Jenna Law

UX/UI Designer in New York, NY, United States

Member since April 20, 2017

Jenna is an award-winning director of design. She has partnered with clients such as Microsoft, Jaguar, UK Government, GSK, Jack Daniels, and more for over 15 years. Her unique hybrid of skills—of UI, UX, brand, and product design—has seen her exceed business and user expectations time and again. Jenna's process for success is to be always user-focused, experience-driven, and design-led.

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Portfolio

Digital Design

Sensodyne | Responsive Website
- UX Thinking
- UX Process
- Responsive Web Design (RWD)
- Personas
- Sketch
- OmniGraffle
- Information Architecture (IA)
- User Flows
- Wireframing
- FMCG
- Wellness
- Quiz Generation
- Interactive Tools
- Health
- UX Design
- Web Design
- User Experience (UX)
- Digital Strategy
- Mobile UI
- UX Strategy
- User Research
- User Personas
- Website Redesigns
ViiV Healthcare (GSK) | Responsive Web App
- Apps
- Personas
- Wireframing
- InVision
- Sketch
- UI Style Guides
- Pattern Libraries
- UX Prototyping
- Prototyping
- Information Architecture (IA)
- User Flows
- Healthcare
- Pharmaceuticals
- News
- APIs
- Health
- UI Design
- UX Design
- Product Design
- Brand Design
- User Experience (UX)
- iOS App Design
- Digital Strategy
- Mobile Design
- Mobile UI
- UX Strategy
- Dashboard Design
- User Research
- User Personas
- Qualitative Research
Jack Daniel's | Responsive Website
- UX Process
- Web Design
- Sitemaps
- Wireframing
- Personas
- User Needs
- User Groups
- Interactive Prototypes
- InVision
- Responsive UI
- Responsive Web Design (RWD)
- Responsive
- Food & Beverage
- Pitch Decks
- Pitch Presentations
- Conceptual Design
- UX Design
- User Experience (UX)
- Digital Strategy
- UX Strategy
- User Research
- User Personas
- Website Redesigns
GSK | Responsive Campaign Website
- Charity
- Campaign Design
- Interactive Tools
- User Experience (UX)
- Wireframing
- Mobile
- Websites
- Social Media
- Personas
- User Flows
- Donations
- UX Design
- Web Design
- Digital Strategy
- UX Strategy
- User Personas
Transport for London | Journey Planner Responsive Website
- Responsive UI
- Wireframing
- User Flows
- Prototyping
- UX Sketching
- Transportation & Shipping
- Tools
- Travel & Leisure
- Apps
- Maps
- Interactive Tools
- UI Design
- UX Design
- Web Design
- User Experience (UX)
- Digital Strategy
- UX Strategy
- User Research
- User Personas
- Qualitative Research
- Website Redesigns
Spec | Spatial Technology for Real Estate
- Branding
- UX Research
- Service Design
- UX Branding
- Experience Maps
- Brand Development
- Experience Playbook
- UX Design
- Web Design
- Brand Design
- User Experience (UX)
- Digital Strategy
- UX Strategy
- User Research
London Metropolitan Police | Responsive Website
- Responsive Design
- A/B Testing
- User Flows
- Information Architecture (IA)
- Mobile UX
- Web Design
- Service Design
- Wireframing
- UX Research
- Prototyping
- UX Design
- Digital Strategy
- UX Strategy
- User Research
- User Personas
- Qualitative Research
- Website Redesigns
Thomson Reuters | Financial Applications
- Web Dashboards
- SaaS Design
- Wireframing
- Interaction Design (IxD)
- Financial UX
- iPad
- iPhone
- Apps
- Data Visualization
- Banking & Finance
- Dashboards
- Dashboard Design
- Data-informed Visual Design
- UX Design
- Product Design
- iOS App Design
- Digital Strategy
- Mobile Design
- Mobile UI
- UX Strategy
- User Research
Einstein Medicare | Medigap Insurance Comparison Site
- Branding
- Wireframing
- UX Research
- Responsive Design
- UX Prototyping
- Brand Guidelines
- UI Style Guides
- Competitor Analysis & Profiling
- UX
- UI
- UI Design
- UX Design
- Web Design
- Brand Design
- Digital Strategy
- Mobile UI
- UX Strategy

