Jocelyn is available for hire
Hire JocelynJocelyn Morera
Verified Expert in Design
Designer
Pierce, CO, United States
Toptal member since July 3, 2026
Bio
Jocelyn is a senior art director with 10+ years of experience in brand creative and advertising for agencies including VML, Havas, Workhuman, and CP+B. She specializes in integrated campaigns, rebranding, and Hispanic market translation, excelling in fast-paced environments. Jocelyn delivered high-quality assets for brands such as Electrolux, Frigidaire, and Gatorade while at VML.
Portfolio
Minwax Limitless Looks
Adobe Creative SuiteArt DirectionGraphic DesignLanding Page DesignAdsKey Visuals
Vuse Vapor Social
Adobe Creative SuiteAdobe After EffectsStock PhotosStock videoSocial MediaOrganic Social Media+ 7 more
Experience
- Adobe Illustrator - 13 years
- Adobe Photoshop - 13 years
- Adobe InDesign - 13 years
- Adobe Creative Suite - 13 years
- Creative Advertising - 10 years
- Branding - 10 years
- Advertising - 10 years
- Figma - 5 years
Tools
- Adobe Photoshop
- Adobe Creative Suite
- Adobe Illustrator
- Adobe InDesign
Work Experience
Freelance Senior Art Director
2026 - 2026
Movers+Shakers
- Contributed to a successful new business pitch for Tim Hortons during a fast-paced, high-priority engagement.
- Developed campaign concepts focused on social media campaigns, pillars, and storytelling, pitch materials, and printed visuals in collaboration with agency leadership and strategy teams.
- Leveraged rapid concepting, AI-assisted ideation, and visual exploration workflows to accelerate creative development under tight deadlines.
- Delivered creative assets and ideation that contributed directly to winning the Tim Hortons competitive account.
Technologies: Adobe Creative Suite, Adobe Firefly, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Gemini, Nanobanana, ChatGPT, Google Slides, Pitch Presentations, Pitch Decks, Pitch Deck Design, Presentations, Print Advertising, Social Media, Organic Social Media, Concepting, Art Direction, Graphic Design, Visual Design, Ads
Part-time Professor of Advertising
2020 - 2025
Los Angeles Film School
- Taught advertising, branding, campaign development, visual communication, and creative strategy courses.
- Mentored 100+ students in concept development, integrated campaign execution, visual storytelling, and portfolio presentation.
- Guided student work that earned multiple 2026 Los Angeles ADDY Awards, including Student Gold ADDYs.
Technologies: Adobe Creative Suite, Adobe Firefly, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Premiere Pro, Print Advertising, Print Ads, Concepting, Ideation, Presentations, Presentation Design, Logo Design, Visual Art, Portfolio Templates, Color Theory, 360 Campaigns, University Teaching, Learning Management Systems (LMS), Google Slides, Canva, H5P, Course Development, Online Course Design, Teaching, Mentorship, Mentorship & Coaching, Art Direction, Graphic Design, Visual Design, Landing Page Design
Freelance Brand Art Director
2024 - 2024
Concept Arts
- Assimilated project management methodologies for Nice AI by adapting to team workflows in Asana for task tracking, Google Slides for presentations, email, and Slack for communication, and meticulous file organization.
- Implemented brand standards into visual assets, including brand colors, logos, and intricate visual elements, to ensure consistent brand representation across all materials.
- Managed projects under tight deadlines by enhancing existing creative assets and developing new ones with agility and precision, resulting in streamlined workflows and achieving client and creative direction approvals.
- Utilized Adobe Photoshop, InDesign, Figma, Midjourney, and Adobe Firefly to create distinctive brand visuals, leveraging advanced retouching, compositing, and AI-assisted workflows to produce compelling hero imagery aligned with brand identity.
- Produced campaign materials, including ebooks, infographics, banners, and blog or email imagery from conceptualization to final implementation.
- Collaborated closely with the creative director and brand team to conceive and execute impactful branding solutions while fostering a culture of creativity and open communication within the team.
Technologies: Asana, Google Slides, Email, Slack, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Midjourney, Adobe Firefly, Figma, Banner Ads, Art Direction, Graphic Design, Visual Design, Landing Page Design, Key Visuals
Freelance Senior Art Director
2020 - 2023
Workhuman
- Led creative initiatives for both B2B and B2C communications within Workhuman's marketing and social departments as the supporting art director of the newly established group.
