Katrina is an innovative user experience and interaction designer with more than a decade of experience in product design for the web, desktop, mobile, and embedded applications. She creatively translates complex problems into elegant, usable solutions that exceed expectations and across devices. She approaches product design with a broad experience, a big picture focus, and a passionate user advocacy.
Worked with startup team to build and launch an iOS app for cruise travel in Japan. I worked as the UX lead along with a visual designer and developer to understand our users and the challenges they face when take a cruise.
Researched and understood our target demographic, their mental models, and their current approach to traveling/cruising ensured that we accounted for some of the challenges they face when planning and navigating a different port each day.
Worked with team and users to create workflows, wireframes, and mock ups of the app UI and interaction design. Collaborated with visual designers, developers, and stakeholders to get designs into production.
Technologies: Sketch, Adobe Photoshop, Illustrator, iOS, HTML
User Experience Designer
2015 - 2015
Designed an antenna control unit interface, including UX research with users to document scenarios, task flows, and assess validity of future product features and usability of existing products.
Established a style and pattern library for the development and product teams to use in future enhancements.
Researched, strategized, and led UX improvements for a public facing website redesign.
Served as the UX ‘Critical Eye,’ reviewing comps for usability issues, and partnering with web vendors and business units to work through features and concepts.
Performed content inventory and audits, created information architecture, and overhauled the taxonomy development.
Led the interaction design team on a responsive website redesign and mobile community website. We redesigned the strategy and feature definition into information architecture, the site maps, did the sketching and wireframing, visual design, and worked in close collaboration with development and business stakeholders.
Helped manage content workflow from week to week using a combination of Google Docs, Basecamp, and WordPress integration and helped to plan a community site road map.
Initiated a customer experience mapping effort that identified gaps in current product onboarding process, this was having a major impact on activation numbers and business goals. New, proactive touch points were quickly implemented in time for the "Back to School" season and the overall mapping process helped define best practices organization wide for all products going forward.
Facilitated and participated in usability testing for several product platforms in development and for improving user experience of existing platforms.
Worked closely across business units and partners including NBC Learn to integrate content across software platforms.
Redesigned a product trial workflow to create a more customized and consistent experience for users and less back-end work for admin. Increased trial user registrations from 146 to 3,890 in over a 10 month span.
Contributed to the success of Pearson’s Online Learning Exchange that yielded $10 million in revenue over the first two years in the market.