Employment

Product Design and User Experience Specialist
2017 - PRESENT
Toptal
- Led UX/UI, product, and brand designs for clients across a wide range of industries using a user-centered process to ensure ongoing project success and minimize costs and risks.
- Contributed to the UX design and research for an AR iOS app within the construction/property industry.
- Created the UX/UI design for a global innovation school website.
- Developed the UX/UI design for assistive technology supporting seniors living with dementia.
- Crafted UX/UI and brand design for an insurance company, supporting users in navigating the complexities of Medigap coverage.
- Oversaw the UX/UI, product, and brand design for a SaaS project management tool.
- Delivered the UX design for a SaaS finance application (credit score, report, and insights) for customers and development teams.
- Created the UX, product, and strategy for a SaaS application within the real estate industry.
- Designed the UX/UI and brand design for a healthcare application designed to help participants throughout their clinical trials.
Technologies: Qualitative Research, Product Design, OmniGraffle, InVision, Sketch, Figma, iOS, Web App UX
User Experience and Augmented Reality (AR) Designer
2018 - 2019
Nokia
- Created the UX design for a stealth-mode AR iOS app for Nokia.
- Performed qualitative research with multiple users and stakeholders generating insights reports and tactical prioritized actions.
- Developed the product strategy including value propositions and KPIs to measure success.
- Crafted the stakeholder pitch design for internal communication and external buy-in.
- Designed the UX including wireframes, interactive prototypes, and user flows.
Technologies: iOS App Design, Product Design, Web App Design, OmniGraffle, Apple Keynote, Augmented Reality (AR), iOS, InVision, Sketch
UX/UI Design Consultant (Contract)
2018 - 2018
University College London (UCL)
- Redesigned the University College London's audio-visual teaching space technology.
- Implemented a heuristic evaluation of current technology and pitfalls; identifying opportunities for refinement.
- Created the UX workflows and prototype for user acceptance testing.
- Facilitated all user testing sessions and subsequent insight reports.
- Created the UI/UX design for new refined screens and development improvements.
Technologies: Apple Keynote, Sketch
User Experience Design Consultant (Contract)
2018 - 2018
DesignStudio
- Designed the multichannel end-to-end experience for British Airways.
- Supported the team on weekly design sprints and workshops via brainstorming, sketching techniques, and asset creation.
- Generated value propositions for a new innovative approach to travel.
- Refined IA hierarchies across multichannel touch-points.
Technologies: Apple Keynote, Sketch
Service Design and User Experience Consultant (Contract)
2018 - 2018
Pupil
- Created the service design for Spec.co: an augmented reality (AR) and Proptech solution.
- Developed the brand strategy and led the creative direction across multiple assets such as website, platform, and video creation.
- Produced the service and brand blueprints for internal guidance and alignment.
- Conducted commercial and competitor research and value proposition proposals.
- Facilitated workshops both internal and external for co-design discovery sessions.
- Performed user research across customers and employees to understand and identify opportunities for improvement.
- Consulted on a brand strategy and business approach for their Stak.co commercial entity.
Technologies: Augmented Reality (AR), Sketch, Apple Keynote, Figma, Proptech
Service Design Director (Contract)
2017 - 2017
Eight, Inc.
- Created the service design for the luxury retail store Tiffany&Co.
- Designed, created, and facilitated workshops for board-level executives and retail staff.
- Researched and mapped customer journeys to generate both as-is and to-be service blueprints.
- Generated experience principles to align teams and objectives for success.
- Created a strategical approach for transformation via KPIs.
- Designed innovative future brand concepts for both digital and environmental experiences.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Sketch, Apple Keynote
Product (UX/UI) and Service Design Consultant — Innovation (Contract)
2016 - 2017
ViiV Healthcare
- Led research, design, and innovation within GSK's HIV R&D healthcare team.
- Did UX/UI for a web-based healthcare application to support HIV patient needs.
- Worked on re-design for one of the world's largest HIV clinics. Created a new care pathway using technology to streamline time and cost inefficiencies.
- Did UX/UI design for patient and clinic facing web app to support patient's annual check-ups both within the clinic and remotely.
- Created brand and responsive web design solution for an HIV home testing kit; inclusive of logo assets, kit instructions, and illustrations.
- Did UX research and design for an Alexa voice recognition tool to support both dental clinicians and their patients.
Technologies: iOS App Design, Product Design, Amazon Alexa, Voice Recognition, InVision, Sketch, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
User Experience Director (Contract)
2016 - 2016
Wolff Olins
- Led the experience team for all brand and service design projects.
- Created pitch designs and presentations and won all pitches.
- Worked on an award-winning project for Meeras—redesigning their brand to create a connected experience for locals and tourists across Dubai.
- Designed a new brand and customer/colleague experience for the international supermarket Tesco.
- Handled the journey mapping for customers and employees for food delivery solution GrubHub.
- Designed and facilitated a workshop for the global telco Orange.
Technologies: InVision, Sketch, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Senior UX Consultant (Contract)
2015 - 2015
Communicator London
- Developed UX pitch work for the new JackDaniels.com marketing website.
- Conducted user research to understand and craft personas and journeys.
- Implemented a competitor analysis and feature mapping for prioritized roadmaps.
- Constructed wireframes and sketches for rapid concept creation.
- Oversaw the creative development of core engagement features such as a virtual gallery and video-based recipes.
Technologies: InVision, Sketch, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Senior UX Consultant (Contract)
2015 - 2015
