Jenna Law

UX/UI Designer in New York, NY, United States

Member since April 20, 2017

Jenna is an award-winning director of design. She has partnered with clients such as Microsoft, Jaguar, UK Government, GSK, Jack Daniels, and more for over 13 years. Her unique hybrid of skills—of UI, UX, brand, and product design—has seen her exceed business and user expectations time and again. Jenna's process for success is to be always user-focused, experience-driven, and design-led.

Web App UI Web App UX User Research Wireframing Visual Design UI Design UX Design Product Design Brand Design User Experience (UX)Web Design SaaS Design SaaS Dashboard Design UX Strategy Show more

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Portfolio

Digital Design

Sensodyne | Responsive Website
- UX Thinking
- UX Process
- Responsive Web Design (RWD)
- Personas
- Sketch
- OmniGraffle
- Information Architecture (IA)
- User Flows
- Wireframing
- FMCG
- Wellness
- Quiz Generation
- Interactive Tools
- Health
- UX Design
- Web Design
- User Experience (UX)
- Digital Strategy
- Mobile UI
- UX Strategy
- User Research
- User Personas
ViiV Healthcare (GSK) | Responsive Web App
- Apps
- Personas
- Wireframing
- InVision
- Sketch
- UI Style Guides
- Pattern Libraries
- UX Prototyping
- Prototyping
- Information Architecture (IA)
- User Flows
- Healthcare
- Pharmaceuticals
- News
- APIs
- Health
- UI Design
- UX Design
- Product Design
- Brand Design
- User Experience (UX)
- iOS App Design
- Digital Strategy
- Mobile Design
- Mobile UI
- UX Strategy
- Dashboard Design
- User Research
- User Personas
- Qualitative Research
Jack Daniel's | Responsive Website
- UX Process
- Web Design
- Sitemaps
- Wireframing
- Personas
- User Needs
- User Groups
- Interactive Prototypes
- InVision
- Responsive UI
- Responsive Web Design (RWD)
- Responsive
- Food & Beverage
- Pitch Decks
- Pitch Presentations
- Conceptual Design
- UX Design
- User Experience (UX)
- Digital Strategy
- UX Strategy
- User Research
- User Personas
GSK | Responsive Campaign Website
- Charity
- Campaign Design
- Interactive Tools
- User Experience (UX)
- Wireframing
- Mobile
- Websites
- Social Media
- Personas
- User Flows
- Donations
- UX Design
- Web Design
- Digital Strategy
- UX Strategy
- User Personas
Transport for London | Journey Planner Responsive Website
- Responsive UI
- Wireframing
- User Flows
- Prototyping
- UX Sketching
- Transportation & Shipping
- Tools
- Travel & Leisure
- Apps
- Maps
- Interactive Tools
- UI Design
- UX Design
- Web Design
- User Experience (UX)
- Digital Strategy
- UX Strategy
- User Research
- User Personas
- Qualitative Research
Spec | Spatial Technology for Real Estate
- Branding
- UX Research
- Service Design
- UX Branding
- Experience Maps
- Brand Strategy
- Experience Playbook
- UX Design
- Web Design
- Brand Design
- User Experience (UX)
- Digital Strategy
- UX Strategy
- User Research
London Metropolitan Police | Responsive Website
- Responsive Design
- A/B Testing
- User Flows
- Information Architecture (IA)
- Mobile UX
- Web Design
- Service Design
- Wireframing
- UX Research
- Prototyping
- UX Design
- Digital Strategy
- UX Strategy
- User Research
- User Personas
- Qualitative Research
Thomson Reuters | Financial Applications
- Web Dashboards
- SaaS Design
- Wireframing
- Interaction Design (IxD)
- Financial UX
- iPad
- iPhone
- Apps
- Data Visualization
- Banking & Finance
- Dashboards
- Dashboard Design
- Data-informed Visual Design
- UX Design
- Product Design
- iOS App Design
- Digital Strategy
- Mobile Design
- Mobile UI
- UX Strategy
- User Research
Einstein Medicare | Medigap Insurance Comparison Site
- Branding
- Wireframing
- UX Research
- Responsive Design
- UX Prototyping
- Brand Guidelines
- UI Style Guides
- Competitor Analysis & Profiling
- UX
- UI
- UXdesign
- UIdesign
- UI Design
- UX Design
- Web Design
- Brand Design
- Digital Strategy
- Mobile UI
- UX Strategy

