Jenna Law

UX/UI Designer

New York, NY, United States

Member since April 20, 2017

Jenna is an award-winning director of design. She has partnered with clients such as Microsoft, Jaguar, UK Government, GSK, Jack Daniels and more for over 13 years. Her unique hybrid skills—of UI, UX, brand and product design—has seen her exceed business and user expectations time and again. Her process for success: user-focused, experience-driven, design-led.

Wireframing Visual Design UI Design UX Design Product Design Brand Design User Experience (UX)Web Design User Research iOS App Design Branding Adobe CC OmniGraffle iOS Sketch Show more

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Portfolio

Digital Design

Sensodyne | Responsive Website
- UX Thinking
- UX Process
- Responsive Web Design (RWD)
- Personas
- Sketch
- OmniGraffle
- Information Architecture (IA)
- User Flows
- Wireframing
- FMCG
- Wellness
- Quiz Generation
- Interactive Tools
- Health
Thomson Reuters | Financial Applications
- Web Dashboards
- SaaS Design
- Wireframing
- Interaction Design (IxD)
- Financial UX
- iPad
- iPhone
- Apps
- Data Visualization
- Banking & Finance
- Dashboards
- Dashboard Design
- Data-informed Visual Design
- UX Design
ViiV Healthcare (GSK) | Responsive Web App
- Apps
- UX Design
- UI Design
- Personas
- Wireframing
- InVision
- Sketch
- UI Style Guides
- Pattern Libraries
- UX Prototyping
- Prototyping
- Information Architecture (IA)
- User Flows
- Healthcare
- Pharmaceuticals
- News
- APIs
- Health
Jack Daniel's | Responsive Website
- UX Process
- UX Design
- Web Design
- Sitemaps
- Wireframing
- Personas
- User Needs
- User Groups
- Interactive Prototypes
- InVision
- Responsive UI
- Responsive Web Design (RWD)
- Responsive
- Food & Beverage
- Pitch Decks
- Pitch Presentations
- Conceptual Design
Transport for London | Journey Planner Responsive Website
- UX Design
- Responsive UI
- Wireframing
- User Flows
- Prototyping
- UX Sketching
- UI Design
- Transportation & Shipping
- Tools
- Travel & Leisure
- Apps
- Maps
- Interactive Tools
Citibank | iPad App
- SaaS Design
- Wireframing
- User Flows
- Pattern Libraries
- User Journeys
- Stakeholder Management
- Interactive Prototypes
- Financial UX
- Apps
- Banking & Finance
- Dashboards
- Dashboard Design
- Personalization
- Personal Finance
- Personal Finance Management
GSK | Responsive Campaign Website
- Charity
- Campaign Design
- Interactive Tools
- User Experience (UX)
- Wireframing
- Mobile
- Websites
- Social Media
- Personas
- User Flows
- Donations
London Metropolitan Police | Responsive Website
- Responsive Design
- A/B Testing
- User Flows
- Information Architecture (IA)
- Mobile UX
- Web Design
- Service Design
- Wireframes
- UX Research
- Prototyping
- UX Design
Avenues The World School | Responsive Website
- Responsive Web Design (RWD)
- Brand Design
- UX Design
- UI Design
- Wireframing
- Information Architecture (IA)
- User Task Flows
- UI Style Guides
- Education
- School
- Content Strategy
- Template Design

