Katrina is an innovative user experience and interaction designer with more than 6 years of experience in interactive design for the web, desktop, mobile, and embedded applications. She creatively translates complex problems into elegant, usable solutions that exceed expectations and across devices. She approaches product design with a broad experience, a big picture focus, and a passionate user advocacy.
Led the interaction design team on a responsive website redesign and mobile community website. We redesigned the strategy and feature definition into information architecture, the site maps, did the sketching and wireframing, visual design, and worked in close collaboration with development and business stakeholders.
Helped manage content workflow from week to week using a combination of Google Docs, Basecamp, and WordPress integration and helped to plan a community site road map.
Initiated a customer experience mapping effort that identified gaps in current product onboarding process, this was having a major impact on activation numbers and business goals. New, proactive touch points were quickly implemented in time for the "Back to School" season and the overall mapping process helped define best practices organization wide for all products going forward.
Facilitated and participated in usability testing for several product platforms in development and for improving user experience of existing platforms.
Worked closely across business units and partners including NBC Learn to integrate content across software platforms.
Redesigned a product trial workflow to create a more customized and consistent experience for users and less back-end work for admin. Increased trial user registrations from 146 to 3,890 in over a 10 month span.
Contributed to the success of Pearson’s Online Learning Exchange that yielded $10 million in revenue over the first two years in the market.