Employment

Product Design and User Experience Specialist
2017 - PRESENT
Toptal Clients
- UX/UI, product and brand design for clients across a wide range of projects.
- Primarily help clients to understand the value of a user-centered process to ensure ongoing project success and minimize costs and risks.
- UX design and research for an AR iOS app within the construction/property industry.
- UX/UI design for a global innovation school website.
- UX/UI design for assistive technology supporting seniors living with dementia.
- UX/UI and brand design for an insurance company, supporting users in navigating the complexities of Medigap coverage.
- UX/UI, product and brand design for a SaaS project management tool.
- UX design for a SaaS finance application (credit score, report, and insights) for customers and development teams.
- UX, product and strategy for a SaaS application within the real estate industry.
- UX/UI and brand design for a healthcare application designed to help participants throughout their clinical trials.
Technologies: Qualitative Research, Product Design, Affinity Photo, Apple Keynote, OmniGraffle, InVision, Sketch
User Experience and Augmented Reality (AR) Designer
2018 - 2019
Nokia
- UX design for a stealth-mode AR iOS app for Nokia.
- Qualitative research with multiple users + stakeholders generating insights reports and tactical prioritized actions.
- Product strategy including value propositions and KPIs to measure success.
- Stakeholder pitch design for internal communication and external buy in.
- UX design including wireframes, interactive prototypes and user flows.
Technologies: iOS App Design, Product Design, Web App Design, OmniGraffle, Apple Keynote, Augmented Reality (AR), iOS, InVision, Sketch
UX/UI Design Consultant (Contract)
2018 - 2018
University College London (UCL)
- Redesign of the University College London's audio-visual teaching space technology.
- Heuristic evaluation of current technology and pitfalls; identifying opportunities for refinement.
- UX workflows and prototype creation for user acceptance testing.
- Facilitation of all user testing session and subsequent insight reports.
- UI/UX design for new refined screens and development improvements.
Technologies: Apple Keynote, Sketch
User Experience Design Consultant (Contract)
2018 - 2018
DesignStudio
- Multichannel end-to-end experience design for British Airways.
- Supported the team on weekly design sprints and workshops via brainstorming, sketching techniques, and asset creation.
- Generated value propositions for a new innovative approach to travel.
- Refined IA hierarchies across multichannel touch-points.
Technologies: Apple Keynote, Sketch
Service Design/User Experience Consultant (Contract)
2018 - 2018
Pupil
- Service design for an Augmented Reality (AR) / Prop Tech solution named Spec.co.
- Brand strategy and creative direction across multiple assets such as website, platform and video creation.
- Service and brand blueprints for internal guidance and alignment.
- Commercial and competitor research and value proposition proposals.
- Facilitated workshops both internal and external for co-design discovery sessions.
- User research across customers and employees to understand and identify opportunities for improvement.
Technologies: Augmented Reality (AR), Sketch, Apple Keynote
Service Design Director (Contract)
2017 - 2017
Eight, Inc.
- Service design for the luxury retail store Tiffany&Co.
- Designed, created, and facilitated workshops for board-level executives and retail staff.
- Researched and mapped customer journeys to generate both as-is and to-be service blueprints.
- Generated experience principles to align teams and objectives for success.
- Created a strategical approach for transformation via KPIs.
- Designed innovative future brand concepts for both digital and environmental experiences.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Sketch, Apple Keynote
Product (UX/UI) & Service Design Consultant — Innovation (Contract)
2016 - 2017
ViiV Healthcare
- Leading research, design, and innovation within GSK's HIV R&D healthcare team.
- UX/UI for a web-based healthcare application to support HIV patient needs.
- Service re-design for one of the world's largest HIV clinics. Created a new care pathway using technology to streamline time and cost inefficiencies.
- UX/UI design for patient and clinic facing web app to support patient's annual check-ups both within the clinic and remotely.
- Brand and responsive web design solution for an HIV home testing kit; inclusive of logo assets, kit instructions and illustrations.
- UX research and design for an Alexa voice recognition tool to support both dental clinicians and their patients.
Technologies: iOS App Design, Product Design, Amazon Alexa, Voice Recognition, InVision, Sketch, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
User Experience Director (Contract)
2016 - 2016
Wolff Olins
- Leading the experience team for all brand and service design projects.
- Pitch design and presentation - winning all pitches.
- Award winning project for Meeras - redesigning their brand to create a connected experience for locals and tourists across Dubai.
- Design of a new brand and customer/colleague experience for the international supermarket Tesco.
- Journey mapping for customers and employees for food delivery solution GrubHub.
- Workshop design and facilitation for global telco Orange.
Technologies: InVision, Sketch, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Senior UX Consultant (Contract)
2015 - 2015
Communicator London
- UX pitch work for the new JackDaniels.com marketing website.
- User research to understand and craft personas and journeys.
- Competitor analysis and feature mapping for prioritized roadmaps.
- Wireframes and sketching for rapid concept creation.
- Creative development of core engagement features such as a virtual gallery and video-based recipes.
Technologies: InVision, Sketch, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Senior UX Consultant (Contract)
