to Diligent Corp for $10 million.
- Created the UX strategy for all 200+ products across the Eikon suite.
Technologies: Product Design, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, User Acceptance Testing (UAT), Web App UI, Design Leadership, Heuristic Evaluation, SaaS Design, Branding, Sitemaps, Personas, Interactive Prototypes, Responsive UI, Responsive Web Design (RWD), Responsive, Pitch Decks, User Flows, Prototyping, UX Sketching, Style Guides, Mobile, User Experience (UX), Digital Experience Design, Enterprise SaaS, Product Strategy, Digital Strategy, Graphic Design, User Needs, Pitch Presentations, UX Thinking, Web Dashboards, Interaction Design (IxD), Financial UX, Dashboards, Data-informed Visual Design, UI Style Guides, Competitor Analysis & Profiling, Project Estimation, Qualitative Research, User Personas, User Interface (UI), Creative Direction, Digital Creative Direction, Strategy, Mobile App Design, User Interviews, User Testing, Visual Design, Brand Guidelines, Minimum Viable Product (MVP), MVP Design, App UX, User Journeys, Mobile Apps, Google Drive, Professional Services, Mockups, Web, UX Wireframes, User Journey Maps, B2C, B2B
Senior Interaction Designer (UX)
2012 - 2012
Thomson Reuters
- Served as the design lead for Eikon's core charting solution across desktop, mobile, and web applications.
- Conducted user research, strategy, IA, wireframing, and concept design across multiple solutions.
- Project-managed all of the UX work, working closely with product owners from across the business to understand and develop long- and short-term solution roadmaps.
Technologies: Product Design, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, User Acceptance Testing (UAT), Web App UI, SaaS Design, Branding, Sitemaps, Personas, Interactive Prototypes, Responsive UI, Responsive Web Design (RWD), Responsive, Pitch Decks, User Flows, Prototyping, UX Sketching, Style Guides, Mobile, User Experience (UX), Digital Experience Design, Enterprise SaaS, Product Strategy, Digital Strategy, Graphic Design, User Needs, Pitch Presentations, UX Thinking, Web Dashboards, Interaction Design (IxD), Financial UX, Dashboards, Data-informed Visual Design, UI Style Guides, Competitor Analysis & Profiling, Project Estimation, Qualitative Research, User Personas, User Interface (UI), Creative Direction, Digital Creative Direction, Strategy, Mobile App Design, User Interviews, User Testing, Visual Design, Brand Guidelines, Minimum Viable Product (MVP), MVP Design, App UX, User Journeys, Mobile Apps, Google Drive, Professional Services, Mockups, Web, UX Wireframes, User Journey Maps, B2C, B2B
Senior UI/UX Designer
2010 - 2012
Liveminds & Liveline
- Served as the design lead across all digital, brand, and print solutions.
- Crafted the AR design for an iOS mobile app for remote workers.
- Designed the website for London's leading media law firm.
- Designed the UI/UX app for an online qualitative research platform.
- Developed the UI/UX design for a Facebook application for Telefonica / O2.
Technologies: CSS, HTML, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Branding, Sitemaps, Personas, Interactive Prototypes, Responsive UI, Responsive Web Design (RWD), Responsive, Pitch Decks, User Flows, Prototyping, UX Sketching, Style Guides, Mobile, User Experience (UX), Digital Experience Design, Product Strategy, Digital Strategy, Graphic Design, User Needs, Pitch Presentations, UX Thinking, Web Dashboards, Interaction Design (IxD), Dashboards, Data-informed Visual Design, UI Style Guides, Competitor Analysis & Profiling, Project Estimation, Qualitative Research, User Personas, User Interface (UI), Creative Direction, Digital Creative Direction, Strategy, Mobile App Design, Email Design, Digital Marketing Design, User Interviews, Visual Design, HTML5, Brand Guidelines, Minimum Viable Product (MVP), MVP Design, App UX, User Journeys, Mobile Apps, Google Drive, Professional Services, Mockups, Web, UX Wireframes, WordPress, User Journey Maps, B2C, B2B, Consumer-facing Product Design
Senior Designer (Contract)
2008 - 2009
Demonz Media
- Served as the design lead across all digital and print solutions.
- Created the UI/UX and brand design for a global social entertainment brand.
- Crafted the UI/UX and web design for The Australian Investment Council.
- Produced the UI/UX and web design for Maersk's online booking system.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Branding, iOS, Sitemaps, Personas, Interactive Prototypes, Responsive UI, Responsive Web Design (RWD), Responsive, Pitch Decks, User Flows, Prototyping, UX Sketching, Style Guides, Mobile, User Experience (UX), Digital Experience Design, Digital Strategy, Graphic Design, User Needs, Pitch Presentations, UX Thinking, Web Dashboards, Interaction Design (IxD), Dashboards, Data-informed Visual Design, UI Style Guides, Competitor Analysis & Profiling, Project Estimation, Qualitative Research, User Personas, User Interface (UI), Creative Direction, Digital Creative Direction, Strategy, Mobile App Design, Email Design, Digital Marketing Design, User Interviews, Visual Design, HTML5, Brand Guidelines, Minimum Viable Product (MVP), MVP Design, App UX, User Journeys, Mobile Apps, Google Drive, Professional Services, Mockups, Web, UX Wireframes, WordPress, User Journey Maps, B2C, B2B, Consumer-facing Product Design
Head of Design
2006 - 2007
Adido
- Led the company's design and creative department for all projects.
- Performed pitches and consultations to win new clients.
- Created user interface designs across the web and mobile solutions.
- Collaborated closely with the development team to bring creativity to life.
- Ensured that all client work met the high standards of the studio.
