Jennifer Delaney
Verified Expert in Design
Designer
Chicago, United States
Toptal member since July 17, 2026
Across automotive, e-learning, and wellness industries, Jennifer has spent over nine years building user-centered product design solutions. Her toolkit centers on Figma, Adobe Creative Suite, and Jira. While at Cerence, she secured OEM partnerships with Audi and Volkswagen by designing GenAI-powered in-car voice control systems.
Work Experience
Senior Product Designer (UI/UX)
Radix
- Organized dense technical information into intuitive workflows and scalable systems using Figma and Figma Make and reusable component libraries, which reduced user onboarding time by 20% for enterprise data platforms.
- Designed Excel-inspired interfaces for power users, incorporating shortcuts, customization options, and workflow efficiencies with Figma, resulting in faster task completion for experienced users while keeping the experience accessible for new users.
- Implemented consistent patterns, components, and interactions across the product suite via a shared component library, improving overall usability and enabling the design system to scale to new features without additional effort.
- Simplified complex user experiences by applying hierarchy, interaction patterns, and guided workflows in wireframes, leading to clearer navigation and a measurable decrease in user errors.
Senior Product Designer
Poker Power
- Designed scalable page templates and reusable components for CMS-driven websites, enabling non-technical teams to publish content independently.
- Developed design systems using ClaudeAI into CMS components, ensuring consistency across digital experiences.
- Created flexible layouts that supported dynamic content and localization within a CMS environment.
Senior Product Designer (UI/UX)
Pearson
- Transformed static textbook content into dynamic, interactive learning modules for medical and nursing students, modernizing digital platforms used in over 200 countries.
- Designed gamified, AI-assisted synthetic patient encounters to promote self-directed learning, increasing engagement.
- Led UI/UX enhancements that simplified complex clinical and academic material into intuitive, user-friendly experiences using responsive design and accessible design systems, reducing tech debt and costs.
- Partnered with cross-functional teams to deliver scalable, pedagogically sound digital solutions, resulting in improved learning outcomes and increased platform adoption.
Senior Product Designer (UI/UX)
Cerence
- Designed automotive user experiences with Generative AI ChatGPT-Powered Voice Control systems using Figma prototypes, securing OEM partnerships with Audi and Volkswagen.
- Developed multi-modal interaction flows that combined voice biometrics, touch, and visual inputs using GenAI and LLMs (large language models) and user testing, which improved task completion speed and lowered error rates.
- Featured in notable publications including Forbes, Business Insider, and TechCrunch.
Senior Product Designer (UI/UX)
Ford Motor Company
- Contributed to the Reimagined Design System by creating and documenting reusable component libraries in Figma, ensuring cross-platform consistency across Ford digital products, which reduced duplicate design work and sped up handoff to development.
- Redefined best practices and implemented accessibility standards, including cross-cultural guidelines and UI mirroring for global languages using WCAG 2.1 criteria, which improved accessibility compliance for international markets.
- Designed mobile and web pages including Maverick, F-150, and Mustang using a mobile-first approach and established UI/UX principles.
Principal Product Designer (UI/UX)
TrueLearn
- Led a UI/UX redesign of the e-learning apps for medical and nursing professionals across web, iOS, and Android using Figma and Adobe Creative Suite, which streamlined navigation and generated higher user engagement and positive feedback.
- Built a scalable design system for nursing and medical e-learning platforms, improving usability and accessibility by 76%, increasing task completion rates, reducing user errors, and reducing design and tech debt.
- Achieved a 93% user satisfaction rate for new designs.
- Created and presented high-fidelity prototypes of the complete app redesign for stakeholders, developers, and user testing, which secured stakeholder approval and accelerated the launch timeline.
- Led stakeholder alignment by facilitating weekly workshops and using Jira to capture feedback.
- Introduced agile sprint planning and retrospectives to streamline design hand-offs.
- Coordinated QA testing with engineering, which reduced post-release bugs and improved release confidence.
- Established a continuous post-MVP feedback loop to support ongoing product evolution based on real user needs.
Senior Product Designer (UI/UX)
Plexus Worldwide
- Launched a new onboarding flow, checkout flow, information architecture and navigation flow, and account management system, increasing conversion rates by 32%.
- Analyzed user metrics in Google Analytics and Mixpanel to guide design decisions and set success criteria, resulting in clearer design direction and faster iteration cycles.
- Contributed to the company design system by creating and documenting reusable components in Figma, improving visual consistency across web and mobile experiences.
- Analyzed shifts in the business plan and forecasted user behavior trends using competitive analysis and user research, enabling the product team to prioritize features that align with projected user evolution.
- Created wireframes, UI design, adaptive prototypes.
- Collaborated with developers using Figma prototypes and detailed design specifications to implement responsive, mobile-first UI, delivering the project on schedule and improving user satisfaction.
Multimedia Developer
Health Care Service Corporation
- Designed and developed retail email templates and responsive landing pages following the company’s design system, which led to higher click-through rates.
- Created animations for emails and social posts, enhancing user engagement.
- Collaborated with development teams to translate design concepts into functional UI using Figma prototypes, improving communication flow and reducing iteration cycles.
- Developed communication skills with development teams.
Multimedia Designer
Hilton
- Collaborated on digital, event branding, environment, and retail design for Hilton events.
- Leveraged Adobe Creative Suite and XD, delivering a cohesive visual identity that boosted attendee engagement.
- Worked on hospitality and events, game design, event design, web and mobile apps, and print design.