2015 - 2015
We Are Experience
- UX design for London Metropolitan Police's new responsive website.
- Design and facilitation of stakeholder workshops to embed a user-centered design process.
- User acceptance testing, translating insights into new features and specifications.
- IA design and user flows developed into high fidelity wireframes.
- Interactive prototypes created with InVision to consolidate recommendations for stakeholders and development teams.
Technologies: InVision, Sketch, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Senior Service Designer (Contract)
2015 - 2015
Eight, Inc.
- Service design for Jaguar Land Rover's newest flagship store.
- Service design for Travelex and their "Future of Retail" project across all international airports.
- User research, service safaris. stakeholder workshops and digital concept designs were required for both projects.
Technologies: OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
UX and Visual Design Lead (Contract)
2015 - 2015
Department for Education | Gov.uk
- UX/UI design for all the Department of Education's exemplar projects.
- Successfully migrated the project from Alpha to Beta; following the renowned Government Digital Service (GDS) process.
- Persona and stakeholder mapping, wireframing, and design within a strict agile development process.
- User research and insight reports to inform development process and mitigate risk.
- Wireframes and UI design based on existing service design processes and guidelines.
- UI/UX design for the implementation of new responsive design patterns.
Technologies: CSS, HTML, Axure, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Lead UX Consultant (Contract)
2014 - 2015
Possible | Grey London
- UX design on a series of brand and advertising projects: Lacoste, GSK, Shell, Nestle.
- UX design for Lacoste's Christmas game responsive website.
- UX design and strategy for GlaxoSmithKline's "To Challenge To Change" initiative.
- UX design for Sensodyne's marketing website; involving a complex product matching algorithm based on customer preferences and quiz interactions.
- UX design for Nestle's newest chocolate eCommerce solution.
- UX design for Shell's corporate social responsibility (CSR) website.
Technologies: Axure, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
UX Design Lead (Contract)
2014 - 2014
Eight, Inc.
- UX/UI app design for Citi Bank's ultra high net worth (UHNW) clients.
- Stakeholders engagement gathering requirement specifications and setting KPIs/objectives.
- User journey flows, person creation and prioritized feature mapping.
- Interactive prototype creation for stakeholder communication.
Technologies: Axure, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Senior UX Consultant (Contract)
2013 - 2014
We Are Experience | Transport for London (TfL)
- UX design and strategy for Transport for London's award winning website.
- Award-winning design for connectivity, data, and analysis tools.
- UX design across a digital behavior change strategy for messaging and event planning across the city of London.
- Design library and system creation to ensure rapid consistent experiences and development.
Technologies: Axure, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Head of Interaction Design (UX)
2013 - 2013
Thomson Reuters
- Directing UX and interaction design for Thomson Reuter's flagship product Eikon (now Refinitiv).
- Leading key project with Microsoft to evolve one of the organization's most exclusive digital solutions.
- Leading the redesign for flagship product BoardLink which subsequently sold to Diligent Corp for $10 million.
- UX strategy for all 200+ products across the Eikon suite.
Technologies: Product Design, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Senior Interaction Designer (UX)
2012 - 2012
Thomson Reuters
- Design lead for Eikon's core charting solution across desktop, mobile and web applications.
- User research, strategy, IA, wireframing and concept design across multiple solutions.
- Project management for all UX work, working closely with product owners from across the business to understand and develop long- and short-term solution roadmaps.
Technologies: Product Design, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Senior UX/UI Designer
2010 - 2012
Liveminds & Liveline
- Design lead across all digital, brand, and print solutions.
- AR design for a iOS mobile app for remote workers.
- Website design for London's leading media law firm.
- UX/UI app design for an online qualitative research platform.
- UX/UI design for a Facebook application for Telefonica/O2.
Technologies: CSS, HTML, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Senior Designer (Contract)
2008 - 2009
Demonz Media
- Design lead across all digital and print solutions.
- UX/UI and brand design for a global social entertainment brand.
- UX/UI and web design for The Australian Investment Council.
- UX/UI and web design for Maersk online booking system.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Head of Design
2006 - 2007
Adido
- Led the company's design and creative department.
- Performed client pitches and consultation.
- Created user interface designs across web and mobile solutions.
- Collaborated closely with the development team to bring creativity to life.
- Ensured that all client work met high standards of the studio.
Technologies: CSS, HTML, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
New Media Producer
2005 - 2006
Bournemouth University—The Centre for Excellence in Media Practice
- Produced and designed interactive web-based learning tools for the best media school in the UK.
- Designed, built, and created the media school's marketing website.
- Designed, built, and created the media school's internal virtual learning environment.
- Consulted on the university's online rebranding.
- Supported, educated, and mentored students.
Technologies: CSS, HTML, Adobe Illustrator, Adobe Photoshop