We Are Experience / Globant
- Designed the UX for the London Metropolitan Police's new responsive website.
- Designed and facilitated stakeholder workshops to embed a user-centered design process.
- Implemented user acceptance testing, translating insights into new features and specifications.
- Crafted the IA design and user flows which were then developed into high-fidelity wireframes.
- Produced interactive prototypes using InVision to consolidate recommendations for stakeholders and development teams.
Technologies: InVision, Sketch, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Senior Service Designer (Contract)
2015 - 2015
Eight, Inc.
- Created the service design for Jaguar Land Rover's newest flagship store.
- Crafted the service design for Travelex and their "Future of Retail" project across all international airports.
- Oversaw the user research, service safaris. stakeholder workshops and digital concept designs were required for both projects.
Technologies: OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
UX and Visual Design Lead (Contract)
2015 - 2015
Department for Education | Gov.uk
- Created the UX/UI design for all of the Department of Education's exemplar projects.
- Migrated the project from Alpha to Beta; following the renowned Government Digital Service (GDS) process.
- Managed the persona and stakeholder mapping, wireframing, and design within a strict agile development process.
- Conducted user research and composed insight reports to inform the development process and mitigate risk.
- Constructed wireframes and the UI design based on existing service design processes and guidelines.
- Crafted the UI/UX design for the implementation of new responsive design patterns.
Technologies: CSS, HTML, Axure, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Lead UX Consultant (Contract)
2014 - 2015
Possible | Grey London
- Created UX designs on a series of brand and advertising projects for Lacoste, GSK, Shell, and Nestle.
- Crafted the UX design for Lacoste's Christmas game responsive website.
- Developed the UX design and strategy for GlaxoSmithKline's "To Challenge To Change" initiative.
- Designed the UX for Sensodyne's marketing website; involving a complex product matching algorithm based on customer preferences and quiz interactions.
- Made the UX design for Nestle's newest chocolate eCommerce solution.
- Created the UX design for Shell's corporate social responsibility (CSR) website.
Technologies: Axure, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
UX Design Lead (Contract)
2014 - 2014
Eight, Inc.
- Designed the UX/UI app for Citi Bank's ultra-high net worth (UHNW) clients.
- Managed stakeholder engagement by gathering requirement specifications and setting KPIs and objectives.
- Developed user journey flows, created personas, and prioritized feature mapping.
- Created interactive prototypes for stakeholder communication.
Technologies: Axure, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Senior UX Consultant (Contract)
2013 - 2014
We Are Experience | Transport for London (TfL)
- Created the UX design and strategy for transport for London's award-winning website.
- Produced the award-winning design for connectivity, data, and analysis tools.
- Created the UX design for a digital behavior change strategy for messaging and event planning across the city of London.
- Developed a design library and implemented system creation to ensure rapid consistent experiences and development.
Technologies: Axure, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Head of Interaction Design (UX)
2013 - 2013
Thomson Reuters
- Directed the UX and interaction design for Thomson Reuter's flagship product Eikon (now Refinitiv).
- Led the key project with Microsoft to evolve one of the organization's most exclusive digital solutions.
- Spearheaded the redesign for flagship product BoardLink which subsequently sold to Diligent Corp for $10 million.
- Created the UX strategy for all 200+ products across the Eikon suite.
Technologies: Product Design, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Senior Interaction Designer (UX)
2012 - 2012
Thomson Reuters
- Served as the design lead for Eikon's core charting solution across desktop, mobile, and web applications.
- Conducted user research, strategy, IA, wireframing, and concept design across multiple solutions.
- Project-managed all of the UX work, working closely with product owners from across the business to understand and develop long- and short-term solution roadmaps.
Technologies: Product Design, OmniGraffle, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Senior UX/UI Designer
2010 - 2012
Liveminds & Liveline
- Served as the design lead across all digital, brand, and print solutions.
- Crafted the AR design for an iOS mobile app for remote workers.
- Designed the website for London's leading media law firm.
- Designed the UX/UI app for an online qualitative research platform.
- Developed the UX/UI design for a Facebook application for Telefonica/O2.
Technologies: CSS, HTML, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Senior Designer (Contract)
2008 - 2009
Demonz Media
- Served as the design lead across all digital and print solutions.
- Created the UX/UI and brand design for a global social entertainment brand.
- Crafted the UX/UI and web design for The Australian Investment Council.
- Produced the UX/UI and web design for Maersk's online booking system.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Head of Design
2006 - 2007
Adido
- Led the company's design and creative department for all projects.
- Performed pitches and consultations to win new clients.
- Created user interface designs across the web and mobile solutions.
- Collaborated closely with the development team to bring creativity to life.
- Ensured that all client work met the high standards of the studio.
Technologies: CSS, HTML, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
New Media Producer
2005 - 2006
Bournemouth University—The Centre for Excellence in Media Practice
- Produced and designed interactive web-based learning tools for the best media school in the UK.
- Designed, built, and created the media school's marketing website.
- Designed, built, and created the media school's internal virtual learning environment.
- Consulted on the university's online rebranding project and system rollout.
- Supported, educated, and mentored students as well as freelance contractors.
Technologies: CSS, HTML, Adobe Illustrator, Adobe Photoshop

