Jeremy Laycock
Verified Expert in Design
Designer
Melbourne, Victoria, Australia
Toptal member since July 14, 2022
Jeremy is a passionate designer who improves digital products through thoughtful, human-centered design. He reduces complexity through clear, intuitive UX, interaction, and visual design. With 15+ years’ UX/UI experience, he has worked with clients including ANZ, Telstra, MYER, OUA, AusDoc, PageUp, and Medibank. Jeremy's blend of UX and visual design expertise makes him a valuable asset to any team.
Experience
- Mobile Prototypes - 8 years
- UX Design - 8 years
- Interaction Design (IxD) - 8 years
- Usability - 8 years
- Responsive Design - 8 years
- UI Design - 8 years
- Mobile UX - 8 years
- Figma - 6 years
Portfolio
Goodwork Mobile App
ANZ Assured | Overdraft Application for Online Banking
Work Experience
Senior UI/UX Designer
AusDoc
- Designed some key features for the AusDoc mobile app, including comments. This involved creating complete flows and scenarios.
- Made UX/UI recommendations to improve key tasks throughout the app, using best design practices, design principles, proven interaction design patterns, and expert reviews.
- Improved UI components and updated Figma libraries within the design system.
- Explored future ideas on how to improve engagement.
Visual Design and UI lead | Contract
Foodjitsu
- Headed the visual design direction for Foodjitsu's new mobile app. The app helps users improve their shopping experience, learn, share, and cook using technology.
- Worked methodically through the design process to define and develop a visual language.
- Ensured the team was kept in the loop and involved through the process.
- Produced personas and UI/UX competitor analysis, explored visual styles via mood boards, and mocked up wireframes and user flows.
- Considered interactions carefully to enable great usability and enhance the overall app experience.
Lead UI/UX Designer | Contract
Goodwork
- Improved the UI style and overall experience of an app informed by tradespeople's feedback, data analytics, and expert reviews.
- Designed new features for the app informed by insights from user testing.
- Designed new components for the app, which became the early beginnings of their new system.
- Created interaction flows for core tasks in the app, such as a form for tradespeople posting jobs.
Senior Visual and UI Designer
VeroGuard
- Headed the visual and UI design for VeroGuard’s responsive website revamp.
- Developed the look and feel of the site across mobile, tablet, and desktop, ensuring consistency with recent brand guidelines.
- Explored micro-interactions to help elevate the overall experience and complement the site's visual design.
- Ensured UI accessibility standards were met and presented UI concepts to clients on a weekly basis.
Senior UI/UX Designer | Contract
VicSuper
- Assisted in designing VicSuper's mobile app from early stages to the final MVP release.
- Oversaw the UX/UI and interaction design throughout the project in collaboration with the UX manager and other team members.
- Helped design a product sympathetic to users' needs by following a human-centered design approach as much as possible while balancing technical limitations and business-driven objectives.
- Participated in creating task flows, sitemaps, schema diagrams, low-fidelity wireframes, and an interactive prototype as part of the process.
- Gathered insights from users, which informed updates and improvements to the app.
- Collaborated with the front-end developers in parallel and produced high-fidelity UI mockups and interaction design specifications.
Senior UI and Interaction Designer | Contract
PageUp
- Assisted in designing PageUp's new Everyday Learning mobile and tablet app.
- Headed the visual and UI design, which became a template for future internal projects.
- Participated in defining scenarios and mapping out flows for the key tasks.
- Sketched complex interaction design solutions and created a low-fidelity interactive prototype, which was used to validate solutions with the team and stakeholders.
- Collaborated with developers to effectively integrate UI and visual styles into the product build.
Senior UI/UX and Interaction Designer | Contract
MYER
- Assisted the team in designing a digital ticketing tool for MYER staff members who needed to improve their outdated workflow.
- Oversaw the UX, interaction, and UI design for this tablet application.
- Collaborated with the lead solution architect and stakeholder to map out the journey, which covered the core users' tasks.
- Created low-fidelity wireframes and a quick interactive prototype for the users.
- Developed final UI assets and handed them over to the development team.
Lead UI/UX Designer | Contract
ANZ Group
- Headed the UX/UI design for the continuous sales delivery stream, focusing on many internet banking products, such as personal loan top-ups, ANZ Assured, and credit cards.
- Improved forms for the application process for ANZ Assured and made other visual design improvements around the offer landing page.
- Used the Lean design approach, validated assumptions via user feedback, and made informed recommendations to improve the forms.
- Oversaw the landing page's and other screens' visual design, adhering to the new ANZ global UI design refresh.
Education
Diploma of Arts in Graphic Design
Victoria University - Melbourne, Australia
Diploma of Arts in Graphic Art
Victoria University - Melbourne, Australia
Certifications
Mobile User Experience (UX) Design
Interaction Design Foundation
Skills
Tools
Adobe Illustrator, Zeplin, Sketch, Photoshop CC, AI Tools, Jira, Miro
Platforms
Figma, iOS
Other
Visual Design, Typography, Design, Mobile UX, Usability, Responsive Design, Mobile Prototypes, UI Design, UX Design, Interaction Design (IxD), Landing Page Design, Web UX Design, Responsive Web Design (RWD), Graphic Design, Mockups, Mobile-first Design, Lean UX, Web Design, User Experience (UX), User Interface (UI), Mobile Web Design, Branding, Creative Problem Solving, Communication, Design Research, Adaptive Design, Mobile Apps, Design Systems, User Testing, MVP Design, Websites, Online Forms, Desktop Web Design, Tablet Design, Tablet UI, Mobile UI, UI Style Guides, Web Accessibility, Accessibility, Corporate Design, Intuitive UX Design, Journey Mapping, User-centered Design (UCD), Evidence-based Design, Learning Apps, Prototyping, Wireframing, Scenarios, User Flows, UX Wireframes, UI Components, Customer Insights, SaaS, Claude Design, Claude Code
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