Education

Postgraduate certificate in Design for Visual Communication
2011 - 2012
University of the Arts London - London, UK
Bachelor of Arts degree with honors in Television and Video Production
1999 - 2002
Bournemouth University - Poole, UK

Certifications

Psychology
DECEMBER 2016 - PRESENT
University of Oxford, Department for Continuing Education

Experience

UI Design13 years
Web Design13 years
Product Design13 years
UX Design13 years
Digital Strategy10 years
iOS App Design10 years
InVision5 years
Sketch5 years

Tools

Sketch
InVision

Location

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UX/UI Designer in New York, NY, United States

Portfolio

Employment

Product Design and User Experience Specialist

User Experience and Augmented Reality (AR) Designer

UX/UI Design Consultant (Contract)

User Experience Design Consultant (Contract)

Service Design/User Experience Consultant (Contract)

Service Design Director (Contract)

Product (UX/UI) & Service Design Consultant — Innovation (Contract)

User Experience Director (Contract)

Senior UX Consultant (Contract)

Senior UX Consultant (Contract)

Senior Service Designer (Contract)

UX and Visual Design Lead (Contract)

Lead UX Consultant (Contract)

UX Design Lead (Contract)

Senior UX Consultant (Contract)

Head of Interaction Design (UX)

Senior Interaction Designer (UX)

Senior UX/UI Designer

Senior Designer (Contract)

Head of Design

New Media Producer

Education

Certifications

Experience

Tools

Location