Jeremy Laycock, Designer in Melbourne, Victoria, Australia
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Jeremy Laycock

Verified Expert  in Design


Melbourne, Victoria, Australia
Toptal Member Since
July 14, 2022

Jeremy is a passionate designer who thrives on creating interfaces that facilitate natural and intuitive interactions. Starting as a graphic designer 20 years ago, he has moved to the digital world, where he combines his design background with over eight years of UI/UX experience. Jeremy has worked with top clients, including ANZ, Telstra, MYER, Medibank, and Melbourne University. His interaction design expertise and deep understanding of visual language make him a valuable asset for any client.


Work Experience

Senior UI/UX Designer

2022 - 2022
  • Designed some key features for the AusDoc mobile app, including comments. This involved creating complete flows and scenarios.
  • Made UX/UI recommendations to improve key tasks throughout the app, using best design practices, design principles, proven interaction design patterns, and expert reviews.
  • Improved UI components and updated Figma libraries within the design system.
  • Explored future ideas on how to improve engagement.
Technologies: Figma

Visual Design and UI lead | Contract

2021 - 2021
  • Headed the visual design direction for Foodjitsu's new mobile app. The app helps users improve their shopping experience, learn, share, and cook using technology.
  • Worked methodically through the design process to define and develop a visual language.
  • Ensured the team was kept in the loop and involved through the process.
  • Produced personas and UI/UX competitor analysis, explored visual styles via mood boards, and mocked up wireframes and user flows.
  • Considered interactions carefully to enable great usability and enhance the overall app experience.
Technologies: Figma

Lead UI/UX Designer | Contract

2021 - 2021
  • Improved the UI style and overall experience of an app informed by tradespeople's feedback, data analytics, and expert reviews.
  • Designed new features for the app informed by insights from user testing.
  • Designed new components for the app, which became the early beginnings of their new system.
  • Created interaction flows for core tasks in the app, such as a form for tradespeople posting jobs.
Technologies: Figma

Senior Visual and UI Designer

2019 - 2019
  • Headed the visual and UI design for VeroGuard’s responsive website revamp.
  • Developed the look and feel of the site across mobile, tablet, and desktop, ensuring consistency with recent brand guidelines.
  • Explored micro-interactions to help elevate the overall experience and complement the site's visual design.
  • Ensured UI accessibility standards were met and presented UI concepts to clients on a weekly basis.
Technologies: Sketch, InVision, Zeplin, Responsive Web Design (RWD)

Senior UI/UX Designer | Contract

2017 - 2018
  • Assisted in designing VicSuper's mobile app from early stages to the final MVP release.
  • Oversaw the UX/UI and interaction design throughout the project in collaboration with the UX manager and other team members.
  • Helped design a product sympathetic to users' needs by following a human-centered design approach as much as possible while balancing technical limitations and business-driven objectives.
  • Participated in creating task flows, sitemaps, schema diagrams, low-fidelity wireframes, and an interactive prototype as part of the process.
  • Gathered insights from users, which informed updates and improvements to the app.
  • Collaborated with the front-end developers in parallel and produced high-fidelity UI mockups and interaction design specifications.
Technologies: Sketch, InVision, Zeplin

Senior UI and Interaction Designer | Contract

2017 - 2017
  • Assisted in designing PageUp's new Everyday Learning mobile and tablet app.
  • Headed the visual and UI design, which became a template for future internal projects.
  • Participated in defining scenarios and mapping out flows for the key tasks.
  • Sketched complex interaction design solutions and created a low-fidelity interactive prototype, which was used to validate solutions with the team and stakeholders.
  • Collaborated with developers to effectively integrate UI and visual styles into the product build.
Technologies: Sketch, InVision

Senior UI/UX and Interaction Designer | Contract

2016 - 2017
  • Assisted the team in designing a digital ticketing tool for MYER staff members who needed to improve their outdated workflow.
  • Oversaw the UX, interaction, and UI design for this tablet application.
  • Collaborated with the lead solution architect and stakeholder to map out the journey, which covered the core users' tasks.
  • Created low-fidelity wireframes and a quick interactive prototype for the users.
  • Developed final UI assets and handed them over to the development team.
Technologies: Sketch, InVision

Lead UI/UX Designer | Contract

2015 - 2016
ANZ Group
  • Headed the UX/UI design for the continuous sales delivery stream, focusing on many internet banking products, such as personal loan top-ups, ANZ Assured, and credit cards.
  • Improved forms for the application process for ANZ Assured and made other visual design improvements around the offer landing page.
  • Used the Lean design approach, validated assumptions via user feedback, and made informed recommendations to improve the forms.
  • Oversaw the landing page's and other screens' visual design, adhering to the new ANZ global UI design refresh.
Technologies: Sketch, Photoshop CC, Web UX Design, Web Design
1998 - 2000

Diploma of Arts in Graphic Design

Victoria University - Melbourne, Australia

1997 - 1998

Diploma of Arts in Graphic Art

Victoria University - Melbourne, Australia


Mobile User Experience (UX) Design

Interaction Design Foundation


Figma, InVision, Adobe Illustrator, Zeplin, Sketch, Photoshop CC




Visual Design, Typography, Design, Mobile UX, Usability, Responsive Design, Mobile Prototypes, UI Design, UX Design, Interaction Design (IxD), Landing Page Design, Web UX Design, Responsive Web Design (RWD), Graphic Design, Mockups, Web Design, User Experience (UX), User Interface (UI), Mobile Web Design, Branding, Creative Problem Solving, Communication, Design Research, Adaptive Design, Mobile Apps, Design Systems, User Testing, MVP Design, Websites, Online Forms, Lean UX, Desktop Web Design, Tablet Design, Tablet UI, Mobile UI, UI Style Guides, Web Accessibility, Accessibility, Corporate Design, Intuitive UX Design, Journey Mapping, User-centered Design (UCD), Evidence-based design, Learning Apps, Prototyping, Wireframing, Scenarios, User Flows, UX Wireframes, UI Components, Customer Insights, SaaS

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