Employment

Experience Director — UX, UI, Service and Product Design
2004 - PRESENT
Plexus Design
- Collaborated with clients remotely to build and grow their digital presence in the form of brand and experience strategy, website, app, and graphic/digital design.
- Utilized my user experience expertise to ensure that customer and colleague needs are understood, measured, and optimized to take projects and businesses to the next level.
- Leveraged innovation techniques and technology to meet user needs in new and engaging ways.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Keynote, OmniGraffle, Sketch, InVision, HTML, CSS
User Experience and Augmented Reality (AR) Designer
2018 - 2019
Fortune 500 Telco (NDA)
- Worked on a stealth-mode, business facing MVP iOS App, leveraging augmented reality (AR) to meet users' needs.
- Conducted user research.
- Created product value propositions.
- Developed creative pitches.
- Built wireframes and prototypes.
- Implemented user testing.
- Designed user flows and key screens.
Technologies: Sketch, InVision, iOS, Augmented Reality (AR), Keynote, OmniGraffle, App
UX/UI Design Consultant (Contract)
2018 - 2018
University College London (UCL)
- Redesigned the university's audio-visual teaching space technology.
- Implemented a heuristic evaluation of current technology and pitfalls; identifying opportunities for refinement.
- Created new UX workflows and prototype for user testing.
- Conducted research design, facilitated user testing, and wrote reports of findings.
- Refined the UI screens for development.
Technologies: Sketch, Keynote
User Experience Design Consultant (Contract)
2018 - 2018
DesignStudio
- Collaborated on multichannel end-to-end experiences for one of the world's biggest airlines.
- Supported the team on weekly design sprints and workshops via brainstorming, sketching techniques, and asset creation.
- Generated value propositions for a new approach to travel.
Technologies: Sketch, Keynote
Service Design/User Experience Consultant (Contract)
2018 - 2018
Pupil
- Researched and refined both customer and employee service experience and mapped journeys.
- Supported the on-brand strategy and creative direction across multiple assets such as website, platform and video creation.
- Created the service and brand blueprint for internal guidance and alignment.
- Implemented commercial research and a value proposition proposal.
- Facilitated workshops both internal and external.
Technologies: Keynote, Sketch, Augmented Reality
Service Design Director (Contract)
2017 - 2017
Eight, Inc.
- Crafted the service design for a luxury retail store with a focus on meeting both task and emotional needs.
- Designed, created, and facilitated workshops for board-level executives and retail staff.
- Researched and mapped customer journeys to generate both as-is and to-be service blueprints.
- Generated experience principles to align teams and objectives for success.
- Created a strategical approach for transformation via KPIs.
- Designed innovative future brand concepts.
Technologies: Keynote, Sketch, Adobe Photoshop, Adobe Illustrator, Adobe InDesign
UX/UI and Service Design Consultant (Contract)
2016 - 2017
ViiV Healthcare
- Researched, designed, and created innovative solutions to help people living with HIV; working within the R&D healthcare unit (Hive) guidelines.
- Crafted the UX and designed the UI for a web-based healthcare application to support HIV patient needs.
- Worked on a service design project to help one of the worlds largest HIV clinics in redesigning their care pathway using technology as an enabler.
- Crafted solutions which included a patient and clinic facing web app that could support the patient's annual check-up appointments both within the clinic and remotely.
- Delivered a brand design solution for an HIV home testing kit; inclusive of logo assets, kit instructions and diverse holistic collateral.
- Researched, designed, and tested an Alexa voice recognition skill for a healthcare clinic.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Keynote, OmniGraffle, Sketch, InVision, Voice Recognition, Alexa
User Experience Director (Contract)
2016 - 2016
Wolff Olins
- Led, developed, and extended the company's experience and service design offer—helping global clients across all sectors to re-imagine their brand for today and the future.
- Worked predominantly on branding-based projects and pitches; the work focused on gathering customer and colleague insights, shaping insights into identifiable brand opportunities, and guiding the client's experience strategy from vision to reality.
- Worked on key projects included an exciting rebrand across a city in UAE—creating a connected experience for locals and tourists.
- Developed a new customer and colleague experience for an international supermarket.
- Supported my team across a multitude of digital projects across energy, telecom, architecture, retail, and startup food delivery.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Keynote, OmniGraffle, Sketch, InVision
Senior UX Consultant (Contract)
2015 - 2015
Communicator London
- Created pitch work for the new JackDaniels.com.
- Researched to understand and craft user personas and journeys.
- Conducted competitor analysis and feature mapping.
- Wireframed and sketched key user screens.
- Worked on the creative development of core engagement features such as a virtual gallery and video-based recipes.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Keynote, OmniGraffle, Sketch, InVision
Senior UX Consultant (Contract)
2015 - 2015
We Are Experience
- Worked with London's Metropolitan Police to research and test their new beta responsive website concepts and align their development to a user-centered design process.
- Collaborated with a team to develop and craft stakeholder workshops.
- Translated insights and feedback into features and specifications.
- Developed IA structures, and wireframed key screens, interactions, and features with complete flows for more complex sections.
- Performed user test A/B solutions with InVision and consolidated the feedback into final UI designs.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Keynote, OmniGraffle, Sketch, InVision
Senior Service Designer (Contract)
2015 - 2015
Eight, Inc.
- Designed innovative full-service customer experiences for two leading international brands.
- Implemented a service design for a "Future of Retail" project that was based on international airports for a leading FX provider. The project looked at digital as well as physical touchpoint design and communication strategies.
- Worked on another service design project looking at how to engage children within the automotive environment making their experience as engaging and memorable as their parents. The project looked at both digital and physical touch point design.