- Conceptualized and delivered a diverse range of assets across various social channels, ensuring seamless alignment with the brand's overall look and feel.
- Influenced a seasonal creative strategy through thorough research of external design trends.
- Collaborated closely with stakeholders to align creative priorities with overarching business goals, including marketing initiatives towards retention and creation of 10,000+ new followers.
- Leveraged social media data to refine strategies and drive improved results.
- Played a key role in streamlining the creative process from brief development to setting and maintaining high creative standards.
- Harmonized creative efforts with cross-functional teams and external agency partners.
- Collaborated with the branding team to develop a new look and feel for social media assets, ensuring consistent brand representation across all platforms.
- Coordinated and managed blog posts, overseeing content publication on WordPress to maintain an active online presence.
- Established distinctive visual identities for evergreen content, enhancing recognition for ongoing marketing efforts.
Technologies: WordPress, Canva, Adobe Photoshop, Adobe CC, Adobe InDesign, Adobe Illustrator, Adobe Creative Suite, Adobe Experience Design (XD), Branding, Brand Books, Infographics, Social Media, Organic Social Media, Video Editing, Event Design, Photography, CMS, Blogs, Art Direction, Graphic Design, Marketing Design, Visual Design, Ads
Freelance Art Director
2022 - 2022
Havas
- Supported creative initiatives for Lincoln Financial Group by balancing ongoing business support with the development of a new brand identity.
- Worked on social-first projects, including the creation and implementation of a fresh brand look across website updates, banners, print collateral, and more.
- Conceptualized and implemented a distinctive visual identity that set Lincoln Financial apart from competitors in the financial sector.
- Proposed specific photographic styling and design elements that provided a fresh perspective in the financial sector, resulting in a unique brand image that resonated with audiences.
- Initiated the development of a comprehensive branding guidebook, providing the team with a framework for maintaining cohesive visual elements after contract conclusion.
Technologies: Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Google Slides, Concepting, Rebranding, Visual Art, 360 Campaigns, Slack, Banner Ads, Social Media, Art Direction, Graphic Design, Visual Design, Landing Page Design, Ads
Freelance Senior Art Director
2021 - 2022
Stern Advertising
- Led digital design and multi-tier email marketing visual systems for Roger & Hollands, Jack Casino, and Cincinnati Museum of Art.
- Managed multiple simultaneous platform asset deliveries.
- Partnered with production managers to ensure all assets complied perfectly with technical specifications.
Technologies: Adobe Creative Suite, Adobe InDesign, Adobe Photoshop, Email, Poster Design, Print Advertising, Promotional Leaflets & Flyers, Art Direction, Graphic Design, Visual Design, Ads
Art Director
2016 - 2020
VML
- Led the concept development and visual storytelling for integrated campaigns across digital, social, influencer, experiential, retail, video, and print channels.
- Managed 6-12 simultaneous projects while balancing deadlines, stakeholder expectations, and creative excellence.
- Participated in new business pitches, rebranding initiatives, and internal Cannes-focused creative projects.
- Mentored interns, junior designers, and international exchange creatives while fostering a collaborative creative culture.
Technologies: Adobe Creative Suite, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Apple Keynote, Adobe Experience Design (XD), 360 Campaigns, Ad Campaigns, Adobe Premiere Pro, Advertising Design, After Effects CC, Adobe CC, Branding, Banner Ads, Social Media, Organic Social Media, Paid Media, Paid Advertising, Digital Advertising, Production, Print Production, Website Design, Pitch Decks, Rebranding, Out of the Box, Out-of-home (OOH) Advertising, TV Advertising, Print Advertising, Art Direction, Graphic Design, Visual Design, Landing Page Design, Web Design, Ads, Direct Mail, Email Marketing
Art Director
2015 - 2015
Crispin Porter & Bogusky
- Conceptualized ideas for various projects across clients, including Best Buy, Domino's, Fruit of the Loom, Infinity, Hotels.com, Tidal, and Aspen Dental.
- Sold concepts directly to clients, resulting in approved work.
- Worked in the social department, developing social posts for various outlets as well as digital projects.
- Developed graphics and visual designs across multiple campaigns or clients.
- Created web content for Best Buy, radio and billboard ads for Hotels.com, scripts for Fruit of the Loom, Domino's emoji ordering and digital activations, print for Infiniti, Tidal campaign concepts, and Aspen Dental storyboards.