Technologies: CSS, HTML, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Design Leadership, SaaS Design, Branding, iOS, Sitemaps, Personas, Interactive Prototypes, Responsive UI, Responsive Web Design (RWD), Responsive, Pitch Decks, User Flows, Prototyping, UX Sketching, Style Guides, Mobile, User Experience (UX), Digital Experience Design, Digital Strategy, Graphic Design, User Needs, Pitch Presentations, UX Thinking, Web Dashboards, Interaction Design (IxD), Dashboards, Data-informed Visual Design, UI Style Guides, Competitor Analysis & Profiling, Project Estimation, Qualitative Research, User Personas, User Interface (UI), Creative Direction, Digital Creative Direction, Strategy, Mobile App Design, Email Design, Digital Marketing Design, User Interviews, Visual Design, HTML5, Brand Guidelines, Minimum Viable Product (MVP), MVP Design, App UX, Mobile Apps, Google Drive, Professional Services, Mockups, Web, UX Wireframes, WordPress, User Journey Maps, B2C, B2B, Consumer-facing Product Design
New Media Producer
2005 - 2006
Bournemouth University—The Centre for Excellence in Media Practice
- Produced and designed interactive web-based learning tools for the best media school in the UK.
- Designed, built, and created the media school's marketing website.
- Designed, built, and created the media school's internal virtual learning environment.
- Consulted on the university's online rebranding project and system rollout.
- Supported, educated, and mentored students as well as freelance contractors.
Technologies: CSS, HTML, Adobe Illustrator, Adobe Photoshop, Design Leadership, Branding, Sitemaps, Personas, Interactive Prototypes, Responsive UI, Responsive Web Design (RWD), Responsive, Pitch Decks, User Flows, Prototyping, UX Sketching, Style Guides, Mobile, User Experience (UX), Digital Experience Design, Digital Strategy, Graphic Design, User Needs, Pitch Presentations, UX Thinking, Web Dashboards, Interaction Design (IxD), Dashboards, Data-informed Visual Design, UI Style Guides, Competitor Analysis & Profiling, Project Estimation, Qualitative Research, User Personas, User Interface (UI), Creative Direction, Digital Creative Direction, Strategy, Digital Marketing Design, User Interviews, Visual Design, HTML5, Brand Guidelines, Minimum Viable Product (MVP), MVP Design, App UX, Mobile Apps, Google Drive, Professional Services, Mockups, Web, UX Wireframes, User Journey Maps, Education Technology (Edtech), B2C, B2B
Education
2011 - 2012
Postgraduate Certificate in Design for Visual Communication
University of the Arts London - London, UK
1999 - 2002
Bachelor of Arts Degree with Honors in Television and Video Production
Bournemouth University - Poole, UK
Certifications
FEBRUARY 2024 - PRESENT
Foundations of Project Management
Google | via Coursera
DECEMBER 2023 - PRESENT
Technology and Design Ethics
JUNE 2022 - PRESENT
UX DesignOps
DECEMBER 2016 - PRESENT
Psychology
University of Oxford, Department for Continuing Education
Skills
Tools
Apple Keynote, Miro, Slack, Trello, OmniGraffle, Sketch, InVision, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Asana, Google Docs, Airtable
Industry Expertise
Health, Healthcare, Pharmaceuticals, Health & Wellness, Education, Government, Food & Beverage, Transportation & Shipping, Travel & Leisure, Banking & Finance, Real Estate, Professional Services, Education Technology (Edtech)
Platforms
iOS, Web, Figma, WordPress, Mobile, Dovetail
Languages
HTML, Charity, CSS, HTML5
Other
UX Process, Sitemaps, Personas, User Needs, User Flows, UX Sketching, Apps, Interactive Tools, UX Thinking, Web Dashboards, iPhone, Dashboards, UI Style Guides, Websites, Responsive Design, Service Design, UX Research, Experience Maps, Brand Development, Playbook, Brand Guidelines, Competitor Analysis & Profiling, Design Leadership, Web App UI, Web App UX, User Acceptance Testing (UAT), Qualitative Research, User Personas, Google Drive, Website Redesign, User Interface (UI), User Research, Wireframing, Visual Design, UI Design, UX Design, Product Design, Brand Design, Style Guides, User Experience (UX), Web Design, iOS App Design, Branding, Digital Strategy, Digital Experience Design, Enterprise SaaS, SaaS Design, SaaS, Dashboard Design, UX Strategy, Product Strategy, Mobile UI, Mobile Design, Mobile UX, Healthcare IT, Digital Health, Healthcare Software, Creative Direction, Digital Creative Direction, Mobile App Design, Heuristic Evaluation, Heuristic Reports, UX Audits, User Interviews, User Testing, Heuristic Analysis, Responsive Web Apps, User Journey Maps, Mockups, UX Wireframes, B2C, B2B, Consumer-facing Product Design, Web App Design, Interactive Prototypes, Responsive UI, Responsive Web Design (RWD), Responsive, Pitch Decks, Pitch Presentations, Prototyping, Maps, Wellness, Financial UX, iPad, Data-informed Visual Design, UX Prototyping, Campaign Design, Project Estimation, Accessible Design, Accessibility, Graphic Design, Augmented Reality (AR), Conceptual Design, Typography, Design Systems, Strategy, Email Design, Digital Marketing Design, Voice Recognition, Amazon Alexa, Information Architecture (IA), FMCG, Quiz Generation, Interaction Design (IxD), Data Visualization, News, APIs, Social Media, Donations, A/B Testing, Monday.com, Harvest, Proptech, DesignOps, Mobile Apps, User Journeys, App UX, MVP Design, Minimum Viable Product (MVP), Notion, Framer, Ethics, Ethical Design, Project Management, Agile, Budgeting, Objectives & Key Results (OKRs), Project Planning, Stakeholder Management, Psychology
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