Jenna is an award-winning director of design. For over 15 years, she has partnered with clients such as Microsoft, Jaguar, the UK government, GSK, Jack Daniels, and more. Jenna's unique hybrid of skills—notably UI, UX, brand, and product design—has allowed her to exceed business and user expectations time and again. Her process for success is to be always user-focused, experience-driven, and design-led.
Led UI/UX, product, and brand designs for clients across a wide range of industries, using a user-centered process to ensure ongoing project success and minimize costs and risks.
Contributed to the UX design and research for an AR iOS app within the construction/property industry.
Created the UI/UX design for a global innovation school website.
Developed the UI/UX design for assistive technology supporting seniors living with dementia.
Crafted the UI/UX and brand design for an insurance company, supporting users in navigating the complexities of the Medigap coverage.
Oversaw the UI/UX, product, and brand design for a SaaS project management tool.
Delivered the UX design for a SaaS finance application (credit score, report, and insights) for customers and development teams.
Created the UX, product, and strategy for a SaaS application within the real estate industry.
Designed the UI/UX and brand design for a healthcare application designed to help participants throughout their clinical trials.
Technologies: Qualitative Research, Product Design, OmniGraffle, InVision, Sketch, Figma, iOS, Web App UX, SaaS, Digital Health, Design Systems, User Acceptance Testing (UAT), Web App UI, Real Estate, Education, Heuristic Evaluation, Heuristic Reports, UX Audits
User Experience Design Consultant
2021 - 2022
Believe in bttr LLC
Supported Allē.com in the development of a new enhanced reporting tool. The solution is designed to support health care providers to better understand business data/metrics and to take strategic actions related to key opportunities.
Assisted Allē.com in the development of a new product. The solution is designed to support health care providers in meeting their business and patients' needs through social media growth campaigns.
Helped Allē.com in the design and creation of their new design system and email marketing campaigns.
Technologies: Figma, Dovetail, Miro, Digital Health, Design Systems, User Acceptance Testing (UAT), Web App UI, Web App UX, Design Leadership, Health & Wellness, Heuristic Evaluation, Heuristic Reports, UX Audits
User Experience and Augmented Reality (AR) Designer
2018 - 2019
Created the UX design for a stealth-mode AR iOS app for Nokia.
Performed qualitative research with multiple users and stakeholders generating insights reports and tactical prioritized actions.
Developed the product strategy including value propositions and KPIs to measure success.
Crafted the stakeholder pitch design for internal communication and external buy-in.
Designed the UX including wireframes, interactive prototypes, and user flows.
Technologies: iOS App Design, Product Design, Web App Design, OmniGraffle, Apple Keynote, Augmented Reality (AR), iOS, InVision, Sketch, User Acceptance Testing (UAT), Real Estate, Heuristic Evaluation, Heuristic Reports, UX Audits
UI/UX Design Consultant (Contract)
2018 - 2018
University College London (UCL)
Redesigned the University College London's audio-visual teaching space technology.
Implemented a heuristic evaluation of current technology and pitfalls; identifying opportunities for refinement.
Created the UX workflows and prototype for user acceptance testing.
Facilitated all user testing sessions and subsequent insight reports.
Created the UI/UX design for new refined screens and development improvements.
Technologies: Apple Keynote, Sketch, User Acceptance Testing (UAT), Accessibility, Heuristic Evaluation, Heuristic Reports, UX Audits
User Experience Design Consultant (Contract)
2018 - 2018
Designed the multichannel end-to-end experience for British Airways.
Supported the team on weekly design sprints and workshops via brainstorming, sketching techniques, and asset creation.
Generated value propositions for a new innovative approach to travel.
Refined IA hierarchies across multichannel touch-points.
Technologies: Apple Keynote, Sketch, Design Systems
Service Design and UX Consultant (Contract)
2018 - 2018
Created the service design—an augmented reality (AR) and Proptech solution—for Spec.
Developed the brand strategy and led the creative direction across multiple assets such as website, platform, and video creation.
Produced the service and brand blueprints for internal guidance and alignment.
Conducted commercial and competitor research and value proposition proposals.
Facilitated both internal and external workshops for co-design discovery sessions.
Performed user research across customers and employees to understand and identify opportunities for improvement.
Consulted on a brand strategy and business approach for the company's Stak commercial entity.
Technologies: Augmented Reality (AR), Sketch, Apple Keynote, Figma, Proptech, SaaS, Design Systems, Web App UI, Web App UX, Heuristic Evaluation, Heuristic Reports, UX Audits
Service Design Director (Contract)
2017 - 2017
Created the service design for the luxury retail store Tiffany&Co.
Designed, created, and facilitated workshops for board-level executives and retail staff.
Researched and mapped customer journeys to generate both as-is and to-be service blueprints.
Generated experience principles to align teams and objectives for success.
Created a strategical approach for transformation via KPIs.
Designed innovative future brand concepts for both digital and environmental experiences.