- Designed service solutions and touchpoints for a flagship automotive store, at the heart of innovation in Germany.
- Conducted customer research, service safaris, digital concept design as well as stakeholder workshops.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Keynote, OmniGraffle
UX and Visual Design Lead (Contract)
2015 - 2015
Department for Education | Gov.uk
- Led the UX and design for the department's exemplar projects.
- Successfully migrated the project from Alpha to Beta; following the renowned Government Digital Service (GDS) process.
- Performed persona and stakeholder mapping, wireframing, and design within a strict agile development process.
- Conducted a thorough research and validation process to evidence insights and user needs before migrating to code.
- Wireframed and based the UI design on existing service design processes and guidelines.
- Helped to shape the development of new patterns.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Keynote, OmniGraffle, Axure, HTML, CSS
Lead UX Consultant (Contract)
2014 - 2015
Possible | Grey London
- Led the UX on a series of brand and advertising projects.
- Consulted on the UX of a Christmas campaign game design for Lacoste.
- Shaped the interaction and UX design and strategy for GlaxoSmithKline's "To Challenge To Change" initiative.
- Led the UX design for a responsive website redesign for Sensodyne; involving a complex product matching algorithm based on customer preferences and quiz interactions.
- Consulted across other key projects including the development of a global chocolate eCommerce solution and a leading oil firm's CSR campaign site.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Keynote, OmniGraffle, Axure
UX Design Lead (Contract)
2014 - 2014
Eight, Inc.
- Led a UX and design team to develop an iPad application for Citi Private Bank's ultra high net worth (UHNW) clients.
- Worked with stakeholders to redefine and shape their requirement specifications.
- Understood the core user journey flows and mapped those to existing features and functions.
- Created high-fidelity Axure prototypes to share with senior stakeholders for review and sign-off.
- Managed the stakeholders.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Keynote, OmniGraffle, Axure
Senior UX Consultant (Contract)
2013 - 2014
We Are Experience | Transport for London (TfL)
- Shaped and developed the redesign of London's famous transport online presence.
- Refined and developed alternative solutions for the leading Journey Planner tool.
- Worked on an award-winning solution for connectivity, data, and analysis tools.
- Led the UX across a digital behavior change strategy for messaging and event planning across the city of London.
- Created and developed pattern libraries to ensure that the UX and design teams could create solutions quickly and more effectively.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Keynote, OmniGraffle, Axure
Head of Interaction Design (UX)
2013 - 2013
Thomson Reuters
- Led a global senior team of UX and interaction designers.
- Focused on producing sophisticated UX solutions for products across the financial and risk sector of the business.
- Worked in collaboration with Microsoft to evolve one of the organization's most exclusive digital solutions.
- Redesigned an iPad application for board-level executives.
- Shaped and delivered a digital strategy while promoting the UX to stakeholders across the business.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Keynote, OmniGraffle
Senior Interaction Designer (UX)
2012 - 2012
Thomson Reuters
- Led the redesign of Eikon's core charting solution across desktop and mobile applications.
- Crafted creative and conceptual solutions for projects across a suite of 200 applications.
- Followed a rigorous research, strategy, IA, wireframing then design process for all projects.
- Worked closely with product owners from across the business to understand and develop long- and short-term solution roadmaps.
- Engaged both technical and non-technical teams internationally to convert to a new design way of thinking.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Keynote, OmniGraffle
Senior UX/UI Designer
2010 - 2012
Liveminds & Liveline
- Led the design department across digital, brand, and print solutions.
- Designed an augmented reality mobile app for remote workers.
- Led and shaped the digital presence for a leading London law firm.
- Developed an online qualitative research platform for both client- and customer-facing apps (mobile and desktop).
- Created, in collaboration with the UK's biggest telecommunications company, a Facebook audio application to help users share fun-and-engaging audio messages.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, HTML, CSS
Senior Designer (Contract)
2008 - 2009
Demonz Media
- Brought client brands to life.
- Led the design work across digital and print solutions.
- Worked on digital projects across corporate and public sectors for government and financial organizations.
- Crafted the design and branding of a global social entertainment brand.
- Led and managed external contractors to complete bespoke animation and digital development work.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Head of Design
2006 - 2007
Adido
- Led the company's design and creative department.
- Performed client pitches and consultation.
- Created user interface designs across web and mobile solutions.
- Collaborated closely with the development team to bring creativity to life.
- Ensured that all client work met high standards of the studio.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, HTML, CSS
New Media Producer
2005 - 2006
Bournemouth University—The Centre for Excellence in Media Practice
- Produced and designed interactive web-based learning tools for the best media school in the UK.
- Designed, built, and created the media school's marketing website.
- Designed, built, and created the media school's internal virtual learning environment.
- Consulted on the university's online rebranding.
- Supported, educated, and mentored students.
Technologies: Adobe Photoshop, Adobe Illustrator, HTML, CSS

Education

Postgraduate certificate in Design for Visual Communication
2011 - 2012
University of the Arts London - London, UK
Bachelor of Arts degree with honors in Television and Video Production
1999 - 2002
Bournemouth University - Poole, UK

Certifications

Psychology
DECEMBER 2016 - PRESENT
University of Oxford, Department for Continuing Education

Experience

UI Design13 years
UX Design13 years
Product Design13 years
Web Design13 years
iOS App Design10 years
Digital Strategy10 years
Sketch4 years
InVision4 years

Tools

Sketch
InVision

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