Jethro Edwards
Verified Expert in Design
Designer
Trowbridge, United Kingdom
Toptal member since May 12, 2026
Jethro is a veteran product designer with over two decades of experience, dedicated to building digital products that actually perform. Having navigated everything from the fast-paced worlds of startups and agencies to the complexity of global corporations, he brings an end-to-end design philosophy to every project. Jethro is equally at home defining strategy, crafting pixel-perfect interfaces, and guiding products from concept through to launch.
Portfolio
DStv Self-service Website Redesign and Mobile App
Design System for Go.Compare's Question Sets
Experience
- UI Design - 20 years
- Website Design - 20 years
- UX Design - 15 years
- Google Analytics - 15 years
- Product Design - 10 years
- Interactive Prototypes - 10 years
- Design Systems - 5 years
- Figma - 5 years
Tools
- Google Analytics
Work Experience
UI/UX Designer | Front-end Developer
Freelance/Contractor
- Built a design system in Figma that championed consistent design token usage, improving design‑to‑engineering handoff quality and reducing UI inconsistencies.
- Led user research initiatives, synthesizing quantitative insights into actionable product outcomes that informed roadmap priorities.
- Created interactive prototypes to validate design concepts, enabling rapid experimentation and reducing time to user testing.
- Applied front‑end expertise in HTML, CSS, and TypeScript to deliver performant, accessible, and maintainable interfaces.
Senior Product Designer
Go.Compare
- Provided guidance on UX best practices, interaction design, and UI with product owners, researchers, developers, and subject-matter experts.
- Documented and developed ideas, user flows, wireframes, and high-fidelity designs that aimed to engage with a customer base that averages in the millions more effectively.
- Verified designs with users by employing various testing methods at different stages of the design process.
- Strived to make the user experience better through Go.Compare feedback channels, meeting FCA requirements, and following WCAG accessibility guidelines.
- Nurtured young design talent and was an active participant in design reviews, participating and leading workshops when necessary.
- Promoted and updated a single design system, which I created in Figma, for designers to use on Go.Compare insurance journeys.
Lead Product Designer
inQuba
- Built and iterated on rapid prototypes from initial concept to high-fidelity design for customer journey management and engagement products.
- Turned ambiguous requirements into working user-centric prototypes in Adobe XD and Figma for demonstration purposes to stakeholders and potential clients.
- Prototyped interactive UIs using front-end web technologies, including HTML, CSS, and JavaScript.
- Collaborated with cross-functional teams to wireframe and define user journeys in Miro.
Lead Designer | Line Manager
MultiChoice
- Managed a small team of designers, developers, and occasional researchers.
- Led design workshops to discover user requirements and workflows.
- Provided UX project deliverables, including personas, user journeys, wireframes, and working prototypes.
- Developed as a team all visual communication (creative design, UI design assets, and 3D design elements).
- Translated designs into online solutions using front-end technologies, including HTML and CSS.
- Recommended and drove UX best practices that championed user-centered design.
- Oversaw and helped manage the digital implementation from concept to completion.
Certifications
Next.js App Router Fundamentals
Vercel
React Foundations for Next.js
Vercel
Certified Usability Analyst (CUA)
Human Factors International
Skills
Tools
FigJam, Miro, Google Analytics, Hotjar, Adobe Experience Design (XD), WP eCommerce, Mailchimp, Photoshop CC, GitHub
Platforms
Figma, WordPress, WooCommerce, WordPress Theme Design
Languages
CSS, HTML, HTML5, TypeScript
Other
Wireframing, User Flows, Design Systems, UI Design, UX Design, Website Design, Product Design, Responsive Web Design (RWD), Web Design, High-fidelity Prototypes, Design, Visual Design, User Interface (UI), User Experience (UX), Web UI Design, Accessibility, Web Content Accessibility Guidelines (WCAG), Interactive Prototypes, Big Data UX Design, User Journeys, B2B, Responsive Web Apps, Usability, Mobile App Design, UX Audits, Branding, Token Design, Conversion Rate Optimization (CRO), Affinity Software, Tailwind CSS, Prototyping, B2C, Bootstrap 3, Chart.js, Charts, Voice of the Customer (VoC), Adobe Creative Cloud, Product Vision, Big Data, Business to Business to Consumer (B2B2C), Style Guides, SaaS, Information Architecture (IA), Personas, User Experience Design, Usability Analysis, Testing, Next.js, SaaS Design, Quantitative Research, Photography, Logo Design, eCommerce, UI Components, Headless CMS, Responsive UI, 3D Design, Bootstrap, jQuery, Custom Logos, React, Microsoft Clarity, Interactive UI, Framer Motion
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