Creative Lead
Iris Worldwide Creative B2B Advertising Agency
- Developed and visualized brand guidelines for Otis Elevators producing web and print designs advertisements technical illustrations environment layouts and video graphics using Adobe Creative Suite which ensured consistent brand presentation.
- Led branding, web, and product design projects for Raytheon/RTX/Collins Aerospace, coordinating cross-functional teams and delivering final assets that aligned with corporate identity and supported product launch timelines.
- Designed and built retail email campaigns, interactive brochures, and event materials for HP, using HTML/CSS and Adobe InDesign, which improved visual appeal and helped promote events more effectively.
- Managed mobile product design and website redesign for Aon, employing responsive design principles and SEO best practices, which enhanced mobile usability and improved search visibility.
- Designed web and visual assets for Forsythe Trustwave and VantagePoint using Adobe Creative Suite and best practices, supporting client branding and improving user engagement.
- Mentored and trained junior designers, improving their design skills and increasing their efficiency.
Art Director
The Butter Book
- Designed mobile web and print assets with Adobe Creative Suite, creating cohesive visual layouts that improved brand consistency across channels.
- Led design-thinking workshop and created the app branding for thebutterbook.com using Adobe Creative Suite and prototyping tools, establishing a visual identity that attracted new users.
- Planned and coordinated promotional events for the French Pastry School, using project-management tools to streamline logistics which boosted event attendance by attracting more prospective students.
- Provided overall art direction for brand campaigns, guiding visual teams in Adobe Creative Suite to deliver cohesive designs that strengthened the school's visual identity.
Education
Bachelor's Degree in Graphic Design
Columbia College - Chicago, IL, USA
Bachelor's Degree in Graphic Design
Texas Christian University - Fort Worth, TX, USA
Certifications
Certificate Program in UI/UX Mobile Design
NNG
Skills
Tools
Figma Make, Adobe Creative Suite, Adobe InDesign, Usertesting.com, Hotjar, UsabilityHub, FigJam, Adobe Photoshop, Adobe Illustrator, Claude, Sketch, AI Tools, Jira, Confluence, Adobe Experience Manager (AEM), Google Analytics, Adobe Experience Design (XD), ProtoPie, GitHub, GitLab, Maze, Lookback, FullStory, Miro, Lucidchart, Principle, Zeplin, UI Grid, Figma Slides, Figma Plugins, Animate CC
Languages
HTML, CSS, JavaScript
Platforms
Figma, Contentful, Mobile, Web, Mobile (Tablet), WordPress, Mixpanel, Azure, Dovetail, Lyssna, Webflow, Drupal
Industry Expertise
Product Ideation
Other
CMS, Pendo, Gemini, Perplexity, Figma AI, IU, Desktop App Design, Desktop Web Design, User Requirements, Product Prototyping, Web UI, Lean UX, Information Architecture (IA), Design Systems, Strategy, Usability, User Flows, User Paths, User Roles, eCommerce, Healthtech, Healthcare Software, Real Estate UI, Real Estate Web Design, Edtech Design, Educational Games, Higher Education, Adult Education, Wireframing, High-fidelity Wireframes, UX Wireframes, Artificial Intelligence (AI), Web App Automation, Web Technologies, System UI, Web Content Accessibility Guidelines (WCAG), Accessibility, Accessibility-first Design, Mobile App UI, Mobile UX, Mobile UI, Mobile Apps, Mobile Web, App UI, App UX, Apps, Tablet UI, Tablet UX, Tablet Design, Grid Systems, AI Systems, System Design, CRM Systems, Carbon Design System, Typography, Color Theory, Scalability, Agile UX, Product Owner, Systems Thinking, Strategic Design Thinking, Checkout, User Onboarding, Onboarding, Light UI, Dark UIs, User Retention, Customer Research, Customer Portals, Account Management, Excel Expert, Conversational AI, Conversion, Business Logic, B2B, Business to Business to Consumer (B2B2C), B2B Lead Generation, B2B2C, Health Insurance, User Empathy, Empathy Mapping, Empathy, Cognitive Psychology, User Psychology, Gestalt Laws, Personas, Visual Hierarchy, Mockups, Interactive UI, Interactive UX, Interviewing, A/B Testing, Stakeholder Alignment, Heuristics, Branding, UI Components, UI Engineering, Product Design, Mobile Design, AI Design, User Experience Design, Web Design, User Experience (UX), User Interface (UI), B2C, Prototyping, Responsive Design, UX Design, Responsive Web Design (RWD), Claude Design, Ada, ADA Compliance, UI Design, Agentic AI, Generative Artificial Intelligence (GenAI), Mobile App Design, Design Strategy, Design Thinking, High-fidelity Prototypes, Product Leadership, Product Strategy, Brainstorming, Design Leadership, Ideation, Rapid Prototyping, Cloud, Executive Presentations, Investor Presentations, No-code Development, Stakeholder Management, User Research, React, Electric Vehicles, Augmented Reality (AR), Virtual Reality (VR), UIKit, Storybook, Lottie, Bootstrap, Tailwind UI, ChatGPT, AR Interfaces, NLU, Use Cases, Brand Awareness, Navigation, Navigation Design, Navigation Redesign, Airports, Consulting, UI Branding, Copywriting, Voice, User Exits, Human Factors, Human-centered AI, CRM, WordPress LMS, Learning Management Systems (LMS), Animation, UI Motion
Experience
- User Requirements - 14 years
- Adobe Creative Suite - 14 years
- Desktop Web Design - 14 years
- Information Architecture (IA) - 10 years
- Product Prototyping - 9 years
- Design Systems - 9 years
- Figma - 8 years
- Figma AI - 1 year
Tools
- Adobe Creative Suite
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