Education

Postgraduate certificate in Design for Visual Communication
2011 - 2012
University of the Arts London - London, UK
Bachelor of Arts degree with honors in Television and Video Production
1999 - 2002
Bournemouth University - Poole, UK

Certifications

Psychology
DECEMBER 2016 - PRESENT
University of Oxford, Department for Continuing Education

Experience

UX Design15 years
User Research15 years
Web Design15 years
Product Design15 years
Digital Strategy10 years
iOS App Design10 years
Sketch5 years
Figma1 year

Tools

Location

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UX/UI Designer in New York, NY, United States

Portfolio

Employment

Product Design and User Experience Specialist

User Experience and Augmented Reality (AR) Designer

UX/UI Design Consultant (Contract)

User Experience Design Consultant (Contract)

Service Design and User Experience Consultant (Contract)

Service Design Director (Contract)

Product (UX/UI) and Service Design Consultant — Innovation (Contract)

User Experience Director (Contract)

Senior UX Consultant (Contract)

Senior UX Consultant (Contract)

Senior Service Designer (Contract)

UX and Visual Design Lead (Contract)

Lead UX Consultant (Contract)

UX Design Lead (Contract)

Senior UX Consultant (Contract)

Head of Interaction Design (UX)

Senior Interaction Designer (UX)

Senior UX/UI Designer

Senior Designer (Contract)

Head of Design

New Media Producer

Education

Certifications

Experience

Tools

Location