Jo Ash Sakula
Verified Expert in Design
Designer
New York City, United States
Toptal member since October 4, 2022
Jo is a multi-disciplinary creative and director of product design specializing in building solutions for Web3. He has spent the last decade as a product designer working in-house and at agencies. His design intuition is fed by hard data and tight collaboration, turning thoughtful ideas into tangible outcomes that drive business value. Jo's clients include Headspace, Samsung, Ritual, Ledger, and Nike.
Portfolio
Product Design and Conversion Optimization of a Women's Sexual Health App
Experience
- Product Design - 10 years
- UX Strategy - 10 years
- iOS App Design - 9 years
- Design Workshops - 8 years
- Webflow - 7 years
- UI Animation - 6 years
- ProtoPie - 5 years
- Figma - 5 years
Tools
- ProtoPie
Work Experience
Director of Product Design
Ledger Technologies
- Redesigned the Ledger Live app for desktop and mobile. Led a team of eight product designers across six business units to deliver a competitive advantage.
- Built a design system and brand identity guide, including motion guidelines, tone and copy, colors, and iconography.
- Crafted a design strategy to communicate the value of data-driven design to the rest of the organization. Refocused the company's OKR on delivering a cause-and-effect model to create value and measure design ROI.
Product Design Consultant
Freelance Clients
- Consulted a range of startups, helping them to define and produce their USP and brand identity to stand out in the market. This involved branding workshops, product design, prototyping, design systems, and web development.
- Ran UX research aimed at understanding the pain points of cardiologist and their staff, which included workshops to define potential solutions and strategize on feature prioritization.
- Conducted heuristic evaluations of eCommerce brands, reducing drop-offs by 12%.
Creative Director
Fix The Mask
- Designed visual identity and branding and developed a website to provide a solution for a better mask fit.
- Directed the creative for our Kickstarter campaign, where we raised $110,000 and were featured by the Kickstarter team to mass produce our award-winning mask brace.
- Led a team of graphic designers to produce marketing and social media content based on the guidelines I defined.
Senior Product Designer
Headspace
- Managed redesign of the Headspace sleep tab to improve engagement, reduced dramatically users' time spent choosing content, and increased media start by 22%.
- Led the design of Snapchat partnership to build a mini version of the Headspace internal app and increased the brand score by 11 points after launch. The app was opened 5.1 million times and garnered 500 million impressions after 30 days.
- Evolved the media player design and experience to scale across new content types and mediums and contributed to the build of the Headspace atomic design system.
- Ran multiple workshops and tutorials on rapid prototyping.
Skills
Tools
ProtoPie, Adobe, Hotjar, Jira, Google Analytics, Lookback, Tableau
Platforms
Figma, Webflow, iOS, Mixpanel
Other
Presentations, Product Design, UX Strategy, UI Animation, iOS App Design, Design Workshops, UX Design, eCommerce, Design Leadership, UI Design, Design Thinking, Leadership, Design Strategy, Workshops, Strategic Design, UX Leadership, Design Consultation, Web Design, Websites, Website Redesign, User Testing, Remote User Testing, Branding, User Research, Fintech, Amplitude, UX Research, UX Analysis, Animation, Rapid Prototyping, User Validation, Microsites, Web Development, Design Systems, Web UI, eCommerce UX, Checkout, Women's Health, Adult Education, Learning, Notion, Framer, Quizzes, Buyer Personas, Conversion Rate Optimization (CRO), Paid Memberships Pro (PMPro)
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