Jeremy is available for hire
Hire JeremyJeremy Laycock
Verified Expert in Design
Designer
Location
Melbourne, Victoria, Australia
Toptal Member Since
July 14, 2022
Jeremy is a passionate designer who thrives on creating interfaces that facilitate natural and intuitive interactions. Starting as a graphic designer 20 years ago, he has moved to the digital world, where he combines his design background with over eight years of UI/UX experience. Jeremy has worked with top clients, including ANZ, Telstra, MYER, Medibank, and Melbourne University. His interaction design expertise and deep understanding of visual language make him a valuable asset for any client.
Work Experience
Senior UI/UX Designer
2022 - 2022
AusDoc
- Designed some key features for the AusDoc mobile app, including comments. This involved creating complete flows and scenarios.
- Made UX/UI recommendations to improve key tasks throughout the app, using best design practices, design principles, proven interaction design patterns, and expert reviews.
- Improved UI components and updated Figma libraries within the design system.
- Explored future ideas on how to improve engagement.
Technologies: Figma
Visual Design and UI lead | Contract
2021 - 2021
Foodjitsu
- Headed the visual design direction for Foodjitsu's new mobile app. The app helps users improve their shopping experience, learn, share, and cook using technology.
- Worked methodically through the design process to define and develop a visual language.
- Ensured the team was kept in the loop and involved through the process.
- Produced personas and UI/UX competitor analysis, explored visual styles via mood boards, and mocked up wireframes and user flows.
- Considered interactions carefully to enable great usability and enhance the overall app experience.
Technologies: Figma
Lead UI/UX Designer | Contract
2021 - 2021
Goodwork
- Improved the UI style and overall experience of an app informed by tradespeople's feedback, data analytics, and expert reviews.
- Designed new features for the app informed by insights from user testing.
- Designed new components for the app, which became the early beginnings of their new system.
- Created interaction flows for core tasks in the app, such as a form for tradespeople posting jobs.
Technologies: Figma
Senior Visual and UI Designer
2019 - 2019
VeroGuard
- Headed the visual and UI design for VeroGuard’s responsive website revamp.
- Developed the look and feel of the site across mobile, tablet, and desktop, ensuring consistency with recent brand guidelines.
- Explored micro-interactions to help elevate the overall experience and complement the site's visual design.
- Ensured UI accessibility standards were met and presented UI concepts to clients on a weekly basis.
Technologies: Sketch, InVision, Zeplin, Responsive Web Design (RWD)
Senior UI/UX Designer | Contract
2017 - 2018
VicSuper
- Assisted in designing VicSuper's mobile app from early stages to the final MVP release.
- Oversaw the UX/UI and interaction design throughout the project in collaboration with the UX manager and other team members.
- Helped design a product sympathetic to users' needs by following a human-centered design approach as much as possible while balancing technical limitations and business-driven objectives.
- Participated in creating task flows, sitemaps, schema diagrams, low-fidelity wireframes, and an interactive prototype as part of the process.
- Gathered insights from users, which informed updates and improvements to the app.
- Collaborated with the front-end developers in parallel and produced high-fidelity UI mockups and interaction design specifications.
Technologies: Sketch, InVision, Zeplin
Senior UI and Interaction Designer | Contract
2017 - 2017
PageUp
- Assisted in designing PageUp's new Everyday Learning mobile and tablet app.
- Headed the visual and UI design, which became a template for future internal projects.
- Participated in defining scenarios and mapping out flows for the key tasks.
- Sketched complex interaction design solutions and created a low-fidelity interactive prototype, which was used to validate solutions with the team and stakeholders.
- Collaborated with developers to effectively integrate UI and visual styles into the product build.
Technologies: Sketch, InVision
Senior UI/UX and Interaction Designer | Contract
2016 - 2017
MYER
- Assisted the team in designing a digital ticketing tool for MYER staff members who needed to improve their outdated workflow.
- Oversaw the UX, interaction, and UI design for this tablet application.
- Collaborated with the lead solution architect and stakeholder to map out the journey, which covered the core users' tasks.
- Created low-fidelity wireframes and a quick interactive prototype for the users.
- Developed final UI assets and handed them over to the development team.
Technologies: Sketch, InVision
Lead UI/UX Designer | Contract
2015 - 2016
ANZ Group
- Headed the UX/UI design for the continuous sales delivery stream, focusing on many internet banking products, such as personal loan top-ups, ANZ Assured, and credit cards.
- Improved forms for the application process for ANZ Assured and made other visual design improvements around the offer landing page.
- Used the Lean design approach, validated assumptions via user feedback, and made informed recommendations to improve the forms.
- Oversaw the landing page's and other screens' visual design, adhering to the new ANZ global UI design refresh.
Technologies: Sketch, Photoshop CC, Web UX Design, Web Design
Education
1998 - 2000
Diploma of Arts in Graphic Design
Victoria University - Melbourne, Australia
1997 - 1998
Diploma of Arts in Graphic Art
Victoria University - Melbourne, Australia
Certifications
JULY 2020 - PRESENT
Mobile User Experience (UX) Design
Interaction Design Foundation