Technologies: Adobe Creative Suite, Adobe Photoshop, 360 Campaigns, Ad Campaigns, Adobe Illustrator, Adobe InDesign, Art Direction, Graphic Design, Visual Design, Web Design, Ads
Lead Designer | Content Editor
2011 - 2014
Paula Deen Enterprises
- Managed posted edited web content across multiple Paula Deen-branded sites, including pauladeen.com, unclebubbas.com, thedeenbros.com, ladyandsons.com, and thebaglady.com.
- Created packaging and marketing for Paula Deen, supported lifestyle photo shoots and production sets, edited videos for E! True Hollywood Story, managed social media with the Number 1 repinned image, retouched food photos, and designed collateral.
- Managed brand consistency across multiple Paula Deen business properties.
- Executed SEO-focused content strategies and multi-channel marketing initiatives.
Technologies: Pinterest, Website Design, Web Content, Magazine Ads, Magazine Cover Design, Ad Campaigns, Food Styling, Food Packaging, Food Photography, StoryBrand, Storylines, B2B Marketing, Social Media, Organic Social Media, Event Design, Books, Video Editing, Video Ads, TV Advertising, TV, Graphic Design, Visual Design, Web Design
Assistant Web Designer
2006 - 2011
University of Central Florida
- Managed and edited web content across 100+ sites. Maintained master calendar events.
- Hand-coded websites using PHP, CakePHP, JavaScript, HTML, and CSS, and WordPress CMS.
- Developed revamped custom websites and executed web portal job tickets for faculty and staff.
Technologies: PHP, JavaScript, HTML, CSS, CMS, Web Content, Graphic Design, Visual Design, Landing Page Design, Web Design
Education
2014 - 2016
Master's Degree in Advertising
Savannah College of Art And Design - Savannah, Georgia, USA
2006 - 2011
Bachelor's Degree in Digital Media with Internet and Interactive Systems
University of Central Florida - Orlando, Florida, USA
Certifications
MAY 2011 - PRESENT
Certified Spanish Translator and Interpreter
University of Central Florida
Skills
Tools
Adobe Photoshop, Google Slides, Zoom, Adobe Creative Suite, Canva, Adobe Illustrator, Adobe InDesign, Asana, Slack, Adobe Firefly, Adobe CC, Apple Keynote, Autodesk Maya, After Effects CC, Adobe Premiere Pro, Adobe Experience Design (XD), Adobe After Effects
Languages
HTML, PHP, JavaScript, CSS
Industry Expertise
Advertising
Platforms
Figma, WordPress
Other
Banner Ads, Art Direction, Graphic Design, Marketing Design, Visual Design, Ads, Key Visuals, Landing Page Design, Web Design, Adobe XD to Flutter, H5P, Email, Midjourney, Pinterest, Search Engine Optimization (SEO), Logo Design, Typography, Branding, Photography, Packaging, Website Design, Coding, Filmmaking, CMS, PowerPoint Design, Audio Editing, Video Editing, Production, Game Art, Game Design, Social Media, B2B Marketing, Mobile Advertising, TV Advertising, Paid Advertising, Print Advertising, Advertising Design, Outdoor Advertising, Creative Advertising, Digital Advertising, Newspaper Advertising, Pitch Presentations, Presentations, Brand Books, Mind Maps, Campaigns, 360 Campaigns, Concepting, Ad Campaigns, Rebranding, Pitch Decks, Pitch Deck Design, Pitch Books, Presentation Design, fashion marketing, B2C, Paid Media, Organic Social Media, Gemini, Nanobanana, ChatGPT, Print Ads, Ideation, Visual Art, Portfolio Templates, Color Theory, University Teaching, Learning Management Systems (LMS), Infographics, Event Design, Blogs, Course Development, Online Course Design, Teaching, Mentorship, Mentorship & Coaching, Poster Design, Promotional Leaflets & Flyers, Print Production, Out of the Box, Out-of-home (OOH) Advertising, Web Content, Spanish-English Translation, Magazine Ads, Magazine Cover Design, Food Styling, Food Packaging, Food Photography, StoryBrand, Storylines, Books, Video Ads, TV, Ebooks, Compositing, Stock Photos, Stock video, Visual Messaging, Direct Mail, Email Marketing
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